2020/12 啟示報告

紐西蘭航空最新「世界第八大奇觀」宣傳短片!不能出國也要帶你看紐西蘭極光、壯麗冰河、全球第一道曙光/遊客來不了,日企搞起東京旅遊直播/香港繽紛冬日巡禮 線上歡度佳節/週休3日成真!聯合利華紐西蘭試行一週工作4天,若成功將擴及全球/免出門,Stitch Fix用演算法幫你挑衣服,股價大漲50%/全球網友最熱搜的表情符號是「它」!Google揭曉2020年度8大搜尋趨勢榜單/Netflix 2020年度回顧出爐!「誰是被害者」、「鬼滅之刃」揚威/台灣出國目的地統計數據 2020 年 1-11 月/主計處重要經濟指標 2020 年 11 月 (部分指標為 10 月數據)/元旦飛向韓國濟州 台虎新年號高雄出發/台灣虎航與KKday聯手推溫泉套票 再贈未來台日來回機票/2021台灣燈會在新竹 『乘風逐光』主燈亮相/舉債救觀光 旅遊業反應不一/華航貨機賺翻、雄獅賣起手搖飲 觀光業求生,比誰的副業精彩/航空雙雄 迎新冠疫苗運送大單/為出國做準備!長榮推黑白防護夾克,華航也有3色機能帽T,兩大龍頭的防護衣一次看/推巴士、泳池微型尾牙趴 飯店打10%營收保衛戰/入境免隔離!紐西蘭與澳洲共組「旅行泡泡」,明年第一季啟動!/2021年社群行銷流行趨勢/誰還在看電視?台灣串流影音龍頭的 2020 趨勢分析/後疫情時代娛樂商機!KKBOX:Podcast、OTT 影劇、線上演出逆勢崛起/YouTube年度熱門排行榜出爐,衛福部超越蔡阿嘎一家奪冠!觀眾最愛哪些網紅?/疫情旅遊業何去何從?Google 推出旅遊分析網站/韓國觀光公社【韓國想見你 大邱.務安玩很大】

Cheese Report December 2020

New Zealand Airlines’ ‘8th Wonder of the World’ Promotion! Visit New Zealand without Going/With Tourists not Coming, Japanese Company Launches Web Tours/Hong Kong Winterfest Welcomes Festive Season Online/Unilever Testing 4-Day Working Week in New Zealand; Could Go Worldwide If Successful/Stitch Fix – Online Styling Services Overcoming Pandemic; Share Price Soars/Google Unveils Major Search Trends of 2020/Netflix 2020 Year in Review: Taiwanese Binge on Romantic, Fantasy Content/Taiwan Outbound Departure Statistics, January-November 2020/DGBAS Latest Economic Indicators for November 2020/Tigerair Taiwan Promotion: Take Flight to Nowhere over Jeju, Get Free Ticket to Korea/Tigerair Taiwan + KKday Promote Hot Springs Package with Free Ticket to Japan/2021 Taiwan Lantern Festival to Feature ‘Riding the Wind, Chasing Light’ Centerpiece/Travel Industry Divided on Plan to Borrow to Save Tourism Sector/Travel Industry Coming Up with Creative Sidelines to Make Up for Lost Revenue’/Taiwanese Airlines Vying for, Getting Orders to Ship COVID-19 Vaccines/Ready to Go Abroad! EVA Air, China Airlines Promote Stylish Protective Gear/Hotels Looking to Salvage Revenue Lost to Canceled, Downsized Year-end Banquets/New Zealand, Australia to Adopt ‘Travel Bubble’ in 2021 Q1/Social Media Marketing Trends for 2021/Who Is Still Watching TV? Taiwan’s Streaming Leaders Staking Out Niches’/Entertainment Opportunities Post-COVID: Podcasts, OTT Dramas, Online Shows Buck the Tide/YouTube’s Rankings of Top Videos, Influencers in 2020: Who Took the Top Spots?/Tools to Help Travel Industry Recover Post-COVID: Google Launches Travel Insights with Google/Korea Tourism Organization ‘Korea Wants to See You – Have a Ball in Daegu, Muan’

Cheese Report November 2020

LINE Promotes e-Vouchers to Satisfy Younger Generation’s ‘Sense of Ritual’/Golden 15 Minutes – Taipei MRT Using Big Data to Improve Public Bathroom Services/‘Demon Slayer’ Surpasses ‘Frozen’ as Top Animation Box Office Hit in Taiwan/3 Reasons Why Japanese Conveyor Belt Sushi Brands Flocking to Taiwa/‘Super Nintendo World’ with Mario Kart Ride, Mushroom Kingdom to Open in Osaka/To Deal with 2020’s High Anxiety, Iceland Ready to Help You Scream and ‘Let It Out’ /Instagram Shopping Feature Comes to Taiwan’s Market/Taiwan Outbound Departure Statistics, January-October 2020/DGBAS Latest Economic Indicators for October 2020/Princess Cruises’ Sapphire Princess Set to Return to Taiwan in 2021/‘Wake Up in the Philippines,’ Create a Beautiful Travel Dream/‘Hong Kong Wine & Dine Festival’ Goes Online to Show Off Delicacies/MOTC Proposes Micro Travel 2.0, Hopes to Boost Air Travel Experiences, Local Exploration/Budget Airlines Could Take Share of Business Travel Market as Corporate Travel Budgets Fall/Cycling Taiwan Promotion Gains Momentum/For NT$30,000, VIPs Get Exclusive Tour on Award-winning TRA Railcar/Why Did a 38-year-old CEO Buy a Hotel at a Time When They Are Being Dumped? /Domestic Travel Just Not the Same! Survey Finds 60% of Taiwanese Eager to Travel Abroad/Taiwan’s Tourism Marketing Gone Wrong? Turning Something into Nothing: director/LINE Launches Biometrics to Log In; iPad Users to Get the First Crack at It/Facebook Messenger and Instagram Add Automatic ‘Vanish Mode’ Feature/Ads for Listeners! Google Introduces Audio Ads on YouTube in Beta/What Are Young People Watching? YouTube Has the Answer/Facebook Uses Three Major Indicators to Prioritize Posts, Filter Content/British Council Taiwan IELTS Test Center ‘IELTS Testing Digital Campaign’

2020/11 啟示報告

看準年輕人追求「儀式感」 LINE 推電子禮券送禮一指搞定/如廁黃金15分鐘-北捷用大數據提升公廁服務/《鬼滅之刃》超越《冰雪奇緣》登台灣動畫票房冠軍/3大理由告訴你,日本迴轉壽司為何紛紛來台?/Podcast廣告買了一定賺?合作對象、時段怎麼選?21位廣告主現身說法「超級任天堂世界」2021年2月4日開幕!神還原蘑菇王國、真人版瑪利歐賽車/超焦慮的2020年,冰島讓你放聲尖叫!/Instagram 購物功能 台灣市場正式上線/台灣出國目的地統計數據 2020 年 1-10 月/主計處重要經濟指標 2020 年 10 月 (部分指標為 9 月數據)/公主遊輪 藍寶石公主號 2021華麗回歸台灣/讓菲律賓喚醒你 一起編織美好旅行夢/香港美酒佳餚巡禮 黯然銷魂飯 食神線上教/交通部提出微旅行2.0進階版,串連飛行體驗與地方遊程,帶動觀光、航空及機場產業振興發展/疫情導致企業預算降低 廉航蠶食商務旅遊市場/輪轉台灣多元旅行一「騎」來/玩一次3萬元!台鐵「鳴日號」神秘啟動,贏家私房路線曝光/旅館一片拋售潮 這個38歲CEO大膽買起來,他看到什麼?/國旅仍難取代出國 近六成國人疫情解封一年內就想飛/台灣觀光行銷輸在哪?魏德聖自嘲:日本把沒什麼做到有什麼,我們相反/不怕忘記密碼了~ LINE開放「生物辨識」登入,iPad用戶搶先體驗!/臉書Messenger與IG新增訊息自動消失模式/廣告用聽的!Google 宣布推出 YouTube 音訊廣告 Beta 版/年輕人究竟看什麼?YouTube 公布年輕人影音觀看偏好/Facebook 篩選優先審查內容 3 大指標判斷/英國文化協會 台灣IELTS雅思官方考試中心 「IELTS雅思考試推廣 數位活動」

Cheese Report October 2020

Travel Agencies Branch Out to Survive, Move into Food and Beverage, Fitness Sectors/Analyst Sees iPhone12 Triggering Unprecedented Upgrade Cycle/Digital Transformation! Decades-old Brand Formosa Optical Upends the Industry/From Social Banking to Internet-only Bank, LINE Financial Service Strategies Taking Shape/21 Advertisers Sound Off on Value of Podcast Ads and How to Choose the Right One/Facebook Develops New AI Language Tool, Can Translate any Pair of 100 Languages
/In the Social Media Age, Nano Influencers May Pack the Biggest Punch
/Tourism Outbound Departure Statistics, January-September 2020/DGBAS Latest Economic Indicators for September 2020/Passenger Traffic on Taiwanese Airlines Down 69.7% in First Eight Months of 2020/Singapore Airlines Pandemic Promotion – Turning an A380 into a estaurant
/Mandarin Airlines Offers Exclusive Package to Taitung New Year’s Eve Concert/Sun Moon Lake Come!BikeDay Festival to Run until Nov. 21
/Costa Cruises, Princess Cruises Latest Cruise Lines Set to Resume Keelung Services/Domestic Travel Surge May Not Be Enough to Help Travel Agencies Survive/Singapore and Hong Kong Set Up Bilateral Air Travel Bubble/Messenger and Instagram Chat Features Merged; Eliminates Need for App/What Is Remarketing? 7 Classic Facebook Remarketing Approaches/LINE Introduces ‘Official Account List+’ Tag Function, Personalized Menu/Can You Sell Anything in Podcast Ads? Keys to ‘Monetization’ of Podcast Promotions/Korea Tourism Organization: ‘Korea Wants to See You, Tigerair Ready to Take Off’/National Taiwan Sport University 2020 Water Safety Promotion

2020/10 啟示報告

賣餐飲、開健身房 旅行社轉型求生/iPhone12掀換機超級周期?Wedbush:規模將前所未有/數位轉型奏效!40年龍頭品牌寶島眼鏡,翻轉傳統配鏡體驗/從社群銀行到純網銀!LINE在台、日、泰三大市場還要佈局哪些金融策略?/Podcast廣告買了一定賺?合作對象、時段怎麼選?21位廣告主現身說法/Facebook 發表新語言AI,可實現 100 種語言間一對一翻譯!/小兵立大功!社群時代下,奈米網紅或更具銷售力/台灣出國目的地統計數據 2020 年 1-9月/主計處重要經濟指標 2020 年 9 月(部分指標為 8 月數據)/109 年 1-8月我國航空客運量較上年同期減少 69.7%/新加坡航空創意抗「疫」 A380客機變餐廳/華信航空獨家推出烏托邦曙光愛心專機 到台東跨年聽演唱會/日月潭Come!BikeDay花火音樂嘉年華/繼麗星之後 歌詩達與公主郵輪相繼復航基隆/掛牌領補助 旅行社總公司家數不減反增/新加坡香港將推旅遊泡泡 行前檢測取代隔離/Messenger跟Instagram訊息整合了!聊天不用再切換App,10項新功能一次看/再行銷是什麼?7 個經典Facebook再行銷方法/不串API也能用!LINE推「官方帳號分眾+」,標籤功能、個人化選單免費開放/在Podcast下廣告,什麼都好賣?5,000字讀懂耳機裡的「變現術」!/韓國觀光公社【韓國想見你 台虎想念號Take Off】/國立體育大學 109年水域安全推廣

2020/09 啟示報告

觀光業危機重重!安心旅遊預算見底 補助完恐再現「旅遊寒冬」/廣告成效為什麼那麼差?認清這 9 個原因及解決方法/最好的時代也是最壞的時代?後疫情電商的困難與機會/疫情改變生活 近4成消費者購物優先考慮線上消費/疫情趨緩外送平台魅力不減 月刷卡商機超過10億元/行銷如何緊抓 Z 世代?康泰納仕發表 Z 世代風格網紅趨勢白皮書/獨家調查》天下CSR一百強出爐!後疫情時代投資主流:ESG

台灣出國目的地統計數據 2020 年 1-8 月/主計處重要經濟指標 2020 年 8 月 (部分指標為 7 月數據)/乘星夢賞月探索韓國啟航/逆勢中堅持不裁員、不減薪 晶華酒店董座為何認為台灣迎來30年一次大運?/ITF台北國際旅前行 打造不一樣旅展 邀大家一起為觀光人加油打氣/每年百萬人登小琉球,鳳凰旅遊砸5億蓋飯店!一房7000元、無邊際泳池搶攻高端客/國旅大爆發,但去一次就不想再去?設計這 3 種「儀式」,旅客才會不斷回流/國旅復甦 刷卡數據大解密/航空雙雄獲利 全球模範生/歐美移動樂園桃園開幕!「尖叫飛天輪」360轉超刺激…銅板價入園/2020下半年全球十大熱搜旅遊景點 台灣排第一/觀光局防疫旅館補助將延長至109年12月31日 攜手業者共同協助防疫

YouTube Kids 在台登場,為孩子把關適齡優質內容/Facebook 廣告政策重大更新:文字比例限制已取消!/與TikTok打對臺!YouTube推短影音平台「Shorts」/數位轉型新契機:引領未來的品牌行銷策略/蘋果延後實施iOS App消費者隱私保護作法到2021年初/Fossil 粉絲團聊天機器人活動案例

Cheese Report September 2020

Travel Industry Facing Bigger Challenges as First Round of Subsidies Running Out/Uncovering 9 Reasons Why Digital Ads Do Not Work/Best of Times and Worst of Times? Post-COVID-19 e-commerce Challenges and Opportunities/Pandemic Changing Lifestyles – Nearly 40% of Shoppers Prefer Buying Online/Home Delivery Spending Over NT$1 Billion per Month Even as Pandemic Scare Eases/How to Connect with Gen Z – Conde Nast Social Influencer White Paper Offers Some Hints/Exclusive Survey: CommonWealth CSR Top 100 Sees ESG as Investment Focus of the Future

2020/08 啟示報告

視疫情為無物?獲利飆漲80%,Target如何把低價百貨做成「獨角獸」/IG、FB互傳訊息將更方便了!臉書悄悄整合Instagram與 Messenger 聊天室/NCC:愛奇藝將變跨境消費 不會下架、封網
App Annie 報告指疫情下行動廣告更顯重要/台灣手機熱銷榜出爐!HTC 重返榜單、Sony 奪「全台旗艦機王」/推多元支付 未來手機掃QR Code就能搭車/後疫情時代,台灣消費變化追蹤/台灣出國目的地統計數據 2020 年 1-7 月/主計處重要經濟指標 2020 年 7 月 (部分指標為 6 月數據)/華航、長榮…「偽出國」小旅程是如何從乏人問津,到各家航空爭先推出?一文揭露背後始末/Xpark來了 水族館爭霸戰8月開打/偽出國旅遊再一波!三大飯店推遊輪包船星級住宿、星光晚餐+夜遊淡水河浪漫出航/報復性出遊網路聲量排名出爐 台北市居各縣市討論之冠/國旅大爆發,但去一次就不想再去?設計這 3 種「儀式」,旅客才會不斷回流
把飯店當「遊輪」的晶華酒店轉型記!住宿外還能學茶道、穿搭,能搶下國旅商機嗎?/全球旅遊業失血 泰國、希臘、葡萄牙拉警報
3 年難翻身,IATA:2024 年全球航空需求才能回正軌/Q2旅遊業急凍 央行:旅行收入和支出均創歷年新低/又一旅行社停業…加利利集團裁員超過百人 為何爆棚國旅仍救不了旅行社?/ARO / MMX 旅遊類媒體網站使用概況/
【YouTube】影片也要做SEO!提高YouTube影片觀看數的 7 大優化法/分食 TikTok 市場,Instagram Reels 類短影片功能軟體正式推出
【台灣 Podcast 數據】誰在聽 Podcast?聽眾輪廓、收聽習慣大分析/100大影響力網紅人氣票選最終結果出爐:蔡桃貴蟬聯冠軍!千千、欸你這週要幹嘛搶進前三/中華郵政_EZPost會員推廣案

Cheese Report August 2020

Shrugging Off the Pandemic – Target Sees Profits Rise 80%/Messaging between Instagram and Facebook Made More Convenient/NCC : iQiyi Will not Be Blocked, Can Be Used through Cross-border Subscriptions/App Annie Report Shows Importance of Mobile Ads during the Pandemic/Apple Tops Taiwan Smartphone Sales List, but HTC Back in the Fold/Diversifying Payment Systems – Scanning a QR Code to Pay Bus Fare/How Taiwan’s Consumer Market Will Change in the Post-COVID Era/Tourism Outbound Departure Statistics, January-July 2020/DGBAS Latest Economic Indicators for July 2020/Big Demand for ‘Flights to Nowhere’ but Airlines only Get Limited Revenue Bump/Xpark Arrives, but Could Face Strong Regional Competition/Major Hotel Groups Roll Out Luxury River Cruise + Hotel Stay Package/Taipei on Top in ‘Revenge Tourism’ Online Buzz Rankings/Domestic Tourism Challenge: Satisfying Travelers Used to Vacationing Overseas/Hotel Surviving COVID-19 Downturn by Creating Cruise-like Atmosphere/Thailand, Greece, Portugal Hit Hard as Global Tourism Industry Battered by Pandemic/Global Aviation Demand to Take until 2024 to Recover: IATA/Travel Industry Woes Cause Taiwan Travel Revenue, Spending to Hit Historical Lows in Q2/Travel Agencies Closing Down or Downsizing despite Explosive Growth in Domestic Tourism/ARO/MMX Overview of Usage of Travel-related Media Websites/SEO a Valuable Tool for YouTube Videos! 7 Ways to Optimize Your Videos/Instagram Rolls Out ‘Reels,’ Hoping to Lure Creators Away from TikTok/Taiwan’s First Podcast Survey Analyzes Listeners’ Profiles, Listening Habits/Results of Online Vote for Taiwan’s Top 100 Influencers Released – Who Topped the List?/Chunghwa Post EZPost Membership Campaign

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