The Latest Insight into Taiwan’s Travel Market

Cheese Report June 2021

Post-Pandemic Art: Outdoor Performances as Innovative Travel Destinations/A First in Physical Arts, Sotheby’s Accepts Cryptocurrency for Banksy’s Work/Following Microsoft and Apple, Google Opens Its First Retail Store This Summer in New York/Four Phenomena Emerge as the US Survives the COVID-19 Black Swan/Gucci, Patagonia, and Timberland Are into Farming! What Is the Connection Here?/Netflix Recruits Executives to Expand into the Gaming Market/Taiwan Outbound Departure Statistics for April 2021/DGBAS Latest Economic Indicators for April 2021/As the Pandemic Goes to Level 3, the Tourism Bureau Oversees Prevention Measures for National Scenic Areas, Visitor Centers, and Tourist Attractions; Large Events To Be Canceled or Postponed/Subsidies and Emergency Relief for Tourism Industry/Show Your Stay-at-Home Photos and Get Rewards from Travel Businesses/The Crisis of “Zero Reservations” Pushes Hotels to Become Family-Friendly/Taiwan Celebrities and YouTubers Test Facebook’s Live Audio Rooms/i-Buzz VOC+ Industry Word of Mouth Database: Netflix Dominates; LineTV, KKTV, and Vidol Can Respond with Content Differentiation/Omni-Channel Marketing for the Touch-Screen Generation: The Surge of Apps/Want to Keep Facebook Free of Charge? The Company Asks for User Permission to Track Data/The British Council’s Official IELTS Examination Center in Taiwan—IELTS Promotes Facebook Chatbot Program

Cheese Report May 2021

Get Ready for the Wave of Post-Pandemic Muslim Tourism Business Opportunities/Ramadan, the Muslim New Year: Seizing E-Commerce Opportunities in Southeast Asia/Chinese, Japanese, Taiwanese, and Korean Brands in the Eyes of Malaysians/Spending while at Home: Five Hot Product Types during the Pandemic/Among the Four Major Retail Channels, FamilyMart and PXmart Top the App Charts/LINE Bank Launched: “DREAM” Savings Account Annual Interest Rate as High as 1.62%/Taiwan Outbound Departure Statistics, March 2021/DGBAS Latest Economic Indicators for March 2021/New Minister of MOTC Lists Taiwan Railways Reform as the First of Eight Priorities/Kaohsiung, Tainan, Taoyuan, and Taichung Received Top Grades in City Lodging Management/Taipei City is the First Northeast Asian City Certified with a WTTC Safe Travel Stamp; Mayor Ko Certifies 35 Tourism Businesses/Cathay Holdings: Over 60% of People Intend to Travel Domestically in Second Half of 2021; Nearly 30% Have No Travel Plans/Amazon Creeps Up to Third Place in Digital Advertising, Threatening to Dethrone Google/Facebook Targets Social Audio with Three Weapons, Invades Podcasts, and Partners with Spotify/Missed the Boat of Podcasts in 2020? Analysis of Social Network Behaviors and Traffic in the Audio-Only Market/Advertising Options for 2021: There Is More to Social Media than Facebook and Instagram!/Cultural Content Consumption Trends: Netflix and KKBOX Dominate Streaming Services/Philippines Department of Tourism (Taiwan Branch) Promotes Davao City

Cheese Report March 2021

Will the COVID-19 Pandemic Still Be with Us Throughout 2021?/How Sentiment over the Coronavirus Is Affecting Consumer Behavior/How Sentiment over the Coronavirus Is Affecting Online Economic Activity/Starbucks Magic – Spend Some Time with a Coffee/‘Paradise 2M’: Your Only Opponent in Life Is Yourself! New Ad Video Released/Foot Traffic & Marketing Strategy: IKEA’s Move Away from Dunhua N. Rd./Who Came Out Ahead from the ‘Salmon’ Name Chaos? What Was Sushi Restaurant Thinking?/Behind the Seemingly Crazy ‘Salmon’ Name Chaos: 4 Psychological Factors/Taiwan Outbound Departure Statistics, February 2021/DGBAS Latest Economic Indicators for January 2021/Dream Cruises 2021 Island-hopping Schedule Begins/Personal Travel to Return in Second Half of 2021: IATA Director/Countries Planning a ‘Vaccine Passport’; Could Taiwan Be Left Behind?/Post-pandemic Travel Models: Travel Bubbles, Vaccine Passports/Strong Growth in SE Asia Digital Economy: 40 Million New Internet Users in 2020/Facebook Takes Steps to Punish Group Members Who Break Rules/Instagram Introduces Live Rooms, Allows 4 People to Go Live at Once/‘Donations’ Possible on Facebook! Paid Online Events Launched in Taiwan/IQIYI Knocked Out of Top Spot! Taiwan’s Top 10 Subscription Streaming Services/National Treasury Administration – Illicit Tobacco/Alcohol Awareness Campaign

Cheese Report February 2021

Invite Codes, Opening Rooms? Why Clubhouse Has Become So Popular/Facebook-Apple War Intensifies, Zuckerberg Tells Staff to ‘Inflict Pain’ on Apple/Canada Follows Australia, Vows to Make Facebook Pay for News/New 2021 Trend: A Digital Ad World without Cookies/As Bitcoin Soars, Here’s a Dog-related Coin You Should Know About/Middle-aged Taiwanese Men Have Highest Stress Index in Asia: Wearable Device Data/The Appeal of ‘Lucky Bags’: Why Convenience Stores Are Jumping into the Fray/The 4 Microtrends Hiding Big Opportunities in 2021/Korea Fever on the Decline Overseas as In-person Events Affected by COVID-19/Taiwan Outbound Departure Statistics, January 2021/DGBAS Latest Economic Indicators for January 2021/How Tourism Sector Needs to Redefine Itself in the Post-pandemic World/High Volume Tourism Posing Challenge to Travel Quality in Taiwan/Seeing No Loosening of Travel Restrictions, Airlines Selling Everything but Tickets/Eight Hotels in Taiwan Named 2021 Forbes Travel Guide Star Award Winners/Ad Trends to Watch in 2021/Four Ways Brands, e-Commerce Vendors Can Take on New iOS 14 Privacy Policy/Survey of Social Platforms, Influencers Shows Dark Horse Media Soaring/Twitter, Facebook Want In! What’s the Next Step for Clubhouse-like Voice-based Social Media?/LINE Offers New ‘Create OpenChat’ Function/Taiwan Organ Registry and Sharing Center – Digital Promotion/Chunghwa Post ibox Image Campaign

Cheese Report January 2021

Government Looking to Get Ready for Post-pandemic ‘Revenge Tourism’/Major Digital Marketing Trends in 2021: Live Streaming & Podcasts Gain Strength/2021 ‘New Normals’: How Dining, Consumption, and Travel Will Change in New Digital Era/10 Major Trends in 2021: Which Business Will Hit It Big? Who Will Benefit from New Opportunities?/2020 Taiwan Travel Hotspots: Eastern Taiwan at the Top, Tainan only 10th/Overcoming the Dangers of Revenge Tourism: Stanley Yen Lays Out His Vision/Taiwan Outbound Departure Statistics, January-December 2020/DGBAS Latest Economic Indicators for December 2020/2022, 2023 Taiwan Lantern Festivals to Be Held in Kaohsiung, Taipei/Turning Creative Tourism into Gold/4 Cycling Routes on Taiwan’s Northern Coast Better than Ever/Domestic Travel Insight: Expensive Hotels Scoring High Occupancy Rates/‘Wu Feng Touring’ Holiday Shuttle Bus to Begin Operating in mid-February/Big Discounts! Korea Grand Sale Opens Online/Airlines Still Struggling to Survive COVID-19: IATA Urges Billions more in Financial Support/Cathay Pacific Rolls Out Solution for Vaccine Distribution/Dream Cruises Offers New Option for Heading Home for the Lunar New Year Holiday/The Rail Economy Enters New Phase: TRA Planning 4 Station Complexes in Next 2 Years/Cancellations of Year-End Banquets Has Hotels Promoting Alternatives/‘Search On’ Event Unveils Ways AI Making Google Search Smarter/Capitalizing on Current Issues in Social Media Marketing/Big Change in YouTube Policy – All Videos to Show Ads/Facebook Unveils New Pages Layout – Surprises Users with Removal of ‘Like’ Button/‘Influencer Marketing Series: Will KOC Be New Influencer Marketing Blue Ocean?/National Treasury Administration – Alcohol Quality Certification Label Campaign

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