The Latest Insight into Taiwan’s Travel Market

Cheese Report January 2022

Dapeng Bay, Pingtung, The Best and Safe Place to Dabble in Water in a Warm Winter/Immersive Shopping Experience Is the Key, 5 Trends of Fashion E-commerce in 2022/70% Of Internet Users Were Willing to Pay for Online Content, Especially Gen Z! Online Courses and Entertainment Were Monetizable Content Types/Metaverse and Multi-functional Apps Are Trends! Eastern Online: 3 Major Marketing Strategies to Face the Changing Consumer Behaviors/How Will Consumers Change in the Next 10 Years?/LINE NEXT Corporation Established to Expand NFT Ecosystem/Taiwan Outbound Departure Statistics, January-November 2021/Inbound Visitor Statistics for November 2021/DGBAS Latest Economic Indicators for November 2021/Omicron Variant! When Could We Go Abroad? Five Observations for 2022/Complicated Travel Procedures in the Post-epidemic Era, 10% Are Willing to Travel With Tour Group/"One ID" Facial Recognition Trial Launched at the Taoyuan International Airport, Passengers: Convenient and Timesaving/The Mystery of A Prefecture Mascot in Japan: How Can the Cute Kumamon Win People’s Hearts All Over the World?/Digital Advertising Marketing Review: Facebook, Instagram, LINE, Google, ASA, Podcast/Keeping Up with Year in Search 2021, Google Trends/Twitter, the Newspaper of Gen Z, Is the Main Battlefield for Brands to Target Young People/How to Run An Instagram Account? Strategic Planning for Instagram Marketing and 5 Management Tips/Case 1: Okinawa Industry Promotion Public Corporation –Okinawa Online Quiz Game/Case 2: National Treasury Administration –Alcohol Quality Certification Label Campaign 2021

Cheese Report December 2021

Thailand Has Reopened to Taiwanese with Quarantine-Free Entry in November/Why Does Facebook Rename Itself Meta? What Are the Implications and Potential Challenges Behind?/Gucci and Balenciaga Are Rushing to Launch Virtual Products! Research: Metaverse Seen as US$50 Billion Business Opportunities for Luxury Brands/Facebook Marketing Summit: 90% Of Taiwanese Users Follow Businesses Accounts on Instagram/Double 11 Shopping Festival 2021 Hit A New High! Sales Performance And Hot-Selling List of 5 E-Commerce: momo, PChome, Tmall, And Shopee/Survey on E-Commerce Shopping Festival: Taiwanese Spent an Average of NT$15,073 Yearly/Taiwan Outbound Departure Statistics, January-October 2021/Inbound Visitor Statistics for October 2021/DGBAS Latest Economic Indicators for October 2021/What Kind of New Norms Will Be Generated After the Aviation Industry Recovers in 2023?/2020 Theme Index Museum Index: How Do Amusement Parks Survive In the Epidemic? Is There A Hope?/Tourism Bureau Held Muslim Tourism B2B Matchmaking, Preparing to Attract Visitors for Border Opening/LINE Launched the Short-Form Video Platform LINE VOOM, Replacing LINE Timeline! How to Differentiate?/The Analysis of LINE Taiwan Usage Behavior During the Epidemic: 98% Of Users Increased Their Digital Usage Through LINE; Official Accounts Increased by 18% Over the Years/Finally! Link Sticker Function Was Open to All Users on Instagram Stories, No Restriction of 10K Followers/Facebook Has Lost Its Young Users Drastically in Recent Years, Showing the Trend of “Aging Users"/Ads Deleted Within 24 Hours After Posting! What Are the Advantages and Controversies of Short-Lived Content Marketing?/Tigerair Taiwan ​​–Shimane Prefecture, Japan

Cheese Report November 2021

Fun and Trending Agritourism and Farm Tours, Different From What You Think/【Diagram】A Picture of Taiwan’s Top 10 Omnichannel E-Commerce! momo Strategizes On Logistics, While PChome Actively On Online Payment/【Interview】McDonald’s APP Has 6 Million Fans, Making the Biggest Change In the Past 7 Years to Reach the Two KPI Regardless of All Oppositions/Quintuple Stimulus Voucher Stimulates Consumption, E-Commerce Q4 2021: Preparing for Peak/KKday Launches “KKday Shop" to Assist Travel Suppliers in Branding and Digitalization! What Are the Functions?/“Squid Game” Reached Over 110 Million Views in A Month! What Is the Successful Secret Behind?/Taiwan Outbound Departure Statistics, January-September 2021/Inbound Visitor Statistics for September 2021/DGBAS Latest Economic Indicators for September 2021/The Ratio of Over 3-Day Domestic Travel Has Increased, And Travel Expenditure Per Person Has Grown Against the Tide/Tourism Bureau Weekly Draws 600,000 Lucky Winners for Domestic Travel Vouchers, With Bonus of Amusement Park and Taiwan Tour Bus/Is Taiwan Tourism Now Emphasizing Cost-Performance or Value-Performance?/Post-Epidemic Sightseeing Business Opportunities, Asian Island Hopping Cruise Alliance by Maritime Port Bureau and Offshore Islands/What Is the Trend of YouTube Marketing in 2021? Brand Visibility and Top of Mind Are Key Factors!/Still, Chasing Traffic? Four Major Trends in LINE Membership Management! Let Users Proactively Follow You/Abandon the IGTV Product Line! Instagram Announced the Merger of IGTV and Dynamic Post Videos/Gen Z: Short Video First! “TickTokalize” From Dating to Work?/Maritime Port Bureau –Promotion of Lighthouse Keepers Picture Book and Popular Science Videos

Cheese Report October 2021

There’s No Going Back! Taiwan’s Leisure Farms Move Forward After the Pandemic/Gen Z Consumers Have Arrived and Will Love You for Personalized Branding!/New Technology and Media in the Era of New Digital Trade/What “Seqalu” Tells Us About Localized Business Management/Shopee Is Launching a Short Video App to Compete with TikTok/Unfazed by the Pandemic, E-Commerce Flourishes in Q4/Taiwan Outbound Departure Statistics for August 2021/Inbound Visitor Statistics for August 2021/DGBAS Latest Economic Indicators for August 2021/Expand the Quintuple Voucher by Selecting the Domestic Travel Voucher/“Seven-City Bike Ride” to Revitalize Tourism with Great Food and Big Prizes/Cruise Lines Apply to Resume Sailing as the Pandemic Eases/Travel Expo Starts on Oct. 1; Dining and Accommodations as Much as 85% Off/Top Three Types of Posts Identified in Facebook’s “Widely Viewed Content Report”/IG Micro-Influencers: Taiwan Has the Highest Interaction Rate Globally; Nano-Influencers Under 10,000 Turn the Marketing Funnel Up-Side-Down/What is CTV? How Is It Different from OTT? Market and Ad Trends of Smart/Connected TV/The 2020 Tokyo Olympics DMP Survey Report: Decoding Online Consumer Profiles/Advertising Campaign of Taipei Medical University’s Office of Continuing and Extension Education

Cheese Report September 2021

E-Commerce and Physical Stores: The Best of Both Worlds in a New Era of Retailing/Five Factors for Choosing an E-Commerce Platform for New Retailers/The Consumer Habits Are Here to Stay! Products that Will Sell Even After the Pandemic/Bibian Partners with Cafe24, Strengthening PChome’s Cross-Border Activities/Over 100 French Shopping Malls to Require Health Pass Starting August 16/Louis Vuitton and Burberry Attract Players with Online Games/Taiwan Outbound Departure Statistics for July 2021/Inbound Visitor Statistics for July 2021/DGBAS Latest Economic Indicators for July 2021/MICHELIN Guide Taipei & Taichung 2021: First Green Stars Awarded to 2 Restaurants/China Airlines Participates in the IATA Travel Pass Pilot Program/Traveling Abroad Is Difficult; Should Travel Restrictions Be Lifted?/What Is a Vaccine Passport? How Is It Different from a Vaccine Certificate or Pass?/Post-Pandemic Online Shopping: Facebook’s “Discovery Commerce” Hits the Sweet Spot/A Powerful Tool to Increase Conversion Rate: Decoding LINE Official Accounts/TikTok Overtakes Facebook as World’s Most Downloaded App/Traditional Shopping Channels vs. Social Media (YouTube/IG Influencers) for Advertising/Formosa Television’s Advertising Campaign for 4gTV’s OTT Platform/Tourism Bureau, Ministry of Transportation and Communications—National Scenic Area Trail Guidebook

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