The Latest Insight into Taiwan’s Travel Market

Cheese Report August 2020

Shrugging Off the Pandemic – Target Sees Profits Rise 80%/Messaging between Instagram and Facebook Made More Convenient/NCC : iQiyi Will not Be Blocked, Can Be Used through Cross-border Subscriptions/App Annie Report Shows Importance of Mobile Ads during the Pandemic/Apple Tops Taiwan Smartphone Sales List, but HTC Back in the Fold/Diversifying Payment Systems – Scanning a QR Code to Pay Bus Fare/How Taiwan’s Consumer Market Will Change in the Post-COVID Era/Tourism Outbound Departure Statistics, January-July 2020/DGBAS Latest Economic Indicators for July 2020/Big Demand for ‘Flights to Nowhere’ but Airlines only Get Limited Revenue Bump/Xpark Arrives, but Could Face Strong Regional Competition/Major Hotel Groups Roll Out Luxury River Cruise + Hotel Stay Package/Taipei on Top in ‘Revenge Tourism’ Online Buzz Rankings/Domestic Tourism Challenge: Satisfying Travelers Used to Vacationing Overseas/Hotel Surviving COVID-19 Downturn by Creating Cruise-like Atmosphere/Thailand, Greece, Portugal Hit Hard as Global Tourism Industry Battered by Pandemic/Global Aviation Demand to Take until 2024 to Recover: IATA/Travel Industry Woes Cause Taiwan Travel Revenue, Spending to Hit Historical Lows in Q2/Travel Agencies Closing Down or Downsizing despite Explosive Growth in Domestic Tourism/ARO/MMX Overview of Usage of Travel-related Media Websites/SEO a Valuable Tool for YouTube Videos! 7 Ways to Optimize Your Videos/Instagram Rolls Out ‘Reels,’ Hoping to Lure Creators Away from TikTok/Taiwan’s First Podcast Survey Analyzes Listeners’ Profiles, Listening Habits/Results of Online Vote for Taiwan’s Top 100 Influencers Released – Who Topped the List?/Chunghwa Post EZPost Membership Campaign

Cheese Report July 2020

Qing Dynasty Painting Finds Way onto McDonald’s Packaging in Tie-in with NPM/In Search of Indulgence: ‘Sophisticated Consumption’/Most Consumers Opting for Physical Stimulus Vouchers/Line Redesign Defies Worries of Client ‘Exodus’; No. of Accounts Rises 18%/iPhone 12 on the Way! But Uncertainty Looms Over When It Will Arrive/‘New Normals’ for Tourism, Exhibitions in Post-COVID-19 Era/Ministry of Health of Welfare, Facebook Team Up on Blood Donation Feature/Tourism Outbound Departure Statistics, January-June 2020/DGBAS Latest Economic Indicators for June 2020/Exclusive One-day Tour Offers New Way to Experience Taoyuan International Airport/ANA to Resume Flights to Songshan Airport on Aug. 3/China Airlines Adds Flights to New York in July, August Schedule/Cruises on the Way Back: Lion Travel, Dream Cruises Pitch ‘Island Hopping’ Cruises/Taiwanese Travelers Third Most Ready in Asia to Go on a Trip/Airbnb CEO Looks at Post-epidemic Era: ‘Travel Has Changed Forever’/Taipei Named Best Leisure Destination in Asia/Guam to Allow Taiwanese Visitors in without Requiring Quarantine/Taiwan on First List of Countries that Can Travel to Jordan/Japan Expands Easing of Entry Restrictions, Measure includes Taiwan/Why Podcasts Are Exploding in Taiwan: Six Trends and the Opportunities They Present/Three Opportunities for Brands to Prosper from Post-COVID Demand/Facebook Maintains Big Lead as World’s Most-used Social Platform/New Functions for LINE Groups: Inviting Friends with a Click and Improving Notifications/FB Messenger Rolls Out 16-person Screen Sharing Feature; Could Be Expanded to 50 Soon/Bixbee Backpacks: Elementary School Student Promotional Campaign

Cheese Report June 2020

Zero New COVID-19 Cases Sparks Marketing War; Family Mart, Milkshop, 7-Eleven Battle It Out/Starbucks Suffers Billions in Losses from Pandemic; Could Shutter 400 Cafes/Optimism for Property Market in Q3; 46% See H2 as Good Time to Buy/Taiwan Dollar the Strongest Currency/A New Earphone Wave! Podcasts on the Rise in Taiwan/What Is Event Marketing? Why Do Brands Put on Events When They Do Not Make Money?/Behind the Mayday, Rene Liu Online Concerts – Believing in Music/Taiwan Outbound Departure Statistics, January-May 2020/DGBAS Latest Economic Indicators for May/Domestic Travel Surge another Disaster? Why Taiwan’s ‘Godfather of Tourism’ Is Worried/New International Luxury Resort in Taitung! Six Senses Brand Resort to Open in 2021/Guam Postpones Opening of Doors to Taiwanese Travelers/Egypt to Reopen Some Tourist Destinations on July 1/ Taiwan, Stanford University Testing Quarantines, Paving Way for Future Travel Model/Expedia Launches New ‘Travel from Home’ Virtual Tours/Starlux to Resume Taipei-Penang Route on June 18/Emirates Resumes Taipei-Dubai Passenger Services/NT$45.84 Billion Spent on Digital Ads in Taiwan in 2019; Videos, KOLs booming; public agencies, e-commerce, gaming companies biggest advertisers/Digital Ad Alarm! What Marketers Need to Know to Cope without Cookies/The Post-cookies World – Contextual Targeting to Replace Cookies among Advertisers?/Using Google Analytics to Set Annual KPI; the Indicators Marketers Need to Know/New Taiwan Website for Philippines Tourism Bureau

Cheese Report May

Digital Finance/New e-Commerce Trend – The Rise of Cashless Payments/Taiwan CDC Launches COVID-19 Chatbot on FB Messenger, Offers Latest Updates on Disease/New Facebook, Instagram Function: Helping Businesses Promote Gift Cards, Food Orders/E-Commerce Marketers Get a Boost from Mother’s Day Opportunities/Forget about a V-shaped Recovery; the Nike ‘Swoosh’ More Likely/U.S. Unemployment Rate Highest since WWII; Could Hit 25%, Mnuchin Predicts/E-Commerce Survey Reveals Items Taiwanese Are Buying During the Pandemic/What Marketers Need to Know in 2020: Key Marketing Data Unveiled/AI, AR, VR the Keys to New Digital Technology Development Trends: MIC/Taiwan Outbound Departure Statistics, January-April 2020/DGBAS Latest Economic Indicators/Government Proposes Three-step Plan to Revitalize Travel Market/Emirates May Cut 30,000 Jobs, Retire A380s Faster; How Long before Air Travel Returns?/What Will Travel Be Like before a Coronavirus Vaccine Is Found?/A World First! Shanghai Disneyland Reopens, to Increase Capacity by 5,000 Visitors a Week/Academic Sees Global Pandemic Easing at End of June, Leading to Lifting of Overseas Travel Bans/Even with NT$3.2 Billion in Relief, Can Airlines, Travel Agencies Survive the Crisis?/Looking at the Concept of an ‘Immunity Passport’ in the ‘Post-Pandemic Era’/Danger in Opening Borders? New Zealand, Australia Float ‘Travel Bubble’ Plan/New Zealand, Vietnam Could Be First Countries in Commercial Openin/SEO Content Marketing Key to Finding Customers, Seizing Opportunities in Post-COVID 19 World/Supporting Groups of 5,000, Accepting Anonymous Users – What is LINE’s New Function About?/Facebook Enters e-Commerce Battleground with Shops; Can Communities Drive Spending?/Instagram Adds ‘Food Orders’ Function to Business Accounts/TV Ads on Greater Taipei Subway Station Platforms Seen by 2.5 Million People/Production Design for Chunghwa Post

2020/04 Cheese Report

Survey of Consumer Behavior in Taiwan in Last Month/Post-virus, Saving, not Spending, the Priority in China/Sweets and Sex Reaching the ‘at-Home’ Consumer/Stay-at-Home: Big Opportunities for Video Platforms, Live Streaming/Education Site Traffic Soars 1185%! Report on Q1 Trends Offers 6 Major Insights/Facebook Launches Free Video Calling Services for Up to 50 People/Kantar Taiwan: Food & Beverage Industry Hurting, but Food Delivery Services Up Sharply/5 Creative Ads Inspired by the COVID-19 Outbreak that Have Gained Big Followings/Competition for YouTube, Twitch: Facebook Gaming App Hits the Market/Taiwan Outbound Departure Statistics, January-March 2020/Latest DGBAS Economic Indicators for Taiwan/‘Korea Wants to See You’ – Touring Korea Online/Second Relief Package for Tourism Sector Unveiled/In Move to Help Airlines, Passenger Aircraft Allowed to Transport Cargo/Lion Travel Looks to Boost Business through Agricultural Partnership/Travel Industry Focus Post-epidemic Likely to Be Short-haul Market/Make Consumers’ Hearts ‘Riot’ – 4 Keys to Success during the Epidemic/Analysis of Share of Voice of COVID-19-related Issues on Social Media/2020 Pixnet Social Survey: Ads Geared to Converting Sales/Summary of 2020 Social Network Platform Trends/Still Going on Instinct on KOL Marketing? Data a Better Way to Devise KOL Strategy/Social Media Marketing – How to Use IG Hashtags to Market Brands/VoiceTube English Language Day Event

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