The Latest Insight into Taiwan’s Travel Market
Cheese Report June 2021
Post-Pandemic Art: Outdoor Performances as Innovative Travel Destinations／A First in Physical Arts, Sotheby’s Accepts Cryptocurrency for Banksy’s Work／Following Microsoft and Apple, Google Opens Its First Retail Store This Summer in New York／Four Phenomena Emerge as the US Survives the COVID-19 Black Swan／Gucci, Patagonia, and Timberland Are into Farming! What Is the Connection Here?／Netflix Recruits Executives to Expand into the Gaming Market／Taiwan Outbound Departure Statistics for April 2021／DGBAS Latest Economic Indicators for April 2021／As the Pandemic Goes to Level 3, the Tourism Bureau Oversees Prevention Measures for National Scenic Areas, Visitor Centers, and Tourist Attractions; Large Events To Be Canceled or Postponed／Subsidies and Emergency Relief for Tourism Industry／Show Your Stay-at-Home Photos and Get Rewards from Travel Businesses／The Crisis of “Zero Reservations” Pushes Hotels to Become Family-Friendly／Taiwan Celebrities and YouTubers Test Facebook’s Live Audio Rooms／i-Buzz VOC+ Industry Word of Mouth Database: Netflix Dominates; LineTV, KKTV, and Vidol Can Respond with Content Differentiation／Omni-Channel Marketing for the Touch-Screen Generation: The Surge of Apps／Want to Keep Facebook Free of Charge? The Company Asks for User Permission to Track Data／The British Council’s Official IELTS Examination Center in Taiwan—IELTS Promotes Facebook Chatbot Program
Cheese Report May 2021
Get Ready for the Wave of Post-Pandemic Muslim Tourism Business Opportunities／Ramadan, the Muslim New Year: Seizing E-Commerce Opportunities in Southeast Asia／Chinese, Japanese, Taiwanese, and Korean Brands in the Eyes of Malaysians／Spending while at Home: Five Hot Product Types during the Pandemic／Among the Four Major Retail Channels, FamilyMart and PXmart Top the App Charts／LINE Bank Launched: “DREAM” Savings Account Annual Interest Rate as High as 1.62%／Taiwan Outbound Departure Statistics, March 2021／DGBAS Latest Economic Indicators for March 2021／New Minister of MOTC Lists Taiwan Railways Reform as the First of Eight Priorities／Kaohsiung, Tainan, Taoyuan, and Taichung Received Top Grades in City Lodging Management／Taipei City is the First Northeast Asian City Certified with a WTTC Safe Travel Stamp; Mayor Ko Certifies 35 Tourism Businesses／Cathay Holdings: Over 60% of People Intend to Travel Domestically in Second Half of 2021; Nearly 30% Have No Travel Plans／Amazon Creeps Up to Third Place in Digital Advertising, Threatening to Dethrone Google／Facebook Targets Social Audio with Three Weapons, Invades Podcasts, and Partners with Spotify／Missed the Boat of Podcasts in 2020? Analysis of Social Network Behaviors and Traffic in the Audio-Only Market／Advertising Options for 2021: There Is More to Social Media than Facebook and Instagram!／Cultural Content Consumption Trends: Netflix and KKBOX Dominate Streaming Services／Philippines Department of Tourism (Taiwan Branch) Promotes Davao City
Cheese Report March 2021
Will the COVID-19 Pandemic Still Be with Us Throughout 2021?／How Sentiment over the Coronavirus Is Affecting Consumer Behavior／How Sentiment over the Coronavirus Is Affecting Online Economic Activity／Starbucks Magic – Spend Some Time with a Coffee／‘Paradise 2M’: Your Only Opponent in Life Is Yourself! New Ad Video Released／Foot Traffic & Marketing Strategy: IKEA’s Move Away from Dunhua N. Rd.／Who Came Out Ahead from the ‘Salmon’ Name Chaos? What Was Sushi Restaurant Thinking?／Behind the Seemingly Crazy ‘Salmon’ Name Chaos: 4 Psychological Factors／Taiwan Outbound Departure Statistics, February 2021／DGBAS Latest Economic Indicators for January 2021／Dream Cruises 2021 Island-hopping Schedule Begins／Personal Travel to Return in Second Half of 2021: IATA Director／Countries Planning a ‘Vaccine Passport’; Could Taiwan Be Left Behind?／Post-pandemic Travel Models: Travel Bubbles, Vaccine Passports／Strong Growth in SE Asia Digital Economy: 40 Million New Internet Users in 2020／Facebook Takes Steps to Punish Group Members Who Break Rules／Instagram Introduces Live Rooms, Allows 4 People to Go Live at Once／‘Donations’ Possible on Facebook! Paid Online Events Launched in Taiwan／IQIYI Knocked Out of Top Spot! Taiwan’s Top 10 Subscription Streaming Services／National Treasury Administration – Illicit Tobacco/Alcohol Awareness Campaign
Cheese Report February 2021
Invite Codes, Opening Rooms? Why Clubhouse Has Become So Popular／Facebook-Apple War Intensifies, Zuckerberg Tells Staff to ‘Inflict Pain’ on Apple／Canada Follows Australia, Vows to Make Facebook Pay for News／New 2021 Trend: A Digital Ad World without Cookies／As Bitcoin Soars, Here’s a Dog-related Coin You Should Know About／Middle-aged Taiwanese Men Have Highest Stress Index in Asia: Wearable Device Data／The Appeal of ‘Lucky Bags’: Why Convenience Stores Are Jumping into the Fray／The 4 Microtrends Hiding Big Opportunities in 2021／Korea Fever on the Decline Overseas as In-person Events Affected by COVID-19／Taiwan Outbound Departure Statistics, January 2021／DGBAS Latest Economic Indicators for January 2021／How Tourism Sector Needs to Redefine Itself in the Post-pandemic World／High Volume Tourism Posing Challenge to Travel Quality in Taiwan／Seeing No Loosening of Travel Restrictions, Airlines Selling Everything but Tickets／Eight Hotels in Taiwan Named 2021 Forbes Travel Guide Star Award Winners／Ad Trends to Watch in 2021／Four Ways Brands, e-Commerce Vendors Can Take on New iOS 14 Privacy Policy／Survey of Social Platforms, Influencers Shows Dark Horse Media Soaring／Twitter, Facebook Want In! What’s the Next Step for Clubhouse-like Voice-based Social Media?／LINE Offers New ‘Create OpenChat’ Function／Taiwan Organ Registry and Sharing Center – Digital Promotion／Chunghwa Post ibox Image Campaign
Cheese Report January 2021
Government Looking to Get Ready for Post-pandemic ‘Revenge Tourism’／Major Digital Marketing Trends in 2021: Live Streaming & Podcasts Gain Strength／2021 ‘New Normals’: How Dining, Consumption, and Travel Will Change in New Digital Era／10 Major Trends in 2021: Which Business Will Hit It Big? Who Will Benefit from New Opportunities?／2020 Taiwan Travel Hotspots: Eastern Taiwan at the Top, Tainan only 10th／Overcoming the Dangers of Revenge Tourism: Stanley Yen Lays Out His Vision／Taiwan Outbound Departure Statistics, January-December 2020／DGBAS Latest Economic Indicators for December 2020／2022, 2023 Taiwan Lantern Festivals to Be Held in Kaohsiung, Taipei／Turning Creative Tourism into Gold／4 Cycling Routes on Taiwan’s Northern Coast Better than Ever／Domestic Travel Insight: Expensive Hotels Scoring High Occupancy Rates／‘Wu Feng Touring’ Holiday Shuttle Bus to Begin Operating in mid-February／Big Discounts! Korea Grand Sale Opens Online／Airlines Still Struggling to Survive COVID-19: IATA Urges Billions more in Financial Support／Cathay Pacific Rolls Out Solution for Vaccine Distribution／Dream Cruises Offers New Option for Heading Home for the Lunar New Year Holiday／The Rail Economy Enters New Phase: TRA Planning 4 Station Complexes in Next 2 Years／Cancellations of Year-End Banquets Has Hotels Promoting Alternatives／‘Search On’ Event Unveils Ways AI Making Google Search Smarter／Capitalizing on Current Issues in Social Media Marketing／Big Change in YouTube Policy – All Videos to Show Ads／Facebook Unveils New Pages Layout – Surprises Users with Removal of ‘Like’ Button／‘Influencer Marketing Series: Will KOC Be New Influencer Marketing Blue Ocean?／National Treasury Administration – Alcohol Quality Certification Label Campaign
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