Cheese Report June 2020

Zero New COVID-19 Cases Sparks Marketing War; Family Mart, Milkshop, 7-Eleven Battle It Out/Starbucks Suffers Billions in Losses from Pandemic; Could Shutter 400 Cafes/Optimism for Property Market in Q3; 46% See H2 as Good Time to Buy/Taiwan Dollar the Strongest Currency/A New Earphone Wave! Podcasts on the Rise in Taiwan/What Is Event Marketing? Why Do Brands Put on Events When They Do Not Make Money?/Behind the Mayday, Rene Liu Online Concerts – Believing in Music/Taiwan Outbound Departure Statistics, January-May 2020/DGBAS Latest Economic Indicators for May/Domestic Travel Surge another Disaster? Why Taiwan’s ‘Godfather of Tourism’ Is Worried/New International Luxury Resort in Taitung! Six Senses Brand Resort to Open in 2021/Guam Postpones Opening of Doors to Taiwanese Travelers/Egypt to Reopen Some Tourist Destinations on July 1/ Taiwan, Stanford University Testing Quarantines, Paving Way for Future Travel Model/Expedia Launches New ‘Travel from Home’ Virtual Tours/Starlux to Resume Taipei-Penang Route on June 18/Emirates Resumes Taipei-Dubai Passenger Services/NT$45.84 Billion Spent on Digital Ads in Taiwan in 2019; Videos, KOLs booming; public agencies, e-commerce, gaming companies biggest advertisers/Digital Ad Alarm! What Marketers Need to Know to Cope without Cookies/The Post-cookies World – Contextual Targeting to Replace Cookies among Advertisers?/Using Google Analytics to Set Annual KPI; the Indicators Marketers Need to Know/New Taiwan Website for Philippines Tourism Bureau

2020/06啟示報告

零確診竟然引起行銷大戰?全家、迷客夏、7-11誰勝出?/星巴克疫情重創虧損近千億!關 400 家門市改專門外帶店/看壞Q3景氣比例大減 46%認為下半年好買房/擊敗日圓 新台幣登最強貨幣/耳機裡的新浪潮!Podcast大崛起,搶攻「第二注意力」新商機/活動行銷是什麼?為什麼明明不賺錢,品牌還是很愛辦活動?/五月天、劉若英線上演唱會幕後!相信音樂揭密:為何要做毫無收益的線上演唱會?/台灣出國目的地統計數據 2020 年 1-5月/主計處重要經濟指標 2020 年 5 月 (部分指標為 4 月數據)/首座國際豪華渡假村落腳台東!「WUMA六善知本溫泉酒店」隈研吾操刀、超美梯田設計,4大特色超吸睛/台灣入境關島免隔離「緊急喊卡」!關島:延後開放邊界/埃及7/1起 允外國人重返部分觀光景點/不用隔離14天?++台美千人跨境實驗,替全球邊境解封鋪路/釋放想像力!Expedia公開「在家體驗世界」虛擬旅遊/星宇6月18日復飛檳城線/阿聯酋航空正式重啟台北-杜拜載客服務/2019年台灣數位廣告量全年達458.41億台幣,影音、網紅聲勢旺,公部門、電商與遊戲動能強/數位廣告警報響起!行銷人不可不知:沒有Cookie你該怎麼辦?/後 cookies 時代 | 內容比對取代 cookies 成為廣告鎖定新解方?/用 GA 制定你的年度 KPI!淺談行銷人必懂的「ABC 指標」/菲律賓觀光局官網建置

Cheese Report May

Digital Finance/New e-Commerce Trend – The Rise of Cashless Payments/Taiwan CDC Launches COVID-19 Chatbot on FB Messenger, Offers Latest Updates on Disease/New Facebook, Instagram Function: Helping Businesses Promote Gift Cards, Food Orders/E-Commerce Marketers Get a Boost from Mother’s Day Opportunities/Forget about a V-shaped Recovery; the Nike ‘Swoosh’ More Likely/U.S. Unemployment Rate Highest since WWII; Could Hit 25%, Mnuchin Predicts/E-Commerce Survey Reveals Items Taiwanese Are Buying During the Pandemic/What Marketers Need to Know in 2020: Key Marketing Data Unveiled/AI, AR, VR the Keys to New Digital Technology Development Trends: MIC/Taiwan Outbound Departure Statistics, January-April 2020/DGBAS Latest Economic Indicators/Government Proposes Three-step Plan to Revitalize Travel Market/Emirates May Cut 30,000 Jobs, Retire A380s Faster; How Long before Air Travel Returns?/What Will Travel Be Like before a Coronavirus Vaccine Is Found?/A World First! Shanghai Disneyland Reopens, to Increase Capacity by 5,000 Visitors a Week/Academic Sees Global Pandemic Easing at End of June, Leading to Lifting of Overseas Travel Bans/Even with NT$3.2 Billion in Relief, Can Airlines, Travel Agencies Survive the Crisis?/Looking at the Concept of an ‘Immunity Passport’ in the ‘Post-Pandemic Era’/Danger in Opening Borders? New Zealand, Australia Float ‘Travel Bubble’ Plan/New Zealand, Vietnam Could Be First Countries in Commercial Openin/SEO Content Marketing Key to Finding Customers, Seizing Opportunities in Post-COVID 19 World/Supporting Groups of 5,000, Accepting Anonymous Users – What is LINE’s New Function About?/Facebook Enters e-Commerce Battleground with Shops; Can Communities Drive Spending?/Instagram Adds ‘Food Orders’ Function to Business Accounts/TV Ads on Greater Taipei Subway Station Platforms Seen by 2.5 Million People/Production Design for Chunghwa Post

2020/05 啟示報告

數位理財通/網購新趨勢 無現金支付夯/疾管署推出武漢肺炎疫情聊天機器人,在 FB Messenger 裡就可以查看疫情、澄清假消息/Facebook、Instagram新功能:商業帳號可以新增禮物卡、訂餐鍵/母親節商機發酵 電商業績逆勢成長/別想V型反轉了 企業高層預期經濟呈Nike商標型復甦/美失業率創二戰後最慘,梅努欽 : 實際失業率恐增至25%/網購大調查!疫情期間民眾宅家買這些 /2020年行銷人必知:10個數位行銷統計數據/數位科技發展新趨勢 資策會:AI 、AR與VR是關鍵 /台灣出國目的地統計數據 2020 年 1-4月/主計處重要經濟指標 2020 年 4 月 (部分指標為 3 月數據)/振興國旅 交部推「復甦旅遊」三部曲/阿聯酋傳裁員3萬人、提前退役巨無霸客機,全球航空復甦還要多久?/在疫苗到來之前,未來的旅遊是什麼樣子/全球首座!上海迪士尼復園,遊客上限每週增加5千人/學者估全球疫情6月底趨緩 境外旅遊可能解封/全境封鎖、航空公司入寒冬—政府投入32億紓困補助後,旅遊業者還能何去何從?/你想去哪裡?困在「後疫情時代」,回不去的全球觀光大進化/亂開國境好危險?紐澳催生「旅行泡泡計畫」,開放去零疫情國家快樂旅行/商務解封 越南紐西蘭可能列首波/後疫情時代如何掌握數位商機?企業應善用SEO內容行銷找到品牌潛在客群 /分析社群平台功能更新 – 支援五千人群聊、開放匿名加入!LINE新推「社群」功能是為了什麼?/Facebook殺進網購戰場!電商服務Shops上線,靠社群能吸買氣嗎?/Instagram商業帳戶新增「點餐」功能/雙北捷運PDP月台電視 獨家佔領250萬人次 ! /中華郵政製作物設計

2020/04 Cheese Report

Survey of Consumer Behavior in Taiwan in Last Month/Post-virus, Saving, not Spending, the Priority in China/Sweets and Sex Reaching the ‘at-Home’ Consumer/Stay-at-Home: Big Opportunities for Video Platforms, Live Streaming/Education Site Traffic Soars 1185%! Report on Q1 Trends Offers 6 Major Insights/Facebook Launches Free Video Calling Services for Up to 50 People/Kantar Taiwan: Food & Beverage Industry Hurting, but Food Delivery Services Up Sharply/5 Creative Ads Inspired by the COVID-19 Outbreak that Have Gained Big Followings/Competition for YouTube, Twitch: Facebook Gaming App Hits the Market/Taiwan Outbound Departure Statistics, January-March 2020/Latest DGBAS Economic Indicators for Taiwan/‘Korea Wants to See You’ – Touring Korea Online/Second Relief Package for Tourism Sector Unveiled/In Move to Help Airlines, Passenger Aircraft Allowed to Transport Cargo/Lion Travel Looks to Boost Business through Agricultural Partnership/Travel Industry Focus Post-epidemic Likely to Be Short-haul Market/Make Consumers’ Hearts ‘Riot’ – 4 Keys to Success during the Epidemic/Analysis of Share of Voice of COVID-19-related Issues on Social Media/2020 Pixnet Social Survey: Ads Geared to Converting Sales/Summary of 2020 Social Network Platform Trends/Still Going on Instinct on KOL Marketing? Data a Better Way to Devise KOL Strategy/Social Media Marketing – How to Use IG Hashtags to Market Brands/VoiceTube English Language Day Event

2020/04 啟示報告

近一個月台灣消費行為調查!/沒有報復式消費,疫情後轉向省錢模式/疫情影響下的逆襲!如何從消費心理與行為變化「宅入」新商機?/宅在家 影視平台、直播 商機大發酵/教育網站流量暴漲 1185%!2020 年第一季搜尋趨勢報告總結 6 大觀察/Facebook 推出視訊通話服務,最多可供 50 人同時在線/Kantar 凱度台灣 COVID-19 疫情特輯:疫情帶來餐飲寒冬,美食外送平台逆勢成長/疫情激發廣告創意,5 個防疫期間超吸睛的廣告案例/與 YouTube、Twitch 競爭!「Facebook Gaming」手遊直播 App 上架/台灣出國目的地統計數據 2020 年 1-3 月/主計處重要經濟指標 2020 年 3 月 (部分指標為 2 月數據)/【韓國想見你】帶你線上遊韓國/觀光產業第二波紓困出爐/開放客機載貨!林佳龍:航空公司的活路/農業找通路觀光找出路 雄獅旅遊門市開賣農產品/疫情趨緩後 旅遊業可轉向短途市場//讓消費者「心臟暴動」 品牌抗「疫」4 個決勝點/COVID-19 相關議題社群聲量分析/廣告求轉換 內容攬新客!PIXNET發布 2020 年社群藍皮書/2020 年社群平台趨勢 重點整理/還在憑直覺做網紅行銷?用數據成功打造網紅行銷策略/社群行銷「標籤化」!如何用 IG Hashtag 行銷品牌?/VoiceTube 世界英語日活動

2020/03 Cheese Report

Travel Workers among Most Vulnerable amid COVID-19/NT$50 Billion Package Set to Help Aviation Sector/Key 2020s Trend: Technology to Simplify Travel/A Look Back – Late Japanese Comedian’s Taiwan Ads/Star Travel to Be Sold to ‘Argo Yacht’ Entrepreneur/Some Maldives Resorts Now Quarantine Centers/Google Art Project: Taking You to the World’s Great Museums/Using Instagram’s 2020 Algorithm to Build a Fan Base-Tigerair Taiwan–Nagoya Airport Promotion

2020/03 啟示報告

新冠狀肺炎大流行 全球失業人數預估上看2,500萬人/八大行庫備500億 金援航空業/未來10年旅遊新趨勢 創新科技優化旅遊/再次回味-喜劇泰斗志村健推廣台灣旅遊廣告/燦星旅遊易主-侯佑霖旅遊王國新計畫/馬爾地夫部分渡假村變成「隔離中心」/Google Art Project 藝術計畫:帶你走進全世界的博物館/2020年最新IG演算法破解,想漲粉就照著這5個規則做/案例分享:台灣虎航 名古屋機場宣傳案