Cheese Report March 2022

Explore Chiayi from Alishan/Mandarin Airlines to Launch Kaohsiung-Kinmen Route, More Convenient to Travel Offshore Island From Northern, Central, and Southern Taiwan/[Diagram] FamilyMart Obtained E-Payment License! How FamilyMart and PX Mart Turn Their Stores Into "Micro-Banks"?/ESG Has Become A New Trend: How to Develop Sustainable Strategies for Enterprises from the Perspective of Greenvines and E.SUN BANK/EVA Air Eliminates In-Flight Paper Publications! Big Moves to Overturn Passenger Habits, What Are the Benefits?/Industry Map Diagram] The "Fast Commerce Model" of Taiwan's Physical Retail/Taiwan Outbound Departure Statistics, January 2022/Inbound Visitor Statistics for January 2022/DGBAS Latest Economic Indicators for January 2022/Trivago CFO: These Four Types of Travel May Lag in Recovery/Traveling Abroad Is Coming Soon? Aviation and Tourism Are Optimistic About "This Timing" to Reopen, Star-Rated Hotels and Travel Insurance Will Be More Popular/ESG Sustainable Vacation! Rescue Baby Turtles and Restore Corals/Analysis of Digital Advertising Strategy, Keys: Diversified Channels and Touching Content/Young People Are Abandoning Facebook, TikTok Will Surpass Instagram! What's Next for the Five Social Platforms?/Instagram Not Popular Anymore? Young People Are on Xiaohongshu? Big Data Revealed the Key to Success/Amazing Influence on Sales! How to Make Good Use of Nano Influencers to Create a Win-Win Situation?/Kobayashi –ONE PIECE Co-Branded Eyewear

Cheese Report February 2022

Featured Report 1: Eat More, Work Less! Glamping Experience in Taiwan/Featured Report 2: Taiwan Hot Springs –Take A Warm Trip with Hot Springs/Research: The Scale of Social E-commerce Will Grow 200% in the Next Three Years/Customer Contribution Increased 170%! Marketing Expert: E-commerce Can Grow With Physical Stores/Super-Personalized Marketing Takes Shape, Merchants Will Know Consumers Better Than Themselves in the Future/Do You Live In the Real World or the Digital World? Market Survey Statistics: Each Person Spent 4.8 Hours a Day on Mobile Phone in 2021/Consumers Expect Low Carbon Emissions, However, Will It Impact Product Prices?/Taiwan Outbound Departure Statistics, January-December 2021/Inbound Visitor Statistics for December 2021/DGBAS Latest Economic Indicators for December 2021/Global Passport Powerful Rank 2022: Japan Top 1, Taiwan Top 32, China 64/Is It Just Luck to Be Alive?/Glamping Costs Over 10,000 a Night, but It's Hard to Get a Single One! Why?/High-Quality Transportation, Professional and Excellence Construction/Podcast Listening Volume Increased by 200% Annually! 2021 Taiwan Sound Economy Report by SoundOn: “Wage Slave” Top 1 Favorite/TikTok Beats Google, Becoming the Global Traffic Champion of 2021/Analysts Pointed Out Key Indicators, YouTube Is Expected to Surpass Netflix as the "King of Streaming"/What Are the Marketing Trends in 2022? Insights and Analysis of the Latest Digital Marketing Trends/Cheong Kwan Jang –Social Media Campaign “The Moments!”

Cheese Report January 2022

Dapeng Bay, Pingtung, The Best and Safe Place to Dabble in Water in a Warm Winter/Immersive Shopping Experience Is the Key, 5 Trends of Fashion E-commerce in 2022/70% Of Internet Users Were Willing to Pay for Online Content, Especially Gen Z! Online Courses and Entertainment Were Monetizable Content Types/Metaverse and Multi-functional Apps Are Trends! Eastern Online: 3 Major Marketing Strategies to Face the Changing Consumer Behaviors/How Will Consumers Change in the Next 10 Years?/LINE NEXT Corporation Established to Expand NFT Ecosystem/Taiwan Outbound Departure Statistics, January-November 2021/Inbound Visitor Statistics for November 2021/DGBAS Latest Economic Indicators for November 2021/Omicron Variant! When Could We Go Abroad? Five Observations for 2022/Complicated Travel Procedures in the Post-epidemic Era, 10% Are Willing to Travel With Tour Group/"One ID" Facial Recognition Trial Launched at the Taoyuan International Airport, Passengers: Convenient and Timesaving/The Mystery of A Prefecture Mascot in Japan: How Can the Cute Kumamon Win People's Hearts All Over the World?/Digital Advertising Marketing Review: Facebook, Instagram, LINE, Google, ASA, Podcast/Keeping Up with Year in Search 2021, Google Trends/Twitter, the Newspaper of Gen Z, Is the Main Battlefield for Brands to Target Young People/How to Run An Instagram Account? Strategic Planning for Instagram Marketing and 5 Management Tips/Case 1: Okinawa Industry Promotion Public Corporation –Okinawa Online Quiz Game/Case 2: National Treasury Administration –Alcohol Quality Certification Label Campaign 2021

Cheese Report December 2021

Thailand Has Reopened to Taiwanese with Quarantine-Free Entry in November/Why Does Facebook Rename Itself Meta? What Are the Implications and Potential Challenges Behind?/Gucci and Balenciaga Are Rushing to Launch Virtual Products! Research: Metaverse Seen as US$50 Billion Business Opportunities for Luxury Brands/Facebook Marketing Summit: 90% Of Taiwanese Users Follow Businesses Accounts on Instagram/Double 11 Shopping Festival 2021 Hit A New High! Sales Performance And Hot-Selling List of 5 E-Commerce: momo, PChome, Tmall, And Shopee/Survey on E-Commerce Shopping Festival: Taiwanese Spent an Average of NT$15,073 Yearly/Taiwan Outbound Departure Statistics, January-October 2021/Inbound Visitor Statistics for October 2021/DGBAS Latest Economic Indicators for October 2021/What Kind of New Norms Will Be Generated After the Aviation Industry Recovers in 2023?/2020 Theme Index Museum Index: How Do Amusement Parks Survive In the Epidemic? Is There A Hope?/Tourism Bureau Held Muslim Tourism B2B Matchmaking, Preparing to Attract Visitors for Border Opening/LINE Launched the Short-Form Video Platform LINE VOOM, Replacing LINE Timeline! How to Differentiate?/The Analysis of LINE Taiwan Usage Behavior During the Epidemic: 98% Of Users Increased Their Digital Usage Through LINE; Official Accounts Increased by 18% Over the Years/Finally! Link Sticker Function Was Open to All Users on Instagram Stories, No Restriction of 10K Followers/Facebook Has Lost Its Young Users Drastically in Recent Years, Showing the Trend of "Aging Users"/Ads Deleted Within 24 Hours After Posting! What Are the Advantages and Controversies of Short-Lived Content Marketing?/Tigerair Taiwan ​​–Shimane Prefecture, Japan

Cheese Report November 2021

Fun and Trending Agritourism and Farm Tours, Different From What You Think/【Diagram】A Picture of Taiwan's Top 10 Omnichannel E-Commerce! momo Strategizes On Logistics, While PChome Actively On Online Payment/【Interview】McDonald’s APP Has 6 Million Fans, Making the Biggest Change In the Past 7 Years to Reach the Two KPI Regardless of All Oppositions/Quintuple Stimulus Voucher Stimulates Consumption, E-Commerce Q4 2021: Preparing for Peak/KKday Launches "KKday Shop" to Assist Travel Suppliers in Branding and Digitalization! What Are the Functions?/“Squid Game” Reached Over 110 Million Views in A Month! What Is the Successful Secret Behind?/Taiwan Outbound Departure Statistics, January-September 2021/Inbound Visitor Statistics for September 2021/DGBAS Latest Economic Indicators for September 2021/The Ratio of Over 3-Day Domestic Travel Has Increased, And Travel Expenditure Per Person Has Grown Against the Tide/Tourism Bureau Weekly Draws 600,000 Lucky Winners for Domestic Travel Vouchers, With Bonus of Amusement Park and Taiwan Tour Bus/Is Taiwan Tourism Now Emphasizing Cost-Performance or Value-Performance?/Post-Epidemic Sightseeing Business Opportunities, Asian Island Hopping Cruise Alliance by Maritime Port Bureau and Offshore Islands/What Is the Trend of YouTube Marketing in 2021? Brand Visibility and Top of Mind Are Key Factors!/Still, Chasing Traffic? Four Major Trends in LINE Membership Management! Let Users Proactively Follow You/Abandon the IGTV Product Line! Instagram Announced the Merger of IGTV and Dynamic Post Videos/Gen Z: Short Video First! “TickTokalize” From Dating to Work?/Maritime Port Bureau –Promotion of Lighthouse Keepers Picture Book and Popular Science Videos

Cheese Report October 2021

There’s No Going Back! Taiwan’s Leisure Farms Move Forward After the Pandemic/Gen Z Consumers Have Arrived and Will Love You for Personalized Branding!/New Technology and Media in the Era of New Digital Trade/What “Seqalu” Tells Us About Localized Business Management/Shopee Is Launching a Short Video App to Compete with TikTok/Unfazed by the Pandemic, E-Commerce Flourishes in Q4/Taiwan Outbound Departure Statistics for August 2021/Inbound Visitor Statistics for August 2021/DGBAS Latest Economic Indicators for August 2021/Expand the Quintuple Voucher by Selecting the Domestic Travel Voucher/“Seven-City Bike Ride” to Revitalize Tourism with Great Food and Big Prizes/Cruise Lines Apply to Resume Sailing as the Pandemic Eases/Travel Expo Starts on Oct. 1; Dining and Accommodations as Much as 85% Off/Top Three Types of Posts Identified in Facebook’s “Widely Viewed Content Report”/IG Micro-Influencers: Taiwan Has the Highest Interaction Rate Globally; Nano-Influencers Under 10,000 Turn the Marketing Funnel Up-Side-Down/What is CTV? How Is It Different from OTT? Market and Ad Trends of Smart/Connected TV/The 2020 Tokyo Olympics DMP Survey Report: Decoding Online Consumer Profiles/Advertising Campaign of Taipei Medical University’s Office of Continuing and Extension Education

Cheese Report September 2021

E-Commerce and Physical Stores: The Best of Both Worlds in a New Era of Retailing/Five Factors for Choosing an E-Commerce Platform for New Retailers/The Consumer Habits Are Here to Stay! Products that Will Sell Even After the Pandemic/Bibian Partners with Cafe24, Strengthening PChome’s Cross-Border Activities/Over 100 French Shopping Malls to Require Health Pass Starting August 16/Louis Vuitton and Burberry Attract Players with Online Games/Taiwan Outbound Departure Statistics for July 2021/Inbound Visitor Statistics for July 2021/DGBAS Latest Economic Indicators for July 2021/MICHELIN Guide Taipei & Taichung 2021: First Green Stars Awarded to 2 Restaurants/China Airlines Participates in the IATA Travel Pass Pilot Program/Traveling Abroad Is Difficult; Should Travel Restrictions Be Lifted?/What Is a Vaccine Passport? How Is It Different from a Vaccine Certificate or Pass?/Post-Pandemic Online Shopping: Facebook’s “Discovery Commerce” Hits the Sweet Spot/A Powerful Tool to Increase Conversion Rate: Decoding LINE Official Accounts/TikTok Overtakes Facebook as World’s Most Downloaded App/Traditional Shopping Channels vs. Social Media (YouTube/IG Influencers) for Advertising/Formosa Television’s Advertising Campaign for 4gTV’s OTT Platform/Tourism Bureau, Ministry of Transportation and Communications—National Scenic Area Trail Guidebook

Cheese Report August 2021

Industry and Government Join Hands in Epidemic Prevention and Economy/Global Survey Indicates 1/3 of People Will Shop Online by 2025/Five Most Sought-After Post-Pandemic Travel Destinations in Taiwan/Scan the EU “Digital COVID Certificate” on the Phone to Get Through Customs in 27 Countries/What New Online Stores Are Being Opened? Rakuten Reports the Trends/How Do Marketers Target Stay-at-Home Consumers? 3 Afflictions and 2 Opportunities/Taiwan Outbound Departure Statistics for June 2021/Inbound Visitor Statistics for June 2021/DGBAS Latest Economic Indicators for June 2021/It’s Year 1 of Space Travel! Business Opportunities for Taking Off from Earth/Cloud Travel Is Popular Among Generation X/Taiwan’s Muslim-Friendly Travel Environment Awarded Silver by CrescentRating/Which Two Aviation Sectors Will Rebound the Quickest after the Pandemic?/Google Delays the Removal of Third-Party Cookies until 2023/YouTube Shorts Beta Available in Taiwan; Eye-Catching Short Videos Made with Phones/Seven Key Marketing Trends for the New Generation/Digital Ad Platforms’ Global Market Shares: TikTok versus Google and Facebook/Taiwan Leisure Farms Development Association — “Farmtour Market” Brand Identity and Publication Design

Cheese Report July 2021

Striving for Survival! Travel Agencies Try New Business Models/In Korea, You Don’t Have to Explain TikTok to Your Grandma/Netflix Joins E-Tailing for IP Merchandise Revenue as Subscription Growth Stalls/“It’s Good that I’m Home” — YouTubers Unite in Anti-Epidemic Efforts/Are Selfie Apps Obsolete? Anti-Selfie App Poparazzi Is the New Favorite in Social Media/Goodbye, Food Additives! Burger King’s Food Fight/Taiwan Outbound Departure Statistics for May 2021/Inbound Visitor Statistics for May 2021/DGBAS Latest Economic Indicators for May 2021/US Vaccine Tourism is the New Normal; Travelers Get Free Vaccination at the Airport/To Survive, Travel Agencies Covertly Promote Solo Trips to the US for Vaccines/EU Lifts Travel Restrictions for Taiwanese Residents/Hotels Join the Anti-Epidemic Battle by Offering Discounts to Medical Professionals/2020 DMA Report: Digital Ads Growth Falls Below Double-Digit for the First Time; Marketing Budget Affected by the Pandemic/Is Podcast Easy Money? Twelve Charts on Podcasts’ Real Worth/Targeted Marketing Through LINE Without Cookies — Five Tips for Customer Loyalty/IG and YouTube in the Fight! Short-Form Video Marketing Trends and Tips for 2021/Kobayashi Optical Q2 Campaign

Cheese Report June 2021

Post-Pandemic Art: Outdoor Performances as Innovative Travel Destinations/A First in Physical Arts, Sotheby’s Accepts Cryptocurrency for Banksy’s Work/Following Microsoft and Apple, Google Opens Its First Retail Store This Summer in New York/Four Phenomena Emerge as the US Survives the COVID-19 Black Swan/Gucci, Patagonia, and Timberland Are into Farming! What Is the Connection Here?/Netflix Recruits Executives to Expand into the Gaming Market/Taiwan Outbound Departure Statistics for April 2021/DGBAS Latest Economic Indicators for April 2021/As the Pandemic Goes to Level 3, the Tourism Bureau Oversees Prevention Measures for National Scenic Areas, Visitor Centers, and Tourist Attractions; Large Events To Be Canceled or Postponed/Subsidies and Emergency Relief for Tourism Industry/Show Your Stay-at-Home Photos and Get Rewards from Travel Businesses/The Crisis of “Zero Reservations” Pushes Hotels to Become Family-Friendly/Taiwan Celebrities and YouTubers Test Facebook’s Live Audio Rooms/i-Buzz VOC+ Industry Word of Mouth Database: Netflix Dominates; LineTV, KKTV, and Vidol Can Respond with Content Differentiation/Omni-Channel Marketing for the Touch-Screen Generation: The Surge of Apps/Want to Keep Facebook Free of Charge? The Company Asks for User Permission to Track Data/The British Council’s Official IELTS Examination Center in Taiwan—IELTS Promotes Facebook Chatbot Program

Cheese Report May 2021

Get Ready for the Wave of Post-Pandemic Muslim Tourism Business Opportunities/Ramadan, the Muslim New Year: Seizing E-Commerce Opportunities in Southeast Asia/Chinese, Japanese, Taiwanese, and Korean Brands in the Eyes of Malaysians/Spending while at Home: Five Hot Product Types during the Pandemic/Among the Four Major Retail Channels, FamilyMart and PXmart Top the App Charts/LINE Bank Launched: “DREAM” Savings Account Annual Interest Rate as High as 1.62%/Taiwan Outbound Departure Statistics, March 2021/DGBAS Latest Economic Indicators for March 2021/New Minister of MOTC Lists Taiwan Railways Reform as the First of Eight Priorities/Kaohsiung, Tainan, Taoyuan, and Taichung Received Top Grades in City Lodging Management/Taipei City is the First Northeast Asian City Certified with a WTTC Safe Travel Stamp; Mayor Ko Certifies 35 Tourism Businesses/Cathay Holdings: Over 60% of People Intend to Travel Domestically in Second Half of 2021; Nearly 30% Have No Travel Plans/Amazon Creeps Up to Third Place in Digital Advertising, Threatening to Dethrone Google/Facebook Targets Social Audio with Three Weapons, Invades Podcasts, and Partners with Spotify/Missed the Boat of Podcasts in 2020? Analysis of Social Network Behaviors and Traffic in the Audio-Only Market/Advertising Options for 2021: There Is More to Social Media than Facebook and Instagram!/Cultural Content Consumption Trends: Netflix and KKBOX Dominate Streaming Services/Philippines Department of Tourism (Taiwan Branch) Promotes Davao City

Cheese Report March 2021

Will the COVID-19 Pandemic Still Be with Us Throughout 2021?/How Sentiment over the Coronavirus Is Affecting Consumer Behavior/How Sentiment over the Coronavirus Is Affecting Online Economic Activity/Starbucks Magic – Spend Some Time with a Coffee/‘Paradise 2M’: Your Only Opponent in Life Is Yourself! New Ad Video Released/Foot Traffic & Marketing Strategy: IKEA’s Move Away from Dunhua N. Rd./Who Came Out Ahead from the ‘Salmon’ Name Chaos? What Was Sushi Restaurant Thinking?/Behind the Seemingly Crazy ‘Salmon’ Name Chaos: 4 Psychological Factors/Taiwan Outbound Departure Statistics, February 2021/DGBAS Latest Economic Indicators for January 2021/Dream Cruises 2021 Island-hopping Schedule Begins/Personal Travel to Return in Second Half of 2021: IATA Director/Countries Planning a ‘Vaccine Passport’; Could Taiwan Be Left Behind?/Post-pandemic Travel Models: Travel Bubbles, Vaccine Passports/Strong Growth in SE Asia Digital Economy: 40 Million New Internet Users in 2020/Facebook Takes Steps to Punish Group Members Who Break Rules/Instagram Introduces Live Rooms, Allows 4 People to Go Live at Once/‘Donations’ Possible on Facebook! Paid Online Events Launched in Taiwan/IQIYI Knocked Out of Top Spot! Taiwan’s Top 10 Subscription Streaming Services/National Treasury Administration – Illicit Tobacco/Alcohol Awareness Campaign