The Latest Insight into Taiwan’s Travel Market

Cheese Report September 2021

E-Commerce and Physical Stores: The Best of Both Worlds in a New Era of Retailing/Five Factors for Choosing an E-Commerce Platform for New Retailers/The Consumer Habits Are Here to Stay! Products that Will Sell Even After the Pandemic/Bibian Partners with Cafe24, Strengthening PChome’s Cross-Border Activities/Over 100 French Shopping Malls to Require Health Pass Starting August 16/Louis Vuitton and Burberry Attract Players with Online Games/Taiwan Outbound Departure Statistics for July 2021/Inbound Visitor Statistics for July 2021/DGBAS Latest Economic Indicators for July 2021/MICHELIN Guide Taipei & Taichung 2021: First Green Stars Awarded to 2 Restaurants/China Airlines Participates in the IATA Travel Pass Pilot Program/Traveling Abroad Is Difficult; Should Travel Restrictions Be Lifted?/What Is a Vaccine Passport? How Is It Different from a Vaccine Certificate or Pass?/Post-Pandemic Online Shopping: Facebook’s “Discovery Commerce” Hits the Sweet Spot/A Powerful Tool to Increase Conversion Rate: Decoding LINE Official Accounts/TikTok Overtakes Facebook as World’s Most Downloaded App/Traditional Shopping Channels vs. Social Media (YouTube/IG Influencers) for Advertising/Formosa Television’s Advertising Campaign for 4gTV’s OTT Platform/Tourism Bureau, Ministry of Transportation and Communications—National Scenic Area Trail Guidebook

Cheese Report August 2021

Industry and Government Join Hands in Epidemic Prevention and Economy/Global Survey Indicates 1/3 of People Will Shop Online by 2025/Five Most Sought-After Post-Pandemic Travel Destinations in Taiwan/Scan the EU “Digital COVID Certificate” on the Phone to Get Through Customs in 27 Countries/What New Online Stores Are Being Opened? Rakuten Reports the Trends/How Do Marketers Target Stay-at-Home Consumers? 3 Afflictions and 2 Opportunities/Taiwan Outbound Departure Statistics for June 2021/Inbound Visitor Statistics for June 2021/DGBAS Latest Economic Indicators for June 2021/It’s Year 1 of Space Travel! Business Opportunities for Taking Off from Earth/Cloud Travel Is Popular Among Generation X/Taiwan’s Muslim-Friendly Travel Environment Awarded Silver by CrescentRating/Which Two Aviation Sectors Will Rebound the Quickest after the Pandemic?/Google Delays the Removal of Third-Party Cookies until 2023/YouTube Shorts Beta Available in Taiwan; Eye-Catching Short Videos Made with Phones/Seven Key Marketing Trends for the New Generation/Digital Ad Platforms’ Global Market Shares: TikTok versus Google and Facebook/Taiwan Leisure Farms Development Association — “Farmtour Market” Brand Identity and Publication Design

Cheese Report July 2021

Striving for Survival! Travel Agencies Try New Business Models/In Korea, You Don’t Have to Explain TikTok to Your Grandma/Netflix Joins E-Tailing for IP Merchandise Revenue as Subscription Growth Stalls/“It’s Good that I’m Home” — YouTubers Unite in Anti-Epidemic Efforts/Are Selfie Apps Obsolete? Anti-Selfie App Poparazzi Is the New Favorite in Social Media/Goodbye, Food Additives! Burger King’s Food Fight/Taiwan Outbound Departure Statistics for May 2021/Inbound Visitor Statistics for May 2021/DGBAS Latest Economic Indicators for May 2021/US Vaccine Tourism is the New Normal; Travelers Get Free Vaccination at the Airport/To Survive, Travel Agencies Covertly Promote Solo Trips to the US for Vaccines/EU Lifts Travel Restrictions for Taiwanese Residents/Hotels Join the Anti-Epidemic Battle by Offering Discounts to Medical Professionals/2020 DMA Report: Digital Ads Growth Falls Below Double-Digit for the First Time; Marketing Budget Affected by the Pandemic/Is Podcast Easy Money? Twelve Charts on Podcasts’ Real Worth/Targeted Marketing Through LINE Without Cookies — Five Tips for Customer Loyalty/IG and YouTube in the Fight! Short-Form Video Marketing Trends and Tips for 2021/Kobayashi Optical Q2 Campaign

Cheese Report June 2021

Post-Pandemic Art: Outdoor Performances as Innovative Travel Destinations/A First in Physical Arts, Sotheby’s Accepts Cryptocurrency for Banksy’s Work/Following Microsoft and Apple, Google Opens Its First Retail Store This Summer in New York/Four Phenomena Emerge as the US Survives the COVID-19 Black Swan/Gucci, Patagonia, and Timberland Are into Farming! What Is the Connection Here?/Netflix Recruits Executives to Expand into the Gaming Market/Taiwan Outbound Departure Statistics for April 2021/DGBAS Latest Economic Indicators for April 2021/As the Pandemic Goes to Level 3, the Tourism Bureau Oversees Prevention Measures for National Scenic Areas, Visitor Centers, and Tourist Attractions; Large Events To Be Canceled or Postponed/Subsidies and Emergency Relief for Tourism Industry/Show Your Stay-at-Home Photos and Get Rewards from Travel Businesses/The Crisis of “Zero Reservations” Pushes Hotels to Become Family-Friendly/Taiwan Celebrities and YouTubers Test Facebook’s Live Audio Rooms/i-Buzz VOC+ Industry Word of Mouth Database: Netflix Dominates; LineTV, KKTV, and Vidol Can Respond with Content Differentiation/Omni-Channel Marketing for the Touch-Screen Generation: The Surge of Apps/Want to Keep Facebook Free of Charge? The Company Asks for User Permission to Track Data/The British Council’s Official IELTS Examination Center in Taiwan—IELTS Promotes Facebook Chatbot Program

Cheese Report May 2021

Get Ready for the Wave of Post-Pandemic Muslim Tourism Business Opportunities/Ramadan, the Muslim New Year: Seizing E-Commerce Opportunities in Southeast Asia/Chinese, Japanese, Taiwanese, and Korean Brands in the Eyes of Malaysians/Spending while at Home: Five Hot Product Types during the Pandemic/Among the Four Major Retail Channels, FamilyMart and PXmart Top the App Charts/LINE Bank Launched: “DREAM” Savings Account Annual Interest Rate as High as 1.62%/Taiwan Outbound Departure Statistics, March 2021/DGBAS Latest Economic Indicators for March 2021/New Minister of MOTC Lists Taiwan Railways Reform as the First of Eight Priorities/Kaohsiung, Tainan, Taoyuan, and Taichung Received Top Grades in City Lodging Management/Taipei City is the First Northeast Asian City Certified with a WTTC Safe Travel Stamp; Mayor Ko Certifies 35 Tourism Businesses/Cathay Holdings: Over 60% of People Intend to Travel Domestically in Second Half of 2021; Nearly 30% Have No Travel Plans/Amazon Creeps Up to Third Place in Digital Advertising, Threatening to Dethrone Google/Facebook Targets Social Audio with Three Weapons, Invades Podcasts, and Partners with Spotify/Missed the Boat of Podcasts in 2020? Analysis of Social Network Behaviors and Traffic in the Audio-Only Market/Advertising Options for 2021: There Is More to Social Media than Facebook and Instagram!/Cultural Content Consumption Trends: Netflix and KKBOX Dominate Streaming Services/Philippines Department of Tourism (Taiwan Branch) Promotes Davao City

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