The Latest Insight into Taiwan’s Travel Market
Cheese Report September 2021
E-Commerce and Physical Stores: The Best of Both Worlds in a New Era of Retailing／Five Factors for Choosing an E-Commerce Platform for New Retailers／The Consumer Habits Are Here to Stay! Products that Will Sell Even After the Pandemic／Bibian Partners with Cafe24, Strengthening PChome’s Cross-Border Activities／Over 100 French Shopping Malls to Require Health Pass Starting August 16／Louis Vuitton and Burberry Attract Players with Online Games／Taiwan Outbound Departure Statistics for July 2021／Inbound Visitor Statistics for July 2021／DGBAS Latest Economic Indicators for July 2021／MICHELIN Guide Taipei & Taichung 2021: First Green Stars Awarded to 2 Restaurants／China Airlines Participates in the IATA Travel Pass Pilot Program／Traveling Abroad Is Difficult; Should Travel Restrictions Be Lifted?／What Is a Vaccine Passport? How Is It Different from a Vaccine Certificate or Pass?／Post-Pandemic Online Shopping: Facebook’s “Discovery Commerce” Hits the Sweet Spot／A Powerful Tool to Increase Conversion Rate: Decoding LINE Official Accounts／TikTok Overtakes Facebook as World’s Most Downloaded App／Traditional Shopping Channels vs. Social Media (YouTube/IG Influencers) for Advertising／Formosa Television’s Advertising Campaign for 4gTV’s OTT Platform／Tourism Bureau, Ministry of Transportation and Communications—National Scenic Area Trail Guidebook
Cheese Report August 2021
Industry and Government Join Hands in Epidemic Prevention and Economy／Global Survey Indicates 1/3 of People Will Shop Online by 2025／Five Most Sought-After Post-Pandemic Travel Destinations in Taiwan／Scan the EU “Digital COVID Certificate” on the Phone to Get Through Customs in 27 Countries／What New Online Stores Are Being Opened? Rakuten Reports the Trends／How Do Marketers Target Stay-at-Home Consumers? 3 Afflictions and 2 Opportunities／Taiwan Outbound Departure Statistics for June 2021／Inbound Visitor Statistics for June 2021／DGBAS Latest Economic Indicators for June 2021／It’s Year 1 of Space Travel! Business Opportunities for Taking Off from Earth／Cloud Travel Is Popular Among Generation X／Taiwan’s Muslim-Friendly Travel Environment Awarded Silver by CrescentRating／Which Two Aviation Sectors Will Rebound the Quickest after the Pandemic?／Google Delays the Removal of Third-Party Cookies until 2023／YouTube Shorts Beta Available in Taiwan; Eye-Catching Short Videos Made with Phones／Seven Key Marketing Trends for the New Generation／Digital Ad Platforms’ Global Market Shares: TikTok versus Google and Facebook／Taiwan Leisure Farms Development Association — “Farmtour Market” Brand Identity and Publication Design
Cheese Report July 2021
Striving for Survival! Travel Agencies Try New Business Models／In Korea, You Don’t Have to Explain TikTok to Your Grandma／Netflix Joins E-Tailing for IP Merchandise Revenue as Subscription Growth Stalls／“It’s Good that I’m Home” — YouTubers Unite in Anti-Epidemic Efforts／Are Selfie Apps Obsolete? Anti-Selfie App Poparazzi Is the New Favorite in Social Media／Goodbye, Food Additives! Burger King’s Food Fight／Taiwan Outbound Departure Statistics for May 2021／Inbound Visitor Statistics for May 2021／DGBAS Latest Economic Indicators for May 2021／US Vaccine Tourism is the New Normal; Travelers Get Free Vaccination at the Airport／To Survive, Travel Agencies Covertly Promote Solo Trips to the US for Vaccines／EU Lifts Travel Restrictions for Taiwanese Residents／Hotels Join the Anti-Epidemic Battle by Offering Discounts to Medical Professionals／2020 DMA Report: Digital Ads Growth Falls Below Double-Digit for the First Time; Marketing Budget Affected by the Pandemic／Is Podcast Easy Money? Twelve Charts on Podcasts’ Real Worth／Targeted Marketing Through LINE Without Cookies — Five Tips for Customer Loyalty／IG and YouTube in the Fight! Short-Form Video Marketing Trends and Tips for 2021／Kobayashi Optical Q2 Campaign
Cheese Report June 2021
Post-Pandemic Art: Outdoor Performances as Innovative Travel Destinations／A First in Physical Arts, Sotheby’s Accepts Cryptocurrency for Banksy’s Work／Following Microsoft and Apple, Google Opens Its First Retail Store This Summer in New York／Four Phenomena Emerge as the US Survives the COVID-19 Black Swan／Gucci, Patagonia, and Timberland Are into Farming! What Is the Connection Here?／Netflix Recruits Executives to Expand into the Gaming Market／Taiwan Outbound Departure Statistics for April 2021／DGBAS Latest Economic Indicators for April 2021／As the Pandemic Goes to Level 3, the Tourism Bureau Oversees Prevention Measures for National Scenic Areas, Visitor Centers, and Tourist Attractions; Large Events To Be Canceled or Postponed／Subsidies and Emergency Relief for Tourism Industry／Show Your Stay-at-Home Photos and Get Rewards from Travel Businesses／The Crisis of “Zero Reservations” Pushes Hotels to Become Family-Friendly／Taiwan Celebrities and YouTubers Test Facebook’s Live Audio Rooms／i-Buzz VOC+ Industry Word of Mouth Database: Netflix Dominates; LineTV, KKTV, and Vidol Can Respond with Content Differentiation／Omni-Channel Marketing for the Touch-Screen Generation: The Surge of Apps／Want to Keep Facebook Free of Charge? The Company Asks for User Permission to Track Data／The British Council’s Official IELTS Examination Center in Taiwan—IELTS Promotes Facebook Chatbot Program
Cheese Report May 2021
Get Ready for the Wave of Post-Pandemic Muslim Tourism Business Opportunities／Ramadan, the Muslim New Year: Seizing E-Commerce Opportunities in Southeast Asia／Chinese, Japanese, Taiwanese, and Korean Brands in the Eyes of Malaysians／Spending while at Home: Five Hot Product Types during the Pandemic／Among the Four Major Retail Channels, FamilyMart and PXmart Top the App Charts／LINE Bank Launched: “DREAM” Savings Account Annual Interest Rate as High as 1.62%／Taiwan Outbound Departure Statistics, March 2021／DGBAS Latest Economic Indicators for March 2021／New Minister of MOTC Lists Taiwan Railways Reform as the First of Eight Priorities／Kaohsiung, Tainan, Taoyuan, and Taichung Received Top Grades in City Lodging Management／Taipei City is the First Northeast Asian City Certified with a WTTC Safe Travel Stamp; Mayor Ko Certifies 35 Tourism Businesses／Cathay Holdings: Over 60% of People Intend to Travel Domestically in Second Half of 2021; Nearly 30% Have No Travel Plans／Amazon Creeps Up to Third Place in Digital Advertising, Threatening to Dethrone Google／Facebook Targets Social Audio with Three Weapons, Invades Podcasts, and Partners with Spotify／Missed the Boat of Podcasts in 2020? Analysis of Social Network Behaviors and Traffic in the Audio-Only Market／Advertising Options for 2021: There Is More to Social Media than Facebook and Instagram!／Cultural Content Consumption Trends: Netflix and KKBOX Dominate Streaming Services／Philippines Department of Tourism (Taiwan Branch) Promotes Davao City
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