Cheese Report September 2021

E-Commerce and Physical Stores: The Best of Both Worlds in a New Era of Retailing/Five Factors for Choosing an E-Commerce Platform for New Retailers/The Consumer Habits Are Here to Stay! Products that Will Sell Even After the Pandemic/Bibian Partners with Cafe24, Strengthening PChome’s Cross-Border Activities/Over 100 French Shopping Malls to Require Health Pass Starting August 16/Louis Vuitton and Burberry Attract Players with Online Games/Taiwan Outbound Departure Statistics for July 2021/Inbound Visitor Statistics for July 2021/DGBAS Latest Economic Indicators for July 2021/MICHELIN Guide Taipei & Taichung 2021: First Green Stars Awarded to 2 Restaurants/China Airlines Participates in the IATA Travel Pass Pilot Program/Traveling Abroad Is Difficult; Should Travel Restrictions Be Lifted?/What Is a Vaccine Passport? How Is It Different from a Vaccine Certificate or Pass?/Post-Pandemic Online Shopping: Facebook’s “Discovery Commerce” Hits the Sweet Spot/A Powerful Tool to Increase Conversion Rate: Decoding LINE Official Accounts/TikTok Overtakes Facebook as World’s Most Downloaded App/Traditional Shopping Channels vs. Social Media (YouTube/IG Influencers) for Advertising/Formosa Television’s Advertising Campaign for 4gTV’s OTT Platform/Tourism Bureau, Ministry of Transportation and Communications—National Scenic Area Trail Guidebook

2021/09 啟示報告

迎接新零售時代 線上電商線下實體虛實通吃/品牌電商官網興起,決勝新零售時不可不知的 5 大平台選擇要素/消費習慣回不去了!警戒降級後,「這幾類商品」在電商通路上持續暢銷/強化PChome跨境生態圈 比比昂結盟日本Cafe24展新局/法國100多家購物中心8.16開始強制健康碼/精品包買不起沒關係 LV與Burberry推線上遊戲吸玩家/台灣出國目的地統計數據 2021 年 7 月/來臺旅客統計數據 2021 年 7 月/主計處重要經濟指標 2021 年 7 月 (部分指標為 2021 年 6 月數據)/《臺北臺中米其林指南 2021》星級餐廳出爐 兩家餐廳獲得首度頒發的米其林綠星/國際航空運輸協會旅行通行證 華航長榮加入試辦/出國難,各國該解除旅遊管制嗎?/疫苗護照是什麼?和疫苗證明或通行證有什麼不同?/疫後網購新趨勢:消費者滑到哪買到哪,Facebook 發現式商務打中甜蜜點/轉換率神器,解密 LINE OA 官方帳號操作/TikTok 力壓 Facebook!新登全球下載量冠軍/媒體廣告怎麼選?傳統購物頻道與社群媒體(YouTube/IG網紅)比較/民視-四季線上4gTV OTT平台宣傳/交通部觀光局-國家風景區步道手冊

2021/08 啟示報告

產官齊心協力 攜手防疫拼經濟/疫情後變化 全球調查:線上消費2025年將逾1/3/疫情過後想去哪裡玩?最新調查結果出爐,全台5縣市成最熱門旅遊景點/「數位疫苗護照」一次看!歐盟 27 國 7/1 直接刷手機通關/大家都開什麼線上商店?樂天市場公布疫情下新店趨勢/消費者「宅在家」,都在做什麼?行銷人該掌握的 3 大消費痛點、 2 個行銷機會/台灣出國目的地統計數據 2021 年 6 月/來臺旅客統計數據 2021 年 6 月/主計處重要經濟指標 2021 年 6 月(部分指標為 5 月數據)/太空旅行元年來了,探索「離開地球表面」大商機/雲端旅遊 X世代最捧場/臺灣穆斯林旅遊友善環境 勇奪新月評等世界銀牌/疫後天空,兩種航空業最容易復活 他們是誰?/Google 確認延後淘汰第三方 Cookie 至 2023 年/YouTube Shorts Beta 版在台開放創作,手機即可拍出吸睛短影音/七大數位行銷關鍵議題,與新世代同/全球數位廣告平台市占率,TikTok廣告與Google, Facebook差異/台灣休閒農業觀光協會 「農遊超市」品牌識別設計 & 刊物設計

Cheese Report August 2021

Industry and Government Join Hands in Epidemic Prevention and Economy/Global Survey Indicates 1/3 of People Will Shop Online by 2025/Five Most Sought-After Post-Pandemic Travel Destinations in Taiwan/Scan the EU “Digital COVID Certificate” on the Phone to Get Through Customs in 27 Countries/What New Online Stores Are Being Opened? Rakuten Reports the Trends/How Do Marketers Target Stay-at-Home Consumers? 3 Afflictions and 2 Opportunities/Taiwan Outbound Departure Statistics for June 2021/Inbound Visitor Statistics for June 2021/DGBAS Latest Economic Indicators for June 2021/It’s Year 1 of Space Travel! Business Opportunities for Taking Off from Earth/Cloud Travel Is Popular Among Generation X/Taiwan’s Muslim-Friendly Travel Environment Awarded Silver by CrescentRating/Which Two Aviation Sectors Will Rebound the Quickest after the Pandemic?/Google Delays the Removal of Third-Party Cookies until 2023/YouTube Shorts Beta Available in Taiwan; Eye-Catching Short Videos Made with Phones/Seven Key Marketing Trends for the New Generation/Digital Ad Platforms’ Global Market Shares: TikTok versus Google and Facebook/Taiwan Leisure Farms Development Association — “Farmtour Market” Brand Identity and Publication Design

2021/07 啟示報告

疫中求生! 旅行社拼轉型 勇闖一片天/「銀髮復興」:成為網路時尚紅人的韓國奶奶們/Netflix加入電商戰局!訂戶成長陷入停滯,串流巨頭要拿重量級IP榨營收/創作者全台防疫大串連,「好家在我在家」KOL 聯手超強企劃迴響熱烈/「我喜歡自拍」成絕響?反自拍 App Poparazzi 崛起,躍社群媒體新寵兒/Goodbye添加劑 漢堡王派出食材們打群架啦/台灣出國目的地統計數據 2021 年 5 月/來臺旅客統計數據 2021 年 5 月/主計處重要經濟指標 2021 年 5 月 (部分指標為 2021 年 4 月數據)/美國疫苗觀光成新常態 外國人下飛機免費接種/求生路!旅行社不能組團改推自由行 「隱性」宣傳赴美可打疫苗/歐盟正式公布 取消對台灣入境限制/挺醫護、共防疫 旅宿業站出來 提供醫護人員入住優惠/2020 DMA 數位廣告數據出爐:成長率跌破首度雙位數、疫情左右產業行銷預算/獨家調查》Podcast很好賺?12張圖看懂聽經濟「含金量」/當Cookie退位,品牌如何抓緊LINE精準行銷?5大思維幫你養成忠誠會員/【IG、YouTube強力參戰】2021短影音行銷趨勢&三大運用指南!/KOBAYASHI小林眼鏡 Q2 Campaign

Cheese Report July 2021

Striving for Survival! Travel Agencies Try New Business Models/In Korea, You Don’t Have to Explain TikTok to Your Grandma/Netflix Joins E-Tailing for IP Merchandise Revenue as Subscription Growth Stalls/“It’s Good that I’m Home” — YouTubers Unite in Anti-Epidemic Efforts/Are Selfie Apps Obsolete? Anti-Selfie App Poparazzi Is the New Favorite in Social Media/Goodbye, Food Additives! Burger King’s Food Fight/Taiwan Outbound Departure Statistics for May 2021/Inbound Visitor Statistics for May 2021/DGBAS Latest Economic Indicators for May 2021/US Vaccine Tourism is the New Normal; Travelers Get Free Vaccination at the Airport/To Survive, Travel Agencies Covertly Promote Solo Trips to the US for Vaccines/EU Lifts Travel Restrictions for Taiwanese Residents/Hotels Join the Anti-Epidemic Battle by Offering Discounts to Medical Professionals/2020 DMA Report: Digital Ads Growth Falls Below Double-Digit for the First Time; Marketing Budget Affected by the Pandemic/Is Podcast Easy Money? Twelve Charts on Podcasts’ Real Worth/Targeted Marketing Through LINE Without Cookies — Five Tips for Customer Loyalty/IG and YouTube in the Fight! Short-Form Video Marketing Trends and Tips for 2021/Kobayashi Optical Q2 Campaign

Cheese Report May 2021

Get Ready for the Wave of Post-Pandemic Muslim Tourism Business Opportunities/Ramadan, the Muslim New Year: Seizing E-Commerce Opportunities in Southeast Asia/Chinese, Japanese, Taiwanese, and Korean Brands in the Eyes of Malaysians/Spending while at Home: Five Hot Product Types during the Pandemic/Among the Four Major Retail Channels, FamilyMart and PXmart Top the App Charts/LINE Bank Launched: “DREAM” Savings Account Annual Interest Rate as High as 1.62%/Taiwan Outbound Departure Statistics, March 2021/DGBAS Latest Economic Indicators for March 2021/New Minister of MOTC Lists Taiwan Railways Reform as the First of Eight Priorities/Kaohsiung, Tainan, Taoyuan, and Taichung Received Top Grades in City Lodging Management/Taipei City is the First Northeast Asian City Certified with a WTTC Safe Travel Stamp; Mayor Ko Certifies 35 Tourism Businesses/Cathay Holdings: Over 60% of People Intend to Travel Domestically in Second Half of 2021; Nearly 30% Have No Travel Plans/Amazon Creeps Up to Third Place in Digital Advertising, Threatening to Dethrone Google/Facebook Targets Social Audio with Three Weapons, Invades Podcasts, and Partners with Spotify/Missed the Boat of Podcasts in 2020? Analysis of Social Network Behaviors and Traffic in the Audio-Only Market/Advertising Options for 2021: There Is More to Social Media than Facebook and Instagram!/Cultural Content Consumption Trends: Netflix and KKBOX Dominate Streaming Services/Philippines Department of Tourism (Taiwan Branch) Promotes Davao City

2021/05 啟示報告

穆斯林旅遊崛起 超前部署迎疫後商機/齋戒月 a.k.a. 穆斯林的新年,電商如何搶攻東南亞節慶商機?/馬來西亞人如何看待「中日台韓」四國品牌?MIT意外有優勢!/消費者不出門,不表示他不花錢 ! 疫情下的生活觀察 : 這五類產品有商機/4大零售通路App冠軍榜 全家全聯稱霸超商超市/LINE Bank 正式開行 主打「夢想存款」年息最高1.62%/台灣出國目的地統計數據 2021 年 3 月/主計處重要經濟指標 2021 年3 月 (部分指標為 2 月數據)/交通部長王國材上任提8大目標 首先落實台鐵改革/城市好旅宿 高雄、臺南、桃園及臺中榮獲特優/臺北市成為東北亞首座獲WTTC認證安全旅遊戳記城市 柯文哲授證予35家北市旅遊業者/國泰金調查 逾6成民眾下半年傾向國旅 近3成沒有旅遊規劃/亞馬遜搶食數位廣告大餅,默默爬上老三!如何一步步威脅Google的霸主地位?/Facebook端三大武器猛攻聲音社群!進軍Podcast、攜手Spotify,究竟想做什麼?/2020年Podcast趨勢沒跟上?聲音市場的社群行為與聲量全分析! /【2021年廣告投放選擇】社群媒體不只有Facebook和Instagram!/文化內容消費趨勢調查:Netflix、KKBOX 是串流冠軍/菲律賓觀光局台灣分部_菲律賓大堡城市推廣

Cheese Report March 2021

Will the COVID-19 Pandemic Still Be with Us Throughout 2021?/How Sentiment over the Coronavirus Is Affecting Consumer Behavior/How Sentiment over the Coronavirus Is Affecting Online Economic Activity/Starbucks Magic – Spend Some Time with a Coffee/‘Paradise 2M’: Your Only Opponent in Life Is Yourself! New Ad Video Released/Foot Traffic & Marketing Strategy: IKEA’s Move Away from Dunhua N. Rd./Who Came Out Ahead from the ‘Salmon’ Name Chaos? What Was Sushi Restaurant Thinking?/Behind the Seemingly Crazy ‘Salmon’ Name Chaos: 4 Psychological Factors/Taiwan Outbound Departure Statistics, February 2021/DGBAS Latest Economic Indicators for January 2021/Dream Cruises 2021 Island-hopping Schedule Begins/Personal Travel to Return in Second Half of 2021: IATA Director/Countries Planning a ‘Vaccine Passport’; Could Taiwan Be Left Behind?/Post-pandemic Travel Models: Travel Bubbles, Vaccine Passports/Strong Growth in SE Asia Digital Economy: 40 Million New Internet Users in 2020/Facebook Takes Steps to Punish Group Members Who Break Rules/Instagram Introduces Live Rooms, Allows 4 People to Go Live at Once/‘Donations’ Possible on Facebook! Paid Online Events Launched in Taiwan/IQIYI Knocked Out of Top Spot! Taiwan’s Top 10 Subscription Streaming Services/National Treasury Administration – Illicit Tobacco/Alcohol Awareness Campaign

2021/03 啟示報告

疫情會陪著我們渡過2021嗎?/新型冠狀病毒輿情對消費行為的影響/新型冠狀病毒輿情對網路經濟活動的影響/星巴克秀魔術 那些咖啡陪伴的時光/《天堂2M》人生的對手只有自己!金城武首支代言廣告曝光/從IKEA搬離敦北店,來思考「流量」與行銷策略/「鮭魚之亂」誰是贏家?拆解行銷策略:壽司郎到底在想什麼/看似瘋狂的「鮭魚之亂」改名潮,背後隱含著四種心理效應/台灣出國目的地統計數據 2021 年 2 月/主計處重要經濟指標 2021 年 2 月(部分指標為 2021 年 1 月數據)/星夢郵輪探索夢號2021跳島季啟航/航空運輸協會理事長:下半年可望恢復私人旅行/各國接連規劃「疫苗護照」,疫苗施打意願不高的台灣人怎麼辦?/旅遊泡泡、疫苗護照陸續啟動 後新冠時代迎來新的跨國旅遊模式/《東南亞網路使用報告》數位經濟爆發!2020年4000萬人首次上網|東南亞市場洞察/Facebook 將更新社團安全措施,屢次違規將下架/多人會議成真,IG 推出全新 Live Room 一次開放四人上線/Facebook 也能「抖內」!粉絲專頁將可透過直播自行舉辦付費線上活動/愛奇藝被「它」超越!NCC調查:台灣民眾偏好訂閱的十大線上串流影音App排名/財政部國庫署 私劣菸酒查緝業務宣導

Cheese Report February 2021

Invite Codes, Opening Rooms? Why Clubhouse Has Become So Popular/Facebook-Apple War Intensifies, Zuckerberg Tells Staff to ‘Inflict Pain’ on Apple/Canada Follows Australia, Vows to Make Facebook Pay for News/New 2021 Trend: A Digital Ad World without Cookies/As Bitcoin Soars, Here’s a Dog-related Coin You Should Know About/Middle-aged Taiwanese Men Have Highest Stress Index in Asia: Wearable Device Data/The Appeal of ‘Lucky Bags’: Why Convenience Stores Are Jumping into the Fray/The 4 Microtrends Hiding Big Opportunities in 2021/Korea Fever on the Decline Overseas as In-person Events Affected by COVID-19/Taiwan Outbound Departure Statistics, January 2021/DGBAS Latest Economic Indicators for January 2021/How Tourism Sector Needs to Redefine Itself in the Post-pandemic World/High Volume Tourism Posing Challenge to Travel Quality in Taiwan/Seeing No Loosening of Travel Restrictions, Airlines Selling Everything but Tickets/Eight Hotels in Taiwan Named 2021 Forbes Travel Guide Star Award Winners/Ad Trends to Watch in 2021/Four Ways Brands, e-Commerce Vendors Can Take on New iOS 14 Privacy Policy/Survey of Social Platforms, Influencers Shows Dark Horse Media Soaring/Twitter, Facebook Want In! What’s the Next Step for Clubhouse-like Voice-based Social Media?/LINE Offers New ‘Create OpenChat’ Function/Taiwan Organ Registry and Sharing Center – Digital Promotion/Chunghwa Post ibox Image Campaign

2021/02 啟示報告

邀請碼、開房間?爆紅的語音社群Clubhouse 究竟是何方神聖?/Facebook 大戰蘋果,祖克柏告訴員工:「要讓蘋果感受痛苦」/無懼Facebook「刪好友」!加拿大跟進澳洲,誓言推動內容付費法/2021趨勢新方向:迎接沒有Cookie的數位廣告世界/比特幣天天創新高 另個不可錯過的狗狗幣報你知/穿戴裝置數據顯示:台灣中年男性壓力指數全亞洲最高/解析福袋背後的消費心理!為何全家、7-11、全聯、萊爾富都搶推福袋?/2021年你不能忽視的 4 個「微趨勢」,隱含龐大商機/疫情影響實體活動 海外粉絲對韓流關心度下降/台灣出國目的地統計數據 2021 年 1 月/主計處重要經濟指標 2021 年 1 月 (部分指標為 2020 年12 月數據)/觀光業必會再起 經濟學人:疫後旅遊如何改變?/掠奪式旅遊 考驗國旅品質/航空業盼不到國門鬆綁 什麼都賣只有機票賣不動/富比士旅遊指南評鑑 全台8家飯店上榜/2021年值得關注的廣告趨勢/iOS 14 隱私權政策「反廣告追蹤」該怎麼辦?品牌電商賣家必做的 4 件因應措施/黑馬媒體竄升!社群平台x網紅年度調查 政客超愛FB/連臉書、推特都想分杯羹!Clubhouse適合抖內或訂閱制嗎,聲音社交下一步是什麼?/LINE 社群全面釋出「建立社群」功能/財團法人器官捐贈移植登錄中心_數位推廣/中華郵政_ibox i郵箱形象推廣