Cheese Report November 2023

Tourism Industry Update

• Taiwan Outbound Departure Statistics for September 2023
• Taiwan Inbound Visitor Statistics for September 2023
• DGBAS Latest Economic Indicators for September 2023
• International Travel is Heating Up: Japan, South Korea and Thailand are the Most Visited Countries While 89% Acknowledging that Travel Expenses Have Increased
• Double Ten Public Holiday Saw an Upsurge of Travelling Abroad: The Daily Passenger Number in Taoyuan International Airport Increased 15% more in September Compared to the Same Time Last Year
• The Airline Industry is at a High Point with Record-Breaking Q3 Performance
• STARLUX Airlines is Set to Launch Flights to San Francisco By the End of This Year with Chairman Chang Kuo-Wei Piloted the 4^th New Aircraft Back to Taiwan
• The Tourism Industry Estimates That Flight Ticket Prices Will Return to Normal By Q2 2025 As Cathay Pacific Making the Key Impact

Media News

• “Threads” is Coming Back? App Downloaded Nearly Doubled in September
• Create Images From Texts: Google’s AI-Powered Search Experience Can Now Generate Images
• Enhancing the “One-to-Many” Messaging Tool for Your Followers: Meta Introducing Broadcast Channels on Facebook in Taiwan
• Get Ready to See a Lot More Product Ads in YouTube Videos. Creators are Going to be Able to Add Timestamps to Products They Tag in Their Videos

Case Studies

•  China Airlines x Destination NSW Campaign

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ー Tourism Industry Update ー

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Taiwan Outbound Departure Statistics for September 2023

1. 1,080,168 Taiwanese went abroad in September 2023, increasing 751.44% from the same period of 2022 when 126,864 people went abroad.
2. The top destination for outbound travelers in September 2023 was Japan, followed by China, Korea, Vietnam and Thailand. Japan has the highest outbound travel destination rate, rising 4106.14 % from the same period of 2022.

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Taiwan Inbound Visitor Statistics for September 2023

In September 2023, Taiwan had 538,658 inbound visitors, increasing 688.46% from the same month of 2022.

^{Source: Tourism Bureau, Ministry of Transportation and Communications
Full Article：https://bit.ly/40MGnxT
https://stat.taiwan.net.tw
https://bit.ly/3nSfICk}

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DGBAS Latest Economic Indicators for September 2023

1. There were 11.54 million people employed and 416,000 unemployed in September, resulting in an unemployment rate of 3.48%, which was 3.44% after seasonal adjustments. The labour participation rate was 59.21%.
2. In August 2023, the average regular wage of all employees (including full-time employees and part-time employees of local and foreign nationalities) was NT$45,650, a monthly increase of 0.26% and an annual increase of 2.67%; bonuses and overtime pay and other non-recurring expenses The wage is NT$10,645, and the average total wage is NT$56,295, with an annual increase of 1.02%.

^{Source: DGBAS Latest Indicators
Full Artical}

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International Travel is Heating Up: Japan, South Korea and Thailand are the Most Visited Countries While 89% Acknowledging that Travel Expenses Have Increased

From 13^th October 2022 to today (the 13^th), it has been one year since the border reopened whilst many Taiwanese are traveling abroad. According to a survey by 104 Job Bank, the top destinations for working individuals are Japan, South Korea, and Thailand. However, compared to the pre-pandemic, 89% of working individuals feel that travel expenses have increased.

According to a survey conducted by yes123 Job Bank, since the border reopening on 13^th  October 2022 until now, the proportion of working individuals who have “already travelled or are planning to" has reached 68.3%. The top 5 preferred travel destinations, with the option to choose multiple, are Japan (40.6%), South Korea (34.6%), Thailand (28.7%), Europe (24.5%), and Singapore (19.6%), respectively. As for the 6^th  to 10^th  places, they are USA (18.9%), Vietnam (17.5%), Canada (16.1%), Mainland China (14.7%), and New Zealand and Australia (14%). The survey also shows that for those who have “already traveled or are planning to," 88.8% feel that travel expenses have increased compared to the pre-pandemic, while only 11.2% feel that they have not increased.

^{Source: NOWnews
Full Artical}

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Double Ten Public Holiday Saw an Upsurge of Travelling Abroad: The Daily Passenger Number in Taoyuan International Airport Increased 15% more in September Compared to the Same Time Last Year

Taoyuan International Airport Corporation announced today that the passenger volume at Taoyuan Airport in 2023 has reached 24.93 million people as of the end of September. During the National Day holiday, there was a noticeable surge in outbound travel, with daily passenger numbers increasing by 15% compared to the September daily average. In an afternoon press release, the airport company stated that the cumulative passenger volume at Taoyuan International Airport in 2023 had reached 24.93 million people by the end of September. The Double Ten Public Day holiday marked the last extended holiday of the year and saw a significant increase in outbound travel, with daily passenger numbers surging by 15% compared to the September daily average.

^{Source: udn
Full Article}

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The Airline Industry is at a High Point with Record-Breaking

Q3 Performance

The Airline industry continues to benefit from high passenger load factors and elevated ticket prices. In September and the first three quarters, revenues reached new highs, with the third quarter achieving a historical record for single-season performance! EVA Air and China Airlines reported revenues of 16.401 billion and 14.906 billion New Taiwan Dollars in September, representing year-over-year increases of 44.84% and 24.17%, respectively. This surge is primarily driven by a more than twofold increase in passenger revenue, with both unit earnings and load factors significantly outperforming pre-pandemic levels.

_{Source: Commercial Times}
^{Full Article}

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STARLUX Airlines is Set to Launch Flights to San Francisco By the End of This Year with Chairman Chang Kuo-Wei Piloted the 4^th New Aircraft Back to Taiwan

Starlux Airlines welcomed its fourth A350 aircraft, B-58504, on the 7^th this month (Taipei time). The Chairman, Chang Kuo-Wei, inspected and piloted the aircraft back to Taiwan in person from Toulouse, France. The plane arrived at Taoyuan International Airport at 9:10 am today, strengthening Starlux Airlines as it prepares to launch its service to San Francisco and expand its North American network on 16^th December.

^{Source: Eastern Broadcasting Co.
Full Article}

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The Tourism Industry Estimates That Flight Ticket Prices Will Return to Normal By Q2 2025 As Cathay Pacific Making the Key Impact

The largest-scale Taipei International Travel Fair (ITF) is set to kick off from 3^rd to 6^th November. Airlines have already taken the lead in launching their online travel exhibitions. Due to consistently high airfare prices this year, the special offers on flights and travel packages at the fair are particularly enticing. However, some consumers believe that airfare prices are gradually decreasing each season, so there’s no rush to book tickets. In response to this, senior figures in the domestic travel industry anticipate “limited reductions in ticket prices next year and estimate that it won’t be until the second quarter of 2025, after Cathay Pacific resumes its full route network to Hong Kong, that ticket prices will return to normal levels.”

_{Image/Taiwan Visitors Association}

_{Source: ETtoday}
^{Full Article}

ー Media Newsー

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“Threads” is Coming Back? App Downloaded Nearly Doubled in September

Meta’s social platform Threads emerged in July during the crisis faced by X (Twitter). When it was first launched, Threads gained immense popularity with a massive increase in user registrations. However, it’s unfortunate that after just one month, the user engagement consistently declined. Nevertheless, Threads didn’t give up and introduced several new features. Recently, a market research company discovered that Threads successfully attracted users back, and the download count has been steadily increasing.

^{Source:Hong Kong Economic Times
Full Article}

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Create Images From Texts: Google’s AI-Powered Search Experience Can Now Generate Images

Once you’re opted in to Search Generative Experience (SGE) through Google’s Search Labs programme, you can just type your query into the Google search bar. SGE can create a few images based on your prompt that you can pick from. You’ll be able to make Google’s AI-generated images from Google Images, too. As you’re browsing Google Images results, you might see a box that prompts you to generate images based on your query. However, Google has only opened registration for users located in the United States and primarily using English. Taiwanese users may not yet have access to Search Labs and SGE.

^{Source:  TechNews
Full Article}

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Enhancing the “One-to-Many” Messaging Tool for Your Followers: Meta Introducing Broadcast Channels on Facebook in Taiwan

After launching Broadcast Channels on Instagram in June, Meta announced today (19^th October) that they are bringing Broadcast Channels to Facebook and Messenger in Taiwan and expecting to develop and launch the one-to-many messaging tool globally in the following months.

^{Source: Liberty Times
Full Article}

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Get Ready to See a Lot More Product Ads in YouTube Videos. Creators are Going to be Able to Add Timestamps to Products They Tag in Their Videos

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ー Case Studies ー

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China Airlines x Destination NSW Campaign

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