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ー Tourism Industry Update ー

Taiwan Outbound Departure Statistics for August 2023

圖／交通部觀光局
  1. 1,182,468 Taiwanese went abroad in August 2023, increasing 817.99 from the same period of 2022 when 128,811 people went abroad.
  2. The top destination for outbound travelers in August 2023 was Japan, followed by China, Korea, Thailand and Vietnam. Japan has the highest outbound travel destination rate, rising 4637.29 % from the same period of 2022.

Taiwan Inbound Visitor Statistics for August 2023

圖／交通部觀光局

In August 2023, Taiwan had 590,458 inbound visitors, increasing 752.04% from the same month of 2022.

Source: Tourism Bureau, Ministry of Transportation and Communications
Full Article：https://bit.ly/40MGnxT
https://stat.taiwan.net.tw
https://bit.ly/3nSfICk

DGBAS Latest Economic Indicators for August 2023

  1. There were 11.54 million people employed and 426,000 unemployed in August, resulting in an unemployment rate of 3.56%, which was 3.42% after seasonal adjustments. The labour participation rate was 59.30%.
  2. In July 2023, the average regular wage of all employees (including full-time employees and part-time employees of local and foreign nationalities) was NT$45,520, a monthly increase of 0.20% and an annual increase of 2.51%; bonuses and overtime pay and other non-recurring expenses The wage is NT$13,701, and the average total wage is NT$59,221, with an annual increase of 1.66%.

Source: DGBAS Latest Indicators
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The Prosperity of Post-Pandemic Tourism: Survey Shows Nearly 70% of Taiwanese are Planning to Travel Abroad

Within 2 Years

According to Eastern Online’s survey, recently there are 11% of Taiwanese intending to look for flight tickets, overseas hotels and organise travelling itinerary, making “travelling abroad’’ as a spending in the coming week. For long term, 25% of customers plan to travel overseas within 2 years while 27% ready to travel within 1 and a half year; people who schedule to travel abroad within 6 months and 3 months take 11% on each period. Overall, there will be 50% of Taiwanese schedule to travel abroad within a year while 70% of Taiwanese planning to go to overseas holiday within 2 years.

Image/ ingimage

Source: Central News Agency
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1 Year Since Taiwan Opened the Borders for International Travel: Strong Vitality of the Tourism Market

Nearly 1 year since Taiwan opened the borders for international travel. According to Tourism Administration’s statistics, 6.16 million Taiwanese went abroad from January to July 2023, recovering 60% from the same period of 2019 when 10 million people went abroad. In order to have more understanding for travellers preference and booking habit in Taiwan and Asia-Pacific area, the global travel and experiences platform Klook published the 2023 “Asia Pacific Travel Pulse’’ survey which shows 60% of Taiwanese travellers consider the unique experiences from the local area while more than 40% travellers start to plan the itinerary 2 or 3 months before travel, making sure they can participate very activity they want to experience when choosing the travel destination. Furthermore, more than 45% of Taiwanese are willing to spend more money than a month worth salary for the next travel. The result reveals the strong vitality of tourism market in the future 6 months to 1 year. However travelling abroad for the sake of travel in order to satisfy the long-suppressed urge has declined. Instead, ‘’Experience the local’’ has become the vital consideration for Taiwanese travellers, making a more firm purpose for every trip.

Image/klook

Source: money.udn
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Visa: Taiwanese Will be Travelling Abroad for 5 Times on Average Within 2 Years

Post-pandemic travel enhanced the market of summer holiday high season this year. According to Visa’s “Global Travel Insight’’ report, Taiwanese will be traveling overseas for 5 times on average within 2 years with NT 72,000 dollars will be spent on a 6 day 5 night holiday per person per trip, which shows a huge increase for 30% of travel expense compared to 2020 before the pandemic.

Image/Liberty Times

Source: Liberty Times
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Upgraded Smart Airports: Easier Travel with Less Time and Effort at Airports

Taoyuan International Airport Corporation’s chairman Mr. Yang, Wei-Fu: “There are 26 SBD (Self Bag Drop) machines in Terminal 2. Follow what the monitor shows on the machine, travellers can check in their luggages here in only 3 minutes on average per person. From checking in for your flight to your luggage, the smart airport makes it way more efficient than before with the newest technology.’’ Taoyuan International Airport integrates smart check-in systems including the passport check in, which normally takes longer time to complete, with a upgraded 3rd generation E-gate system.

Image/Eastern Broadcasting Co.

Source: Eastern Broadcasting Co.
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China Airlines and EVA Air Receiving E-Commerce Transferred Orders: A Strong Q4 Expected

The pandemic has changed the air cargo operation system into a more diverse approach of air freight logistics. Recently, the rapid  growth of e-commerce orders has boosted the air shipping price of Asia to North America with the result of a monthly increase reached to 25% on the price in August. The Q4 in airline industry is demonstrating a huge demand for staff and goods.

Image/udn.com

Source: money.udn
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ー Media Newsー

TikTok Expanding Into Music Streaming: How Will TikTok Music Set Itself Apart From the Music-Streaming

Giant Spotify?

In recent years, there are more mediums for people to listen to music. From the traditional record CD to the latest music streaming platform, the process of releasing new songs isn’t dominated by the huge record companies anymore. According to the entertainment analytics institute Luminate, there are around 100,000 new tracks released on each day on average. However, only 4% of the songs come from the 3 biggest music conglomerates – UMG, Sony and WMG. More than 90% of the new releases are from independent record companies, amateurs or social influencers. Especially the phenomenal TikTok songs.

Image/TikTok

Source:TechOrange
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Finding the Key from Social Traffic with New Ideas: Building Personal Brands for Developing Social Selling

From Facebook (Meta), Instagram, LINE Official to TikTok and the recent phenomenon Xiaohongshu (Little Red Book), social media is flourishing and has become the indispensable marketing tool for social media monetisation. In the era of social media, everyone can create personal brands. It is an important subject in social media marketing how people could look for the best start point to monetise the brand value. JS Adways Group have rich experiences in using comprehensive knowledge in integrating marketing tool to provide the most suitable solutions tailored for each brand. Here are some tips for finding the key of social traffic with new ideas and how could we increase social media monetisation.

Image/shutterstock

Source:  brain
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Smart TV Popularised, Google: More Than 5.5 million Taiwanese Users Watched YouTube on TV

One the annual YouTube Brandcast event, Google revealed many of the YouTube analysis and insights. According to YouTube’s internal statistics, as smart TV become popularised, until May 2022, there are more than 5.5 million Taiwanese users watched YouTube on TV. And more than 60% of the audience said they would watch it with their family or friends. The results showed that YouTube’s advantage on cross device and cross screen media has become an important platform for everyone.

Image/YouTube

Source: Technews
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20 Times Cheaper Cost on AI Advertising: Nestle and Coca-Cola Embrace Generative AI for Advertising. What are the Risks Behind?

The production of advertisements is expensive and could take a lots of time. Therefore many of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software to cut costs and increase productivity.

Image/Coke Cola YouTube

Source: business next
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ー Case Studies ー

Tigerair Taiwan x Macao Government Tourism Office Campaign

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