Cheese Report September 2021

E-Commerce and Physical Stores: The Best of Both Worlds in a New Era of Retailing/Five Factors for Choosing an E-Commerce Platform for New Retailers/The Consumer Habits Are Here to Stay! Products that Will Sell Even After the Pandemic/Bibian Partners with Cafe24, Strengthening PChome’s Cross-Border Activities/Over 100 French Shopping Malls to Require Health Pass Starting August 16/Louis Vuitton and Burberry Attract Players with Online Games/Taiwan Outbound Departure Statistics for July 2021/Inbound Visitor Statistics for July 2021/DGBAS Latest Economic Indicators for July 2021/MICHELIN Guide Taipei & Taichung 2021: First Green Stars Awarded to 2 Restaurants/China Airlines Participates in the IATA Travel Pass Pilot Program/Traveling Abroad Is Difficult; Should Travel Restrictions Be Lifted?/What Is a Vaccine Passport? How Is It Different from a Vaccine Certificate or Pass?/Post-Pandemic Online Shopping: Facebook’s “Discovery Commerce” Hits the Sweet Spot/A Powerful Tool to Increase Conversion Rate: Decoding LINE Official Accounts/TikTok Overtakes Facebook as World’s Most Downloaded App/Traditional Shopping Channels vs. Social Media (YouTube/IG Influencers) for Advertising/Formosa Television’s Advertising Campaign for 4gTV’s OTT Platform/Tourism Bureau, Ministry of Transportation and Communications—National Scenic Area Trail Guidebook

Cheese Report August 2021

Industry and Government Join Hands in Epidemic Prevention and Economy/Global Survey Indicates 1/3 of People Will Shop Online by 2025/Five Most Sought-After Post-Pandemic Travel Destinations in Taiwan/Scan the EU “Digital COVID Certificate” on the Phone to Get Through Customs in 27 Countries/What New Online Stores Are Being Opened? Rakuten Reports the Trends/How Do Marketers Target Stay-at-Home Consumers? 3 Afflictions and 2 Opportunities/Taiwan Outbound Departure Statistics for June 2021/Inbound Visitor Statistics for June 2021/DGBAS Latest Economic Indicators for June 2021/It’s Year 1 of Space Travel! Business Opportunities for Taking Off from Earth/Cloud Travel Is Popular Among Generation X/Taiwan’s Muslim-Friendly Travel Environment Awarded Silver by CrescentRating/Which Two Aviation Sectors Will Rebound the Quickest after the Pandemic?/Google Delays the Removal of Third-Party Cookies until 2023/YouTube Shorts Beta Available in Taiwan; Eye-Catching Short Videos Made with Phones/Seven Key Marketing Trends for the New Generation/Digital Ad Platforms’ Global Market Shares: TikTok versus Google and Facebook/Taiwan Leisure Farms Development Association — “Farmtour Market” Brand Identity and Publication Design

Cheese Report July 2021

Striving for Survival! Travel Agencies Try New Business Models/In Korea, You Don’t Have to Explain TikTok to Your Grandma/Netflix Joins E-Tailing for IP Merchandise Revenue as Subscription Growth Stalls/“It’s Good that I’m Home” — YouTubers Unite in Anti-Epidemic Efforts/Are Selfie Apps Obsolete? Anti-Selfie App Poparazzi Is the New Favorite in Social Media/Goodbye, Food Additives! Burger King’s Food Fight/Taiwan Outbound Departure Statistics for May 2021/Inbound Visitor Statistics for May 2021/DGBAS Latest Economic Indicators for May 2021/US Vaccine Tourism is the New Normal; Travelers Get Free Vaccination at the Airport/To Survive, Travel Agencies Covertly Promote Solo Trips to the US for Vaccines/EU Lifts Travel Restrictions for Taiwanese Residents/Hotels Join the Anti-Epidemic Battle by Offering Discounts to Medical Professionals/2020 DMA Report: Digital Ads Growth Falls Below Double-Digit for the First Time; Marketing Budget Affected by the Pandemic/Is Podcast Easy Money? Twelve Charts on Podcasts’ Real Worth/Targeted Marketing Through LINE Without Cookies — Five Tips for Customer Loyalty/IG and YouTube in the Fight! Short-Form Video Marketing Trends and Tips for 2021/Kobayashi Optical Q2 Campaign

Cheese Report June 2021

Post-Pandemic Art: Outdoor Performances as Innovative Travel Destinations/A First in Physical Arts, Sotheby’s Accepts Cryptocurrency for Banksy’s Work/Following Microsoft and Apple, Google Opens Its First Retail Store This Summer in New York/Four Phenomena Emerge as the US Survives the COVID-19 Black Swan/Gucci, Patagonia, and Timberland Are into Farming! What Is the Connection Here?/Netflix Recruits Executives to Expand into the Gaming Market/Taiwan Outbound Departure Statistics for April 2021/DGBAS Latest Economic Indicators for April 2021/As the Pandemic Goes to Level 3, the Tourism Bureau Oversees Prevention Measures for National Scenic Areas, Visitor Centers, and Tourist Attractions; Large Events To Be Canceled or Postponed/Subsidies and Emergency Relief for Tourism Industry/Show Your Stay-at-Home Photos and Get Rewards from Travel Businesses/The Crisis of “Zero Reservations” Pushes Hotels to Become Family-Friendly/Taiwan Celebrities and YouTubers Test Facebook’s Live Audio Rooms/i-Buzz VOC+ Industry Word of Mouth Database: Netflix Dominates; LineTV, KKTV, and Vidol Can Respond with Content Differentiation/Omni-Channel Marketing for the Touch-Screen Generation: The Surge of Apps/Want to Keep Facebook Free of Charge? The Company Asks for User Permission to Track Data/The British Council’s Official IELTS Examination Center in Taiwan—IELTS Promotes Facebook Chatbot Program

Cheese Report May 2021

Get Ready for the Wave of Post-Pandemic Muslim Tourism Business Opportunities/Ramadan, the Muslim New Year: Seizing E-Commerce Opportunities in Southeast Asia/Chinese, Japanese, Taiwanese, and Korean Brands in the Eyes of Malaysians/Spending while at Home: Five Hot Product Types during the Pandemic/Among the Four Major Retail Channels, FamilyMart and PXmart Top the App Charts/LINE Bank Launched: “DREAM” Savings Account Annual Interest Rate as High as 1.62%/Taiwan Outbound Departure Statistics, March 2021/DGBAS Latest Economic Indicators for March 2021/New Minister of MOTC Lists Taiwan Railways Reform as the First of Eight Priorities/Kaohsiung, Tainan, Taoyuan, and Taichung Received Top Grades in City Lodging Management/Taipei City is the First Northeast Asian City Certified with a WTTC Safe Travel Stamp; Mayor Ko Certifies 35 Tourism Businesses/Cathay Holdings: Over 60% of People Intend to Travel Domestically in Second Half of 2021; Nearly 30% Have No Travel Plans/Amazon Creeps Up to Third Place in Digital Advertising, Threatening to Dethrone Google/Facebook Targets Social Audio with Three Weapons, Invades Podcasts, and Partners with Spotify/Missed the Boat of Podcasts in 2020? Analysis of Social Network Behaviors and Traffic in the Audio-Only Market/Advertising Options for 2021: There Is More to Social Media than Facebook and Instagram!/Cultural Content Consumption Trends: Netflix and KKBOX Dominate Streaming Services/Philippines Department of Tourism (Taiwan Branch) Promotes Davao City

Cheese Report March 2021

Will the COVID-19 Pandemic Still Be with Us Throughout 2021?/How Sentiment over the Coronavirus Is Affecting Consumer Behavior/How Sentiment over the Coronavirus Is Affecting Online Economic Activity/Starbucks Magic – Spend Some Time with a Coffee/‘Paradise 2M’: Your Only Opponent in Life Is Yourself! New Ad Video Released/Foot Traffic & Marketing Strategy: IKEA’s Move Away from Dunhua N. Rd./Who Came Out Ahead from the ‘Salmon’ Name Chaos? What Was Sushi Restaurant Thinking?/Behind the Seemingly Crazy ‘Salmon’ Name Chaos: 4 Psychological Factors/Taiwan Outbound Departure Statistics, February 2021/DGBAS Latest Economic Indicators for January 2021/Dream Cruises 2021 Island-hopping Schedule Begins/Personal Travel to Return in Second Half of 2021: IATA Director/Countries Planning a ‘Vaccine Passport’; Could Taiwan Be Left Behind?/Post-pandemic Travel Models: Travel Bubbles, Vaccine Passports/Strong Growth in SE Asia Digital Economy: 40 Million New Internet Users in 2020/Facebook Takes Steps to Punish Group Members Who Break Rules/Instagram Introduces Live Rooms, Allows 4 People to Go Live at Once/‘Donations’ Possible on Facebook! Paid Online Events Launched in Taiwan/IQIYI Knocked Out of Top Spot! Taiwan’s Top 10 Subscription Streaming Services/National Treasury Administration – Illicit Tobacco/Alcohol Awareness Campaign

Cheese Report February 2021

Invite Codes, Opening Rooms? Why Clubhouse Has Become So Popular/Facebook-Apple War Intensifies, Zuckerberg Tells Staff to ‘Inflict Pain’ on Apple/Canada Follows Australia, Vows to Make Facebook Pay for News/New 2021 Trend: A Digital Ad World without Cookies/As Bitcoin Soars, Here’s a Dog-related Coin You Should Know About/Middle-aged Taiwanese Men Have Highest Stress Index in Asia: Wearable Device Data/The Appeal of ‘Lucky Bags’: Why Convenience Stores Are Jumping into the Fray/The 4 Microtrends Hiding Big Opportunities in 2021/Korea Fever on the Decline Overseas as In-person Events Affected by COVID-19/Taiwan Outbound Departure Statistics, January 2021/DGBAS Latest Economic Indicators for January 2021/How Tourism Sector Needs to Redefine Itself in the Post-pandemic World/High Volume Tourism Posing Challenge to Travel Quality in Taiwan/Seeing No Loosening of Travel Restrictions, Airlines Selling Everything but Tickets/Eight Hotels in Taiwan Named 2021 Forbes Travel Guide Star Award Winners/Ad Trends to Watch in 2021/Four Ways Brands, e-Commerce Vendors Can Take on New iOS 14 Privacy Policy/Survey of Social Platforms, Influencers Shows Dark Horse Media Soaring/Twitter, Facebook Want In! What’s the Next Step for Clubhouse-like Voice-based Social Media?/LINE Offers New ‘Create OpenChat’ Function/Taiwan Organ Registry and Sharing Center – Digital Promotion/Chunghwa Post ibox Image Campaign

Cheese Report January 2021

Government Looking to Get Ready for Post-pandemic ‘Revenge Tourism’/Major Digital Marketing Trends in 2021: Live Streaming & Podcasts Gain Strength/2021 ‘New Normals’: How Dining, Consumption, and Travel Will Change in New Digital Era/10 Major Trends in 2021: Which Business Will Hit It Big? Who Will Benefit from New Opportunities?/2020 Taiwan Travel Hotspots: Eastern Taiwan at the Top, Tainan only 10th/Overcoming the Dangers of Revenge Tourism: Stanley Yen Lays Out His Vision/Taiwan Outbound Departure Statistics, January-December 2020/DGBAS Latest Economic Indicators for December 2020/2022, 2023 Taiwan Lantern Festivals to Be Held in Kaohsiung, Taipei/Turning Creative Tourism into Gold/4 Cycling Routes on Taiwan’s Northern Coast Better than Ever/Domestic Travel Insight: Expensive Hotels Scoring High Occupancy Rates/‘Wu Feng Touring’ Holiday Shuttle Bus to Begin Operating in mid-February/Big Discounts! Korea Grand Sale Opens Online/Airlines Still Struggling to Survive COVID-19: IATA Urges Billions more in Financial Support/Cathay Pacific Rolls Out Solution for Vaccine Distribution/Dream Cruises Offers New Option for Heading Home for the Lunar New Year Holiday/The Rail Economy Enters New Phase: TRA Planning 4 Station Complexes in Next 2 Years/Cancellations of Year-End Banquets Has Hotels Promoting Alternatives/‘Search On’ Event Unveils Ways AI Making Google Search Smarter/Capitalizing on Current Issues in Social Media Marketing/Big Change in YouTube Policy – All Videos to Show Ads/Facebook Unveils New Pages Layout – Surprises Users with Removal of ‘Like’ Button/‘Influencer Marketing Series: Will KOC Be New Influencer Marketing Blue Ocean?/National Treasury Administration – Alcohol Quality Certification Label Campaign

Cheese Report December 2020

New Zealand Airlines’ ‘8th Wonder of the World’ Promotion! Visit New Zealand without Going/With Tourists not Coming, Japanese Company Launches Web Tours/Hong Kong Winterfest Welcomes Festive Season Online/Unilever Testing 4-Day Working Week in New Zealand; Could Go Worldwide If Successful/Stitch Fix – Online Styling Services Overcoming Pandemic; Share Price Soars/Google Unveils Major Search Trends of 2020/Netflix 2020 Year in Review: Taiwanese Binge on Romantic, Fantasy Content/Taiwan Outbound Departure Statistics, January-November 2020/DGBAS Latest Economic Indicators for November 2020/Tigerair Taiwan Promotion: Take Flight to Nowhere over Jeju, Get Free Ticket to Korea/Tigerair Taiwan + KKday Promote Hot Springs Package with Free Ticket to Japan/2021 Taiwan Lantern Festival to Feature ‘Riding the Wind, Chasing Light’ Centerpiece/Travel Industry Divided on Plan to Borrow to Save Tourism Sector/Travel Industry Coming Up with Creative Sidelines to Make Up for Lost Revenue’/Taiwanese Airlines Vying for, Getting Orders to Ship COVID-19 Vaccines/Ready to Go Abroad! EVA Air, China Airlines Promote Stylish Protective Gear/Hotels Looking to Salvage Revenue Lost to Canceled, Downsized Year-end Banquets/New Zealand, Australia to Adopt ‘Travel Bubble’ in 2021 Q1/Social Media Marketing Trends for 2021/Who Is Still Watching TV? Taiwan’s Streaming Leaders Staking Out Niches’/Entertainment Opportunities Post-COVID: Podcasts, OTT Dramas, Online Shows Buck the Tide/YouTube’s Rankings of Top Videos, Influencers in 2020: Who Took the Top Spots?/Tools to Help Travel Industry Recover Post-COVID: Google Launches Travel Insights with Google/Korea Tourism Organization ‘Korea Wants to See You – Have a Ball in Daegu, Muan’

Cheese Report November 2020

LINE Promotes e-Vouchers to Satisfy Younger Generation’s ‘Sense of Ritual’/Golden 15 Minutes – Taipei MRT Using Big Data to Improve Public Bathroom Services/‘Demon Slayer’ Surpasses ‘Frozen’ as Top Animation Box Office Hit in Taiwan/3 Reasons Why Japanese Conveyor Belt Sushi Brands Flocking to Taiwa/‘Super Nintendo World’ with Mario Kart Ride, Mushroom Kingdom to Open in Osaka/To Deal with 2020’s High Anxiety, Iceland Ready to Help You Scream and ‘Let It Out’ /Instagram Shopping Feature Comes to Taiwan’s Market/Taiwan Outbound Departure Statistics, January-October 2020/DGBAS Latest Economic Indicators for October 2020/Princess Cruises’ Sapphire Princess Set to Return to Taiwan in 2021/‘Wake Up in the Philippines,’ Create a Beautiful Travel Dream/‘Hong Kong Wine & Dine Festival’ Goes Online to Show Off Delicacies/MOTC Proposes Micro Travel 2.0, Hopes to Boost Air Travel Experiences, Local Exploration/Budget Airlines Could Take Share of Business Travel Market as Corporate Travel Budgets Fall/Cycling Taiwan Promotion Gains Momentum/For NT$30,000, VIPs Get Exclusive Tour on Award-winning TRA Railcar/Why Did a 38-year-old CEO Buy a Hotel at a Time When They Are Being Dumped? /Domestic Travel Just Not the Same! Survey Finds 60% of Taiwanese Eager to Travel Abroad/Taiwan’s Tourism Marketing Gone Wrong? Turning Something into Nothing: director/LINE Launches Biometrics to Log In; iPad Users to Get the First Crack at It/Facebook Messenger and Instagram Add Automatic ‘Vanish Mode’ Feature/Ads for Listeners! Google Introduces Audio Ads on YouTube in Beta/What Are Young People Watching? YouTube Has the Answer/Facebook Uses Three Major Indicators to Prioritize Posts, Filter Content/British Council Taiwan IELTS Test Center ‘IELTS Testing Digital Campaign’

Cheese Report October 2020

Travel Agencies Branch Out to Survive, Move into Food and Beverage, Fitness Sectors/Analyst Sees iPhone12 Triggering Unprecedented Upgrade Cycle/Digital Transformation! Decades-old Brand Formosa Optical Upends the Industry/From Social Banking to Internet-only Bank, LINE Financial Service Strategies Taking Shape/21 Advertisers Sound Off on Value of Podcast Ads and How to Choose the Right One/Facebook Develops New AI Language Tool, Can Translate any Pair of 100 Languages/In the Social Media Age, Nano Influencers May Pack the Biggest Punch/Tourism Outbound Departure Statistics, January-September 2020/DGBAS Latest Economic Indicators for September 2020/Passenger Traffic on Taiwanese Airlines Down 69.7% in First Eight Months of 2020/Singapore Airlines Pandemic Promotion – Turning an A380 into a Restaurant/Mandarin Airlines Offers Exclusive Package to Taitung New Year’s Eve Concert/Sun Moon Lake Come!BikeDay Festival to Run until Nov. 21/Costa Cruises, Princess Cruises Latest Cruise Lines Set to Resume Keelung Services/Domestic Travel Surge May Not Be Enough to Help Travel Agencies Survive/Singapore and Hong Kong Set Up Bilateral Air Travel Bubble/Messenger and Instagram Chat Features Merged; Eliminates Need for App/What Is Remarketing? 7 Classic Facebook Remarketing Approaches/LINE Introduces ‘Official Account List+’ Tag Function, Personalized Menu/Can You Sell Anything in Podcast Ads? Keys to ‘Monetization’ of Podcast Promotions/Korea Tourism Organization: ‘Korea Wants to See You, Tigerair Ready to Take Off’/National Taiwan Sport University 2020 Water Safety Promotion

Cheese Report September 2020

Travel Industry Facing Bigger Challenges as First Round of Subsidies Running Out/Uncovering 9 Reasons Why Digital Ads Do Not Work/Best of Times and Worst of Times? Post-COVID-19 e-commerce Challenges and Opportunities/Pandemic Changing Lifestyles – Nearly 40% of Shoppers Prefer Buying Online/Home Delivery Spending Over NT$1 Billion per Month Even as Pandemic Scare Eases/How to Connect with Gen Z – Conde Nast Social Influencer White Paper Offers Some Hints/Exclusive Survey: CommonWealth CSR Top 100 Sees ESG as Investment Focus of the Future