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ー Tourism Industry Update ー

Taiwan Outbound Departure Statistics for February 2024

圖／交通部觀光局
  1. In February 2024, the total number of outbound travelers reached 1,389,474, showing a growth rate of 112.80% compared to the same period in the year 2023, which had 652,943 travelers.
  2. For February 2024, the top destination for outbound Taiwanese travelers was Japan, followed by China, Hong Kong, Vietnam, and Thailand. Compared to the same period in 2023, China experienced the highest growth rate at 233.28 %.

Taiwan Inbound Visitor Statistics for February 2024

圖／交通部觀光局

In February of the year 2024, the number of incoming tourists to Taiwan reached 648,348, exhibiting a growth of 75.66% compared to the same period in the previous year (2023).

Source: Tourism Bureau, Ministry of Transportation and Communications
Full Article：https://bit.ly/40MGnxT
https://stat.taiwan.net.tw
https://bit.ly/3nSfICk

DGBAS Latest Economic Indicators for April 2024 (Partial data based on February and March 2024 figures)

  1. In March 2024, the number of employed persons was 11.581 million, the number of unemployed persons was 405,000, the unemployment rate was 3.38%, the seasonally adjusted unemployment rate was 3.40%, and the labor force participation rate was 59.24%. The four-week unemployment rate was 3.49%.
  2. In February, the average regular monthly salary for all employed individuals (including both local and foreign full-time employees, as well as some part-time employees) was NT$45,917, showing a monthly decrease of 0.44% and an annual increase of 2.52%. Non-regular income, including bonuses and overtime pay, amounted to NT$35,659, bringing the total average salary to NT$81,576, reflecting a yearly increase of 54.84%. Among part-time employees, the average regular hourly wage was NT$214, with a monthly increase of 4.39% and an annual increase of 5.94%.

Source: DGBAS Latest Indicators
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Preliminary Customs Import and Export Trade Statistics for April 2024

1. Exports
In April, exports totalled $37.48 billion, decreasing by 10.4% from the previous month and increasing by 4.3% from the same month last year (10.0% increase when calculated  in New Taiwan Dollars); exports from January to April totalled $147.81 billion, increasing by 10.6% from the same period last year (14.6% increase when calculated in New Taiwan Dollars).

2. Imports
Imports in April amounted to $31.02 billion, a 6.4% decrease from the previous month and a 6.6% increase from the same month last year (12.4% increase when calculated in New Taiwan Dollars); imports from January to April totalled $122.39 billion, a 3.8% increase from the same period last year (a 7.5%  increase when calculated in New Taiwan Dollars).

3. Trade Balance
There was a trade surplus in April of $6.46 billion, a decrease of $370 million compared to the same month last year; the trade surplus from January to April was $25.42 billion, an increase of $9.63 billion compared to the same period last year.

Source: National Statistics, R.O.C. (Taiwan)
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Vietnam Is Planning on a More Flexible Tourist Visa Validity to Boost Its Tourism Industry among Other South East Asia Countries

A new study has revealed that Malaysia was the most visited country in Southeast Asia during 2023 with a total visit of 29 million tourists. Thailand took the second place with only 1 million visitors less than Malaysia. Third place was taken by Singapore, which recorded 13.6 million foreign tourists while Vietnam welcomed 12.6 million visitors. Recently, Vietnam’s Prime Minister Phạm Minh Chinh instructed its government agencies to focus on attracting more international tourists to Vietnam. The visa-free policy expansion is expected to be applied to more countries with a longer stay especially for those who travel from the wealthy countries.

Image/ shutterstock

Source:  China Times
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Let’s Set off for Thailand! Visa-Free Extension Until 11/11

Great news! The Thai government has announced that it will continue to offer Taiwanese travelers a visa-free privilege for 6 months, from May 11th to November 11th, with a maximum stay of 30 days.

mage/Yahoo! News

Source:Yahoo! News
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China to Lift Taiwan Tourism Restrictions: Lai Cheng-Yi Hoping the Government Could Carry out This Task

According to the spokesperson of the Taiwan Affairs Office of the State Council Zhu Fenglian’s announcement at a regular press conference: “We will take active measures to promote cross-strait exchanges and cooperation in various fields, including tourism”, Lai Cheng-Yi, the President of the General Chamber of Commerce of the Republic of China, commented: Mainland China’s good intention sparks hope for Cross-Strait tourism reopening. Lai calls for immediate resumption of group travel, aiming for full restoration of individual travel and group tours to revive the tourism exchange glory as 8 years ago.

Image/money.udn

Source: money.udn
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Japan to Charge Tourists Consumption Tax and Refund at Departure

Japan is considering introducing cashless tax refunds for inbound travellers, as part of efforts to prevent them from illicitly earning money by reselling tax-free items before departure. Under the envisaged system, the government would have foreign travellers pay for products that include the consumption tax, which would be later refunded through a credit card or other cashless format.

Image/European Pressphoto Agency

Source: Liberty Times
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Cruise Operators Have the Wind in Their Sails as Demand Soars in 2024: Shares Have Gained 100% Year to Date for the Top 3 Cruise Operators

The cruise industry is enjoying an unprecedented boom with a higher demand from travellers and the lower cost of fuel this year. The share price of the top 3 cruise companies has soared more than 100% this year. According to the data from American cruise operators and travel agencies, 2024 is expected to be a record year for the cruise travel industry.

Image/unsplash

Source: Yahoo
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ー Media Newsー

Foodpanda Partnered with Global Advertising Company to Expand RMN: What Are the Advantages of These Valuable Data-Driven Advertising?

Food delivery platform giant foodpanda has announced a partnership with global advertising technology company The Trade Desk. This collaboration aims to provide advertisers with extensive first-party retail data, including dining preferences, lifestyle habits, and consumer preferences. This enables advertisers to precisely target content to the most likely product-purchasing audience, thus enhancing conversion rates.

Image/The Trade Desk

Source: Business Next
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What Is RMN? Momo and FamilyMart Have Been Developing It Already! Could RMN Improve the Low Gross Margin Predicament?

A retail media network (RMN) is essentially an advertising technology platform that’s owned and/or operated by a retailer. A retail media network gathers inventory across a retailer’s websites, e-commerce platforms and mobile apps and offers it to brands. The RMN would also utilise the retailer’s first-party data to allow brands to show personalised ads to their target audience..

Image/DMA Taiwan Digital Media and Marketing Association

Source:BusinessNext
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“Digital 2024: Taiwan” The Report for Taiwan Consumer’s Shopping Habits and Trends is Released!

9 Key Recommendations to Formulate Winning Marketing Strategies

Every February, the eagerly awaited report “Digital” by Datareportal provides the essential global and regional insights in the global digital behaviour with diverse data and trends for specific topics. As marketers, it’s essential to have a more insightful understanding of consumer behaviours, trends, and online habits to formulate strategies with precision.

Image/Geniushub

Source: Geniushub
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Fundamentals of 2024 Marketing: Using AI Data to Expand Your Targeted Customers and Manage Web Traffic Analytics

As a marketer, you may often struggle to generate website traffic, wondering where your consumers are. But fear not, they are not invisible, you just haven’t discovered them yet. According to the information from “Digital 2023: Taiwan”, Taiwan has a staggering 21.68 million internet users who spend over 7 hours online each day. These internet users are your next biggest potential customers. Here are 4 strategies to convert these internet users into website traffic and, ultimately, the loyal customers.

Image/ AWOO

Source:AWOO
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ー Case Studies ー

 “Irresistible Saga” Tigerair Flight Route Taipei

– Saga Campaign

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