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ー Tourism Industry Update ー

Taiwan Outbound Departure Statistics for March 2024

圖／交通部觀光局
  1. In March 2024, the total number of outbound travelers reached 1,321,971, showing a growth rate of 79.55% compared to the same period in the year 2023, which had 736,283  travelers.
  2. For March 2024, the top destination for outbound Taiwanese travelers was Japan, followed by China, Korea, Vietnam, and Thailand. Compared to the same period in 2023, China experienced the highest growth rate at 216.64 %.

Taiwan Inbound Visitor Statistics for March 2024

圖／交通部觀光局

In March of the year 2024, the number of incoming tourists to Taiwan reached 811,608, exhibiting a growth of 66.94% compared to the same period in the previous year (2023).

Source: Tourism Bureau, Ministry of Transportation and Communications
Full Article：https://bit.ly/40MGnxT
https://stat.taiwan.net.tw
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DGBAS Latest Economic Indicators for May 2024 (Partial data based on March and April 2024 figures)

  1. In April 2024, the number of employed persons was 1,157.9 million, the number of unemployed persons was 403,000, the unemployment rate was 3.36%, the seasonally adjusted unemployment rate was 3.39%, and the labor force participation rate was 59.21%. The four-week unemployment rate was 3.38%.
  2. In March, the average regular monthly salary for all employed individuals (including both local and foreign full-time employees, as well as some part-time employees) was NT$46,062, showing a monthly decrease of 0.33% and an annual increase of 2.00%. Non-regular income, including bonuses and overtime pay, amounted to NT$6,656, bringing the total average salary to NT$52,718, reflecting a yearly increase of1.51%. Among part-time employees, the average regular hourly wage was NT$206, with a monthly decrease of 3.74% and an annual increase of 3.00%.

Source: DGBAS Latest Indicators
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Preliminary Customs Import and Export Trade Statistics for May 2024

1. Exports
In May, exports totalled $37.36 billion, decreasing by 0.3% from the previous month and increasing by 3.5% from the same month last year (9.2% increase when calculated  in New Taiwan Dollars); exports from January to May totalled $185.14 billion, increasing by 9.1% from the same period last year (13.4% increase when calculated in New Taiwan Dollars).

2. Imports
Imports in May amounted to $31.31 billion, a 0.9% increase from the previous month and a 0.6% increase from the same month last year (6.2% increase when calculated in New Taiwan Dollars); imports from January to May totalled $153.69 billion, a 3.2% increase from the same period last year (a 7.2%  increase when calculated in New Taiwan Dollars).

3. Trade Balance
There was a trade surplus in May of $6.05 billion, an increase of $1.07 billion compared to the same month last year; the trade surplus from January to May was $31.46 billion, an increase of $10.69 billion compared to the same period last year.

Source: National Statistics, R.O.C. (Taiwan)
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Boeing’s Frequent Safety Incidents Severely Impact European Aviation Industry; Risk of Flight Cuts This Summer

American aircraft manufacturer Boeing has experienced frequent safety incidents this year, leading to the grounding of certain models. Now, aircraft leasing company Avia Solutions Group has issued a warning that the current shortage of aircraft could force European airlines to reduce flights or even cancel routes this summer.

Image/ unsplash

Source:  Mirror Media
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Tourism Industry Urges New Government to Lift Ban on Group Tours to Mainland China before June

In early March, the Tsai administration announced that the ban on group tours to Mainland China would be reinstated on June 1st. Therefore, on the 20th, President Lai Ching-te stated that cross-strait exchanges “can begin with the resumption of bilateral and reciprocal tourism." Hsiao Po-jen, Chairman of the Travel Agent Association, reminded that in addition to reciprocity, someone must first show considerable goodwill in cross-strait dialogue. If the stance is too rigid, nothing can be discussed. The tourism industry is watching closely to see if the government will lift the ban on group tours to Mainland China before June 1st.

mage/ChinaTimes

Source: ChinaTimes
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Peak Summer Travel Season: Japan Tour Prices Stable; South Korea, Southeast Asia, North America, and Europe Prices Rise

Summer is the peak season for overseas travel. The Travel Quality Assurance Association announced today that from July to September this year, most tour prices are either increasing or remaining stable. Specifically, prices for Japan tours are stable compared to the previous season, while prices for South Korea and Southeast Asia tours have increased. Similarly, tour prices for North America and Europe have also risen compared to the previous season.

Image/Yahoo News

Source: Yahoo News
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New Malaysian Immigration Measures Effective June 1: Taiwanese Travelers Can Use Automated Gates

Malaysian Minister of Home Affairs, Saifuddin, announced today that starting June 1, travelers from 36 additional low-risk countries and regions will be able to use automated gates for faster immigration clearance. This includes travelers from Taiwan, China, and Hong Kong.

Image/UDN

Source: UDN
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“Arabian Schengen Visa” to Be Introduced by Year-End, Covering Six Gulf Countries

The Gulf Cooperation Council recently decided to introduce a “Gulf Tourist Visa" by the end of this year. This visa will allow tourists to travel across the six Gulf countries with a single visa, similar to the Schengen visa in Europe. The six Gulf countries included are Saudi Arabia, the United Arab Emirates (UAE), Bahrain, Kuwait, Qatar, and Oman.

Image/CNA

Source: CNA
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ー Media Newsー

Digital Advertising Is Slowing Down! But Why Is RMN Still Growing Rapidly?

According to the IAB/PwC Internet Advertising Revenue Report, connected TV (CTV) and over-the-top (OTT) services are expected to be the fastest-growing media channels in 2024. Video streaming services will introduce more ad-supported tiers and continue to expand their sports live-streaming rights deals.

Image/INSIDE

Source: INSIDE
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Comprehensive Analysis of Taiwan’s Retail Media

Network (RMN)

The wave of digitalization is rapidly transforming our lifestyles, especially in the field of advertising and marketing. With advances in technology and changes in consumer behavior, Retail Media Networks (RMNs) have emerged and quickly become a new engine for driving brand-consumer interactions. From Taiwan to the global stage, RMNs are breaking the boundaries of traditional advertising, creating a more precise and interactive advertising ecosystem.

Image/JS ADWAYS MEDIA

Source:JS ADWAYS MEDIA
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Netflix Surpasses 40 Million Ad-Supported Subscribers! Aiming for Global Launch of “Ad Tech Platform” by End of 2025

Netflix recently announced that its ad-supported subscription plan now boasts over 40 million monthly active users worldwide, nearly doubling the 23 million reported in January of this year. Alongside this milestone, Netflix has also revealed plans to develop its own advertising technology platform, ending its collaboration with Microsoft for this technology. By developing its own ad tech, Netflix aims to enhance control over its advertising operations, thereby creating more personalized ad experiences.

Image/Business Next Media

Source: Business Next Media
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Google Introduces Marketing Information into AI Search Results

Google has integrated AI capabilities into its search service, allowing it to quickly summarize search results without the need to open web pages to find key content. Unsurprisingly, this service has also become a target for its own advertising business, enabling AI to proactively recommend relevant products or sales information based on search content.

Image/ 4Gamers

Source: 4Gamers
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ー Case Studies ー

China Airlines Releases Your Adventurous Spirit
– Promotional Campaign

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