Cheese Report December 2023

ー Tourism Industry Update ー

Taiwan Outbound Departure Statistics for October 2023

1,218,643 Taiwanese went abroad in October 2023, increasing 607.20% from the same period of 2022 when 172,319 people went abroad.
In terms of Taiwan’s outbound destinations in October 2023, the number one country with the number of people going abroad is Japan, followed by China, followed by South Korea, Vietnam, and Hong Kong. Affected by the global lifting, compared with the same period in 2022, China has the highest growth rate of 1230.50%.

Taiwan Inbound Visitor Statistics for October 2023

In October 2023, Taiwan had 621,649 inbound visitors, increasing 566.96% from the same month of 2022.

^{Source: Tourism Bureau, Ministry of Transportation and Communications
Full Article：https://bit.ly/40MGnxT
https://stat.taiwan.net.tw
https://bit.ly/3nSfICk}

DGBAS Latest Economic Indicators for October 2023

There were 11.55 million people employed and 411,000 unemployed in October, resulting in an unemployment rate of 3.43%, which was 3.41% after seasonal adjustments. The labour participation rate was 59.24%.
In September 2023, the average regular wage of all employees (including full-time employees and part-time employees of local and foreign nationalities) was NT$45,503, a monthly decrease of 0.36% and an annual increase of 2.49%; bonuses and overtime pay and other non-recurring expenses The wage is NT$9,194, and the average total wage is NT$54,697, with an annual increase of 3.75%.

^{Source: DGBAS Latest Indicators
Full Artical}

Weekly Report on Finance and Economics – New Trends in Post-Pandemic Tourism and Travel:

Luxury Travel Emerges to be a New Blue Ocean

The lifting of travel restrictions marked its one-year anniversary on October 13th this year. With a steady increase in international flight capacity, inbound and outbound travellers have gradually resumed. The recently concluded 2023 ITF Taipei International Travel Fair recorded a total attendance of over 340,000, showing a remarkable 76% growth compared to the previous year. During the weekend alone, more than 210,000 people attended, surpassing pre-pandemic attendance figures. Several businesses have noted a recovery in consumer spending, with some even exceeding pre-pandemic levels.

^{Source: The Liberty TimesFull Artical}

Why are Taiwanese Crazy About Cruises?

Key Analysis from the Travel Industry Points to Novelty

Prior to the 2020 pandemic, Taiwan was already the second-largest source of cruise passengers in Asia, second only to China. From January to August this year, the cumulative number of passengers has increased by an impressive 192% compared to the same period last year. Various travel agencies are actively entering the cruise market, and the reason for the strong appeal of the tourism market, according to travel industry analysis, lies in the Taiwanese people’s love for ‘freshness.’

According to statistics from the Taiwan International Ports Corporation, the Keelung Port’s group passenger transportation had approximately 279,000 people cumulative passengers from January to August. Among them, international cruise passengers accounted for about 189,000, while domestic island travellers were around 90,000. With the resumption of international cruise operations and the recovery of domestic tourism, the increase is about 192% compared to the same period last year, reaching approximately 95,700 passengers. Keelung Port is poised to regain its status as the leading cruise market in Asia.

^{Source: NOWnewsFull Article}

Group Tour Fee for Travelling to Japan by Airplane Increases by 30%, While the Travel Cost for Cruises from Kaohsiung Port Start at Less Than 20,000 NTD per Person

Domestic travel is considered to be too expensive, and the cost of group tours for travelling to Japan by plane has increased by 30%. Even budget airlines are not cheap anymore. All these are forcing the middle-income Taiwanese to budget carefully. Travel industry suggests: ‘Why not consider cruises?’ For voyages departing from Kaohsiung Port in March next year, the average cost is less than 20,000 NTD per person. Kaohsiung Port Authority emphasises that with the completion and opening of the Kaohsiung Port Tourism and Travel Centre, coupled with promotions, it has attracted high-end international cruise liners. These include the ‘Genting Dream’ from Resorts World Cruise, ‘Costa Serena’ from Costa Cruises, and the ‘Norwegian Joy’ from Norwegian Cruise Line, with an estimated dozens of distinct international cruise ships. The forecasts for the market next year has reached hundreds of voyages, showing there will be tens of thousands of international tourists exploring Kaohsiung.

_{Source: The Liberty Times}^{Full Article}

The ITF Has Concluded! With the Total Attendance Exceeded 340,000 in 4 days, the Hotel Royal Group Sold a Staggering 84 million. Japan is the Top Choice for Overseas Travel

The 2023 ITF Taipei International Travel Fair comes to its last day today (6th). The event officially concludes at 6:00 PM. According to on-site observations by reporters, there were people purchasing tickets and entering the venue until 5:00 PM. Everyone was rushing to take advantage of the discounts. The organisers, Taiwan Tourism Bureau, earlier announced the total attendance for the 4-day event, and major hotel groups have also revealed the sales data from the travel fair.

^{Source: ETtoady
Full Article}

Revenge Travel! Group Tour Prices for Travelling in Japan Set to Spike by 40% in Q1 Next Year, While South Korea Counters the Trend with a 10% Discount

The post-pandemic surge in outbound travel has led to persistently high airfare prices. Travel industry insiders indicate that the group tour prices for Japan in the first quarter of next year will see an increase of approximately 30% to 40%, driven by rising costs of flights, hotels, and other factors. However, in contrast, South Korea is expected to experience a reduction in tour prices of around 10% in the first quarter of next year due to ample flight availability. The Travel Quality Assurance Association held a press conference on the 24th to provide information on group tour prices for the first quarter of next year.

_{Image/Archive Photo}

_{Source: Apple Online}^{Full Article}

ー Media Newsー

UNIQLO’s ‘Virtual Container’ Campaign is in the Spotlight!

How CGI Transforms Large Advertising Billboards with

Fresh Innovations?

To mark its launch in Mumbai, Uniqlo crafted a captivating computer-generated image (CGI) advertisement that unfolds against the iconic backdrop of Marine Drive. A ship featuring three distinct cargo containers adorned with Uniqlo branding emerges, the company announced that Uniqlo has officially arrived in Mumbai.

In a seemingly diminishing era for large advertising billboards, many brands and advertising agencies are reimagining the potential collisions and innovations between ‘large advertising billboards,’ ‘digital technology,’ and physical events. Nowadays, across major cities worldwide, numerous distinct CGI advertising examples can be observed. The collaboration between UNIQLO and Marine Drive illustrates how a brand can utilise digital tools along with creative ingenuity to craft an intertwining of virtual and real-world ‘landing’ imagery in offline spaces.

^{Source:BusinessNext
Full Article}

To Help 2024 Voters, Meta Says it Will Begin Labelling

Political Ads That Use AI-Generated Imagery

To help 2024 voters, Meta says from 1^st January 2024, Facebook and Instagram will require political ads running on their platforms to disclose if they were created using artificial intelligence. Microsoft unveiled its own election year initiatives, including a tool that will allow campaigns to insert a digital watermark into their ads. These watermarks are intended to help voters understand who created the ads, while also ensuring the ads can’t be digitally altered by others without leaving evidence.

^{Source: TaiSounds
Full Article}

Amazon Team Up With Meta on New In-App Shopping

Feature on Facebook and Instagram

For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps. Meta debuted a new feature allowing users to link their Facebook and Instagram accounts to Amazon so they can buy goods by clicking on promotions in their feeds. Bloomberg reports that this move is expected to make Meta more appealing to advertisers while allowing Amazon to attract shoppers beyond its own online stores.

^{Source: udn.com
Full Article}

Brands Will Be Able to Comprehend Gen Z and Capture Business Opportunities Only By Deconstructing

Digital User Habits

Whether utilising big data to closely follow consumer lifestyles, social platforms/KOL/
KOC, OMO, or omnichannel marketing, brands are putting in extra effort to ‘engage target audiences.’ The goal is to create resonance, build identification, and stimulate action. When it comes to the digital-native Gen Z, if brands can clearly understand their media usage and content consumption habits, they can easily and quickly establish meaningful and efficient communication with the Gen Z group."

^{Source: brain.com
Full Article}

The Essential Tools for Boosting Website Rankings!

Here are the 4 Major Types of SEO Tools

In the digital era, Search Engine Optimisation (SEO) is crucial for businesses to enhance online visibility and traffic. In this fiercely competitive race, SEO tools have become invaluable assistants in improving website rankings and efficiency.

Through SEO tools, you can gain a more comprehensive understanding of your website’s performance on search engines, revealing keyword rankings, traffic statistics, and competitor insights.

Cheese Report December 2023

Tourism Industry Update

Media News

Case Studies

ー Tourism Industry Update ー

Taiwan Outbound Departure Statistics for October 2023

Taiwan Inbound Visitor Statistics for October 2023

DGBAS Latest Economic Indicators for October 2023

Weekly Report on Finance and Economics – New Trends in Post-Pandemic Tourism and Travel: