The Latest Insight into Taiwan’s Travel Market

Cheese Report January 2022

Dapeng Bay, Pingtung, The Best and Safe Place to Dabble in Water in a Warm Winter／Immersive Shopping Experience Is the Key, 5 Trends of Fashion E-commerce in 2022／70% Of Internet Users Were Willing to Pay for Online Content, Especially Gen Z! Online Courses and Entertainment Were Monetizable Content Types／Metaverse and Multi-functional Apps Are Trends! Eastern Online: 3 Major Marketing Strategies to Face the Changing Consumer Behaviors／How Will Consumers Change in the Next 10 Years?／LINE NEXT Corporation Established to Expand NFT Ecosystem／Taiwan Outbound Departure Statistics, January-November 2021／Inbound Visitor Statistics for November 2021／DGBAS Latest Economic Indicators for November 2021／Omicron Variant! When Could We Go Abroad? Five Observations for 2022／Complicated Travel Procedures in the Post-epidemic Era, 10% Are Willing to Travel With Tour Group／"One ID" Facial Recognition Trial Launched at the Taoyuan International Airport, Passengers: Convenient and Timesaving／The Mystery of A Prefecture Mascot in Japan: How Can the Cute Kumamon Win People’s Hearts All Over the World?／Digital Advertising Marketing Review: Facebook, Instagram, LINE, Google, ASA, Podcast／Keeping Up with Year in Search 2021, Google Trends／Twitter, the Newspaper of Gen Z, Is the Main Battlefield for Brands to Target Young People／How to Run An Instagram Account? Strategic Planning for Instagram Marketing and 5 Management Tips／Case 1: Okinawa Industry Promotion Public Corporation –Okinawa Online Quiz Game／Case 2: National Treasury Administration –Alcohol Quality Certification Label Campaign 2021

Cheese Report December 2021

Thailand Has Reopened to Taiwanese with Quarantine-Free Entry in November／Why Does Facebook Rename Itself Meta? What Are the Implications and Potential Challenges Behind?／Gucci and Balenciaga Are Rushing to Launch Virtual Products! Research: Metaverse Seen as US$50 Billion Business Opportunities for Luxury Brands／Facebook Marketing Summit: 90% Of Taiwanese Users Follow Businesses Accounts on Instagram／Double 11 Shopping Festival 2021 Hit A New High! Sales Performance And Hot-Selling List of 5 E-Commerce: momo, PChome, Tmall, And Shopee／Survey on E-Commerce Shopping Festival: Taiwanese Spent an Average of NT$15,073 Yearly／Taiwan Outbound Departure Statistics, January-October 2021／Inbound Visitor Statistics for October 2021／DGBAS Latest Economic Indicators for October 2021／What Kind of New Norms Will Be Generated After the Aviation Industry Recovers in 2023?／2020 Theme Index Museum Index: How Do Amusement Parks Survive In the Epidemic? Is There A Hope?／Tourism Bureau Held Muslim Tourism B2B Matchmaking, Preparing to Attract Visitors for Border Opening／LINE Launched the Short-Form Video Platform LINE VOOM, Replacing LINE Timeline! How to Differentiate?／The Analysis of LINE Taiwan Usage Behavior During the Epidemic: 98% Of Users Increased Their Digital Usage Through LINE; Official Accounts Increased by 18% Over the Years／Finally! Link Sticker Function Was Open to All Users on Instagram Stories, No Restriction of 10K Followers／Facebook Has Lost Its Young Users Drastically in Recent Years, Showing the Trend of “Aging Users"／Ads Deleted Within 24 Hours After Posting! What Are the Advantages and Controversies of Short-Lived Content Marketing?／Tigerair Taiwan ​​–Shimane Prefecture, Japan

Cheese Report November 2021

Fun and Trending Agritourism and Farm Tours, Different From What You Think／【Diagram】A Picture of Taiwan’s Top 10 Omnichannel E-Commerce! momo Strategizes On Logistics, While PChome Actively On Online Payment／【Interview】McDonald’s APP Has 6 Million Fans, Making the Biggest Change In the Past 7 Years to Reach the Two KPI Regardless of All Oppositions／Quintuple Stimulus Voucher Stimulates Consumption, E-Commerce Q4 2021: Preparing for Peak／KKday Launches “KKday Shop" to Assist Travel Suppliers in Branding and Digitalization! What Are the Functions?／“Squid Game” Reached Over 110 Million Views in A Month! What Is the Successful Secret Behind?／Taiwan Outbound Departure Statistics, January-September 2021／Inbound Visitor Statistics for September 2021／DGBAS Latest Economic Indicators for September 2021／The Ratio of Over 3-Day Domestic Travel Has Increased, And Travel Expenditure Per Person Has Grown Against the Tide／Tourism Bureau Weekly Draws 600,000 Lucky Winners for Domestic Travel Vouchers, With Bonus of Amusement Park and Taiwan Tour Bus／Is Taiwan Tourism Now Emphasizing Cost-Performance or Value-Performance?／Post-Epidemic Sightseeing Business Opportunities, Asian Island Hopping Cruise Alliance by Maritime Port Bureau and Offshore Islands／What Is the Trend of YouTube Marketing in 2021? Brand Visibility and Top of Mind Are Key Factors!／Still, Chasing Traffic? Four Major Trends in LINE Membership Management! Let Users Proactively Follow You／Abandon the IGTV Product Line! Instagram Announced the Merger of IGTV and Dynamic Post Videos／Gen Z: Short Video First! “TickTokalize” From Dating to Work?／Maritime Port Bureau –Promotion of Lighthouse Keepers Picture Book and Popular Science Videos

Cheese Report October 2021

There’s No Going Back! Taiwan’s Leisure Farms Move Forward After the Pandemic／Gen Z Consumers Have Arrived and Will Love You for Personalized Branding!／New Technology and Media in the Era of New Digital Trade／What “Seqalu” Tells Us About Localized Business Management／Shopee Is Launching a Short Video App to Compete with TikTok／Unfazed by the Pandemic, E-Commerce Flourishes in Q4／Taiwan Outbound Departure Statistics for August 2021／Inbound Visitor Statistics for August 2021／DGBAS Latest Economic Indicators for August 2021／Expand the Quintuple Voucher by Selecting the Domestic Travel Voucher／“Seven-City Bike Ride” to Revitalize Tourism with Great Food and Big Prizes／Cruise Lines Apply to Resume Sailing as the Pandemic Eases／Travel Expo Starts on Oct. 1; Dining and Accommodations as Much as 85% Off／Top Three Types of Posts Identified in Facebook’s “Widely Viewed Content Report”／IG Micro-Influencers: Taiwan Has the Highest Interaction Rate Globally; Nano-Influencers Under 10,000 Turn the Marketing Funnel Up-Side-Down／What is CTV? How Is It Different from OTT? Market and Ad Trends of Smart/Connected TV／The 2020 Tokyo Olympics DMP Survey Report: Decoding Online Consumer Profiles／Advertising Campaign of Taipei Medical University’s Office of Continuing and Extension Education

Cheese Report September 2021

E-Commerce and Physical Stores: The Best of Both Worlds in a New Era of Retailing／Five Factors for Choosing an E-Commerce Platform for New Retailers／The Consumer Habits Are Here to Stay! Products that Will Sell Even After the Pandemic／Bibian Partners with Cafe24, Strengthening PChome’s Cross-Border Activities／Over 100 French Shopping Malls to Require Health Pass Starting August 16／Louis Vuitton and Burberry Attract Players with Online Games／Taiwan Outbound Departure Statistics for July 2021／Inbound Visitor Statistics for July 2021／DGBAS Latest Economic Indicators for July 2021／MICHELIN Guide Taipei & Taichung 2021: First Green Stars Awarded to 2 Restaurants／China Airlines Participates in the IATA Travel Pass Pilot Program／Traveling Abroad Is Difficult; Should Travel Restrictions Be Lifted?／What Is a Vaccine Passport? How Is It Different from a Vaccine Certificate or Pass?／Post-Pandemic Online Shopping: Facebook’s “Discovery Commerce” Hits the Sweet Spot／A Powerful Tool to Increase Conversion Rate: Decoding LINE Official Accounts／TikTok Overtakes Facebook as World’s Most Downloaded App／Traditional Shopping Channels vs. Social Media (YouTube/IG Influencers) for Advertising／Formosa Television’s Advertising Campaign for 4gTV’s OTT Platform／Tourism Bureau, Ministry of Transportation and Communications—National Scenic Area Trail Guidebook

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