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ー Tourism Industry Update ー

Taiwan Outbound Departure Statistics for June 2023

圖／交通部觀光局
  1. 1,131,234 Taiwanese went abroad in June 2023, increasing 1591.69 % from the same period of 2022 when 66,870 people went abroad.
  2. The top destination for outbound travellers in June 2023 was Japan, followed by China, Korea, Vietnam and Thailand. Japan has the highest outbound travel destination rate, rising 9448.46 % from the same period of 2022.

Taiwan Inbound Visitor Statistics for June 2023

圖／交通部觀光局

In June2023, Taiwan had 509,693 inbound visitors, increasing 1225.46% from the same month of 2022.

Source: Tourism Bureau, Ministry of Transportation and Communications
Full Article：https://bit.ly/40MGnxT
https://stat.taiwan.net.tw
https://bit.ly/3nSfICk

DGBAS Latest Economic Indicators for June 2023

  1. There were 11.51 million people employed and 417,000 unemployed in May, resulting in an unemployment rate of 3.49%, which was 3.45% after seasonal adjustments. The labor participation rate was 59.17%.
  2. In May 2023, the average regular wage for employed workers was NT$45,484. The overall wage was NT$55,099.The recurring hourly wage for part-time employees was $178.1.

Source: DGBAS Latest Indicators
Full Artical

Survey Results Reveals Taiwanese to be the Top 1 Travellers Craving for Food in the Asian-Pacific Area. 70%of the People are Keen to Travel Even Without Enough Budget

Booking.com’s “2023 Asia-Pacific Travel Confidence Index” survey results show that Taiwan travellers’ pursuit of “food” ranks first in the Asia-Pacific region. However, it also reveals striking contradictions in the survey. Although Taiwanese travellers are worried about financial issues, nearly 70% still want to increase the number of trips and budget, showing a high degree of confidence in post-epidemic tourism.

Image/ Journalist: Tsai, Wen-Chun

Source: ETtoday
Full Artical

How are You Planning Your Graduation Trip? Here are

the 8 Favoured Countries to Put on Your List

Graduated from university is considered one of the milestones of life. Many students want to seize the time of their student life before starting a job or progressing to higher education by travelling abroad with friends. Are you also planning to travel abroad with friends however you have no idea which country you should go? Here are the 8 favoured countries for graduation trip listed by us, let’s have a look!

Image/Journalist: Yang, Bo-Yu

Source: Yahoo News
Full Article

Travelling Abroad is in Demand! Travel Agents are Optimistic about Q4

The tourism industry is expected to demonstrate a brilliant achievement in July and August due to the high season in summer holiday. Travel agents are looking forward to the market with a good performance in Q4 as the industry is ready for the high season of the beautiful Autumn foliage in Japan and Korea.

Image/LionTravel

Source: Liberty Times
Full Article

20% – 30% Growth Predicted for the Luxury Travel Market.

The Tourism Industry is Actively Deploying More Resources

According to the tourism industry, in the post-pandemic world, luxury travel market is showing a 20% – 30% growth this year in comparison to the market in 2019. Hence, travel agents are actively deploying more resources for the luxury travel market.

The survey results from luxury travel leader Virtuoso shows the number of high-net-worth (HNW) travellers will be increasing 28.3% in the near 3 years with each traveller spending 5,729 US dollars (NTD 178,000) on a holiday in average. Thus, luxury travel products appear to create a highly potential market from its uniqueness and scarcity.

Source: Economic Daily News
Full Article

Taiwanese Spend Way More Money on Shopping When Travelling in Japan Than Any Other Countries With 38.4 Billion Dollars Spent in 3 Months. Here are 2 of the Most Favourites You Should Know

From January to June this year, the inbound visitors to Japan reached over 10 million with Taiwanese travellers ranking the second most common with 1.77 million visitors. According to Japan’s official statistics, the highest total spending for travelling in Japan was from Taiwanese travellers although the visitor number of Taiwanese wasn’t on the top 1. There were 173.9 billion yen (38.4 billion New Taiwanese Dollar, 14.4% from the spending) was spent on shopping in 3 months from April to June 2023 from Taiwanese tourists, which was way more than any other countries. Among the total spending, the top 2 expenses are shopping and accommodation with 23.3 billion in combination.

Image/reader

Source: Yahoo News
Full Article

Too Expensive on Flight? Why Not Travel on Cruise? Cruise Holiday is Sold Out This Summer While More Demands are Expected as the Industry Retains the Ticket Price after the Pandemic

Taiwan’s cruise market is experiencing its glorious time this summer with more than 1.5 billion profits could be earned by just one cruise and 65% increase for cruises ducking in Taiwan. As the second biggest cruise market in Asia, Taiwan’s recovery from the pandemic is much better and beyond predicted. There will be more cruises coming to Taiwan to restart the Age of Discovery.

Image/Costa Cruises

Source: CommonWealth Magazine
Full Article

ー Media Newsー

Meta launches Instagram Threads in a direct challenge

to Twitter

Meta, the parent company of Facebook and Instagram, on Wednesday launched a new social media platform called Threads. Threads could be the biggest threat faced by Twitter, owned by multi-billionaire Elon Musk, to date. To create an account, users will have log in using their Instagram account. The application also gives an option to import bio information and followers from their existing Instagram profile. The launch of the new application by Meta comes as a strategic move to attract Twitter users unhappy with the recent changes on the platform.

Image/Reuters

Source:Money.udn.com
Full Article

Meta Verified Expands Coverage to Taiwan Content Creators, Strengthening Creativity for Global Content Creators

The Meta Verified bundle is now available to Taiwanese Facebook and Instagram content creators, Meta Platforms, Inc. announced Thursday 13 July, hoping to strengthen creativity and influence for global content creators with easier ways to manage and expand fan pages. Taiwanese content creators can now apply for the monthly subscription. Each subscription only covers one creator account, meaning that if a content creator is on both platforms, creators will then have to sign up for two authentication subscriptions per month.

Image/Pilot Group

Source: Brain.com.tw
Full Article

Barbie Advertising is Everywhere Around You! Discover the Barbie Effect on Google by Searching Keywords

The long-awaited Barbie film is set to make its debut in theatres this week on July 21. However, ahead of the release, Google has unveiled an exciting Easter Eggs feature for Barbie fans using the search engine with keywords. By typing Barbie film’s keywords in English or Chinese Mandarin and once the search is complete, you will be greeted with a vibrant splash of pink confetti across your screen.

Image/Screenshot from Google Search Page

Source: World Journal
Full Article

Meta Releases Clues on How AI is Used on Facebook

and Instagram

Although the AI technology has brought so many potential, people are still questioning and curious about this technology. As demand for greater transparency in artificial intelligence mounts, Meta released tools and information aimed at helping users understand how AI influences what they see on Facebook and Instagram. This way, you can understand the reason why that post is being shown to you.

Meta’s president of global affairs, Nick Clegg, stated in the blog post, “With rapid advances taking place with powerful technologies like generative AI, it’s understandable that people are both excited by the possibilities and concerned about the risks.” “We believe that the best way to respond to those concerns is with openness.”

Image/pixabay

Source:  Business Next
Full Article

ー Case Studies ー

China Airlines x TTE (Taipei Tourism Expo)

Online Travel Fair Campaign

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