“Marketing AI Brain" Debut – CHEESE Tourism Marketing Integration Launches a New Brand Image
Tourism Industry Update
- Taiwan Outbound Departure Statistics for June 2024
- Taiwan Inbound Visitor Statistics for June 2024
- DGBAS Latest Economic Indicators for August 2024 (Partial data based on June and July 2024 figures)
- Preliminary Customs Import and Export Trade Statistics for August 2024
- The Aviation Industry Is Poised for Takeoff
- Huis Ten Bosch, a Popular Theme Park in Kyushu, Japan, Goes Wild for Halloween and Fireworks
- Sustainable Tourism Trends to Preserve Ecological Sites: Fees, Crowd Control, and Timing
- Los Angeles Airport Traffic Solution: Rail System Expected to Open the Year After Next
- Unstoppable Travel Fever; Continued Deficit in Inbound and Outbound Tourism Numbers
Media News
- In 2023, Taiwan’s Digital Advertising Market Reaches Nt$61.046 Billion, With Video Ads Driving Continued Growth
- Threads Rolls Out Two New Features: Save Multiple Drafts and Gain User Insights
- Business Venues X CTV Ads: The New Hybrid in Out-Of-Home Media!
- [Latest Nutrition] Immersive Shopping Experience Evolution! Meta’s Efficient Quick Training + Update Guide
Case Studies
“Marketing AI Brain" Debut – CHEESE Tourism Marketing Integration Launches a New Brand Image
2023 was the year of AI hype, with various industries actively exploring AI technology’s boundless possibilities and potentials. CHEESE Tourism Marketing Integration is fully prepared and is ushering in a new era of AI marketing for the tourism industry.
We have introduced the concept of the “Marketing AI Brain." In this rapidly evolving technological era, we believe that starting from the perspective of the “Marketing AI Brain" can ignite creativity and inspiration, breathing new life into various forms of expression. In terms of media placement, AI can accelerate data computation, enabling more precise ad targeting and ensuring that messages reach the most suitable target audience. In brand management, AI can significantly enhance customer experiences and brand influence, such as through virtual AI characters and real-time AI services that create more engaging interactions.
Although the field of AI is still in its exploratory phase and no one can claim to be an expert, we are pushing forward with innovation, guided by the “Marketing AI Brain," bravely moving towards the goal of becoming the “AI Marketing Expert in the Tourism Industry. “
ー Tourism Industry Update ー
Taiwan Outbound Departure Statistics for June 2024
- In June 2024, the total number of outbound travelers reached 1,566,852, showing a growth rate of 38.51% compared to the same period in the year 2023, which had 1,131,234 travelers.
- For June 2024, the top destination for outbound Taiwanese travelers was Japan, followed by China, Korea, Hong Kong, and Vietnam. Compared to the same period in 2023, Hong Kong experienced the highest growth rate at 76.21%.
Taiwan Inbound Visitor Statistics for June 2024
In June of the year 2024, the number of incoming tourists to Taiwan reached 571,510, exhibiting a growth of 12.13% compared to the same period in the previous year (2023).
Source: Tourism Bureau, Ministry of Transportation and Communications
Full Article：https://bit.ly/40MGnxT
https://stat.taiwan.net.tw
https://bit.ly/3nSfICk
DGBAS Latest Economic Indicators for August 2024 (Partial data based on June and July 2024 figures)
- In July 2024, the number of employed people was 11.61 million, the number of unemployed people was 415,000, the unemployment rate was 3.45%, the seasonally adjusted unemployment rate was 3.34%, and the labor force participation rate was 59.40%. The four-week unemployment rate was 3.48%.
- In June, the average regular salary for all employed workers (including both domestic and foreign full-time employees, as well as part-time employees) was NT$46,486, representing a monthly increase of 0.06% and an annual increase of 3.00%.
Source: DGBAS Latest Indicators
Full Article
Preliminary Customs Import and Export Trade Statistics for August 2024
1. Exports
In August, exports totalled $43.64 billion, a record high for any single month, representing a 9.3% increase from the previous month and a 16.8% increase compared to the same month last year (an 20.3% increase when calculated in New Taiwan Dollars). Cumulative exports from January to August reached $308.57 billion, representing a 10.9% increase compared to the same period last year (a 15.5% increase when calculated in New Taiwan Dollars).
2. Imports
In August, imports totalled $32.14 billion, an 8.4% decrease from the previous month but a 11.8% increase compared to the same month last year (a 15.2% increase when calculated in New Taiwan Dollars). Cumulative imports from January to August reached $256.12 billion, representing a 9.3% increase compared to the same period last year (a 13.9% increase when calculated in New Taiwan Dollars).
3. Trade Balance
There was a trade surplus in August of $11.49 billion, an increase of $2.89 billion compared to the same month last year; the trade surplus from January to August was $52.45 billion, an increase of $8.55 billion compared to the same period last year.
Source: National Statistics, R.O.C. (Taiwan)
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The Aviation Industry Is Poised for Takeoff
Cathay Pacific, which was ranked 3rd in the “2024 World’s Best Airlines" by AirlineRatings.com and 5th in the “2024 World’s Top 100 Airlines" by SKYTRAX, announced its financial report for the first half of 2024 last week (August 8th). After excluding special items, the net profit after tax for the first half of 2024 was HKD 3.8 billion. Additionally, the company declared its first interim dividend to common shareholders, totaling approximately HKD 1.3 billion.
Source: TTN Media
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Huis TenBosch, a Popular Theme Park in Kyushu, Japan, Goes Wild for Halloween andFireworks
Located in Japan’s Kyushu region, Huis Ten Bosch is a beloved theme park featuring a variety of fun attractions. The park, themed around Dutch culture, offers a unique international atmosphere and showcases different seasonal landscapes throughout the year. As autumn approaches, the Halloween festival and Kyushu’s largest fireworks festival are the most anticipated highlights.
Source: 7totravel
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Sustainable Tourism Trends to Preserve Ecological Sites: Fees, Crowd Control, and Timing
Post-pandemic travel has integrated the concept of “sustainability." Most tourist attractions now manage visitor numbers and travel times by charging admission fees or taxes, allowing the local ecosystem a chance to recover. The collected fees are also reinvested into the maintenance of the sites and their ecosystems. For example, in Thailand, where many used to go elephant riding, travel agencies now promote activities like bathing with elephants. Seventy percent of the tour fees are allocated to elephant conservation efforts.
Source: CTS
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Los Angeles Airport Traffic Solution: Rail System Expected to Open the Year After Next
To address the long-standing issue of traffic congestion around Los Angeles International Airport (LAX), a 3.5-kilometer passenger transportation system is currently under construction and is expected to open in January 2026.
Source: CNA
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Unstoppable Travel Fever; Continued Deficit in Inbound and Outbound Tourism Numbers
After three years of COVID-19 restrictions that kept people in Taiwan, the post-pandemic era has seen a surge in overseas travel among Taiwanese travelers. Last year, Taiwan experienced a deficit in inbound and outbound tourism numbers, and this trend continued in the first quarter of this year. Nearly 4 million outbound trips were recorded, while only 2.05 million people entered Taiwan.
Source: Money UDN
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ー Media Newsー
In 2023, Taiwan’s Digital Advertising Market Reaches Nt$61.046 Billion, With Video Ads Driving Continued Growth
The digital marketing industry is facing a new turning point. The Digital Marketing Association (DMA) of Taiwan, which is dedicated to integrating local industry resources and creating a healthy digital media ecosystem, released its annual “2023 Taiwan Digital Advertising Statistics Report" today.
Source: brain
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Threads Rolls Out Two New Features: Save Multiple Drafts and Gain User Insights
Threads, sometimes referred to as “Crispy" due to its pronunciation in Mandarin, has become the new darling of social media. Threads’ VP of Product, Emily, mentioned that India, Japan, and Taiwan are among the top three countries globally in terms of user activity on the platform.
Source:bnext
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Business Venues X CTV Ads: The New Hybrid in Out-Of-Home Media! Search Habits Are Drastically Changing, With Retail Websites and Social Media Becoming the Next Big Trend!
The retail media market is booming, and it’s not just the retail industry—financial institutions are also beginning to develop first-party data media services. This week, we’ll be sharing insights on what CTV OOH (Connected TV Out-of-Home) is, the trends in shifting consumer search habits, and the evolution from CMN, RMN to FMN, giving you a deep dive into the development trends of retail media.
Source: brain
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[Latest Nutrition] Immersive Shopping Experience Evolution! Meta’s Efficient Quick Training + Update Guide
With efficient quick training and new features in ad creativity using generative AI, Meta is rolling out updated generative AI functions in Ad Manager starting from May 6, 2024. These features are developed based on Meta’s existing generative AI capabilities and include background generation, copywriting, and image expansion.
Source: iSPOT x Talks
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