The Latest Insight into Taiwan’s Travel Market

Cheese Report March 2022

Explore Chiayi from Alishan/Mandarin Airlines to Launch Kaohsiung-Kinmen Route, More Convenient to Travel Offshore Island From Northern, Central, and Southern Taiwan/[Diagram] FamilyMart Obtained E-Payment License! How FamilyMart and PX Mart Turn Their Stores Into “Micro-Banks"?/ESG Has Become A New Trend: How to Develop Sustainable Strategies for Enterprises from the Perspective of Greenvines and E.SUN BANK/EVA Air Eliminates In-Flight Paper Publications! Big Moves to Overturn Passenger Habits, What Are the Benefits?/Industry Map Diagram] The “Fast Commerce Model" of Taiwan’s Physical Retail/Taiwan Outbound Departure Statistics, January 2022/Inbound Visitor Statistics for January 2022/DGBAS Latest Economic Indicators for January 2022/Trivago CFO: These Four Types of Travel May Lag in Recovery/Traveling Abroad Is Coming Soon? Aviation and Tourism Are Optimistic About “This Timing" to Reopen, Star-Rated Hotels and Travel Insurance Will Be More Popular/ESG Sustainable Vacation! Rescue Baby Turtles and Restore Corals/Analysis of Digital Advertising Strategy, Keys: Diversified Channels and Touching Content/Young People Are Abandoning Facebook, TikTok Will Surpass Instagram! What’s Next for the Five Social Platforms?/Instagram Not Popular Anymore? Young People Are on Xiaohongshu? Big Data Revealed the Key to Success/Amazing Influence on Sales! How to Make Good Use of Nano Influencers to Create a Win-Win Situation?/Kobayashi –ONE PIECE Co-Branded Eyewear

Cheese Report February 2022

Featured Report 1: Eat More, Work Less! Glamping Experience in Taiwan/Featured Report 2: Taiwan Hot Springs –Take A Warm Trip with Hot Springs/Research: The Scale of Social E-commerce Will Grow 200% in the Next Three Years/Customer Contribution Increased 170%! Marketing Expert: E-commerce Can Grow With Physical Stores/Super-Personalized Marketing Takes Shape, Merchants Will Know Consumers Better Than Themselves in the Future/Do You Live In the Real World or the Digital World? Market Survey Statistics: Each Person Spent 4.8 Hours a Day on Mobile Phone in 2021/Consumers Expect Low Carbon Emissions, However, Will It Impact Product Prices?/Taiwan Outbound Departure Statistics, January-December 2021/Inbound Visitor Statistics for December 2021/DGBAS Latest Economic Indicators for December 2021/Global Passport Powerful Rank 2022: Japan Top 1, Taiwan Top 32, China 64/Is It Just Luck to Be Alive?/Glamping Costs Over 10,000 a Night, but It’s Hard to Get a Single One! Why?/High-Quality Transportation, Professional and Excellence Construction/Podcast Listening Volume Increased by 200% Annually! 2021 Taiwan Sound Economy Report by SoundOn: “Wage Slave” Top 1 Favorite/TikTok Beats Google, Becoming the Global Traffic Champion of 2021/Analysts Pointed Out Key Indicators, YouTube Is Expected to Surpass Netflix as the “King of Streaming"/What Are the Marketing Trends in 2022? Insights and Analysis of the Latest Digital Marketing Trends/Cheong Kwan Jang –Social Media Campaign “The Moments!”

Cheese Report January 2022

Dapeng Bay, Pingtung, The Best and Safe Place to Dabble in Water in a Warm Winter/Immersive Shopping Experience Is the Key, 5 Trends of Fashion E-commerce in 2022/70% Of Internet Users Were Willing to Pay for Online Content, Especially Gen Z! Online Courses and Entertainment Were Monetizable Content Types/Metaverse and Multi-functional Apps Are Trends! Eastern Online: 3 Major Marketing Strategies to Face the Changing Consumer Behaviors/How Will Consumers Change in the Next 10 Years?/LINE NEXT Corporation Established to Expand NFT Ecosystem/Taiwan Outbound Departure Statistics, January-November 2021/Inbound Visitor Statistics for November 2021/DGBAS Latest Economic Indicators for November 2021/Omicron Variant! When Could We Go Abroad? Five Observations for 2022/Complicated Travel Procedures in the Post-epidemic Era, 10% Are Willing to Travel With Tour Group/"One ID" Facial Recognition Trial Launched at the Taoyuan International Airport, Passengers: Convenient and Timesaving/The Mystery of A Prefecture Mascot in Japan: How Can the Cute Kumamon Win People’s Hearts All Over the World?/Digital Advertising Marketing Review: Facebook, Instagram, LINE, Google, ASA, Podcast/Keeping Up with Year in Search 2021, Google Trends/Twitter, the Newspaper of Gen Z, Is the Main Battlefield for Brands to Target Young People/How to Run An Instagram Account? Strategic Planning for Instagram Marketing and 5 Management Tips/Case 1: Okinawa Industry Promotion Public Corporation –Okinawa Online Quiz Game/Case 2: National Treasury Administration –Alcohol Quality Certification Label Campaign 2021

Cheese Report December 2021

Thailand Has Reopened to Taiwanese with Quarantine-Free Entry in November/Why Does Facebook Rename Itself Meta? What Are the Implications and Potential Challenges Behind?/Gucci and Balenciaga Are Rushing to Launch Virtual Products! Research: Metaverse Seen as US$50 Billion Business Opportunities for Luxury Brands/Facebook Marketing Summit: 90% Of Taiwanese Users Follow Businesses Accounts on Instagram/Double 11 Shopping Festival 2021 Hit A New High! Sales Performance And Hot-Selling List of 5 E-Commerce: momo, PChome, Tmall, And Shopee/Survey on E-Commerce Shopping Festival: Taiwanese Spent an Average of NT$15,073 Yearly/Taiwan Outbound Departure Statistics, January-October 2021/Inbound Visitor Statistics for October 2021/DGBAS Latest Economic Indicators for October 2021/What Kind of New Norms Will Be Generated After the Aviation Industry Recovers in 2023?/2020 Theme Index Museum Index: How Do Amusement Parks Survive In the Epidemic? Is There A Hope?/Tourism Bureau Held Muslim Tourism B2B Matchmaking, Preparing to Attract Visitors for Border Opening/LINE Launched the Short-Form Video Platform LINE VOOM, Replacing LINE Timeline! How to Differentiate?/The Analysis of LINE Taiwan Usage Behavior During the Epidemic: 98% Of Users Increased Their Digital Usage Through LINE; Official Accounts Increased by 18% Over the Years/Finally! Link Sticker Function Was Open to All Users on Instagram Stories, No Restriction of 10K Followers/Facebook Has Lost Its Young Users Drastically in Recent Years, Showing the Trend of “Aging Users"/Ads Deleted Within 24 Hours After Posting! What Are the Advantages and Controversies of Short-Lived Content Marketing?/Tigerair Taiwan ​​–Shimane Prefecture, Japan

Cheese Report November 2021

Fun and Trending Agritourism and Farm Tours, Different From What You Think/【Diagram】A Picture of Taiwan’s Top 10 Omnichannel E-Commerce! momo Strategizes On Logistics, While PChome Actively On Online Payment/【Interview】McDonald’s APP Has 6 Million Fans, Making the Biggest Change In the Past 7 Years to Reach the Two KPI Regardless of All Oppositions/Quintuple Stimulus Voucher Stimulates Consumption, E-Commerce Q4 2021: Preparing for Peak/KKday Launches “KKday Shop" to Assist Travel Suppliers in Branding and Digitalization! What Are the Functions?/“Squid Game” Reached Over 110 Million Views in A Month! What Is the Successful Secret Behind?/Taiwan Outbound Departure Statistics, January-September 2021/Inbound Visitor Statistics for September 2021/DGBAS Latest Economic Indicators for September 2021/The Ratio of Over 3-Day Domestic Travel Has Increased, And Travel Expenditure Per Person Has Grown Against the Tide/Tourism Bureau Weekly Draws 600,000 Lucky Winners for Domestic Travel Vouchers, With Bonus of Amusement Park and Taiwan Tour Bus/Is Taiwan Tourism Now Emphasizing Cost-Performance or Value-Performance?/Post-Epidemic Sightseeing Business Opportunities, Asian Island Hopping Cruise Alliance by Maritime Port Bureau and Offshore Islands/What Is the Trend of YouTube Marketing in 2021? Brand Visibility and Top of Mind Are Key Factors!/Still, Chasing Traffic? Four Major Trends in LINE Membership Management! Let Users Proactively Follow You/Abandon the IGTV Product Line! Instagram Announced the Merger of IGTV and Dynamic Post Videos/Gen Z: Short Video First! “TickTokalize” From Dating to Work?/Maritime Port Bureau –Promotion of Lighthouse Keepers Picture Book and Popular Science Videos

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