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ー Tourism Industry Update ー

Taiwan Outbound Departure Statistics for April 2024

圖／交通部觀光局
  1. In April 2024, the total number of outbound travelers reached 1,347,523, showing a growth rate of 62.32% compared to the same period in the year 2023, which had 830,184 travelers.
  2. For April 2024, the top destination for outbound Taiwanese travelers was Japan, followed by China, Vietnam, Korea, and Hong Kong. Compared to the same period in 2023, China experienced the highest growth rate at 97.18 %.

Taiwan Inbound Visitor Statistics for April 2024

圖／交通部觀光局

In April of the year 2024, the number of incoming tourists to Taiwan reached 610,146, exhibiting a growth of 10.29% compared to the same period in the previous year (2023).

Source: Tourism Bureau, Ministry of Transportation and Communications
Full Article：https://bit.ly/40MGnxT
https://stat.taiwan.net.tw
https://bit.ly/3nSfICk



DGBAS Latest Economic Indicators for June 2024 (Partial data based on May 2024 figures)

  1. In May 2024, the number of employed persons was 11.58 million, the number of unemployed persons was 400,000, the unemployment rate was 3.34%, the seasonally adjusted unemployment rate was 3.35%, and the labor force participation rate was 59.20%. The four-week unemployment rate was 3.38%.
  2. By the end of April 2024, the number of employees in the industrial and service sectors was 8.421 million, with an average total salary of NT$53,871 this month.

Source: DGBAS Latest Indicators
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Preliminary Customs Import and Export Trade Statistics for June 2024

1. Exports
In June, exports totalled $39.90 billion, increasing by 6.8% from the previous month and increasing by 23.5% from the same month last year; exports from Q2 totalled $114.73 billion, increasing by 9.9% from the same period last year. From January to June, the cumulative amount reached $225.03 billion, an increase of 11.4% compared to the same period last year (an increase of 16.1% when calculated in New Taiwan Dollars).

2. Imports
Imports in June amounted to $35.22 billion, a 12.5% increase from the previous month and a 33.9% increase from the same month last year; imports from Q2 totalled $97.55 billion, a 12.7% increase from the same period last year; From January to June, the cumulative amount reached $188.91 billion, an increase of 7.8% compared to the same period last year (an increase of 12.3% when calculated in New Taiwan Dollars).

3. Trade Balance
There was a trade surplus in June of $4.68 billion, an decrease of $1.33 billion compared to the same month last year; the trade surplus from January to June was $36.12 billion, an increase of $9.34 billion compared to the same period last year.

Source: National Statistics, R.O.C. (Taiwan)
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The Construction Project for the Third Terminal at Taoyuan Airport Has Been Revised Three Times. Cho Jung-Tai Hopes for Full Operation by 2027

The construction plan for the third terminal at Taoyuan Airport previously faced high construction costs due to complex design and engineering, resulting in low willingness among contractors to bid. Additionally, the COVID-19 pandemic caused fluctuations in the prices of some building materials, leading to three revisions of the construction plan.

Image/ Photo by Huang Peng-jie

Source:  CTWANT
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Czech Centre Taipei Opens This Week; Head: Hope to Showcase Democratic Values

The Czech authorities have announced the opening of the ‘Czech Centre Taipei’ in Taiwan, scheduled for this Friday (14th). This initiative aims to deepen cultural ties between the Czech Republic and Taiwan and promote cooperation in various fields.

Image/ Provided by Mirror Media

Source: Mirror Media
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Accelerating Carbon Reduction in Aviation! Civil Aeronautics Administration Plans ‘Aircraft Sustainable Fuel Addition’ Pilot Program for First Half of Next Year

To achieve net-zero carbon emissions and accelerate carbon reduction in the aviation industry, the Ministry of Transportation and Communications’ Civil Aeronautics Administration has launched a pilot program to add sustainable aviation fuel (SAF) at airports in Taiwan. Taiwan’s CPC Corporation is scheduled to add SAF to national airlines for the first time at Taoyuan and Songshan airports in the first half of next year, accelerating the reduction of carbon emissions by national airlines. The first batch of qualified fuel is expected to be imported in the first half of 2025.

Image/ SETN

Source: SETN
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Vietnam Takes the Lead in Southeast Asian Tourism for Taiwanese Travelers; Thailand Extends Visa-Free Policy to Compete for the Top Spot

Thailand has long been the top choice for Taiwanese travelers visiting Southeast Asia. However, in 2019, Vietnam surpassed Thailand to take the leading position. To win back Taiwanese tourists, Thailand introduced a six-month visa-free policy starting November 10 last year, and yesterday (7th) announced the extension of this policy for another six months, until November 11. Whether Thailand can reclaim the top spot this year remains to be seen.

Image/ Provided by Klook

Source: ETtoday
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Over 30 Areas in Japan Consider Introducing Accommodation Tax to Address Overtourism

According to statistics, 12 local governments in Japan have already decided to introduce or have already introduced an accommodation tax. Additionally, more than 30 local governments are considering following suit. The aim is to address the issues caused by the rapid increase in tourists, known as ‘overtourism’.

Image/ Provided by AP New

Source: Yahoo News
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ー Media Newsー

How Will Google’s “AI Overview” Feature in Search Affect SEO? How Can SEO Be Improved in the Future?

Google’s new “AI Overview" feature in search results is poised to significantly impact SEO strategies. This feature enhances user search experience by integrating multimedia elements such as video and images and encourages users to ask more complex and detailed queries, moving beyond simple keyword searches.

Image/ Solen Feyissa on Unsplash

Source: Future Commerce
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The Best Strategies for Effectively Running Survey Ads Using Facebook CAPI

Understand how to use Facebook CAPI to enhance the effectiveness of SurveyCake survey ads, ensure data accuracy, and improve ad remarketing and audience targeting, effectively reducing customer acquisition costs and enhancing ad placement effectiveness.

Image/ SurveyCake

Source:INSIDE
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Martech Biweekly Issue 56: Google Strengthens Ctv Advertising Business, Starting to Operate 200 Million Google Tvs as an Advertising Channel

Google has officially entered the CTV marketing arena, utilizing its 200 million Google TV units as an advertising channel. Connected TV (CTV) ads typically command higher fees compared to regular online video platforms due to higher production standards and more focused viewer attention. Google has traditionally placed ads on platforms like YouTube and other partnered video networks, asserting that YouTube, its streaming platform, is a form of CTV since many households watch YouTube on their televisions.

Image/Google

Source: iThome
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How to Use Hidden Keywords in Threads? How to Decide Who Can Quote Your Threads? Understanding Threads’ Usage and Features at Once

Sometimes, there are topics we’d rather not see or special words that can affect our mood negatively. Threads allows users to ‘customize’ their sensitive keywords by hiding terms they prefer not to encounter! This ‘hidden keyword’ feature applies to replies under threads, direct messages, searches, personal profiles, and also synchronizes with comments received on Instagram.

Image/ Illustration by BNEXT

Source: BNEXT
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ー Case Studies ー

Advertising Campaign: “Thailand Visa-Free Travel – Special Offers Upon Departure"

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