Cheese Report August 2022

Quickly grasp the information of the main domestic airlines. Showing highlights to draw consumers' attention as the tourism market prepares to reopen. China Airlines launched Japan's well-known animation painting. EVA Air has released a new route map for Europe. STARLUX Airlines has launched a new route to Japan. Sneak Peek

Cheese Report July 2022

Taiwan Outbound Departure Statistics, May 2022/Inbound Visitor Statistics for May 2022/DGBAS Latest Economic Indicators for May 2022/To Take Advantage of the Significant Business Opportunity of the Post-epidemic Recovery, the Tourism Sector Is Shifting From the “First Row of the Tsunami” to the “First Row of the Ocean View”/There Were No Visitors Arriving in Japan on the Opening Day of the Country’s Unblocking. A V-Shaped Rebound Is Difficult to See. How Should Taiwan’s Tourism Sector React to This?/The Chaos of Pandemic Insurance Is Not Over! Credit Card Travel Safety Insurance Will Be Reduced Next Year/High Fares, Rising Economic Worries Threaten to Impact Airline Industry Recovery/Sneakers, Tattoos, a Nose Ring... After the Pandemic, Not Only Are the Borders Unlocked, but Also the Flight Attendants’ Clothing and Grooming?/The “2021 Taiwan Digital Advertising Statistics Report” Was Released by the DMA. The Total Market Value Surpassed $50 Billion!/Keep Up With TWITTER! NFT Will Be On Instagram, and Collectibles Will Be Shared in All Forms in the Future!/TikTok Is Facebook’s Main Competitor, and the Interface and Algorithm Will Be More “TIKTOK-Like”/“Future of Influencer Marketing” Is TikTok Better Than Instagram? Four Big Data Indications Can Help You Select the Right Platform/Tigerair Taiwan Released TigerNFT/Entry Restrictions by Country

Cheese Report March 2022

Explore Chiayi from Alishan/Mandarin Airlines to Launch Kaohsiung-Kinmen Route, More Convenient to Travel Offshore Island From Northern, Central, and Southern Taiwan/[Diagram] FamilyMart Obtained E-Payment License! How FamilyMart and PX Mart Turn Their Stores Into "Micro-Banks"?/ESG Has Become A New Trend: How to Develop Sustainable Strategies for Enterprises from the Perspective of Greenvines and E.SUN BANK/EVA Air Eliminates In-Flight Paper Publications! Big Moves to Overturn Passenger Habits, What Are the Benefits?/Industry Map Diagram] The "Fast Commerce Model" of Taiwan's Physical Retail/Taiwan Outbound Departure Statistics, January 2022/Inbound Visitor Statistics for January 2022/DGBAS Latest Economic Indicators for January 2022/Trivago CFO: These Four Types of Travel May Lag in Recovery/Traveling Abroad Is Coming Soon? Aviation and Tourism Are Optimistic About "This Timing" to Reopen, Star-Rated Hotels and Travel Insurance Will Be More Popular/ESG Sustainable Vacation! Rescue Baby Turtles and Restore Corals/Analysis of Digital Advertising Strategy, Keys: Diversified Channels and Touching Content/Young People Are Abandoning Facebook, TikTok Will Surpass Instagram! What's Next for the Five Social Platforms?/Instagram Not Popular Anymore? Young People Are on Xiaohongshu? Big Data Revealed the Key to Success/Amazing Influence on Sales! How to Make Good Use of Nano Influencers to Create a Win-Win Situation?/Kobayashi –ONE PIECE Co-Branded Eyewear

Cheese Report February 2022

Featured Report 1: Eat More, Work Less! Glamping Experience in Taiwan/Featured Report 2: Taiwan Hot Springs –Take A Warm Trip with Hot Springs/Research: The Scale of Social E-commerce Will Grow 200% in the Next Three Years/Customer Contribution Increased 170%! Marketing Expert: E-commerce Can Grow With Physical Stores/Super-Personalized Marketing Takes Shape, Merchants Will Know Consumers Better Than Themselves in the Future/Do You Live In the Real World or the Digital World? Market Survey Statistics: Each Person Spent 4.8 Hours a Day on Mobile Phone in 2021/Consumers Expect Low Carbon Emissions, However, Will It Impact Product Prices?/Taiwan Outbound Departure Statistics, January-December 2021/Inbound Visitor Statistics for December 2021/DGBAS Latest Economic Indicators for December 2021/Global Passport Powerful Rank 2022: Japan Top 1, Taiwan Top 32, China 64/Is It Just Luck to Be Alive?/Glamping Costs Over 10,000 a Night, but It's Hard to Get a Single One! Why?/High-Quality Transportation, Professional and Excellence Construction/Podcast Listening Volume Increased by 200% Annually! 2021 Taiwan Sound Economy Report by SoundOn: “Wage Slave” Top 1 Favorite/TikTok Beats Google, Becoming the Global Traffic Champion of 2021/Analysts Pointed Out Key Indicators, YouTube Is Expected to Surpass Netflix as the "King of Streaming"/What Are the Marketing Trends in 2022? Insights and Analysis of the Latest Digital Marketing Trends/Cheong Kwan Jang –Social Media Campaign “The Moments!”

Cheese Report January 2022

Dapeng Bay, Pingtung, The Best and Safe Place to Dabble in Water in a Warm Winter/Immersive Shopping Experience Is the Key, 5 Trends of Fashion E-commerce in 2022/70% Of Internet Users Were Willing to Pay for Online Content, Especially Gen Z! Online Courses and Entertainment Were Monetizable Content Types/Metaverse and Multi-functional Apps Are Trends! Eastern Online: 3 Major Marketing Strategies to Face the Changing Consumer Behaviors/How Will Consumers Change in the Next 10 Years?/LINE NEXT Corporation Established to Expand NFT Ecosystem/Taiwan Outbound Departure Statistics, January-November 2021/Inbound Visitor Statistics for November 2021/DGBAS Latest Economic Indicators for November 2021/Omicron Variant! When Could We Go Abroad? Five Observations for 2022/Complicated Travel Procedures in the Post-epidemic Era, 10% Are Willing to Travel With Tour Group/"One ID" Facial Recognition Trial Launched at the Taoyuan International Airport, Passengers: Convenient and Timesaving/The Mystery of A Prefecture Mascot in Japan: How Can the Cute Kumamon Win People's Hearts All Over the World?/Digital Advertising Marketing Review: Facebook, Instagram, LINE, Google, ASA, Podcast/Keeping Up with Year in Search 2021, Google Trends/Twitter, the Newspaper of Gen Z, Is the Main Battlefield for Brands to Target Young People/How to Run An Instagram Account? Strategic Planning for Instagram Marketing and 5 Management Tips/Case 1: Okinawa Industry Promotion Public Corporation –Okinawa Online Quiz Game/Case 2: National Treasury Administration –Alcohol Quality Certification Label Campaign 2021

Cheese Report December 2021

Thailand Has Reopened to Taiwanese with Quarantine-Free Entry in November/Why Does Facebook Rename Itself Meta? What Are the Implications and Potential Challenges Behind?/Gucci and Balenciaga Are Rushing to Launch Virtual Products! Research: Metaverse Seen as US$50 Billion Business Opportunities for Luxury Brands/Facebook Marketing Summit: 90% Of Taiwanese Users Follow Businesses Accounts on Instagram/Double 11 Shopping Festival 2021 Hit A New High! Sales Performance And Hot-Selling List of 5 E-Commerce: momo, PChome, Tmall, And Shopee/Survey on E-Commerce Shopping Festival: Taiwanese Spent an Average of NT$15,073 Yearly/Taiwan Outbound Departure Statistics, January-October 2021/Inbound Visitor Statistics for October 2021/DGBAS Latest Economic Indicators for October 2021/What Kind of New Norms Will Be Generated After the Aviation Industry Recovers in 2023?/2020 Theme Index Museum Index: How Do Amusement Parks Survive In the Epidemic? Is There A Hope?/Tourism Bureau Held Muslim Tourism B2B Matchmaking, Preparing to Attract Visitors for Border Opening/LINE Launched the Short-Form Video Platform LINE VOOM, Replacing LINE Timeline! How to Differentiate?/The Analysis of LINE Taiwan Usage Behavior During the Epidemic: 98% Of Users Increased Their Digital Usage Through LINE; Official Accounts Increased by 18% Over the Years/Finally! Link Sticker Function Was Open to All Users on Instagram Stories, No Restriction of 10K Followers/Facebook Has Lost Its Young Users Drastically in Recent Years, Showing the Trend of "Aging Users"/Ads Deleted Within 24 Hours After Posting! What Are the Advantages and Controversies of Short-Lived Content Marketing?/Tigerair Taiwan ​​–Shimane Prefecture, Japan

Cheese Report November 2021

Fun and Trending Agritourism and Farm Tours, Different From What You Think/【Diagram】A Picture of Taiwan's Top 10 Omnichannel E-Commerce! momo Strategizes On Logistics, While PChome Actively On Online Payment/【Interview】McDonald’s APP Has 6 Million Fans, Making the Biggest Change In the Past 7 Years to Reach the Two KPI Regardless of All Oppositions/Quintuple Stimulus Voucher Stimulates Consumption, E-Commerce Q4 2021: Preparing for Peak/KKday Launches "KKday Shop" to Assist Travel Suppliers in Branding and Digitalization! What Are the Functions?/“Squid Game” Reached Over 110 Million Views in A Month! What Is the Successful Secret Behind?/Taiwan Outbound Departure Statistics, January-September 2021/Inbound Visitor Statistics for September 2021/DGBAS Latest Economic Indicators for September 2021/The Ratio of Over 3-Day Domestic Travel Has Increased, And Travel Expenditure Per Person Has Grown Against the Tide/Tourism Bureau Weekly Draws 600,000 Lucky Winners for Domestic Travel Vouchers, With Bonus of Amusement Park and Taiwan Tour Bus/Is Taiwan Tourism Now Emphasizing Cost-Performance or Value-Performance?/Post-Epidemic Sightseeing Business Opportunities, Asian Island Hopping Cruise Alliance by Maritime Port Bureau and Offshore Islands/What Is the Trend of YouTube Marketing in 2021? Brand Visibility and Top of Mind Are Key Factors!/Still, Chasing Traffic? Four Major Trends in LINE Membership Management! Let Users Proactively Follow You/Abandon the IGTV Product Line! Instagram Announced the Merger of IGTV and Dynamic Post Videos/Gen Z: Short Video First! “TickTokalize” From Dating to Work?/Maritime Port Bureau –Promotion of Lighthouse Keepers Picture Book and Popular Science Videos

Cheese Report October 2021

There’s No Going Back! Taiwan’s Leisure Farms Move Forward After the Pandemic/Gen Z Consumers Have Arrived and Will Love You for Personalized Branding!/New Technology and Media in the Era of New Digital Trade/What “Seqalu” Tells Us About Localized Business Management/Shopee Is Launching a Short Video App to Compete with TikTok/Unfazed by the Pandemic, E-Commerce Flourishes in Q4/Taiwan Outbound Departure Statistics for August 2021/Inbound Visitor Statistics for August 2021/DGBAS Latest Economic Indicators for August 2021/Expand the Quintuple Voucher by Selecting the Domestic Travel Voucher/“Seven-City Bike Ride” to Revitalize Tourism with Great Food and Big Prizes/Cruise Lines Apply to Resume Sailing as the Pandemic Eases/Travel Expo Starts on Oct. 1; Dining and Accommodations as Much as 85% Off/Top Three Types of Posts Identified in Facebook’s “Widely Viewed Content Report”/IG Micro-Influencers: Taiwan Has the Highest Interaction Rate Globally; Nano-Influencers Under 10,000 Turn the Marketing Funnel Up-Side-Down/What is CTV? How Is It Different from OTT? Market and Ad Trends of Smart/Connected TV/The 2020 Tokyo Olympics DMP Survey Report: Decoding Online Consumer Profiles/Advertising Campaign of Taipei Medical University’s Office of Continuing and Extension Education

Cheese Report September 2021

E-Commerce and Physical Stores: The Best of Both Worlds in a New Era of Retailing/Five Factors for Choosing an E-Commerce Platform for New Retailers/The Consumer Habits Are Here to Stay! Products that Will Sell Even After the Pandemic/Bibian Partners with Cafe24, Strengthening PChome’s Cross-Border Activities/Over 100 French Shopping Malls to Require Health Pass Starting August 16/Louis Vuitton and Burberry Attract Players with Online Games/Taiwan Outbound Departure Statistics for July 2021/Inbound Visitor Statistics for July 2021/DGBAS Latest Economic Indicators for July 2021/MICHELIN Guide Taipei & Taichung 2021: First Green Stars Awarded to 2 Restaurants/China Airlines Participates in the IATA Travel Pass Pilot Program/Traveling Abroad Is Difficult; Should Travel Restrictions Be Lifted?/What Is a Vaccine Passport? How Is It Different from a Vaccine Certificate or Pass?/Post-Pandemic Online Shopping: Facebook’s “Discovery Commerce” Hits the Sweet Spot/A Powerful Tool to Increase Conversion Rate: Decoding LINE Official Accounts/TikTok Overtakes Facebook as World’s Most Downloaded App/Traditional Shopping Channels vs. Social Media (YouTube/IG Influencers) for Advertising/Formosa Television’s Advertising Campaign for 4gTV’s OTT Platform/Tourism Bureau, Ministry of Transportation and Communications—National Scenic Area Trail Guidebook

Cheese Report August 2021

Industry and Government Join Hands in Epidemic Prevention and Economy/Global Survey Indicates 1/3 of People Will Shop Online by 2025/Five Most Sought-After Post-Pandemic Travel Destinations in Taiwan/Scan the EU “Digital COVID Certificate” on the Phone to Get Through Customs in 27 Countries/What New Online Stores Are Being Opened? Rakuten Reports the Trends/How Do Marketers Target Stay-at-Home Consumers? 3 Afflictions and 2 Opportunities/Taiwan Outbound Departure Statistics for June 2021/Inbound Visitor Statistics for June 2021/DGBAS Latest Economic Indicators for June 2021/It’s Year 1 of Space Travel! Business Opportunities for Taking Off from Earth/Cloud Travel Is Popular Among Generation X/Taiwan’s Muslim-Friendly Travel Environment Awarded Silver by CrescentRating/Which Two Aviation Sectors Will Rebound the Quickest after the Pandemic?/Google Delays the Removal of Third-Party Cookies until 2023/YouTube Shorts Beta Available in Taiwan; Eye-Catching Short Videos Made with Phones/Seven Key Marketing Trends for the New Generation/Digital Ad Platforms’ Global Market Shares: TikTok versus Google and Facebook/Taiwan Leisure Farms Development Association — “Farmtour Market” Brand Identity and Publication Design

Cheese Report July 2021

Striving for Survival! Travel Agencies Try New Business Models/In Korea, You Don’t Have to Explain TikTok to Your Grandma/Netflix Joins E-Tailing for IP Merchandise Revenue as Subscription Growth Stalls/“It’s Good that I’m Home” — YouTubers Unite in Anti-Epidemic Efforts/Are Selfie Apps Obsolete? Anti-Selfie App Poparazzi Is the New Favorite in Social Media/Goodbye, Food Additives! Burger King’s Food Fight/Taiwan Outbound Departure Statistics for May 2021/Inbound Visitor Statistics for May 2021/DGBAS Latest Economic Indicators for May 2021/US Vaccine Tourism is the New Normal; Travelers Get Free Vaccination at the Airport/To Survive, Travel Agencies Covertly Promote Solo Trips to the US for Vaccines/EU Lifts Travel Restrictions for Taiwanese Residents/Hotels Join the Anti-Epidemic Battle by Offering Discounts to Medical Professionals/2020 DMA Report: Digital Ads Growth Falls Below Double-Digit for the First Time; Marketing Budget Affected by the Pandemic/Is Podcast Easy Money? Twelve Charts on Podcasts’ Real Worth/Targeted Marketing Through LINE Without Cookies — Five Tips for Customer Loyalty/IG and YouTube in the Fight! Short-Form Video Marketing Trends and Tips for 2021/Kobayashi Optical Q2 Campaign