2020/08 啟示報告

視疫情為無物?獲利飆漲80%,Target如何把低價百貨做成「獨角獸」/IG、FB互傳訊息將更方便了!臉書悄悄整合Instagram與 Messenger 聊天室/NCC:愛奇藝將變跨境消費 不會下架、封網
App Annie 報告指疫情下行動廣告更顯重要/台灣手機熱銷榜出爐!HTC 重返榜單、Sony 奪「全台旗艦機王」/推多元支付 未來手機掃QR Code就能搭車/後疫情時代,台灣消費變化追蹤/台灣出國目的地統計數據 2020 年 1-7 月/主計處重要經濟指標 2020 年 7 月 (部分指標為 6 月數據)/華航、長榮…「偽出國」小旅程是如何從乏人問津,到各家航空爭先推出?一文揭露背後始末/Xpark來了 水族館爭霸戰8月開打/偽出國旅遊再一波!三大飯店推遊輪包船星級住宿、星光晚餐+夜遊淡水河浪漫出航/報復性出遊網路聲量排名出爐 台北市居各縣市討論之冠/國旅大爆發,但去一次就不想再去?設計這 3 種「儀式」,旅客才會不斷回流
把飯店當「遊輪」的晶華酒店轉型記!住宿外還能學茶道、穿搭,能搶下國旅商機嗎?/全球旅遊業失血 泰國、希臘、葡萄牙拉警報
3 年難翻身,IATA:2024 年全球航空需求才能回正軌/Q2旅遊業急凍 央行:旅行收入和支出均創歷年新低/又一旅行社停業…加利利集團裁員超過百人 為何爆棚國旅仍救不了旅行社?/ARO / MMX 旅遊類媒體網站使用概況/
【YouTube】影片也要做SEO!提高YouTube影片觀看數的 7 大優化法/分食 TikTok 市場,Instagram Reels 類短影片功能軟體正式推出
【台灣 Podcast 數據】誰在聽 Podcast?聽眾輪廓、收聽習慣大分析/100大影響力網紅人氣票選最終結果出爐:蔡桃貴蟬聯冠軍!千千、欸你這週要幹嘛搶進前三/中華郵政_EZPost會員推廣案

Cheese Report August 2020

Shrugging Off the Pandemic – Target Sees Profits Rise 80%/Messaging between Instagram and Facebook Made More Convenient/NCC : iQiyi Will not Be Blocked, Can Be Used through Cross-border Subscriptions/App Annie Report Shows Importance of Mobile Ads during the Pandemic/Apple Tops Taiwan Smartphone Sales List, but HTC Back in the Fold/Diversifying Payment Systems – Scanning a QR Code to Pay Bus Fare/How Taiwan’s Consumer Market Will Change in the Post-COVID Era/Tourism Outbound Departure Statistics, January-July 2020/DGBAS Latest Economic Indicators for July 2020/Big Demand for ‘Flights to Nowhere’ but Airlines only Get Limited Revenue Bump/Xpark Arrives, but Could Face Strong Regional Competition/Major Hotel Groups Roll Out Luxury River Cruise + Hotel Stay Package/Taipei on Top in ‘Revenge Tourism’ Online Buzz Rankings/Domestic Tourism Challenge: Satisfying Travelers Used to Vacationing Overseas/Hotel Surviving COVID-19 Downturn by Creating Cruise-like Atmosphere/Thailand, Greece, Portugal Hit Hard as Global Tourism Industry Battered by Pandemic/Global Aviation Demand to Take until 2024 to Recover: IATA/Travel Industry Woes Cause Taiwan Travel Revenue, Spending to Hit Historical Lows in Q2/Travel Agencies Closing Down or Downsizing despite Explosive Growth in Domestic Tourism/ARO/MMX Overview of Usage of Travel-related Media Websites/SEO a Valuable Tool for YouTube Videos! 7 Ways to Optimize Your Videos/Instagram Rolls Out ‘Reels,’ Hoping to Lure Creators Away from TikTok/Taiwan’s First Podcast Survey Analyzes Listeners’ Profiles, Listening Habits/Results of Online Vote for Taiwan’s Top 100 Influencers Released – Who Topped the List?/Chunghwa Post EZPost Membership Campaign

Cheese Report July 2020

Qing Dynasty Painting Finds Way onto McDonald’s Packaging in Tie-in with NPM/In Search of Indulgence: ‘Sophisticated Consumption’/Most Consumers Opting for Physical Stimulus Vouchers/Line Redesign Defies Worries of Client ‘Exodus’; No. of Accounts Rises 18%/iPhone 12 on the Way! But Uncertainty Looms Over When It Will Arrive/‘New Normals’ for Tourism, Exhibitions in Post-COVID-19 Era/Ministry of Health of Welfare, Facebook Team Up on Blood Donation Feature/Tourism Outbound Departure Statistics, January-June 2020/DGBAS Latest Economic Indicators for June 2020/Exclusive One-day Tour Offers New Way to Experience Taoyuan International Airport/ANA to Resume Flights to Songshan Airport on Aug. 3/China Airlines Adds Flights to New York in July, August Schedule/Cruises on the Way Back: Lion Travel, Dream Cruises Pitch ‘Island Hopping’ Cruises/Taiwanese Travelers Third Most Ready in Asia to Go on a Trip/Airbnb CEO Looks at Post-epidemic Era: ‘Travel Has Changed Forever’/Taipei Named Best Leisure Destination in Asia/Guam to Allow Taiwanese Visitors in without Requiring Quarantine/Taiwan on First List of Countries that Can Travel to Jordan/Japan Expands Easing of Entry Restrictions, Measure includes Taiwan/Why Podcasts Are Exploding in Taiwan: Six Trends and the Opportunities They Present/Three Opportunities for Brands to Prosper from Post-COVID Demand/Facebook Maintains Big Lead as World’s Most-used Social Platform/New Functions for LINE Groups: Inviting Friends with a Click and Improving Notifications/FB Messenger Rolls Out 16-person Screen Sharing Feature; Could Be Expanded to 50 Soon/Bixbee Backpacks: Elementary School Student Promotional Campaign

2020/07 啟示報告

清代古畫躍上麥當勞包裝!故宮精品再聯名、吃炸雞也可以這麼有氣質/溢價平庸的裝顯消費/三倍券如何領?揭露多數民眾偏好領實體券
/Line 大改版,甩「出走潮」一說!LINE官方帳號數成長18%/
Phone 12要來了!蘋果秋季發表會日期曝光/後疫情時代——觀光、展覽「新常態」/攜手衛福部,Facebook 在台推出「捐血情報站」功能/台灣出國目的地統計數據 2020 年 1-5月/主計處重要經濟指標 2020 年6月 (部分指標為 5 月數據)/桃機一日遊 深入你不知道的桃園機場/日本航線復航 全日空8月3日起飛羽田/華航7、8月航班表 增飛台北紐約/全球第一艘復航郵輪「探索夢號」,雄獅旅遊如何玩跳島又做好防疫?/出遊的心關不住 台灣旅客旅遊渴望度全球前三名/Airbnb 執行長看後疫情時代:旅行文化可能永久改變/台灣獲評最佳旅遊目的地 搶先布局後疫情商機/關島將台灣列入境免隔離名單/ 約旦首波開放入境納台灣
/日本再擬放寬入境限制 第二波名單包括台灣/年輕且收入高的人都愛它!為什麼Podcast突然爆紅,全球6大趨勢又透露出哪些商機?/
揭秘後疫情需求 品牌振興3個突圍機會點/全球社交媒體用戶數排行榜,Facebook仍大幅領先微信/【LINE社群】新功能報到:一鍵邀請好友及改善訊息通知/FB Messenger推出16人「螢幕分享」新功能 臉書:幾週後可能開放50人一起看/希洛恩 兒童書包推廣

Cheese Report June 2020

Zero New COVID-19 Cases Sparks Marketing War; Family Mart, Milkshop, 7-Eleven Battle It Out/Starbucks Suffers Billions in Losses from Pandemic; Could Shutter 400 Cafes/Optimism for Property Market in Q3; 46% See H2 as Good Time to Buy/Taiwan Dollar the Strongest Currency/A New Earphone Wave! Podcasts on the Rise in Taiwan/What Is Event Marketing? Why Do Brands Put on Events When They Do Not Make Money?/Behind the Mayday, Rene Liu Online Concerts – Believing in Music/Taiwan Outbound Departure Statistics, January-May 2020/DGBAS Latest Economic Indicators for May/Domestic Travel Surge another Disaster? Why Taiwan’s ‘Godfather of Tourism’ Is Worried/New International Luxury Resort in Taitung! Six Senses Brand Resort to Open in 2021/Guam Postpones Opening of Doors to Taiwanese Travelers/Egypt to Reopen Some Tourist Destinations on July 1/ Taiwan, Stanford University Testing Quarantines, Paving Way for Future Travel Model/Expedia Launches New ‘Travel from Home’ Virtual Tours/Starlux to Resume Taipei-Penang Route on June 18/Emirates Resumes Taipei-Dubai Passenger Services/NT$45.84 Billion Spent on Digital Ads in Taiwan in 2019; Videos, KOLs booming; public agencies, e-commerce, gaming companies biggest advertisers/Digital Ad Alarm! What Marketers Need to Know to Cope without Cookies/The Post-cookies World – Contextual Targeting to Replace Cookies among Advertisers?/Using Google Analytics to Set Annual KPI; the Indicators Marketers Need to Know/New Taiwan Website for Philippines Tourism Bureau

2020/06啟示報告

零確診竟然引起行銷大戰?全家、迷客夏、7-11誰勝出?/星巴克疫情重創虧損近千億!關 400 家門市改專門外帶店/看壞Q3景氣比例大減 46%認為下半年好買房/擊敗日圓 新台幣登最強貨幣/耳機裡的新浪潮!Podcast大崛起,搶攻「第二注意力」新商機/活動行銷是什麼?為什麼明明不賺錢,品牌還是很愛辦活動?/五月天、劉若英線上演唱會幕後!相信音樂揭密:為何要做毫無收益的線上演唱會?/台灣出國目的地統計數據 2020 年 1-5月/主計處重要經濟指標 2020 年 5 月 (部分指標為 4 月數據)/首座國際豪華渡假村落腳台東!「WUMA六善知本溫泉酒店」隈研吾操刀、超美梯田設計,4大特色超吸睛/台灣入境關島免隔離「緊急喊卡」!關島:延後開放邊界/埃及7/1起 允外國人重返部分觀光景點/不用隔離14天?++台美千人跨境實驗,替全球邊境解封鋪路/釋放想像力!Expedia公開「在家體驗世界」虛擬旅遊/星宇6月18日復飛檳城線/阿聯酋航空正式重啟台北-杜拜載客服務/2019年台灣數位廣告量全年達458.41億台幣,影音、網紅聲勢旺,公部門、電商與遊戲動能強/數位廣告警報響起!行銷人不可不知:沒有Cookie你該怎麼辦?/後 cookies 時代 | 內容比對取代 cookies 成為廣告鎖定新解方?/用 GA 制定你的年度 KPI!淺談行銷人必懂的「ABC 指標」/菲律賓觀光局官網建置

Cheese Report May

Digital Finance/New e-Commerce Trend – The Rise of Cashless Payments/Taiwan CDC Launches COVID-19 Chatbot on FB Messenger, Offers Latest Updates on Disease/New Facebook, Instagram Function: Helping Businesses Promote Gift Cards, Food Orders/E-Commerce Marketers Get a Boost from Mother’s Day Opportunities/Forget about a V-shaped Recovery; the Nike ‘Swoosh’ More Likely/U.S. Unemployment Rate Highest since WWII; Could Hit 25%, Mnuchin Predicts/E-Commerce Survey Reveals Items Taiwanese Are Buying During the Pandemic/What Marketers Need to Know in 2020: Key Marketing Data Unveiled/AI, AR, VR the Keys to New Digital Technology Development Trends: MIC/Taiwan Outbound Departure Statistics, January-April 2020/DGBAS Latest Economic Indicators/Government Proposes Three-step Plan to Revitalize Travel Market/Emirates May Cut 30,000 Jobs, Retire A380s Faster; How Long before Air Travel Returns?/What Will Travel Be Like before a Coronavirus Vaccine Is Found?/A World First! Shanghai Disneyland Reopens, to Increase Capacity by 5,000 Visitors a Week/Academic Sees Global Pandemic Easing at End of June, Leading to Lifting of Overseas Travel Bans/Even with NT$3.2 Billion in Relief, Can Airlines, Travel Agencies Survive the Crisis?/Looking at the Concept of an ‘Immunity Passport’ in the ‘Post-Pandemic Era’/Danger in Opening Borders? New Zealand, Australia Float ‘Travel Bubble’ Plan/New Zealand, Vietnam Could Be First Countries in Commercial Openin/SEO Content Marketing Key to Finding Customers, Seizing Opportunities in Post-COVID 19 World/Supporting Groups of 5,000, Accepting Anonymous Users – What is LINE’s New Function About?/Facebook Enters e-Commerce Battleground with Shops; Can Communities Drive Spending?/Instagram Adds ‘Food Orders’ Function to Business Accounts/TV Ads on Greater Taipei Subway Station Platforms Seen by 2.5 Million People/Production Design for Chunghwa Post

2020/05 啟示報告

數位理財通/網購新趨勢 無現金支付夯/疾管署推出武漢肺炎疫情聊天機器人,在 FB Messenger 裡就可以查看疫情、澄清假消息/Facebook、Instagram新功能:商業帳號可以新增禮物卡、訂餐鍵/母親節商機發酵 電商業績逆勢成長/別想V型反轉了 企業高層預期經濟呈Nike商標型復甦/美失業率創二戰後最慘,梅努欽 : 實際失業率恐增至25%/網購大調查!疫情期間民眾宅家買這些 /2020年行銷人必知:10個數位行銷統計數據/數位科技發展新趨勢 資策會:AI 、AR與VR是關鍵 /台灣出國目的地統計數據 2020 年 1-4月/主計處重要經濟指標 2020 年 4 月 (部分指標為 3 月數據)/振興國旅 交部推「復甦旅遊」三部曲/阿聯酋傳裁員3萬人、提前退役巨無霸客機,全球航空復甦還要多久?/在疫苗到來之前,未來的旅遊是什麼樣子/全球首座!上海迪士尼復園,遊客上限每週增加5千人/學者估全球疫情6月底趨緩 境外旅遊可能解封/全境封鎖、航空公司入寒冬—政府投入32億紓困補助後,旅遊業者還能何去何從?/你想去哪裡?困在「後疫情時代」,回不去的全球觀光大進化/亂開國境好危險?紐澳催生「旅行泡泡計畫」,開放去零疫情國家快樂旅行/商務解封 越南紐西蘭可能列首波/後疫情時代如何掌握數位商機?企業應善用SEO內容行銷找到品牌潛在客群 /分析社群平台功能更新 – 支援五千人群聊、開放匿名加入!LINE新推「社群」功能是為了什麼?/Facebook殺進網購戰場!電商服務Shops上線,靠社群能吸買氣嗎?/Instagram商業帳戶新增「點餐」功能/雙北捷運PDP月台電視 獨家佔領250萬人次 ! /中華郵政製作物設計

2020/04 Cheese Report

Survey of Consumer Behavior in Taiwan in Last Month/Post-virus, Saving, not Spending, the Priority in China/Sweets and Sex Reaching the ‘at-Home’ Consumer/Stay-at-Home: Big Opportunities for Video Platforms, Live Streaming/Education Site Traffic Soars 1185%! Report on Q1 Trends Offers 6 Major Insights/Facebook Launches Free Video Calling Services for Up to 50 People/Kantar Taiwan: Food & Beverage Industry Hurting, but Food Delivery Services Up Sharply/5 Creative Ads Inspired by the COVID-19 Outbreak that Have Gained Big Followings/Competition for YouTube, Twitch: Facebook Gaming App Hits the Market/Taiwan Outbound Departure Statistics, January-March 2020/Latest DGBAS Economic Indicators for Taiwan/‘Korea Wants to See You’ – Touring Korea Online/Second Relief Package for Tourism Sector Unveiled/In Move to Help Airlines, Passenger Aircraft Allowed to Transport Cargo/Lion Travel Looks to Boost Business through Agricultural Partnership/Travel Industry Focus Post-epidemic Likely to Be Short-haul Market/Make Consumers’ Hearts ‘Riot’ – 4 Keys to Success during the Epidemic/Analysis of Share of Voice of COVID-19-related Issues on Social Media/2020 Pixnet Social Survey: Ads Geared to Converting Sales/Summary of 2020 Social Network Platform Trends/Still Going on Instinct on KOL Marketing? Data a Better Way to Devise KOL Strategy/Social Media Marketing – How to Use IG Hashtags to Market Brands/VoiceTube English Language Day Event

2020/04 啟示報告

近一個月台灣消費行為調查!/沒有報復式消費,疫情後轉向省錢模式/疫情影響下的逆襲!如何從消費心理與行為變化「宅入」新商機?/宅在家 影視平台、直播 商機大發酵/教育網站流量暴漲 1185%!2020 年第一季搜尋趨勢報告總結 6 大觀察/Facebook 推出視訊通話服務,最多可供 50 人同時在線/Kantar 凱度台灣 COVID-19 疫情特輯:疫情帶來餐飲寒冬,美食外送平台逆勢成長/疫情激發廣告創意,5 個防疫期間超吸睛的廣告案例/與 YouTube、Twitch 競爭!「Facebook Gaming」手遊直播 App 上架/台灣出國目的地統計數據 2020 年 1-3 月/主計處重要經濟指標 2020 年 3 月 (部分指標為 2 月數據)/【韓國想見你】帶你線上遊韓國/觀光產業第二波紓困出爐/開放客機載貨!林佳龍:航空公司的活路/農業找通路觀光找出路 雄獅旅遊門市開賣農產品/疫情趨緩後 旅遊業可轉向短途市場//讓消費者「心臟暴動」 品牌抗「疫」4 個決勝點/COVID-19 相關議題社群聲量分析/廣告求轉換 內容攬新客!PIXNET發布 2020 年社群藍皮書/2020 年社群平台趨勢 重點整理/還在憑直覺做網紅行銷?用數據成功打造網紅行銷策略/社群行銷「標籤化」!如何用 IG Hashtag 行銷品牌?/VoiceTube 世界英語日活動

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