Cheese Report September 2023

Tourism Industry Update

• Taiwan Outbound Departure Statistics for July 2023
• Taiwan Inbound Visitor Statistics for July 2023
• DGBAS Latest Economic Indicators for July 2023
• The CPI in July 2023 Increased 1.88% Compared with the Same Month of 2022. Group Travel Package Costs 30% More Showing a Highest Growth Rate
• Taiwan Outbound Departure Increasing 19 Times More from the Same Period of 2022. Here are the Most Wanted Places of Travel Destination
• Vietnam Introducing E-VISA Scheme to Taiwanese Travellers. Tourism Industry Looks Forward to the Market
• Flying to Europe and America Charges More Than $50,000. Ticket Price for Winter Holiday is Still High Up. Tourism Industry Revealed the Time of Ticket Price Going Down: Not in the Foreseeable Future
• Japan, Thailand and South Korea are the Most Popular Travel Destinations for Taiwanese? Tourism Bureau Published Taiwan Outbound Departure Statistics, This Country Replaces Thailand to be One of the Top 3 Travel Destinations

Media News

• ‘Granfluencers’ to Reach Marketing Targets Easier. Reimagining the Stereotype: Sincere and Good-Natured Senior Influences are Taking Over Internet from Young KOL
• Giant Mascara on the Train Brushing Over Enormous Lashes: Maybelline DOOH Transformed Streets Into Runways
• How Can Generative AI Help With Advertising? Ranking AI SEO’s 3 Aspects for Comprehensive Contents
• 2022 Taiwan Digital Advertising Statistics: the Market Reached a Value of 58.959 Billion with Live Commerce Thriving and Short Video Raising

Case Studies

•  Tourism Authority of Thailand: ‘Amazing Thailand, Part of Your Life’ Campaign

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ー Tourism Industry Update ー

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Taiwan Outbound Departure Statistics for July 2023

1. 1,235,822 Taiwanese went abroad in July 2023, increasing 1106.92 % from the same period of 2022 when 102,395 people went abroad.
2. The top destination for outbound travellers in July 2023 was Japan, followed by China, Korea, Vietnam and Thailand. Japan has the highest outbound travel destination rate, rising 6622.12 % from the same period of 2022.

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Taiwan Inbound Visitor Statistics for July 2023

In July 2023, Taiwan had 543,388 inbound visitors, increasing 986.97% from the same month of 2022.

^{Source: Tourism Bureau, Ministry of Transportation and Communications
Full Article：https://bit.ly/40MGnxT
https://stat.taiwan.net.tw
https://bit.ly/3nSfICk}

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DGBAS Latest Economic Indicators for July 2023

1. There were 11.54 million people employed and 426,000 unemployed in July, resulting in an unemployment rate of 3.56%, which was 3.43% after seasonal adjustments. The labor participation rate was 59.31%.
2. In June 2023, the average regular wage of all employees (including full-time employees and part-time employees of local and foreign nationalities) was NT$45,429, a monthly decrease of 0.14% and an annual increase of 2.47%; bonuses and overtime pay and other non-recurring expenses The wage is NT$8,471, and the average total wage is NT$53,900, with an annual increase of 2.00%.

^{Source: DGBAS Latest Indicators
Full Artical}

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The CPI of July 2023 Increased 1.88% Compared with the Same Month of 2022. Group Travel Package Costs 30% More Showing

a Highest Growth Rate

On 9^th August, Directorate-General of Budget, Accounting and Statistics released the CPI of July 2023 which increased 1.88% compared with the same month of 2022 with 0.1% growth compared to June 2023, which stays below 2% inflation alert. For the summer holiday high season, overseas group travel fee soared 32.55% showing the highest growth, it is followed by travel accommodation with 18.51% increase, 14.98% growth for amusement park ticket and 7.73% in domestic travel fee.

^{Source: PTS News
Full Artical}

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Taiwan Outbound Departure Increasing 19 Times More from the Same Period of 2022. Here are the Most Wanted Places of Travel Destination

Taiwanese are ready for the post-pandemic overseas travel. The number of Taiwan outbound departure shows a 19 times growth compared to the same time last year making 2023 the initial year of post-pandemic travel. However there are some changes on the pattern of travelling and destination ranking. Li, Yen-Ling the Vice President of a travel agency mentioned: group travel was the major option before COVID, as people found it easier to enjoy holidays without worrying about the itinerary. After the pandemic, the market of independent travel is expanding rapidly. Hence the demand of established group travel packages is not increasing as expected.

^{Source: TVBS
Full Article}

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Vietnam Introducing E-VISA Scheme to Taiwanese Travellers. Tourism Industry Looks Forward to the Market

Vietnam opens E-VISA scheme to Taiwanese visitors! Tourism industry look forward to the growing market of Vietnam holiday especially in the 3 of the most popular destinations – Da Nang, Ho Chi Minh city and Ha Long Bay. On Monday 14 August, Hanoi announced that citizens of all counties and territories, including Taiwan, would be allowed to apply for E-VISA online for tourism from 15 August with lower visa fee than before.

_{Source: The Central News Agency}
^{Full Article}

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Flying to Europe and America Charges More Than $50,000. Ticket Price for Winter Holiday is Still High Up. Tourism Industry Revealed the Time of Ticket Price Going Down:

Not in the Foreseeable Future

In the post-pandemic era, people are starting to plan for travelling abroad. Flight tickets for winter holiday shows a great demand even on summer holiday. However the ticket price for Europe and America flights are still expensive. Tourism industry representative Li, Chi-Yueh said: Flying to America requires at least $50,000 rather than 30,000 before the pandemic. Furthermore, the ticket price would not be going down in short time until the second half 2024.

^{Source: Sanlih E-Television
Full Article}

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Japan, Thailand and South Korea are the Most Popular Travel Destinations for Taiwanese? Tourism Bureau Published Taiwan Outbound Departure Statistics, This Country Replaces Thailand to be One of the Top 3 Travel Destination

Opening the border after the pandemic has encouraged people to travel abroad in the summer vacation. Taking examples from friends and families, it’s obvious that Japan, South Korea and Thailand are the most popular travel destinations due to shorter travel time and cheaper flight ticket. Is it true that less people visit China? In fact, according to Tourism Bureau’s statistics, among Japan, South Korea, Thailand and China, there were 1.79 million visitors travelled to Japan in June 2023, which is the top 1 travel destination. China is unexpected to be the second favoured place with 59,9837 visits followed by South Korea and Thailand as the third and forth travel destination.

_{^{Image/Hung, Yu-Hsun}}

^{Source: Storm Media Group
Full Article}

ー Media Newsー

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‘Granfluencers’ to Reach Marketing Targets Easier. Reimagining the Stereotype: Sincere and Good-Natured Senior Influences are Taking Over Internet from Young KOL

Ageing society is a very common global issue in the recent decades. According to WHO, the population of 60+ year old will be doubled from 2015 to 2050. The forecast of elderly people population from the National Science and Technology Council of Taiwan demonstrates a over 5 million elderly in 2026 which will be 20% of the whole population. There are more internet users growing from the ‘Silver Generation’. Social media is no longer only belonged to young people. A group of 50+ year old ‘Granfluencers’ is raising in the social media flow.

^{Source:TechOrange
Full Article}

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Giant Mascara on the Train Brushing Over Enormous Lashes: Maybelline DOOH Transformed Streets Into Runways

OOH (Out-of-Home) advertising billboard, which is visible at busy shopping district, bus stop and intersection, is actively coming back after the decline of COVID cases and the start of new normal life for customers. During the pandemic, OOH advertising seemed to be diminished due to the facet that people stayed at home as much as possible while phubbing on the phone or tablet. However, since the COVID restriction ended, the demands of shopping in the stores have extremely increased. Moreover, the reasons that impact digital advertising could be seen as customers are more aware of privacy issues and Google has announced to end third-party cookies in Chrome.

^{Source: TechOrange
Full Article}

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How Can Generative AI Help With Advertising? Ranking AI SEO’s 3 Aspects for Comprehensive Contents

Following the global ChatGPT upsurge, generative AI has become the most useful marketing tool for creativity content workers. However looking at the selection system for search engines and the psychology of customer information processing, there is no needs for companies to receive tons of useless digital contents. Therefore, Taiwan’s first Chinese Mandarin SEO (search engine optimisation) specialist Ranking published ‘Ranking AI SEO’, looking at  3 aspects for deploying comprehensive contents.

^{Source: Technews
Full Article}

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2022 Taiwan Digital Advertising Statistics: the Market Reached a Value of 58.959 Billion with Live Commerce Thriving and Short Video Raising

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ー Case Studies ー

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Tourism Authority of Thailand: ‘Amazing Thailand, Part of Your Life’ Campaign

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