The Latest Insight into Taiwan’s Travel Market

Cheese Report March 2022

Explore Chiayi from Alishan／Mandarin Airlines to Launch Kaohsiung-Kinmen Route, More Convenient to Travel Offshore Island From Northern, Central, and Southern Taiwan／[Diagram] FamilyMart Obtained E-Payment License! How FamilyMart and PX Mart Turn Their Stores Into “Micro-Banks"?／ESG Has Become A New Trend: How to Develop Sustainable Strategies for Enterprises from the Perspective of Greenvines and E.SUN BANK／EVA Air Eliminates In-Flight Paper Publications! Big Moves to Overturn Passenger Habits, What Are the Benefits?／Industry Map Diagram] The “Fast Commerce Model" of Taiwan’s Physical Retail／Taiwan Outbound Departure Statistics, January 2022／Inbound Visitor Statistics for January 2022／DGBAS Latest Economic Indicators for January 2022／Trivago CFO: These Four Types of Travel May Lag in Recovery／Traveling Abroad Is Coming Soon? Aviation and Tourism Are Optimistic About “This Timing" to Reopen, Star-Rated Hotels and Travel Insurance Will Be More Popular／ESG Sustainable Vacation! Rescue Baby Turtles and Restore Corals／Analysis of Digital Advertising Strategy, Keys: Diversified Channels and Touching Content／Young People Are Abandoning Facebook, TikTok Will Surpass Instagram! What’s Next for the Five Social Platforms?／Instagram Not Popular Anymore? Young People Are on Xiaohongshu? Big Data Revealed the Key to Success／Amazing Influence on Sales! How to Make Good Use of Nano Influencers to Create a Win-Win Situation?／Kobayashi –ONE PIECE Co-Branded Eyewear

Cheese Report February 2022

Featured Report 1: Eat More, Work Less! Glamping Experience in Taiwan／Featured Report 2: Taiwan Hot Springs –Take A Warm Trip with Hot Springs／Research: The Scale of Social E-commerce Will Grow 200% in the Next Three Years／Customer Contribution Increased 170%! Marketing Expert: E-commerce Can Grow With Physical Stores／Super-Personalized Marketing Takes Shape, Merchants Will Know Consumers Better Than Themselves in the Future／Do You Live In the Real World or the Digital World? Market Survey Statistics: Each Person Spent 4.8 Hours a Day on Mobile Phone in 2021／Consumers Expect Low Carbon Emissions, However, Will It Impact Product Prices?／Taiwan Outbound Departure Statistics, January-December 2021／Inbound Visitor Statistics for December 2021／DGBAS Latest Economic Indicators for December 2021／Global Passport Powerful Rank 2022: Japan Top 1, Taiwan Top 32, China 64／Is It Just Luck to Be Alive?／Glamping Costs Over 10,000 a Night, but It’s Hard to Get a Single One! Why?／High-Quality Transportation, Professional and Excellence Construction／Podcast Listening Volume Increased by 200% Annually! 2021 Taiwan Sound Economy Report by SoundOn: “Wage Slave” Top 1 Favorite／TikTok Beats Google, Becoming the Global Traffic Champion of 2021／Analysts Pointed Out Key Indicators, YouTube Is Expected to Surpass Netflix as the “King of Streaming"／What Are the Marketing Trends in 2022? Insights and Analysis of the Latest Digital Marketing Trends／Cheong Kwan Jang –Social Media Campaign “The Moments!”

Cheese Report January 2022

Dapeng Bay, Pingtung, The Best and Safe Place to Dabble in Water in a Warm Winter／Immersive Shopping Experience Is the Key, 5 Trends of Fashion E-commerce in 2022／70% Of Internet Users Were Willing to Pay for Online Content, Especially Gen Z! Online Courses and Entertainment Were Monetizable Content Types／Metaverse and Multi-functional Apps Are Trends! Eastern Online: 3 Major Marketing Strategies to Face the Changing Consumer Behaviors／How Will Consumers Change in the Next 10 Years?／LINE NEXT Corporation Established to Expand NFT Ecosystem／Taiwan Outbound Departure Statistics, January-November 2021／Inbound Visitor Statistics for November 2021／DGBAS Latest Economic Indicators for November 2021／Omicron Variant! When Could We Go Abroad? Five Observations for 2022／Complicated Travel Procedures in the Post-epidemic Era, 10% Are Willing to Travel With Tour Group／"One ID" Facial Recognition Trial Launched at the Taoyuan International Airport, Passengers: Convenient and Timesaving／The Mystery of A Prefecture Mascot in Japan: How Can the Cute Kumamon Win People’s Hearts All Over the World?／Digital Advertising Marketing Review: Facebook, Instagram, LINE, Google, ASA, Podcast／Keeping Up with Year in Search 2021, Google Trends／Twitter, the Newspaper of Gen Z, Is the Main Battlefield for Brands to Target Young People／How to Run An Instagram Account? Strategic Planning for Instagram Marketing and 5 Management Tips／Case 1: Okinawa Industry Promotion Public Corporation –Okinawa Online Quiz Game／Case 2: National Treasury Administration –Alcohol Quality Certification Label Campaign 2021

Cheese Report December 2021

Thailand Has Reopened to Taiwanese with Quarantine-Free Entry in November／Why Does Facebook Rename Itself Meta? What Are the Implications and Potential Challenges Behind?／Gucci and Balenciaga Are Rushing to Launch Virtual Products! Research: Metaverse Seen as US$50 Billion Business Opportunities for Luxury Brands／Facebook Marketing Summit: 90% Of Taiwanese Users Follow Businesses Accounts on Instagram／Double 11 Shopping Festival 2021 Hit A New High! Sales Performance And Hot-Selling List of 5 E-Commerce: momo, PChome, Tmall, And Shopee／Survey on E-Commerce Shopping Festival: Taiwanese Spent an Average of NT$15,073 Yearly／Taiwan Outbound Departure Statistics, January-October 2021／Inbound Visitor Statistics for October 2021／DGBAS Latest Economic Indicators for October 2021／What Kind of New Norms Will Be Generated After the Aviation Industry Recovers in 2023?／2020 Theme Index Museum Index: How Do Amusement Parks Survive In the Epidemic? Is There A Hope?／Tourism Bureau Held Muslim Tourism B2B Matchmaking, Preparing to Attract Visitors for Border Opening／LINE Launched the Short-Form Video Platform LINE VOOM, Replacing LINE Timeline! How to Differentiate?／The Analysis of LINE Taiwan Usage Behavior During the Epidemic: 98% Of Users Increased Their Digital Usage Through LINE; Official Accounts Increased by 18% Over the Years／Finally! Link Sticker Function Was Open to All Users on Instagram Stories, No Restriction of 10K Followers／Facebook Has Lost Its Young Users Drastically in Recent Years, Showing the Trend of “Aging Users"／Ads Deleted Within 24 Hours After Posting! What Are the Advantages and Controversies of Short-Lived Content Marketing?／Tigerair Taiwan ​​–Shimane Prefecture, Japan

Cheese Report November 2021

Fun and Trending Agritourism and Farm Tours, Different From What You Think／【Diagram】A Picture of Taiwan’s Top 10 Omnichannel E-Commerce! momo Strategizes On Logistics, While PChome Actively On Online Payment／【Interview】McDonald’s APP Has 6 Million Fans, Making the Biggest Change In the Past 7 Years to Reach the Two KPI Regardless of All Oppositions／Quintuple Stimulus Voucher Stimulates Consumption, E-Commerce Q4 2021: Preparing for Peak／KKday Launches “KKday Shop" to Assist Travel Suppliers in Branding and Digitalization! What Are the Functions?／“Squid Game” Reached Over 110 Million Views in A Month! What Is the Successful Secret Behind?／Taiwan Outbound Departure Statistics, January-September 2021／Inbound Visitor Statistics for September 2021／DGBAS Latest Economic Indicators for September 2021／The Ratio of Over 3-Day Domestic Travel Has Increased, And Travel Expenditure Per Person Has Grown Against the Tide／Tourism Bureau Weekly Draws 600,000 Lucky Winners for Domestic Travel Vouchers, With Bonus of Amusement Park and Taiwan Tour Bus／Is Taiwan Tourism Now Emphasizing Cost-Performance or Value-Performance?／Post-Epidemic Sightseeing Business Opportunities, Asian Island Hopping Cruise Alliance by Maritime Port Bureau and Offshore Islands／What Is the Trend of YouTube Marketing in 2021? Brand Visibility and Top of Mind Are Key Factors!／Still, Chasing Traffic? Four Major Trends in LINE Membership Management! Let Users Proactively Follow You／Abandon the IGTV Product Line! Instagram Announced the Merger of IGTV and Dynamic Post Videos／Gen Z: Short Video First! “TickTokalize” From Dating to Work?／Maritime Port Bureau –Promotion of Lighthouse Keepers Picture Book and Popular Science Videos

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