● Important Economic Indicators of Taiwan (Data Released Before November 1, 2024)
 Economic Growth Rate (yoy) 3.26 (%) 2025 forecast |
 CPI Change Rate 1.69 (yoy, %) Oct. 2024 |
 Unemployment Rate 3.43 (%) Sep. 2024 |
 Monthly Regular Earnings of All Employees (Industry and Services) 46,571 (NT dollars) Aug. 2024 |
- The CPI in October 2024 increased 0.25% from the preceding month, and increased 1.69% compared with the same month of 2023.
- Total employment decreased by 9,000(-0.07%) in September to 11,604,000; however, it increased by 63,000(+0.55%) when compared with that of the previous year.
- The unemployment rate declined by 0.05 percentage points to 3.43 percent in September; however, the seasonally adjusted unemployment rate rose by 0.02 percentage points to 3.38 percent; the 4 weeks unemployment rate declined by 0.03 percentage points to 3.46 percent. The number of unemployed persons was 412,000 in September, a decrease of 7,000(-1.55%) and 4,000(-0.83%) from the previous month and that of the previous year, respectively.
- In August, the average regular earnings of all employees (including full-time and part-time employees with Taiwan nationality and foreigners) was NT$46,751, increased by 0.44% than the previous month and increased by 3.08% than the same month last year. The irregular earnings was NT$12,669. After adding the irregular earnings, the average total earnings was NT$59,420, increased by 6.02% than the same month last year. The median regular earnings was NT$37,502, increased by 0.40% than the previous month and increased by 3.77% than the same month last year.
Source: DGBAS Latest Indicators
● Outbound Travelers
| Outbound departures of nations in January-August 2024 11,388,240 |
| Year on Year +55.1% |
| Outbound departures of nations in August 2024 1,547,087 |
| Month on Month -1.6% |
Outbound Departures of Nationals of the Republic
of China by Destination, August & August, 2024
Source: Tourism Statistics Database of the Tourism Administration, OTC
Source: National Immigration Agency, Ministry of the Interior
As departure destination data is based on an outgoing flight’s first stop, and is also affected by issues related tocharter flights, please refer to official entry figures from destination countries for the most accurate data on flight destinations.
Trend Chart of Outbound (Destination) Travel by Region, January-August, 2024
Statistics of Outbound (Destination) Travel by Region, January-August, 2024
＊Source: Tourism Statistics Database of the Tourism Administration,MOTC
＊Source: National Immigration Agency, Ministry of the Interior
As departure destination data is based on an outgoing flight’s first stop, and is also affected by issues related to charter flights, please refer to official entry figures from destination countries for the most accurate data on flight destinations.
● Number of Passengers on International Routes (Including Hong Kong and Macau) and Cross-Strait Routes at Taiwan Airports
| August, 2024 International routes (including Hong Kong and Macau) 4,235,837 |
| Year on Year International routes (including Hong Kong and Macau) +18.5% |
| August, 2024 Cross-Strait Routes 467,091 |
| Year on Year Cross-Strait Routes +20.1% |
● August Operational Overview of Taiwanese Airlines on International and Cross-Strait Routes
In August this year, Taiwan’s six national airlines carried a total of 2,808,172 passengers on international and cross-strait routes. Among them, EVA Air carried 1,144,370 passengers (40.7%), China Airlines carried 953,136 passengers (33.9%), STARLUX Airlines carried 397,826 passengers (14.2%), Tigerair Taiwan carried 271,291 passengers (9.7%), and Mandarin Airlines and UNI Air together carried 41,549 passengers (1.5%).
Source of the above information: Civil Aeronautics Administration, Ministry of Transportation and Communications –Civil Aviation Monthly Report
Load Factor of Scheduled International and Cross-Strait Flights at Airports in Taiwan
By Country and Airline Route
● Post-Pandemic Online Sentiment Insights for New Zealand: Social Media Accounts for Over 80% Who Are the Top 10 Social Media Channels?
Located in the Southern Hemisphere, New Zealand is highly favored by Taiwanese travelers for its pristine natural landscapes. According to the Tourism Bureau’s statistical database, based on first point-of-entry data: before the pandemic, 32,457 Taiwanese visited New Zealand in 2019. Post-pandemic, in 2023, visitor numbers quickly rebounded to nearly 90% of pre-pandemic levels, reaching 28,597. As of the latest statistics up to August this year, the total has already reached 21,609, with expectations to match the peak visitor numbers of 2019 by year-end.
Observation Sources: Discussion forums, social media, news, blogs
Note: This online insights analysis is based on the “OpView Social Sentiment Database,” which compiles and observes the number of online discussions related to “New Zealand tourism.”
● Sources of Online Buzz Proportions
The online buzz surrounding New Zealand tourism mainly comes from social media platforms (accounting for 83.4%). In addition to well-known social platforms, Threads, which accounts for 10.09% of global traffic, ranks second in terms of online influence. News sources contribute 8.6%, while discussion forums account for 5.2%. Among discussion forums, PTT has the highest number of posts at 465, followed by DCARD, which is popular among younger audiences, with 234 posts. Mobile01 has 85 posts. The contribution from blogs is the lowest, accounting for only 2.8%.
● Analysis of Online Buzz Source Websites
A total of 251 websites contributed to the online buzz, with 5,841 original posts and 10,444 replies, resulting in a total of 16,285 entries.
● Top 10 Ranking of Social Media Channel Buzz
● Observation of Online Sentiment Peaks for Three Major Airlines in New Zealand
Travel sharing encompasses not only travel experiences, information, and itinerary planning but also flight choices, which are a crucial aspect of any trip. Therefore, travelers are particularly concerned about flight selection in terms of convenience, comfort of the flying experience, promotional offers, and more, making these topics popular for discussion.
Based on observations from November 1, 2023, to October 31, 2024, for the three main airlines departing from Taiwan, the most discussed topics for each airline are listed as follows:
- China Airlines experienced its peak online sentiment in June, primarily due to the seasonal addition of the “Little Flower Airlines” route. From December 3, 2024, to February 16, 2025, new flights will connect Taipei, Melbourne, and Auckland, along with the existing Taipei-Brisbane-Auckland route, providing travelers with flexible itinerary options for enjoyable trips to New Zealand and Australia.
- Air New Zealand saw peaks in November 2023 and October this year, both related to promotions for round-trip tickets to Auckland priced at NT$21,167, as well as a promotional fare of NT$26,683 for groups. Additionally, popular influencer “Qianqian Jinxichung” unboxed Air New Zealand’s business and economy class “sky sofas,” contributing to the discussion.
- EVA Air’s peak occurred in October this year, coinciding with the launch of the “2024 EVA Air Online Travel Fair.” This event, which takes place during the Taipei International Travel Fair (ITF) at the end of the year, serves as a key opportunity for the travel industry, including airlines, to introduce special offers before the year’s end, naturally attracting significant attention and discussion from travelers preparing for year-end, winter break, and Lunar New Year trips.
● Online Sentiment Observation: New Zealand Raises Travel Tax Nearly Threefold on October 1?
The New Zealand government announced on September 3 this year that starting October 1, the fee for international visitors and the “Conservation and Tourism” charge would increase from NZ$35 (approximately NT$695) to NZ$100 (approximately NT$1,986) to “ensure that visitors contribute to public services and a high-quality experience during their stay in New Zealand.”
From the analysis of online sentiment, this change did not generate much discussion or negative impact in Taiwan.
- The total volume of discussion amounted to 17 mentions, with 13 in news articles, 2 on social media, and 2 in discussion forums, resulting in just 2 days of news and discussion without ongoing dialogue.
- Overall, the sentiment observed was largely neutral. For instance, one comment noted, “New Zealand is beautiful; whether they charge or not doesn’t matter.” However, the Tourism Industry Aotearoa (TIA) opposed the increase in the travel tax, expressing concerns that higher fees could diminish international competitiveness.
● Taiwan’s Recently Launched Direct Flight Routes & Inaugural Dates
● Bookings for Over 40,000 Restaurants in Japan Available Cross-Border from Taiwan –Travel Platform Offers No Booking Fees
According to statistics from the Japan National Tourism Organization and the Tourism Bureau of the Ministry of Transportation and Communications, the number of Taiwanese travelers to Japan exceeded 4.1 million from January to August this year, with Japan continuing to be the top overseas travel destination for Taiwanese travelers. Travel e-commerce platform KKday announced on October 15th that it has partnered with Japan’s largest restaurant reservation platform, “Tabelog”, to offer booking services for 42,000 popular restaurants in Japan. Users only need to fill out the reservation details online and make a payment to complete the booking; they can simply present the voucher at the restaurant to dine.
Source: Apple Daily News
Release date: October 15, 2024
● New Zealand Tourism Entry Fee Increases Over Threefold –From October 1, Travelers Must Pay NT$2,000
Traveling to New Zealand will become more expensive, as the international visitor conservation and tourism levy at the border will increase from NZ$35 (approximately NT$700) to NZ$100 (about NT$2,000) starting October 1.
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The New Zealand government stated that the NZ$35 fee was implemented in July 2019, and it is no longer sufficient to cover the related costs associated with the large number of visitors.
New Zealand’s Tourism Minister, Stuart Nash, stated, “We are shifting some of the costs from taxpayers to tourists, with the ultimate goal of strengthening the tourism industry. I have tasked the New Zealand Tourism Board to increase the international tourism sector’s revenue to USD$5 billion over the next four years.”
Tourism is one of New Zealand’s major industries, and tourism operators do not agree with this approach. Discussions in the past considered raising the fee to NZ$50, NZ$70, or NZ$100, with many believing that a hike to NZ$50 would be more reasonable. However, the authorities have raised it by more than threefold, raising concerns that this might deter foreign tourists.
Oliver, the general manager of a New Zealand travel company, believes, “We feel a price increase is warranted, but this level of increase is quite significant, especially as the tourism industry is trying to recover post-pandemic.”
Moor, the executive director of the New Zealand Airports Association, commented, “I believe New Zealand is currently one of the most expensive places to visit for vacations.”
Source: PTS News Network
Release date: September 4, 2024
● Tasmanian Walking Company launches the first overnight experience within Uluru-Kata Tjuta National Park.
Tasmanian Walking Company has announced the launch of the Uluru-Kata Tjuta Signature Walk, a five-day guided walk through the Uluru-Kata Tjuta National Park. The walk, set to begin in April 2026, will be the first time visitors can stay overnight within the World Heritage-listed park, in environmentally sustainable accommodation.
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Developed in consultation with Anangu Traditional Owners, the Uluru-Kata Tjuta Board of Management, and Parks Australia, the walk will allow small groups of up to 14 participants to explore the 54 km trail. The journey will begin at Kata Tjuta’s domes and continue towards Uluru, traversing red dunes and mulga woodlands. For detailed itinerary: https://www.taswalkingco.com.au/uluru-kata-tjuta/
Source: Travel Weekly Asia
Release date: October 28, 2024
● Osaka Expo x Kochi Hidden Gem –Scenic World No. 1 Cruise 2025 Itinerary
Scenic World Cruise announced on October 18 the launch of its “Scenic World No. 1” 2025 itinerary plan, which will once again use Keelung as its home port from April 30 to November 9 next year, exploring more cities in Japan. In addition to the existing routes to Okinawa and Kyushu, new routes to Osaka and Kochi have been added, allowing travelers to enjoy cruises, visit the World Expo, and explore Japan’s Shikoku region.
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In 2025, the Scenic World No. 1 cruise will have twice as many voyages compared to this year, with the cruise season extended to six months. Among them, 15 new Sunday departures will be available for 6 days and 5 nights from Osaka (via Wakayama) to Kochi, and the cruise company will offer sightseeing tours at the Osaka Expo, making it convenient for parents to bring their children to see exhibits from 161 countries. Additionally, passengers can choose from sightseeing tours in Kyoto, Wakayama, and Kochi.
● Reintroduced Itineraries:
Sunday departures for 6 days and 5 nights to Nagasaki, Kagoshima, and Naha, as well as 6 days and 5 nights to Kumamoto, Kagoshima, and Naha, totaling 8 voyages.
Specific Sunday departures for 4 days and 3 nights for an overview of Okinawa, visiting Naha and Miyakojima.
Friday or specific Wednesday departures for 3 days in Okinawa (Ishigaki Island or Miyako Island).
Source: Yahoo News
Release date: October 18, 2024
※CheeseAd is an advertising agency specializing in serving clients in the tourism industry. To better understand the current state of tourism in Taiwan for our foreign clients, we have selected news or information from your platform. If you have any comments regarding the above excerpts, please feel free to contact us. Thank you!
Highlights
- According to SEO expert Rand Fishkin from SparkToro, the 2024 User Click Overview showed that nearly 60% of Google searches were zero-click searches.
- In the United States, for every 1,000 searches on Google, only 360 lead to clicks into the open web (websites outside of Google services), while the remaining 640 searches stay within the Google ecosystem, including YouTube, Google Maps, images, news, or zero-click results.
- This issue includes three relevant discussions for your reference:
● Answer Engine –Zero-Click Searches, Google AI Overview, and Perplexity’s New Business Model
What is a zero-click search? As the name suggests, these search results do not drive click traffic to brand websites. This means that the search engine results page has already fulfilled the user’s need for answers, so there is no need to click on any links on the search results page.
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According to research, 25% of desktop searches result in zero-click searches, while mobile searches account for 17.3%.
Common types of zero-click searches on Google include the following:
1. Featured Snippet
2. Direct Answer Box
3. Knowledge Pannel
4. Local Pack
5. People Also Ask
6. Google AI Overview AI
Source: The Science of Retail
Release date: August 30, 2024
● The Post-Google Search Era?
Gartner predicts that by 2026, traffic from traditional search engines will decline significantly, primarily due to the development of AI technology that makes “zero-click searches” more prevalent. Google has launched the AI Overview feature to address this trend, but it also needs to balance the needs of existing search users and advertisers. This shift may lead to new business models, such as the advertising revenue-sharing mechanism planned by Perplexity, which would provide content creators with new income sources.
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Is Google really facing a breakup? New opportunities may not come from traditional competitors, but from entirely different players. New entrants in AI search, like OpenAI’s SearchGPT, Microsoft 365’s Copilot, and Perplexity, are emerging. The advent of generative AI has created a new “Answer Engine” instead of a “Search Engine”
Source: The Science of Retail
Release date: August 16, 2024
● The Era of Google Zero-Click Searches: Impact on SEO Traffic
The rise of zero-click searches presents a dual challenge for SEO professionals: decreased organic traffic and increased competition. Traditional SEO strategies focus on optimizing content to rank higher in search results and attract clicks. However, with the emergence of zero-click features, even high-ranking pages may see a drop in traffic if their content is summarized in search results.
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Moreover, Google tends to prioritize its own assets, making the situation even more severe. An article from Digitimes in 2024 pointed out that a significant portion of clicks was diverted to Google-owned websites. In the second quarter of 2019, nearly 6% of clicks flowed to Google’s services, resulting in a smaller share of traffic for other websites. This monopoly on search traffic poses a significant challenge for marketers trying to drive website visits through organic traffic.
Strategies to Address Zero-Click Searches:
1. Optimize Featured Snippets
2. Diversify Traffic Sources
3. Enhance Internal Website Interaction
Source: Digital Marketing Insights
Release date: May 28, 2024
● AI Overviews in Search are coming to more places around the world (included Taiwan)
AI Overviews in Search are coming to more places around the world (included Taiwan)
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Helping people discover content from publishers, businesses and creators remains central to our approach with AI Overviews in Search. Since May, we’ve introduced more prominent ways to show links to relevant websites within AI Overviews, with a right-hand link display on desktop and a similar experience on mobile, accessible by tapping the site icons in the upper right. And earlier this month, we launched in-line links that appear directly within the text of AI Overviews. In our testing, these updates drove an increase in traffic to supporting websites compared to the previous designs.
Source: Yahoo News
Release date: October 29, 2024
The Singapore Tourism Board has unveiled its new “Made in Singapore” brand, aimed at attracting consumers through innovative experiences that redefine traditional tourism. From iconic landmarks to hidden gems, visitors can explore Singapore’s “extraordinary everyday life” and discover the new charm of the Lion City. Starting with its culinary offerings, the campaign emphasizes Singapore’s status as Asia’s food capital, allowing Taiwanese consumers to feel this allure.
China Airlines Direct Flights to the Food Capital: Begin My Delicious New Journey
- Yoziness (Yoshihiko Minto): A five-day, four-night date in Singapore filled with unexpected HAPPY HOURS
- Ben’s Adventure: An exciting sidecar journey to explore a century-old abandoned fortress
- Foodaddict: A thrilling food exploration mission in Singapore, filled with fun and adventure.
★ The Allure of Singapore’s Cuisine
- Year-End Celebrations: Experience the rich festive atmosphere during Christmas, New Year, or various anniversaries
- Interactive Dining Experiences: Enjoy unique culinary adventures, whether dining on a boat, picnicking in nature, or visiting creative restaurants.
- Local Hidden Culinary Gems: Discover local dishes that embody generations of culture and stories, enjoying authentic taste experiences
★ New Experiences in Singapore
- Nature Impressions: Southern Ridges, Jurong Bird Park, Sentosa Beach
- Cultural Melange: Geylang Serai, Kampong Glam, Little India
- Creative Energy: Sentosa’s Heartbeat, SkyHelix, Hyperdrive
● China Airlines offers 17 weekly direct flights to the food capital: “Singapore, Let’s Get Delicious!”
啟示整合行銷 