Cheese Report July 2023

ー Tourism Industry Update ー

Taiwan Outbound Departure Statistics for May 2023

877,833 Taiwanese went abroad in May 2023, increasing 1824.99 % from the same period of 2022 when 45,602 people went abroad.
The top destination for outbound travellers in May 2023 was Japan, followed by China, Korea, Vietnam and Thailand. Japan has the highest outbound travel destination rate, rising 10725.54 % from the same period of 2022.

Taiwan Inbound Visitor Statistics for May 2023

In May2023, Taiwan had 516,396 inbound visitors, increasing 1490.57% from the same month of 2022.

^{Source: Tourism Bureau, Ministry of Transportation and Communications
Full Article：https://bit.ly/40MGnxT
https://stat.taiwan.net.tw
https://bit.ly/3nSfICk}

DGBAS Latest Economic Indicators for May 2023

There were 11.50 million people employed and 412,000 unemployed in May, resulting in an unemployment rate of 3.46%, which was 3.50% after seasonal adjustments. The labor participation rate was 59.13%.
In April 2023, the average regular wage for employed workers was NT$45,363, which had 0.16% decreasing month-over-month and 2.27% growth year-over-year. The average monthly earnings, including bonuses, overtime pay, and other irregular income, were NT$6,295. The overall wage was NT$51,658, which had 0.36% growth year-over-year. The recurring hourly wage for part-time employees was $203, a monthly increase of 1.50% and an annual increase of 1.00%.

^{Source: DGBAS Latest Indicators
Full Artical}

Enjoy Taiwanese Hand-Mixed Drinks and Free Wi-Fi on the Plane! Discover 4 New Flight Experience This Summer

As we are moving on from the pandemic, the airline industry is recovering actively not only with more flight routes resumed, but also showing creativity more than ever. Following the collaboration with BBQ and cocktail brands, the hand-mixed drink WooTea makes its debut in the airline industry. China Airlines teams up with WooTea choosing “Tea” as the main ingredient for its airplane meal. Singapore Airlines responds to the high demand of internet usage from passengers with unlimited and free Wi-Fi service provided on both premium economy class and economy class from 1^st July.

^{Source: udn.comFull Artical}

Tigerair Taiwan Confirms New Flight Route from Kaohsiung

to Seoul Gimpo from Late-June after Uncertainty

The new flight route Kaohsiung – Seoul Gimpo planned by China Airlines, Tigerair Taiwan and T’way Air for this summer has been suspended due to the protest from the local residents in Gimpo airport area. The protest for noise pollution made China Airlines and T’way Air have no choice but cancelled the ticket selling. However on 19^th June, Tigerair Taiwan received positive responses from Gimpo, which confirm the flight route will be operated from 30^th June with 4 flights per week provided.

^{Source: ETtodayFull Article}

Vietnam to Extend VISA Validity Days for VISA-Free and

E-VISA Holders. Taiwanese Still Need to Pay Few

Thousands New Taiwan Dollars for Applying VISAs

The Vietnamese government has agreed to extend visa validity days for visa-free and e-visa holders. However Taiwanese travellers still can’t apply for the e-visa. Thus apart from travelling with groups, individual travellers with Taiwan passport who plan to go to Vietnam have to spend few thousands dollars on travel agency for applying for the visa.

^{Source: ETtoday
Full Article}

Taiwanese Can Use Automated Lanes in Singapore Airports Without Applying

Another country opens the “Automated Customs Clearance” gate for Taiwan! From April, the Singapore government announced travellers with Taiwan passport can use automated lanes and go through the e-gate without registration in advance.

^{Source: ETtoday
Full Article}

Indonesia Officially Cancelled VISA-Free policy for 159 Countries Including Taiwan.

Here are the Latest Entry Regulations

Before Covid, Taiwanese could travel to Indonesia with visa-free benefit. However the policy has been suspended due to the pandemic. The Indonesia government made the announcement of cancelling the visa-free policy for 159 countries including Taiwan. Hence the visa-on-arrival documents will need to be provided from Taiwanese travellers when entering Bali and Jakarta.

^{Source: ETtoday
Full Article}

Top 3 Trends for the First Summer Holiday in the Post-Pandemic. Let’s Have a Look on the Most Popular Country Where Taiwanese Desperately Want to Travel to

This July marks the first summer holiday season after the pandemic. Are you ready for travelling abroad? According to Klook’s summer holiday survey on 7 of the Asia-Pacific markets, including Taiwan, Singapore, Hong Kong, Malaysia, Philippines, Vietnam and Thailand, it reveals the trends and the top 10 destinations from the Taiwanese for travelling in this summer! The internal data of Klook shows the Taiwanese’s top 3 summer holiday destinations which are Japan, Thailand and South Korea. On the top 10 list, few of the most popular countries are the USA, France, Italy and the UK, demonstrating that travellers can’t wait to explore more beyond Asia to America and Europe.

_{Image/Journalist: Tsai, Wen-Chun}

^{Source: Yahoo Travel Taiwan
Full Article}

ー Media Newsー

Ad Saturation? Video Ads are Coming to Ubers: Drivers and Riders Will Receive Targeted Video Ads During Trips

According to the Wall Street Journal, Uber is taking its goal of growing its advertising business as the key development. Mark Grether, Vice President and general manager of Uber Technologies’ advertising division, says the riders will encounter ads on Uber’s app while waiting for pickup and during rides. In the near future, selected Uber cars will have tablets installed to auto-play ads. On Uber Eats, ads will display while customers wait for their deliveries. The company plans to introduce full-length videos ads across a variety of its platforms for the first time.

^{Source:TechNews
Full Article}

Digital Media is Becoming the Mainstream. Yahoo News

is the First Choice by Netizens

The Reuters Institute for the Study of Journalism from the University of Oxford published the 2023 Digital News Report. This year’s report reveals new insights about digital news consumption based on a YouGov survey of over 93,000 online news consumption in 46 markets covering half of the world’s population. It also looks on media news brand trust scores, news resources and users’ device. The results shows Yahoo! News is the leading online news media in Taiwan. Since 2017, when Taiwan was first included in the survey, Yahoo! News has always been the first choice in the digital media in Taiwan.

^{Source: Brain.com.tw
Full Article}

Instagram Broadcast Channels are Now Available in Taiwan to Deepen the Connection Between Local Creators and Fans

Meta is officially expanding Instagram Broadcast Channels globally including Taiwan. Broadcast Channels are a public, one-to-many messaging tool for creators as a casual, quick way to keep followers up-to-date. Creators can use text, photo, video and voice notes to share their latest updates and behind-the-scenes moments and even create polls to crowdsource fan feedback. This tool will be very useful for creators to invite all of their followers and engage with their most interested fans.

^{Source: Brain.com.tw
Full Article}

Digital Advertising Facing Transformation?

IAB Unveiled 3 Must-Known Trends

ound in 1996, the Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. The recent “Internet Advertising Revenue Report” reviews the performance of the digital market in 2022 as well as looks on the industry’s outlook for 2023.
The 3 tendencies for the state of the industry 2023 and beyond are:
1. Privacy Regulations – to adjust for ongoing state-level privacy regulations
2. Evolving Channels – the evolving formats of new advertising
3. Redefining “Premium” – the notion of “premium” content is being redefined

^{Source: TenMax
Full Article}

Cheese Report July 2023

Tourism Industry Update

Media News

Case Studies

ー Tourism Industry Update ー

Taiwan Outbound Departure Statistics for May 2023

Taiwan Inbound Visitor Statistics for May 2023

DGBAS Latest Economic Indicators for May 2023

Enjoy Taiwanese Hand-Mixed Drinks and Free Wi-Fi on the Plane! Discover 4 New Flight Experience This Summer

Tigerair Taiwan Confirms New Flight Route from Kaohsiung

to Seoul Gimpo from Late-June after Uncertainty

Vietnam to Extend VISA Validity Days for VISA-Free and

E-VISA Holders. Taiwanese Still Need to Pay Few

Thousands New Taiwan Dollars for Applying VISAs

Taiwanese Can Use Automated Lanes in Singapore Airports Without Applying