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Taiwan Outbound Departure Statistics for May2024

圖／交通部觀光局
  1. In May 2024, the total number of outbound travelers reached 1,360,781, showing a growth rate of 55.02% compared to the same period in the year 2023, which had 877,833 travelers.
  2. For May 2024, the top destination for outbound Taiwanese travelers was Japan, followed by China, Korea, Vietnam, and Hong Kong. Compared to the same period in 2023, China experienced the highest growth rate at 77.93%.

Taiwan Inbound Visitor Statistics for May 2024

圖／交通部觀光局

In May of the year 2024, the number of incoming tourists to Taiwan reached 581,748, exhibiting a growth of 12.66% compared to the same period in the previous year (2023).

Source: Tourism Bureau, Ministry of Transportation and Communications
Full Article：https://bit.ly/40MGnxT
https://stat.taiwan.net.tw
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DGBAS Latest Economic Indicators for July 2024 (Partial data based on May and June 2024 figures)

  1. In June 2024, the number of employed persons was 11.59 million, the number of unemployed persons was 406,000, the unemployment rate was 3.39%, the seasonally adjusted unemployment rate was 3.34%, and the labor force participation rate was 59.25%. The four-week unemployment rate was 3.44%.
  2. In May, the average regular salary for all employed workers (including both domestic and foreign full-time employees, as well as part-time employees) was NT$46,451, representing a monthly increase of 0.30% and an annual increase of 2.77%.

Source: DGBAS Latest Indicators
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Preliminary Customs Import and Export Trade Statistics for June 2024

1. Exports
In July, exports totaled $39.94 billion, a 0.1% increase from the previous month and a 3.1% increase compared to the same month last year (an 8.2% increase when calculated in New Taiwan Dollars). Cumulative exports from January to July reached $264.95 billion, representing a 10.0% increase compared to the same period last year (a 14.8% increase when calculated in New Taiwan Dollars).

2. Imports
In July, imports totaled $35.10 billion, a 0.3% decrease from the previous month but a 16.2% increase compared to the same month last year (a 21.9% increase when calculated in New Taiwan Dollars). Cumulative imports from January to July reached $224.02 billion, representing a 9.0% increase compared to the same period last year (a 13.7% increase when calculated in New Taiwan Dollars).

3. Trade Balance
There was a trade surplus in July of $4.83 billion, a decrease of $3.68 billion compared to the same month last year; the trade surplus from January to July was $40.93 billion, an increase of $5.64 billion compared to the same period last year.

Source: National Statistics, R.O.C. (Taiwan)
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Summer Vacation Madness! Taoyuan Airport’s Traffic on June 30th Exceeds 146,000 Passengers, Setting a Post-pandemic Daily Record

With the peak summer travel season upon us, passenger numbers at Taoyuan Airport have rapidly rebounded. On June 30th, the airport recorded a total of 146,000 inbound and outbound passengers in a single day, marking a new post-pandemic high. This surpasses the previous record of 144,000 passengers set during the Qingming Festival holiday earlier this year.

Image/ Photographed by Huang Zhongming

Source:  udn
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Aviation Giants Welcome New Fleet, Boosting Long-Haul Competitiveness

The two aviation giants, China Airlines (2610) and EVA Air (2618), are set to receive their new fleets worth hundreds of billions. China Airlines will start receiving its 24 new Boeing long-haul aircraft next year, while EVA Air will welcome its new Boeing 787 aircraft in the fourth quarter. Additionally, EVA Air has made a significant purchase of 18 Airbus A350-1000 wide-body aircraft, with deliveries expected to begin in 2026. These additions will significantly enhance the long-haul competitiveness of both airlines.

Image/ udn archival photo

Source: money udn
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Post-pandemic First: “155 Mainland Participants at Travel Expo”! Tourism Industry: Good News Amid Tense Relations

The 2024 Taipei Summer International Travel Expo and the Cross-Strait Taipei Summer Travel Expo kicked off today (12th) at the Taipei World Trade Center, Hall 1, and will run for four consecutive days. One major highlight is the participation of 155 people from mainland China, including officials and tourism industry representatives from 12 provinces and cities such as Anhui Province and Chongqing City. The tourism industry has noted that this is the first large-scale cross-strait travel expo since the pandemic, and it is particularly good news amid the current tense cross-strait relations. They also hope the government will soon lift the ban on tour groups.

Image/ Photographed by Peng Huaiyu

Source: ETToday
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Taiwanese Travelers Visa-Free to Thailand, Stay Extended to 60 Days Starting July 15

From May 11 to November 11, Taiwanese travelers can visit Thailand visa-free and stay for up to 30 days. Today, the Thai Minister of Interior officially signed a document allowing travelers from 93 countries and regions, including Taiwan, to stay in Thailand visa-free for up to 60 days starting from July 15.

Image/ cna archival photo

Source: cna
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Japan Introduces “Pre-clearance” for Entry Without Queuing, Prioritizes Taiwan! Akio Yaita: Taiwanese Recognized for “Three Qualities”

Japan recently announced a new system, “Pre-Clearance," aimed at shortening entry procedures due to the record number of overseas tourists. Scheduled to launch in January 2025, this system will first be implemented for Taiwanese travelers and may be extended to other countries based on its effectiveness. Akio Yaita noted that the good qualities of Taiwanese people have been recognized for their “three characteristics."

Image/ shutterstock

Source: Business Today
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ー Media Newsー

How Did Taiwan Rank in the Top 3 for Global Activity on Threads? Key Points of 3 Major Feature Enhancements Revealed by Meta Executives

Meta’s text-based social media app Threads celebrated its one-year anniversary. On July 9, a media sharing session was held for the Asia-Pacific region, where Product Vice President Emily Dalton Smith shared her observations from the past year and the team’s direction moving forward.

She pointed out that the global monthly active users have surpassed 175 million, with Taiwan ranking among the top three most active markets globally. The upcoming development focus will be on three key areas: real-time engagement, user-friendliness, and the creator ecosystem.

Image/ Meta Threads first anniversary online event

Source: bnext
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“Toys ‘R’ Us” Uses AI to Create Creative Short Films! 66-Second Ad Made 80% With OpenAI’s Sora Technology

The era of video revolution has arrived! At this year’s Cannes Lions International Festival of Creativity, Toys “R" Us released a 66-second creative short film made using OpenAI’s generative video model Sora technology. The short film narrates the brand’s origin story and takes viewers on a journey through magical childhood memories. Remarkably, 80% of the ad was created using AI technology!

What is special about Sora technology? Developed by OpenAI, Sora is a text-to-video tool that can generate videos based on input text commands, including realistic scenes and multiple characters. The most notable feature of this technology is its ability to rapidly create high-quality video content, which holds significant potential in the creative and advertising industries. By using this technology, brands or advertisers can input descriptive text, and Sora will generate a corresponding video, greatly simplifying the production process of advertising videos and enhancing efficiency and creative flexibility.

Image/ Toys “R” Us

Source:Shopping Design
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Retail Media Trend Spotlight: Why Are Disney+ and Walmart Collaborating Across Industries?

What is a Retail Media Network?

As more advertisers seek precise consumer insights to enhance advertising effectiveness, various retail media departments are starting to look outward for partners, integrating data to meet advertisers’ needs. The latest example comes from the collaboration between streaming media Disney+ and retail brand Walmart. This partnership allows Walmart’s data insights to be integrated into Disney’s streaming platform, marking Disney’s first use of retail data to support its advertising sales business.

Image/ unsplash

Source: gvm
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Advertisers Breathe a Sigh of Relief! Google Abandons Plan to Ban Third-Party Cookies

Google has announced that it will abandon its long-standing plan to phase out third-party cookies on the Chrome browser. This plan had been delayed multiple times, with the most recent delay pushing the deadline to 2025. With this significant change, Google plans to introduce options that provide users with “informed choices" while browsing and new privacy control features.

According to a report by The Drum, Google announced on the 22nd that it will no longer phase out third-party cookies and will retain them. However, to enhance user privacy while maintaining advertising effectiveness, Google plans to introduce a new solution: the “One-time Prompt." This feature will allow users to set personal preferences applicable to their Google browsing experience.

Image/Shutterstock

Source: TVBS
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ー Case Studies ー

2024 Air New Zealand x Tourism New Zealand x Traveler – New Zealand Tourism Products Promotion

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