2020/10 Cheese Report

Travel Agencies Branch Out to Survive, Move into Food and Beverage, Fitness Sectors/Analyst Sees iPhone12 Triggering Unprecedented Upgrade Cycle/Digital Transformation! Decades-old Brand Formosa Optical Upends the Industry/From Social Banking to Internet-only Bank, LINE Financial Service Strategies Taking Shape/21 Advertisers Sound Off on Value of Podcast Ads and How to Choose the Right One/Facebook Develops New AI Language Tool, Can Translate any Pair of 100 Languages
/In the Social Media Age, Nano Influencers May Pack the Biggest Punch
/Tourism Outbound Departure Statistics, January-September 2020/DGBAS Latest Economic Indicators for September 2020/Passenger Traffic on Taiwanese Airlines Down 69.7% in First Eight Months of 2020/Singapore Airlines Pandemic Promotion – Turning an A380 into a estaurant
/Mandarin Airlines Offers Exclusive Package to Taitung New Year’s Eve Concert/Sun Moon Lake Come!BikeDay Festival to Run until Nov. 21
/Costa Cruises, Princess Cruises Latest Cruise Lines Set to Resume Keelung Services/Domestic Travel Surge May Not Be Enough to Help Travel Agencies Survive/Singapore and Hong Kong Set Up Bilateral Air Travel Bubble/Messenger and Instagram Chat Features Merged; Eliminates Need for App/What Is Remarketing? 7 Classic Facebook Remarketing Approaches/LINE Introduces ‘Official Account List+’ Tag Function, Personalized Menu/Can You Sell Anything in Podcast Ads? Keys to ‘Monetization’ of Podcast Promotions/Korea Tourism Organization: ‘Korea Wants to See You, Tigerair Ready to Take Off’/National Taiwan Sport University 2020 Water Safety Promotion

2020/10 啟示報告

賣餐飲、開健身房 旅行社轉型求生/iPhone12掀換機超級周期?Wedbush:規模將前所未有/數位轉型奏效!40年龍頭品牌寶島眼鏡,翻轉傳統配鏡體驗/從社群銀行到純網銀!LINE在台、日、泰三大市場還要佈局哪些金融策略?/Podcast廣告買了一定賺?合作對象、時段怎麼選?21位廣告主現身說法/Facebook 發表新語言AI,可實現 100 種語言間一對一翻譯!/小兵立大功!社群時代下,奈米網紅或更具銷售力/台灣出國目的地統計數據 2020 年 1-9月/主計處重要經濟指標 2020 年 9 月(部分指標為 8 月數據)/109 年 1-8月我國航空客運量較上年同期減少 69.7%/新加坡航空創意抗「疫」 A380客機變餐廳/華信航空獨家推出烏托邦曙光愛心專機 到台東跨年聽演唱會/日月潭Come!BikeDay花火音樂嘉年華/繼麗星之後 歌詩達與公主郵輪相繼復航基隆/掛牌領補助 旅行社總公司家數不減反增/新加坡香港將推旅遊泡泡 行前檢測取代隔離/Messenger跟Instagram訊息整合了!聊天不用再切換App,10項新功能一次看/再行銷是什麼?7 個經典Facebook再行銷方法/不串API也能用!LINE推「官方帳號分眾+」,標籤功能、個人化選單免費開放/在Podcast下廣告,什麼都好賣?5,000字讀懂耳機裡的「變現術」!/韓國觀光公社【韓國想見你 台虎想念號Take Off】/國立體育大學 109年水域安全推廣

2020/09 啟示報告

觀光業危機重重!安心旅遊預算見底 補助完恐再現「旅遊寒冬」/廣告成效為什麼那麼差?認清這 9 個原因及解決方法/最好的時代也是最壞的時代?後疫情電商的困難與機會/疫情改變生活 近4成消費者購物優先考慮線上消費/疫情趨緩外送平台魅力不減 月刷卡商機超過10億元/行銷如何緊抓 Z 世代?康泰納仕發表 Z 世代風格網紅趨勢白皮書/獨家調查》天下CSR一百強出爐!後疫情時代投資主流:ESG

台灣出國目的地統計數據 2020 年 1-8 月/主計處重要經濟指標 2020 年 8 月 (部分指標為 7 月數據)/乘星夢賞月探索韓國啟航/逆勢中堅持不裁員、不減薪 晶華酒店董座為何認為台灣迎來30年一次大運?/ITF台北國際旅前行 打造不一樣旅展 邀大家一起為觀光人加油打氣/每年百萬人登小琉球,鳳凰旅遊砸5億蓋飯店!一房7000元、無邊際泳池搶攻高端客/國旅大爆發,但去一次就不想再去?設計這 3 種「儀式」,旅客才會不斷回流/國旅復甦 刷卡數據大解密/航空雙雄獲利 全球模範生/歐美移動樂園桃園開幕!「尖叫飛天輪」360轉超刺激…銅板價入園/2020下半年全球十大熱搜旅遊景點 台灣排第一/觀光局防疫旅館補助將延長至109年12月31日 攜手業者共同協助防疫

YouTube Kids 在台登場,為孩子把關適齡優質內容/Facebook 廣告政策重大更新:文字比例限制已取消!/與TikTok打對臺!YouTube推短影音平台「Shorts」/數位轉型新契機:引領未來的品牌行銷策略/蘋果延後實施iOS App消費者隱私保護作法到2021年初/Fossil 粉絲團聊天機器人活動案例

Cheese Report September 2020

Travel Industry Facing Bigger Challenges as First Round of Subsidies Running Out/Uncovering 9 Reasons Why Digital Ads Do Not Work/Best of Times and Worst of Times? Post-COVID-19 e-commerce Challenges and Opportunities/Pandemic Changing Lifestyles – Nearly 40% of Shoppers Prefer Buying Online/Home Delivery Spending Over NT$1 Billion per Month Even as Pandemic Scare Eases/How to Connect with Gen Z – Conde Nast Social Influencer White Paper Offers Some Hints/Exclusive Survey: CommonWealth CSR Top 100 Sees ESG as Investment Focus of the Future

2020/08 啟示報告

視疫情為無物?獲利飆漲80%,Target如何把低價百貨做成「獨角獸」/IG、FB互傳訊息將更方便了!臉書悄悄整合Instagram與 Messenger 聊天室/NCC:愛奇藝將變跨境消費 不會下架、封網
App Annie 報告指疫情下行動廣告更顯重要/台灣手機熱銷榜出爐!HTC 重返榜單、Sony 奪「全台旗艦機王」/推多元支付 未來手機掃QR Code就能搭車/後疫情時代,台灣消費變化追蹤/台灣出國目的地統計數據 2020 年 1-7 月/主計處重要經濟指標 2020 年 7 月 (部分指標為 6 月數據)/華航、長榮…「偽出國」小旅程是如何從乏人問津,到各家航空爭先推出?一文揭露背後始末/Xpark來了 水族館爭霸戰8月開打/偽出國旅遊再一波!三大飯店推遊輪包船星級住宿、星光晚餐+夜遊淡水河浪漫出航/報復性出遊網路聲量排名出爐 台北市居各縣市討論之冠/國旅大爆發,但去一次就不想再去?設計這 3 種「儀式」,旅客才會不斷回流
把飯店當「遊輪」的晶華酒店轉型記!住宿外還能學茶道、穿搭,能搶下國旅商機嗎?/全球旅遊業失血 泰國、希臘、葡萄牙拉警報
3 年難翻身,IATA:2024 年全球航空需求才能回正軌/Q2旅遊業急凍 央行:旅行收入和支出均創歷年新低/又一旅行社停業…加利利集團裁員超過百人 為何爆棚國旅仍救不了旅行社?/ARO / MMX 旅遊類媒體網站使用概況/
【YouTube】影片也要做SEO!提高YouTube影片觀看數的 7 大優化法/分食 TikTok 市場,Instagram Reels 類短影片功能軟體正式推出
【台灣 Podcast 數據】誰在聽 Podcast?聽眾輪廓、收聽習慣大分析/100大影響力網紅人氣票選最終結果出爐:蔡桃貴蟬聯冠軍!千千、欸你這週要幹嘛搶進前三/中華郵政_EZPost會員推廣案

Cheese Report August 2020

Shrugging Off the Pandemic – Target Sees Profits Rise 80%/Messaging between Instagram and Facebook Made More Convenient/NCC : iQiyi Will not Be Blocked, Can Be Used through Cross-border Subscriptions/App Annie Report Shows Importance of Mobile Ads during the Pandemic/Apple Tops Taiwan Smartphone Sales List, but HTC Back in the Fold/Diversifying Payment Systems – Scanning a QR Code to Pay Bus Fare/How Taiwan’s Consumer Market Will Change in the Post-COVID Era/Tourism Outbound Departure Statistics, January-July 2020/DGBAS Latest Economic Indicators for July 2020/Big Demand for ‘Flights to Nowhere’ but Airlines only Get Limited Revenue Bump/Xpark Arrives, but Could Face Strong Regional Competition/Major Hotel Groups Roll Out Luxury River Cruise + Hotel Stay Package/Taipei on Top in ‘Revenge Tourism’ Online Buzz Rankings/Domestic Tourism Challenge: Satisfying Travelers Used to Vacationing Overseas/Hotel Surviving COVID-19 Downturn by Creating Cruise-like Atmosphere/Thailand, Greece, Portugal Hit Hard as Global Tourism Industry Battered by Pandemic/Global Aviation Demand to Take until 2024 to Recover: IATA/Travel Industry Woes Cause Taiwan Travel Revenue, Spending to Hit Historical Lows in Q2/Travel Agencies Closing Down or Downsizing despite Explosive Growth in Domestic Tourism/ARO/MMX Overview of Usage of Travel-related Media Websites/SEO a Valuable Tool for YouTube Videos! 7 Ways to Optimize Your Videos/Instagram Rolls Out ‘Reels,’ Hoping to Lure Creators Away from TikTok/Taiwan’s First Podcast Survey Analyzes Listeners’ Profiles, Listening Habits/Results of Online Vote for Taiwan’s Top 100 Influencers Released – Who Topped the List?/Chunghwa Post EZPost Membership Campaign

Cheese Report July 2020

Qing Dynasty Painting Finds Way onto McDonald’s Packaging in Tie-in with NPM/In Search of Indulgence: ‘Sophisticated Consumption’/Most Consumers Opting for Physical Stimulus Vouchers/Line Redesign Defies Worries of Client ‘Exodus’; No. of Accounts Rises 18%/iPhone 12 on the Way! But Uncertainty Looms Over When It Will Arrive/‘New Normals’ for Tourism, Exhibitions in Post-COVID-19 Era/Ministry of Health of Welfare, Facebook Team Up on Blood Donation Feature/Tourism Outbound Departure Statistics, January-June 2020/DGBAS Latest Economic Indicators for June 2020/Exclusive One-day Tour Offers New Way to Experience Taoyuan International Airport/ANA to Resume Flights to Songshan Airport on Aug. 3/China Airlines Adds Flights to New York in July, August Schedule/Cruises on the Way Back: Lion Travel, Dream Cruises Pitch ‘Island Hopping’ Cruises/Taiwanese Travelers Third Most Ready in Asia to Go on a Trip/Airbnb CEO Looks at Post-epidemic Era: ‘Travel Has Changed Forever’/Taipei Named Best Leisure Destination in Asia/Guam to Allow Taiwanese Visitors in without Requiring Quarantine/Taiwan on First List of Countries that Can Travel to Jordan/Japan Expands Easing of Entry Restrictions, Measure includes Taiwan/Why Podcasts Are Exploding in Taiwan: Six Trends and the Opportunities They Present/Three Opportunities for Brands to Prosper from Post-COVID Demand/Facebook Maintains Big Lead as World’s Most-used Social Platform/New Functions for LINE Groups: Inviting Friends with a Click and Improving Notifications/FB Messenger Rolls Out 16-person Screen Sharing Feature; Could Be Expanded to 50 Soon/Bixbee Backpacks: Elementary School Student Promotional Campaign

2020/07 啟示報告

/Line 大改版,甩「出走潮」一說!LINE官方帳號數成長18%/
Phone 12要來了!蘋果秋季發表會日期曝光/後疫情時代——觀光、展覽「新常態」/攜手衛福部,Facebook 在台推出「捐血情報站」功能/台灣出國目的地統計數據 2020 年 1-5月/主計處重要經濟指標 2020 年6月 (部分指標為 5 月數據)/桃機一日遊 深入你不知道的桃園機場/日本航線復航 全日空8月3日起飛羽田/華航7、8月航班表 增飛台北紐約/全球第一艘復航郵輪「探索夢號」,雄獅旅遊如何玩跳島又做好防疫?/出遊的心關不住 台灣旅客旅遊渴望度全球前三名/Airbnb 執行長看後疫情時代:旅行文化可能永久改變/台灣獲評最佳旅遊目的地 搶先布局後疫情商機/關島將台灣列入境免隔離名單/ 約旦首波開放入境納台灣
/日本再擬放寬入境限制 第二波名單包括台灣/年輕且收入高的人都愛它!為什麼Podcast突然爆紅,全球6大趨勢又透露出哪些商機?/
揭秘後疫情需求 品牌振興3個突圍機會點/全球社交媒體用戶數排行榜,Facebook仍大幅領先微信/【LINE社群】新功能報到:一鍵邀請好友及改善訊息通知/FB Messenger推出16人「螢幕分享」新功能 臉書:幾週後可能開放50人一起看/希洛恩 兒童書包推廣

Cheese Report June 2020

Zero New COVID-19 Cases Sparks Marketing War; Family Mart, Milkshop, 7-Eleven Battle It Out/Starbucks Suffers Billions in Losses from Pandemic; Could Shutter 400 Cafes/Optimism for Property Market in Q3; 46% See H2 as Good Time to Buy/Taiwan Dollar the Strongest Currency/A New Earphone Wave! Podcasts on the Rise in Taiwan/What Is Event Marketing? Why Do Brands Put on Events When They Do Not Make Money?/Behind the Mayday, Rene Liu Online Concerts – Believing in Music/Taiwan Outbound Departure Statistics, January-May 2020/DGBAS Latest Economic Indicators for May/Domestic Travel Surge another Disaster? Why Taiwan’s ‘Godfather of Tourism’ Is Worried/New International Luxury Resort in Taitung! Six Senses Brand Resort to Open in 2021/Guam Postpones Opening of Doors to Taiwanese Travelers/Egypt to Reopen Some Tourist Destinations on July 1/ Taiwan, Stanford University Testing Quarantines, Paving Way for Future Travel Model/Expedia Launches New ‘Travel from Home’ Virtual Tours/Starlux to Resume Taipei-Penang Route on June 18/Emirates Resumes Taipei-Dubai Passenger Services/NT$45.84 Billion Spent on Digital Ads in Taiwan in 2019; Videos, KOLs booming; public agencies, e-commerce, gaming companies biggest advertisers/Digital Ad Alarm! What Marketers Need to Know to Cope without Cookies/The Post-cookies World – Contextual Targeting to Replace Cookies among Advertisers?/Using Google Analytics to Set Annual KPI; the Indicators Marketers Need to Know/New Taiwan Website for Philippines Tourism Bureau


零確診竟然引起行銷大戰?全家、迷客夏、7-11誰勝出?/星巴克疫情重創虧損近千億!關 400 家門市改專門外帶店/看壞Q3景氣比例大減 46%認為下半年好買房/擊敗日圓 新台幣登最強貨幣/耳機裡的新浪潮!Podcast大崛起,搶攻「第二注意力」新商機/活動行銷是什麼?為什麼明明不賺錢,品牌還是很愛辦活動?/五月天、劉若英線上演唱會幕後!相信音樂揭密:為何要做毫無收益的線上演唱會?/台灣出國目的地統計數據 2020 年 1-5月/主計處重要經濟指標 2020 年 5 月 (部分指標為 4 月數據)/首座國際豪華渡假村落腳台東!「WUMA六善知本溫泉酒店」隈研吾操刀、超美梯田設計,4大特色超吸睛/台灣入境關島免隔離「緊急喊卡」!關島:延後開放邊界/埃及7/1起 允外國人重返部分觀光景點/不用隔離14天?++台美千人跨境實驗,替全球邊境解封鋪路/釋放想像力!Expedia公開「在家體驗世界」虛擬旅遊/星宇6月18日復飛檳城線/阿聯酋航空正式重啟台北-杜拜載客服務/2019年台灣數位廣告量全年達458.41億台幣,影音、網紅聲勢旺,公部門、電商與遊戲動能強/數位廣告警報響起!行銷人不可不知:沒有Cookie你該怎麼辦?/後 cookies 時代 | 內容比對取代 cookies 成為廣告鎖定新解方?/用 GA 制定你的年度 KPI!淺談行銷人必懂的「ABC 指標」/菲律賓觀光局官網建置