2021/11 啟示報告

農遊體驗潮好玩 和你想的不一樣/【圖解】momo拚物流、PChome積極做支付!台灣10大電商全通路佈局一張圖看懂/【專訪】麥當勞APP擁600萬麥粉,啟動7年來最大變革,為達哪「兩目標」被罵也要拚?/五倍券轉為助力,電商 Q4 旺季穩/KKday推「KKday商城」協助旅遊供應商做品牌、數位轉型!有什麼功能?/《魷魚遊戲》一個月內觀看數超1.1億!千億商機背後,Netflix劇集的爆紅密碼是什麼?/台灣出國目的地統計數據 2021 年 9 月/來臺旅客統計數據 2021 年 9 月/主計處重要經濟指標 2021 年 9 月 (部分指標為 2021 年8 月數據)/出不了國!三天以上國旅比率增 每人每次旅遊支出逆勢成長/國旅券每週抽出60萬份幸運兒 主題樂園及台灣觀巴加碼送/乘勢升級,台灣觀光講求CP值?還是VP值?/超前部署疫後觀光商機 航港局攜手離島縣市組亞洲跳島遊輪聯盟/2021 Youtube行銷趨勢方向為何?品牌能見度和心佔率是關鍵!/還在追著流量跑?LINE會員經營四大趨勢!讓用戶主動跟著你/捨棄 IGTV 產品線!Instagram 宣布將 IGTV 和動態貼文影片合併/Z世代短影音優先!從交友軟體到工作溝通,都能「抖音化」?/交通部航港局 燈塔守交通繪本宣傳活動與科普影片拍攝案

Cheese Report November 2021

Fun and Trending Agritourism and Farm Tours, Different From What You Think/【Diagram】A Picture of Taiwan’s Top 10 Omnichannel E-Commerce! momo Strategizes On Logistics, While PChome Actively On Online Payment/【Interview】McDonald’s APP Has 6 Million Fans, Making the Biggest Change In the Past 7 Years to Reach the Two KPI Regardless of All Oppositions/Quintuple Stimulus Voucher Stimulates Consumption, E-Commerce Q4 2021: Preparing for Peak/KKday Launches “KKday Shop" to Assist Travel Suppliers in Branding and Digitalization! What Are the Functions?/“Squid Game” Reached Over 110 Million Views in A Month! What Is the Successful Secret Behind?/Taiwan Outbound Departure Statistics, January-September 2021/Inbound Visitor Statistics for September 2021/DGBAS Latest Economic Indicators for September 2021/The Ratio of Over 3-Day Domestic Travel Has Increased, And Travel Expenditure Per Person Has Grown Against the Tide/Tourism Bureau Weekly Draws 600,000 Lucky Winners for Domestic Travel Vouchers, With Bonus of Amusement Park and Taiwan Tour Bus/Is Taiwan Tourism Now Emphasizing Cost-Performance or Value-Performance?/Post-Epidemic Sightseeing Business Opportunities, Asian Island Hopping Cruise Alliance by Maritime Port Bureau and Offshore Islands/What Is the Trend of YouTube Marketing in 2021? Brand Visibility and Top of Mind Are Key Factors!/Still, Chasing Traffic? Four Major Trends in LINE Membership Management! Let Users Proactively Follow You/Abandon the IGTV Product Line! Instagram Announced the Merger of IGTV and Dynamic Post Videos/Gen Z: Short Video First! “TickTokalize” From Dating to Work?/Maritime Port Bureau –Promotion of Lighthouse Keepers Picture Book and Popular Science Videos

2021/10 啟示報告

疫無反顧!台灣休閒農業勇往直前/Z世代消費大軍報到!品牌個人化體驗讓Z世代愛上你!/數位新貿易時代的新科技與新媒體/從斯卡羅看區域商業經營/蝦皮購物將推短影音應用,瞄準 TikTok/不懼疫情雜音 電商Q4旺上加旺/台灣出國目的地統計數據 2021 年 8月/來臺旅客統計數據 2021 年 8 月/主計處重要經濟指標 2021 年8月 (部分指標為 7月數據)/勾選國旅券 放大五倍券 玩轉全台灣!/活絡觀光 七城騎跡吃美食抽大獎/疫情趨緩 郵輪遞交復航計畫書/10/1安心逛旅展 住宿/餐券下殺1.5折起/FB 公布「最常瀏覽」報告!三類型貼文最多人看/IG 微網紅趨勢報告:台灣 Instagram 互動率遠超全球、萬人以下奈米網紅翻轉行銷漏斗/CTV是什麼?CTV、OTT差別?2021年智慧/聯網電視市場與廣告趨勢/2020東京奧運 DMP調查報告】線上收看消費者 輪廓大解密/臺北醫學大學 進修推廣處廣告宣傳案

Cheese Report October 2021

There’s No Going Back! Taiwan’s Leisure Farms Move Forward After the Pandemic/Gen Z Consumers Have Arrived and Will Love You for Personalized Branding!/New Technology and Media in the Era of New Digital Trade/What “Seqalu” Tells Us About Localized Business Management/Shopee Is Launching a Short Video App to Compete with TikTok/Unfazed by the Pandemic, E-Commerce Flourishes in Q4/Taiwan Outbound Departure Statistics for August 2021/Inbound Visitor Statistics for August 2021/DGBAS Latest Economic Indicators for August 2021/Expand the Quintuple Voucher by Selecting the Domestic Travel Voucher/“Seven-City Bike Ride” to Revitalize Tourism with Great Food and Big Prizes/Cruise Lines Apply to Resume Sailing as the Pandemic Eases/Travel Expo Starts on Oct. 1; Dining and Accommodations as Much as 85% Off/Top Three Types of Posts Identified in Facebook’s “Widely Viewed Content Report”/IG Micro-Influencers: Taiwan Has the Highest Interaction Rate Globally; Nano-Influencers Under 10,000 Turn the Marketing Funnel Up-Side-Down/What is CTV? How Is It Different from OTT? Market and Ad Trends of Smart/Connected TV/The 2020 Tokyo Olympics DMP Survey Report: Decoding Online Consumer Profiles/Advertising Campaign of Taipei Medical University’s Office of Continuing and Extension Education

2021/09 啟示報告

迎接新零售時代 線上電商線下實體虛實通吃/品牌電商官網興起,決勝新零售時不可不知的 5 大平台選擇要素/消費習慣回不去了!警戒降級後,「這幾類商品」在電商通路上持續暢銷/強化PChome跨境生態圈 比比昂結盟日本Cafe24展新局/法國100多家購物中心8.16開始強制健康碼/精品包買不起沒關係 LV與Burberry推線上遊戲吸玩家/台灣出國目的地統計數據 2021 年 7 月/來臺旅客統計數據 2021 年 7 月/主計處重要經濟指標 2021 年 7 月 (部分指標為 2021 年 6 月數據)/《臺北臺中米其林指南 2021》星級餐廳出爐 兩家餐廳獲得首度頒發的米其林綠星/國際航空運輸協會旅行通行證 華航長榮加入試辦/出國難,各國該解除旅遊管制嗎?/疫苗護照是什麼?和疫苗證明或通行證有什麼不同?/疫後網購新趨勢:消費者滑到哪買到哪,Facebook 發現式商務打中甜蜜點/轉換率神器,解密 LINE OA 官方帳號操作/TikTok 力壓 Facebook!新登全球下載量冠軍/媒體廣告怎麼選?傳統購物頻道與社群媒體(YouTube/IG網紅)比較/民視-四季線上4gTV OTT平台宣傳/交通部觀光局-國家風景區步道手冊

Cheese Report September 2021

E-Commerce and Physical Stores: The Best of Both Worlds in a New Era of Retailing/Five Factors for Choosing an E-Commerce Platform for New Retailers/The Consumer Habits Are Here to Stay! Products that Will Sell Even After the Pandemic/Bibian Partners with Cafe24, Strengthening PChome’s Cross-Border Activities/Over 100 French Shopping Malls to Require Health Pass Starting August 16/Louis Vuitton and Burberry Attract Players with Online Games/Taiwan Outbound Departure Statistics for July 2021/Inbound Visitor Statistics for July 2021/DGBAS Latest Economic Indicators for July 2021/MICHELIN Guide Taipei & Taichung 2021: First Green Stars Awarded to 2 Restaurants/China Airlines Participates in the IATA Travel Pass Pilot Program/Traveling Abroad Is Difficult; Should Travel Restrictions Be Lifted?/What Is a Vaccine Passport? How Is It Different from a Vaccine Certificate or Pass?/Post-Pandemic Online Shopping: Facebook’s “Discovery Commerce” Hits the Sweet Spot/A Powerful Tool to Increase Conversion Rate: Decoding LINE Official Accounts/TikTok Overtakes Facebook as World’s Most Downloaded App/Traditional Shopping Channels vs. Social Media (YouTube/IG Influencers) for Advertising/Formosa Television’s Advertising Campaign for 4gTV’s OTT Platform/Tourism Bureau, Ministry of Transportation and Communications—National Scenic Area Trail Guidebook

2021/08 啟示報告

產官齊心協力 攜手防疫拼經濟/疫情後變化 全球調查:線上消費2025年將逾1/3/疫情過後想去哪裡玩?最新調查結果出爐,全台5縣市成最熱門旅遊景點/「數位疫苗護照」一次看!歐盟 27 國 7/1 直接刷手機通關/大家都開什麼線上商店?樂天市場公布疫情下新店趨勢/消費者「宅在家」,都在做什麼?行銷人該掌握的 3 大消費痛點、 2 個行銷機會/台灣出國目的地統計數據 2021 年 6 月/來臺旅客統計數據 2021 年 6 月/主計處重要經濟指標 2021 年 6 月(部分指標為 5 月數據)/太空旅行元年來了,探索「離開地球表面」大商機/雲端旅遊 X世代最捧場/臺灣穆斯林旅遊友善環境 勇奪新月評等世界銀牌/疫後天空,兩種航空業最容易復活 他們是誰?/Google 確認延後淘汰第三方 Cookie 至 2023 年/YouTube Shorts Beta 版在台開放創作,手機即可拍出吸睛短影音/七大數位行銷關鍵議題,與新世代同/全球數位廣告平台市占率,TikTok廣告與Google, Facebook差異/台灣休閒農業觀光協會 「農遊超市」品牌識別設計 & 刊物設計

Cheese Report August 2021

Industry and Government Join Hands in Epidemic Prevention and Economy/Global Survey Indicates 1/3 of People Will Shop Online by 2025/Five Most Sought-After Post-Pandemic Travel Destinations in Taiwan/Scan the EU “Digital COVID Certificate” on the Phone to Get Through Customs in 27 Countries/What New Online Stores Are Being Opened? Rakuten Reports the Trends/How Do Marketers Target Stay-at-Home Consumers? 3 Afflictions and 2 Opportunities/Taiwan Outbound Departure Statistics for June 2021/Inbound Visitor Statistics for June 2021/DGBAS Latest Economic Indicators for June 2021/It’s Year 1 of Space Travel! Business Opportunities for Taking Off from Earth/Cloud Travel Is Popular Among Generation X/Taiwan’s Muslim-Friendly Travel Environment Awarded Silver by CrescentRating/Which Two Aviation Sectors Will Rebound the Quickest after the Pandemic?/Google Delays the Removal of Third-Party Cookies until 2023/YouTube Shorts Beta Available in Taiwan; Eye-Catching Short Videos Made with Phones/Seven Key Marketing Trends for the New Generation/Digital Ad Platforms’ Global Market Shares: TikTok versus Google and Facebook/Taiwan Leisure Farms Development Association — “Farmtour Market” Brand Identity and Publication Design

Cheese Report July 2021

Striving for Survival! Travel Agencies Try New Business Models/In Korea, You Don’t Have to Explain TikTok to Your Grandma/Netflix Joins E-Tailing for IP Merchandise Revenue as Subscription Growth Stalls/“It’s Good that I’m Home” — YouTubers Unite in Anti-Epidemic Efforts/Are Selfie Apps Obsolete? Anti-Selfie App Poparazzi Is the New Favorite in Social Media/Goodbye, Food Additives! Burger King’s Food Fight/Taiwan Outbound Departure Statistics for May 2021/Inbound Visitor Statistics for May 2021/DGBAS Latest Economic Indicators for May 2021/US Vaccine Tourism is the New Normal; Travelers Get Free Vaccination at the Airport/To Survive, Travel Agencies Covertly Promote Solo Trips to the US for Vaccines/EU Lifts Travel Restrictions for Taiwanese Residents/Hotels Join the Anti-Epidemic Battle by Offering Discounts to Medical Professionals/2020 DMA Report: Digital Ads Growth Falls Below Double-Digit for the First Time; Marketing Budget Affected by the Pandemic/Is Podcast Easy Money? Twelve Charts on Podcasts’ Real Worth/Targeted Marketing Through LINE Without Cookies — Five Tips for Customer Loyalty/IG and YouTube in the Fight! Short-Form Video Marketing Trends and Tips for 2021/Kobayashi Optical Q2 Campaign

2021/07 啟示報告

疫中求生! 旅行社拼轉型 勇闖一片天/「銀髮復興」:成為網路時尚紅人的韓國奶奶們/Netflix加入電商戰局!訂戶成長陷入停滯,串流巨頭要拿重量級IP榨營收/創作者全台防疫大串連,「好家在我在家」KOL 聯手超強企劃迴響熱烈/「我喜歡自拍」成絕響?反自拍 App Poparazzi 崛起,躍社群媒體新寵兒/Goodbye添加劑 漢堡王派出食材們打群架啦/台灣出國目的地統計數據 2021 年 5 月/來臺旅客統計數據 2021 年 5 月/主計處重要經濟指標 2021 年 5 月 (部分指標為 2021 年 4 月數據)/美國疫苗觀光成新常態 外國人下飛機免費接種/求生路!旅行社不能組團改推自由行 「隱性」宣傳赴美可打疫苗/歐盟正式公布 取消對台灣入境限制/挺醫護、共防疫 旅宿業站出來 提供醫護人員入住優惠/2020 DMA 數位廣告數據出爐:成長率跌破首度雙位數、疫情左右產業行銷預算/獨家調查》Podcast很好賺?12張圖看懂聽經濟「含金量」/當Cookie退位,品牌如何抓緊LINE精準行銷?5大思維幫你養成忠誠會員/【IG、YouTube強力參戰】2021短影音行銷趨勢&三大運用指南!/KOBAYASHI小林眼鏡 Q2 Campaign

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