The Latest Insight into Taiwan’s Travel Market
Cheese Report March 2021
Will the COVID-19 Pandemic Still Be with Us Throughout 2021?／How Sentiment over the Coronavirus Is Affecting Consumer Behavior／How Sentiment over the Coronavirus Is Affecting Online Economic Activity／Starbucks Magic – Spend Some Time with a Coffee／‘Paradise 2M’: Your Only Opponent in Life Is Yourself! New Ad Video Released／Foot Traffic & Marketing Strategy: IKEA’s Move Away from Dunhua N. Rd.／Who Came Out Ahead from the ‘Salmon’ Name Chaos? What Was Sushi Restaurant Thinking?／Behind the Seemingly Crazy ‘Salmon’ Name Chaos: 4 Psychological Factors／Taiwan Outbound Departure Statistics, February 2021／DGBAS Latest Economic Indicators for January 2021／Dream Cruises 2021 Island-hopping Schedule Begins／Personal Travel to Return in Second Half of 2021: IATA Director／Countries Planning a ‘Vaccine Passport’; Could Taiwan Be Left Behind?／Post-pandemic Travel Models: Travel Bubbles, Vaccine Passports／Strong Growth in SE Asia Digital Economy: 40 Million New Internet Users in 2020／Facebook Takes Steps to Punish Group Members Who Break Rules／Instagram Introduces Live Rooms, Allows 4 People to Go Live at Once／‘Donations’ Possible on Facebook! Paid Online Events Launched in Taiwan／IQIYI Knocked Out of Top Spot! Taiwan’s Top 10 Subscription Streaming Services／National Treasury Administration – Illicit Tobacco/Alcohol Awareness Campaign
Cheese Report February 2021
Invite Codes, Opening Rooms? Why Clubhouse Has Become So Popular／Facebook-Apple War Intensifies, Zuckerberg Tells Staff to ‘Inflict Pain’ on Apple／Canada Follows Australia, Vows to Make Facebook Pay for News／New 2021 Trend: A Digital Ad World without Cookies／As Bitcoin Soars, Here’s a Dog-related Coin You Should Know About／Middle-aged Taiwanese Men Have Highest Stress Index in Asia: Wearable Device Data／The Appeal of ‘Lucky Bags’: Why Convenience Stores Are Jumping into the Fray／The 4 Microtrends Hiding Big Opportunities in 2021／Korea Fever on the Decline Overseas as In-person Events Affected by COVID-19／Taiwan Outbound Departure Statistics, January 2021／DGBAS Latest Economic Indicators for January 2021／How Tourism Sector Needs to Redefine Itself in the Post-pandemic World／High Volume Tourism Posing Challenge to Travel Quality in Taiwan／Seeing No Loosening of Travel Restrictions, Airlines Selling Everything but Tickets／Eight Hotels in Taiwan Named 2021 Forbes Travel Guide Star Award Winners／Ad Trends to Watch in 2021／Four Ways Brands, e-Commerce Vendors Can Take on New iOS 14 Privacy Policy／Survey of Social Platforms, Influencers Shows Dark Horse Media Soaring／Twitter, Facebook Want In! What’s the Next Step for Clubhouse-like Voice-based Social Media?／LINE Offers New ‘Create OpenChat’ Function／Taiwan Organ Registry and Sharing Center – Digital Promotion／Chunghwa Post ibox Image Campaign
Cheese Report January 2021
Government Looking to Get Ready for Post-pandemic ‘Revenge Tourism’／Major Digital Marketing Trends in 2021: Live Streaming & Podcasts Gain Strength／2021 ‘New Normals’: How Dining, Consumption, and Travel Will Change in New Digital Era／10 Major Trends in 2021: Which Business Will Hit It Big? Who Will Benefit from New Opportunities?／2020 Taiwan Travel Hotspots: Eastern Taiwan at the Top, Tainan only 10th／Overcoming the Dangers of Revenge Tourism: Stanley Yen Lays Out His Vision／Taiwan Outbound Departure Statistics, January-December 2020／DGBAS Latest Economic Indicators for December 2020／2022, 2023 Taiwan Lantern Festivals to Be Held in Kaohsiung, Taipei／Turning Creative Tourism into Gold／4 Cycling Routes on Taiwan’s Northern Coast Better than Ever／Domestic Travel Insight: Expensive Hotels Scoring High Occupancy Rates／‘Wu Feng Touring’ Holiday Shuttle Bus to Begin Operating in mid-February／Big Discounts! Korea Grand Sale Opens Online／Airlines Still Struggling to Survive COVID-19: IATA Urges Billions more in Financial Support／Cathay Pacific Rolls Out Solution for Vaccine Distribution／Dream Cruises Offers New Option for Heading Home for the Lunar New Year Holiday／The Rail Economy Enters New Phase: TRA Planning 4 Station Complexes in Next 2 Years／Cancellations of Year-End Banquets Has Hotels Promoting Alternatives／‘Search On’ Event Unveils Ways AI Making Google Search Smarter／Capitalizing on Current Issues in Social Media Marketing／Big Change in YouTube Policy – All Videos to Show Ads／Facebook Unveils New Pages Layout – Surprises Users with Removal of ‘Like’ Button／‘Influencer Marketing Series: Will KOC Be New Influencer Marketing Blue Ocean?／National Treasury Administration – Alcohol Quality Certification Label Campaign
Cheese Report December 2020
New Zealand Airlines’ ‘8th Wonder of the World’ Promotion! Visit New Zealand without Going／With Tourists not Coming, Japanese Company Launches Web Tours／Hong Kong Winterfest Welcomes Festive Season Online／Unilever Testing 4-Day Working Week in New Zealand; Could Go Worldwide If Successful／Stitch Fix – Online Styling Services Overcoming Pandemic; Share Price Soars／Google Unveils Major Search Trends of 2020／Netflix 2020 Year in Review: Taiwanese Binge on Romantic, Fantasy Content／Taiwan Outbound Departure Statistics, January-November 2020／DGBAS Latest Economic Indicators for November 2020／Tigerair Taiwan Promotion: Take Flight to Nowhere over Jeju, Get Free Ticket to Korea／Tigerair Taiwan + KKday Promote Hot Springs Package with Free Ticket to Japan／2021 Taiwan Lantern Festival to Feature ‘Riding the Wind, Chasing Light’ Centerpiece／Travel Industry Divided on Plan to Borrow to Save Tourism Sector／Travel Industry Coming Up with Creative Sidelines to Make Up for Lost Revenue’／Taiwanese Airlines Vying for, Getting Orders to Ship COVID-19 Vaccines／Ready to Go Abroad! EVA Air, China Airlines Promote Stylish Protective Gear／Hotels Looking to Salvage Revenue Lost to Canceled, Downsized Year-end Banquets／New Zealand, Australia to Adopt ‘Travel Bubble’ in 2021 Q1／Social Media Marketing Trends for 2021／Who Is Still Watching TV? Taiwan’s Streaming Leaders Staking Out Niches’／Entertainment Opportunities Post-COVID: Podcasts, OTT Dramas, Online Shows Buck the Tide／YouTube’s Rankings of Top Videos, Influencers in 2020: Who Took the Top Spots?／Tools to Help Travel Industry Recover Post-COVID: Google Launches Travel Insights with Google／Korea Tourism Organization ‘Korea Wants to See You – Have a Ball in Daegu, Muan’
Cheese Report November 2020
LINE Promotes e-Vouchers to Satisfy Younger Generation’s ‘Sense of Ritual’／Golden 15 Minutes – Taipei MRT Using Big Data to Improve Public Bathroom Services／‘Demon Slayer’ Surpasses ‘Frozen’ as Top Animation Box Office Hit in Taiwan／3 Reasons Why Japanese Conveyor Belt Sushi Brands Flocking to Taiwa／‘Super Nintendo World’ with Mario Kart Ride, Mushroom Kingdom to Open in Osaka／To Deal with 2020’s High Anxiety, Iceland Ready to Help You Scream and ‘Let It Out’ ／Instagram Shopping Feature Comes to Taiwan’s Market／Taiwan Outbound Departure Statistics, January-October 2020／DGBAS Latest Economic Indicators for October 2020／Princess Cruises’ Sapphire Princess Set to Return to Taiwan in 2021／‘Wake Up in the Philippines,’ Create a Beautiful Travel Dream／‘Hong Kong Wine & Dine Festival’ Goes Online to Show Off Delicacies／MOTC Proposes Micro Travel 2.0, Hopes to Boost Air Travel Experiences, Local Exploration／Budget Airlines Could Take Share of Business Travel Market as Corporate Travel Budgets Fall／Cycling Taiwan Promotion Gains Momentum／For NT$30,000, VIPs Get Exclusive Tour on Award-winning TRA Railcar／Why Did a 38-year-old CEO Buy a Hotel at a Time When They Are Being Dumped? ／Domestic Travel Just Not the Same! Survey Finds 60% of Taiwanese Eager to Travel Abroad／Taiwan’s Tourism Marketing Gone Wrong? Turning Something into Nothing: director／LINE Launches Biometrics to Log In; iPad Users to Get the First Crack at It／Facebook Messenger and Instagram Add Automatic ‘Vanish Mode’ Feature／Ads for Listeners! Google Introduces Audio Ads on YouTube in Beta／What Are Young People Watching? YouTube Has the Answer／Facebook Uses Three Major Indicators to Prioritize Posts, Filter Content／British Council Taiwan IELTS Test Center ‘IELTS Testing Digital Campaign’
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