2021/09 啟示報告

迎接新零售時代 線上電商線下實體虛實通吃/品牌電商官網興起,決勝新零售時不可不知的 5 大平台選擇要素/消費習慣回不去了!警戒降級後,「這幾類商品」在電商通路上持續暢銷/強化PChome跨境生態圈 比比昂結盟日本Cafe24展新局/法國100多家購物中心8.16開始強制健康碼/精品包買不起沒關係 LV與Burberry推線上遊戲吸玩家/台灣出國目的地統計數據 2021 年 7 月/來臺旅客統計數據 2021 年 7 月/主計處重要經濟指標 2021 年 7 月 (部分指標為 2021 年 6 月數據)/《臺北臺中米其林指南 2021》星級餐廳出爐 兩家餐廳獲得首度頒發的米其林綠星/國際航空運輸協會旅行通行證 華航長榮加入試辦/出國難,各國該解除旅遊管制嗎?/疫苗護照是什麼?和疫苗證明或通行證有什麼不同?/疫後網購新趨勢:消費者滑到哪買到哪,Facebook 發現式商務打中甜蜜點/轉換率神器,解密 LINE OA 官方帳號操作/TikTok 力壓 Facebook!新登全球下載量冠軍/媒體廣告怎麼選?傳統購物頻道與社群媒體(YouTube/IG網紅)比較/民視-四季線上4gTV OTT平台宣傳/交通部觀光局-國家風景區步道手冊

Cheese Report September 2021

E-Commerce and Physical Stores: The Best of Both Worlds in a New Era of Retailing/Five Factors for Choosing an E-Commerce Platform for New Retailers/The Consumer Habits Are Here to Stay! Products that Will Sell Even After the Pandemic/Bibian Partners with Cafe24, Strengthening PChome’s Cross-Border Activities/Over 100 French Shopping Malls to Require Health Pass Starting August 16/Louis Vuitton and Burberry Attract Players with Online Games/Taiwan Outbound Departure Statistics for July 2021/Inbound Visitor Statistics for July 2021/DGBAS Latest Economic Indicators for July 2021/MICHELIN Guide Taipei & Taichung 2021: First Green Stars Awarded to 2 Restaurants/China Airlines Participates in the IATA Travel Pass Pilot Program/Traveling Abroad Is Difficult; Should Travel Restrictions Be Lifted?/What Is a Vaccine Passport? How Is It Different from a Vaccine Certificate or Pass?/Post-Pandemic Online Shopping: Facebook’s “Discovery Commerce” Hits the Sweet Spot/A Powerful Tool to Increase Conversion Rate: Decoding LINE Official Accounts/TikTok Overtakes Facebook as World’s Most Downloaded App/Traditional Shopping Channels vs. Social Media (YouTube/IG Influencers) for Advertising/Formosa Television’s Advertising Campaign for 4gTV’s OTT Platform/Tourism Bureau, Ministry of Transportation and Communications—National Scenic Area Trail Guidebook

2021/08 啟示報告

產官齊心協力 攜手防疫拼經濟/疫情後變化 全球調查:線上消費2025年將逾1/3/疫情過後想去哪裡玩?最新調查結果出爐,全台5縣市成最熱門旅遊景點/「數位疫苗護照」一次看!歐盟 27 國 7/1 直接刷手機通關/大家都開什麼線上商店?樂天市場公布疫情下新店趨勢/消費者「宅在家」,都在做什麼?行銷人該掌握的 3 大消費痛點、 2 個行銷機會/台灣出國目的地統計數據 2021 年 6 月/來臺旅客統計數據 2021 年 6 月/主計處重要經濟指標 2021 年 6 月(部分指標為 5 月數據)/太空旅行元年來了,探索「離開地球表面」大商機/雲端旅遊 X世代最捧場/臺灣穆斯林旅遊友善環境 勇奪新月評等世界銀牌/疫後天空,兩種航空業最容易復活 他們是誰?/Google 確認延後淘汰第三方 Cookie 至 2023 年/YouTube Shorts Beta 版在台開放創作,手機即可拍出吸睛短影音/七大數位行銷關鍵議題,與新世代同/全球數位廣告平台市占率,TikTok廣告與Google, Facebook差異/台灣休閒農業觀光協會 「農遊超市」品牌識別設計 & 刊物設計

Cheese Report August 2021

Industry and Government Join Hands in Epidemic Prevention and Economy/Global Survey Indicates 1/3 of People Will Shop Online by 2025/Five Most Sought-After Post-Pandemic Travel Destinations in Taiwan/Scan the EU “Digital COVID Certificate” on the Phone to Get Through Customs in 27 Countries/What New Online Stores Are Being Opened? Rakuten Reports the Trends/How Do Marketers Target Stay-at-Home Consumers? 3 Afflictions and 2 Opportunities/Taiwan Outbound Departure Statistics for June 2021/Inbound Visitor Statistics for June 2021/DGBAS Latest Economic Indicators for June 2021/It’s Year 1 of Space Travel! Business Opportunities for Taking Off from Earth/Cloud Travel Is Popular Among Generation X/Taiwan’s Muslim-Friendly Travel Environment Awarded Silver by CrescentRating/Which Two Aviation Sectors Will Rebound the Quickest after the Pandemic?/Google Delays the Removal of Third-Party Cookies until 2023/YouTube Shorts Beta Available in Taiwan; Eye-Catching Short Videos Made with Phones/Seven Key Marketing Trends for the New Generation/Digital Ad Platforms’ Global Market Shares: TikTok versus Google and Facebook/Taiwan Leisure Farms Development Association — “Farmtour Market” Brand Identity and Publication Design

Cheese Report July 2021

Striving for Survival! Travel Agencies Try New Business Models/In Korea, You Don’t Have to Explain TikTok to Your Grandma/Netflix Joins E-Tailing for IP Merchandise Revenue as Subscription Growth Stalls/“It’s Good that I’m Home” — YouTubers Unite in Anti-Epidemic Efforts/Are Selfie Apps Obsolete? Anti-Selfie App Poparazzi Is the New Favorite in Social Media/Goodbye, Food Additives! Burger King’s Food Fight/Taiwan Outbound Departure Statistics for May 2021/Inbound Visitor Statistics for May 2021/DGBAS Latest Economic Indicators for May 2021/US Vaccine Tourism is the New Normal; Travelers Get Free Vaccination at the Airport/To Survive, Travel Agencies Covertly Promote Solo Trips to the US for Vaccines/EU Lifts Travel Restrictions for Taiwanese Residents/Hotels Join the Anti-Epidemic Battle by Offering Discounts to Medical Professionals/2020 DMA Report: Digital Ads Growth Falls Below Double-Digit for the First Time; Marketing Budget Affected by the Pandemic/Is Podcast Easy Money? Twelve Charts on Podcasts’ Real Worth/Targeted Marketing Through LINE Without Cookies — Five Tips for Customer Loyalty/IG and YouTube in the Fight! Short-Form Video Marketing Trends and Tips for 2021/Kobayashi Optical Q2 Campaign

2021/07 啟示報告

疫中求生! 旅行社拼轉型 勇闖一片天/「銀髮復興」:成為網路時尚紅人的韓國奶奶們/Netflix加入電商戰局!訂戶成長陷入停滯,串流巨頭要拿重量級IP榨營收/創作者全台防疫大串連,「好家在我在家」KOL 聯手超強企劃迴響熱烈/「我喜歡自拍」成絕響?反自拍 App Poparazzi 崛起,躍社群媒體新寵兒/Goodbye添加劑 漢堡王派出食材們打群架啦/台灣出國目的地統計數據 2021 年 5 月/來臺旅客統計數據 2021 年 5 月/主計處重要經濟指標 2021 年 5 月 (部分指標為 2021 年 4 月數據)/美國疫苗觀光成新常態 外國人下飛機免費接種/求生路!旅行社不能組團改推自由行 「隱性」宣傳赴美可打疫苗/歐盟正式公布 取消對台灣入境限制/挺醫護、共防疫 旅宿業站出來 提供醫護人員入住優惠/2020 DMA 數位廣告數據出爐:成長率跌破首度雙位數、疫情左右產業行銷預算/獨家調查》Podcast很好賺?12張圖看懂聽經濟「含金量」/當Cookie退位,品牌如何抓緊LINE精準行銷?5大思維幫你養成忠誠會員/【IG、YouTube強力參戰】2021短影音行銷趨勢&三大運用指南!/KOBAYASHI小林眼鏡 Q2 Campaign

2021/06 啟示報告

疫後「藝」起來 山水實景秀創新國旅玩法/實體藝術界創舉!蘇富比拍賣Banksy名作接受加密貨幣付款/走微軟、蘋果老路?Google首家實體門市預計今夏於紐約開幕/艱難熬過黑天鵝,美國後疫情時代有這4大現象!/Gucci、Patagonia、Timberland 都迷上種田!農業跟時尚產業有什麼關係?/Netflix招募遊戲領域主管,計畫擴展遊戲市場佈局/台灣出國目的地統計數據2021年4月(待補)/主計處重要經濟指標2021年4月 (部分指標為2021年3月數據) /因應全國疫情警戒升至三級 觀光局公布轄管國家風景區、旅客服務中心、觀光遊樂業防疫措施及大型群聚活動取消延期資訊/補助旅遊業 還有救急銀彈/秀出在家宅照 旅遊業者送回饋金/疫情下「0住房」危機!飯店超前部署轉型「親子旅館」/邀約台灣藝人、YouTuber 測試「現場廣播包廂」,Facebook 如何發展語音社群?/i-Buzz VOC+產業口碑數據庫Netflix獨大 LineTV、KKTV、Vidol可以「內容差異化」迎戰/滑世代的全通路行銷:APP的崛起/想要 Facebook 繼續免費嗎?官方要求用戶允許追蹤數據/英國文化協會 台灣IELTS雅思官方考試中心 「IELTS雅思考試推廣 Facebook Chatbot活動」

Cheese Report June 2021

Post-Pandemic Art: Outdoor Performances as Innovative Travel Destinations/A First in Physical Arts, Sotheby’s Accepts Cryptocurrency for Banksy’s Work/Following Microsoft and Apple, Google Opens Its First Retail Store This Summer in New York/Four Phenomena Emerge as the US Survives the COVID-19 Black Swan/Gucci, Patagonia, and Timberland Are into Farming! What Is the Connection Here?/Netflix Recruits Executives to Expand into the Gaming Market/Taiwan Outbound Departure Statistics for April 2021/DGBAS Latest Economic Indicators for April 2021/As the Pandemic Goes to Level 3, the Tourism Bureau Oversees Prevention Measures for National Scenic Areas, Visitor Centers, and Tourist Attractions; Large Events To Be Canceled or Postponed/Subsidies and Emergency Relief for Tourism Industry/Show Your Stay-at-Home Photos and Get Rewards from Travel Businesses/The Crisis of “Zero Reservations” Pushes Hotels to Become Family-Friendly/Taiwan Celebrities and YouTubers Test Facebook’s Live Audio Rooms/i-Buzz VOC+ Industry Word of Mouth Database: Netflix Dominates; LineTV, KKTV, and Vidol Can Respond with Content Differentiation/Omni-Channel Marketing for the Touch-Screen Generation: The Surge of Apps/Want to Keep Facebook Free of Charge? The Company Asks for User Permission to Track Data/The British Council’s Official IELTS Examination Center in Taiwan—IELTS Promotes Facebook Chatbot Program

2021/05 啟示報告

穆斯林旅遊崛起 超前部署迎疫後商機/齋戒月 a.k.a. 穆斯林的新年,電商如何搶攻東南亞節慶商機?/馬來西亞人如何看待「中日台韓」四國品牌?MIT意外有優勢!/消費者不出門,不表示他不花錢 ! 疫情下的生活觀察 : 這五類產品有商機/4大零售通路App冠軍榜 全家全聯稱霸超商超市/LINE Bank 正式開行 主打「夢想存款」年息最高1.62%/台灣出國目的地統計數據 2021 年 3 月/主計處重要經濟指標 2021 年3 月 (部分指標為 2 月數據)/交通部長王國材上任提8大目標 首先落實台鐵改革/城市好旅宿 高雄、臺南、桃園及臺中榮獲特優/臺北市成為東北亞首座獲WTTC認證安全旅遊戳記城市 柯文哲授證予35家北市旅遊業者/國泰金調查 逾6成民眾下半年傾向國旅 近3成沒有旅遊規劃/亞馬遜搶食數位廣告大餅,默默爬上老三!如何一步步威脅Google的霸主地位?/Facebook端三大武器猛攻聲音社群!進軍Podcast、攜手Spotify,究竟想做什麼?/2020年Podcast趨勢沒跟上?聲音市場的社群行為與聲量全分析!
/【2021年廣告投放選擇】社群媒體不只有Facebook和Instagram!/文化內容消費趨勢調查:Netflix、KKBOX 是串流冠軍/菲律賓觀光局台灣分部_菲律賓大堡城市推廣

Cheese Report May 2021

Get Ready for the Wave of Post-Pandemic Muslim Tourism Business Opportunities/Ramadan, the Muslim New Year: Seizing E-Commerce Opportunities in Southeast Asia/Chinese, Japanese, Taiwanese, and Korean Brands in the Eyes of Malaysians/Spending while at Home: Five Hot Product Types during the Pandemic/Among the Four Major Retail Channels, FamilyMart and PXmart Top the App Charts/LINE Bank Launched: “DREAM” Savings Account Annual Interest Rate as High as 1.62%/Taiwan Outbound Departure Statistics, March 2021/DGBAS Latest Economic Indicators for March 2021/New Minister of MOTC Lists Taiwan Railways Reform as the First of Eight Priorities/Kaohsiung, Tainan, Taoyuan, and Taichung Received Top Grades in City Lodging Management/Taipei City is the First Northeast Asian City Certified with a WTTC Safe Travel Stamp; Mayor Ko Certifies 35 Tourism Businesses/Cathay Holdings: Over 60% of People Intend to Travel Domestically in Second Half of 2021; Nearly 30% Have No Travel Plans/Amazon Creeps Up to Third Place in Digital Advertising, Threatening to Dethrone Google/Facebook Targets Social Audio with Three Weapons, Invades Podcasts, and Partners with Spotify/Missed the Boat of Podcasts in 2020? Analysis of Social Network Behaviors and Traffic in the Audio-Only Market/Advertising Options for 2021: There Is More to Social Media than Facebook and Instagram!/Cultural Content Consumption Trends: Netflix and KKBOX Dominate Streaming Services/Philippines Department of Tourism (Taiwan Branch) Promotes Davao City

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