● Key Economic Indicators of Taiwan (Data released before Oct. 10th, 2025)
 GDP Economic Growth Rate (yoy) 2.81 (%) 2026 forecast |
 CPI Change Rate (yoy) 1.60 (%) Aug. 2025 |
 Unemployment Rate 3.45 (%) Aug. 2025 |
 Monthly Regular Earnings of All Employees (Industry and Services) 47,891 (NT dollars) Jul. 2025 |
- In August, the Consumer Price Index (CPI) rose 0.46% compared with July, or 0.12% after seasonal adjustment. Compared with the same month last year (2024), it increased by 1.60%. On average, from January to August, the CPI rose 1.83% compared with the same period last year.
- In August, the number of employed persons was 11.641 million, an increase of 3,000 or 0.03% compared with July. The number of unemployed persons was 415,000, an increase of 6,000 or 1.52% from the previous month.
- In July, the average regular earnings of all employed persons (including full-time and part-time employees of both domestic and foreign nationality) were NT$47,891, representing a 0.15% increase from the previous month and a 2.89% increase year-on-year. Non-regular earnings, such as bonuses and overtime pay, averaged NT$17,692, bringing the average total earnings to NT$65,583, a 15.92% monthly increase and a 5.48% annual increase. The median regular earnings were NT$38,291, up 0.09% from the previous month and 2.46% from a year earlier.
Source: National Statistics, Republic of China (Taiwan)
● Statistics on Republic of China Nationals Traveling Abroad
| Outbound departures of nations in June – July 2025 3,382,130 |
| Outbound departures of nations in July 2025 1,733,458 |
| Year on Year +7.72% |
| Month on Month +10.21% |
Number of Trips and Growth Rate of Republic of China Nationals Traveling Abroad in July 2025 and from June to July 2025 –By Destination
★Source: Ministry of the Interior, Immigration Office (Republic of China)
Note: The outbound travel data for Republic of China nationals is based on the principle of counting the first destination reached by flight. Additionally, factors such as irregular chartered flight itineraries are included. Therefore, for the actual data on Taiwanese nationals traveling to specific countries, please refer to the official inbound statistics published by each destination country.
● Number of Passengers on International Routes (Including Hong Kong and Macau) and Cross-Strait Routes at Taiwan Airports
| August, 2025 International routes (including Hong Kong and Macau) 4,603,147 |
| Year on Year International routes (including Hong Kong and Macau) +8.7% |
| August, 2025 Cross-Strait Routes 517,465 |
| Year on Year Cross-Strait Routes +8.4% |
● Operational Overview of International and Cross-Strait Routes for National Airlines in August
In August, the six Taiwanese airlines carried a total of 2,931,270 passengers on international and cross-strait routes. Among them:
- EVA Air carried 1,157,910 passengers (accounting for 39.5%)
- China Airlines carried 982,436 passengers (33.5%)
- STARLUX Airlines carried 447,913 passengers (15.3%)
- Tigerair Taiwan carried 294,589 passengers (10.0%)
- The remaining two airlines, Mandarin Airlines and UNI Air, together carried 48,422 passengers (1.7%)
● Load Factor of Scheduled International and Cross-Strait Flights at Airports in Taiwan –By Country and Airline Route
Source of the above information: Civil Aeronautics Administration, Ministry of Transportation and Communications –Civil Aviation Monthly Report
https://www.caa.gov.tw/StatisticsYearMonthFile.aspx?a=1091&lang=1
Load Factor of Scheduled International and Cross-Strait
Flights at Airports in Taiwan
By Country and Airline Route
Family-friendly theme parks and day trips dominate — summer travel emerges as a top trending topic on social media.
1. Overview
From the chart, it can be observed that online discussions related to travel saw a significant increase during the 2025 summer season (June–August). The volume of online mentions surpassed 40,000 in June (41,115) and peaked in July (54,034), indicating that public interest and discussions about travel were most active during the summer vacation period. Although the volume declined slightly to around 35,000 in August, it remained higher than the levels seen in the first half of the year. Overall, summer travel topics attracted strong online attention, showing a rise-then-fall trend consistent with the peak travel season characteristics.
2. Insights into Online Buzz Sources
- Social media (60.3%) was the main source of summer travel discussions, indicating that most online buzz came from real-time interactive platforms such as Facebook, Instagram, and TikTok. The content primarily focused on travel diaries, itinerary recommendations, promotional information, and short-form video sharing.
- News (32.9%) ranked second, showing that media coverage played a key role in driving travel-related discussions. Reports on travel fairs, transportation, Tourism Bureau activities, and attractions quickly boosted topic visibility.
- Blogs (4.5%), though accounting for a smaller share, offered in-depth content, such as detailed travel journals, accommodation experiences, and dining reviews, providing long-tail influence for travelers searching for information.
- Discussion forums (2.3%) had the smallest share of mentions but focused on practical information exchange, including itinerary planning, transportation options, and price comparisons, offering useful reference value.
👉 Overall, summer travel buzz was mainly driven by social media interactions and news coverage, while blogs and forums played supplementary roles by offering in-depth insights and practical advice, together forming a comprehensive online ecosystem of summer travel discussions.
3. Gender Ratio and Interest Tags
Gender Ratio
- Women accounted for about 70% of the total, indicating that female users were significantly more active than males in discussions related to summer travel.
- This aligns with the trend that women tend to be more engaged in trip planning, searching for accommodations and dining options, and sharing travel experiences.
Channel and Interest Tag Characteristics
Discussions were spread across multiple platforms, with tags covering a wide range of themes:
- Travel, accommodation, lifestyle sharing, and food: Core travel-related topics showing users’ strong interest in itineraries and experiences.
- Entertainment, parenting, and family activities: Reflecting that summer vacation is a peak season for family travel, with parents and children forming a key audience segment.
- News, politics, and society: Media coverage and public issues also influenced travel discussions, especially regarding transportation, government policies, and travel safety.
- Consumption and transportation: Users paid attention to ticket prices, accommodation deals, and transportation convenience, directly tied to practical travel needs.
👉 Overall, summer travel discussions were primarily driven by female and family audiences. While the main topics focused on accommodation, food, and itineraries, conversations also extended to consumer behavior, transportation, and current events, highlighting the breadth and multidimensional nature of the topic.
4. Word Cloud Analysis
From the word cloud, the distribution of popular keywords related to summer travel can be observed as follows:
Core Keywords
- “Family,” “Attractions” were the most prominent, indicating that family trips and parent-child activities were the main focus of summer travel.
- “Itinerary,” “Day trip,” and “Theme park” also stood out, reflecting a preference for short-distance travel, themed destinations, and well-planned routes.
Food and Accommodation
- Keywords such as “Cuisine,” “Restaurant,” “Room,” and “Guesthouse” suggest that users were actively sharing and discussing their dining and lodging experiences.
Popular Destinations
- Overseas: Hokkaido, Tokyo, Osaka, Okinawa, South Korea
- Domestic: Themed farms, zoos, tourism factories, amusement parks
This reflects that summer travel covered both domestic and international destinations, with family-oriented and experiential attractions receiving particular attention.
Other Characteristics
- Terms like “Original price” and “Ticket price” show that consumers were highly concerned about costs and promotions.
- Keywords such as “Transportation,” “Train,” and “Station” indicate that convenience and accessibility were key considerations when planning trips.
👉 Overall, the word cloud reveals that online discussions about summer travel centered on family travel, popular attractions, short trips, and promotional offers –with family-oriented trips and theme parks standing out as the dominant topics.
Summary Insights:
- Trend in Discussion Volume: Online discussions about travel peaked during the 2025 summer season (June–July), aligning with the typical high season for vacations.
- Source Distribution:
Social media (60.3%) –the main source of discussions.
News (32.9%) –media coverage effectively fueled topic visibility.
Blogs and forums –though smaller in share, provided in-depth content and practical travel information. - Gender Ratio: Female users participated significantly more than male users, indicating that women were more active in itinerary planning, selecting food and accommodations, and sharing travel experiences.
- Channel and Interest Tags: Discussions covered a wide range of themes, including travel and accommodation, food, lifestyle sharing, parenting, and transportation, extending to consumption and everyday life topics.
- Word Cloud Insights:
Core keywords: “Family,” “Attractions,” “Itinerary,” “Theme park,” “Day trip.”
Family and parent-child travel as well as short-distance trips were the main focuses.
Food, accommodation, promotions, and transportation were important secondary discussion points.
👉 Conclusion: Summer travel discussions were primarily driven by female and family audiences, fueled by social media engagement and media reports. The main conversation themes revolved around family-friendly attractions, food and lodging experiences, and price incentives. These insights suggest that marketers can effectively target women and family travelers, emphasizing experience-driven content, convenience, and promotional offers in their strategies.
Observation Period: October 1, 2025 – October 1, 2025
Sources: Discussion forums, social media, news, blogs
Note: This online insight analysis is based on the OpView Social Media Database, focusing on online discussions related to independent and group travel.
1. Global Tourism Industry Makes a Strong Comeback –Demand Surpasses Pre-Pandemic Levels by $200 Billion
According to the latest estimates from Statista Market Insights, the global travel and tourism industry revenue is projected to approach $1 trillion in 2025. Hotels remain the backbone of the industry, with annual revenue expected to reach $455 billion.
The cruise market, which nearly ground to a halt during the pandemic, is also making a strong recovery. Global revenue, which was only $3.1 billion in 2021, is expected to surpass $45 billion by 2025, driven primarily by the North American market. Another highlight is the package tour market, which is experiencing rapid growth fueled by travelers from Europe and Asia.
2. On Par with Singapore Airlines! Taiwan’s Only Travel Agency Wins TTG International Travel Award
The TTG Travel Awards, organized annually by TTG Asia, recognize outstanding performance in the Asia-Pacific travel industry. The 2025 awards ceremony took place on September 25 in Bangkok, where Phoenix Tours received the award for the 17th time, represented by General Manager Bien Chieh-Min. Having won the same award for ten consecutive years, Phoenix Tours was inducted into the Travel Hall of Fame, joining the ranks of prestigious international companies such as Singapore Airlines, Raffles Hotels, Banyan Tree Spa, and Qatar Airways.
3. Top Countries for Solo Travel in 2025 –Japan Ranks Third; Winner Offers Unforgettable Scenery and Relaxation for Mind and Body
Have you ever considered traveling abroad alone? If so, where would you go? According to CNBC, a list of the 10 best countries for solo travel in 2025 has been compiled, based on a survey by the luxury travel brand Kensington, in collaboration with Opinium Research and Dig Insight. India was ranked as the most suitable country for solo travel in 2025, followed by Italy, Japan, and Egypt in second to fourth place, highlighting emerging trends in the global high-end solo travel market.
The report notes that the number of solo travelers declined during the pandemic but saw a significant rebound in 2024, with stable growth expected in the coming years. According to Cammaert, Vice President of Marketing at Kensington, more solo travelers are now seeking destinations that offer cultural depth and mind-body rejuvenation, rather than simply social gatherings or leisure vacations, aiming to fulfill personal dreams and bucket-list experiences.
4. Okinawa Introduces Accommodation Tax –Effective April 2026, Expected to Generate ¥1.57 Billion Annually
As the number of tourists to Japan continues to rise, many Japanese cities have implemented accommodation taxes to protect local residents’ quality of life and increase revenue for local businesses. Okinawa has followed suit, passing the Accommodation Tax Act in September 2025. Starting April 2026, travelers staying in hotels or guesthouses in Okinawa will be required to pay an additional 2% tax on accommodation fees, with a maximum of ¥2,000 per person per night (approximately NT$403).
5. Major Overhaul of Japan’s Tax-Free System –Cosmetics No Longer Eligible for Instant Tax Exemption; New 3-Step Refund Process Revealed
The Japanese government has announced a comprehensive revision of its tax-free shopping system, set to take effect on November 1, 2026. The new policy will completely change the tax refund process for foreign travelers. Under the new system, travelers will initially pay the full tax-inclusive price at the time of purchase and then apply for a refund at the airport before departure. All transactions will be managed through the official platform “J-TaxFreeSystem.” The reform will eliminate the distinction between “general goods” and “consumables,” as well as remove the ¥500,000 purchase limit and the mandatory use of tax-free shopping bags. While the new system offers greater flexibility in shopping, tax refunds will now be processed exclusively at the airport.
※CheeseAd is an advertising agency specializing in serving clients in the tourism industry. To better understand the current state of tourism in Taiwan for our foreign clients, we have selected news or information from your platform. If you have any comments regarding the above excerpts, please feel free to contact us. Thank you!
● Instagram Morphs into TikTok? Meta Pivots Fully Toward Reels –The End of the Aesthetic Photo Era?
Instagram, the global social media giant, has reached a major milestone –over 3 billion monthly active users. To mark the achievement, parent company Meta announced a strategic shift: moving its focus away from the traditional photo feed toward short-form videos (Reels) and private messaging (DMs) as the platform’s two main pillars.
Starting in October 2025, Instagram will begin testing a new default experience in select markets including India and South Korea, where users opening the app will land directly on the Reels page, instead of the classic photo feed. This move underscores Meta’s determination to compete head-on with TikTok, signaling that the era of carefully curated, aesthetic photo posts may be coming to an end, as video-driven and interactive content dominates the next phase of social media evolution.
Source: Business Next
https://www.bnext.com.tw/article/84586/instagram-3billion-users
● OneAD Launches Agentic AI Platform “SuperDSP” –Ushering in a New Era of Emotion-Driven Advertising
Ad tech company OneAD has officially unveiled its Agentic AI advertising platform “SuperDSP” at the 2025 Advertising AI Summit. As brands face growing challenges in the AI information age –from fragmented attention spans and declining brand loyalty to rising customer acquisition costs –OneAD is positioning its new platform as a solution built on Emotional Bonding Science (EBS). At the heart of SuperDSP is the AI Advertising Brain, which leverages intelligent algorithms and Commerce Ad integration to help brands balance short-term sales growth with long-term brand value. By combining emotional resonance with data-driven precision, OneAD aims to redefine how brands build meaningful connections with consumers in the next generation of digital marketing.
Source: tech bang
https://www.techbang.com/posts/125191-onead-superdsp-agentic-ai-ad-platform
● Appier Upgrades All Products with Agentic AI to Create A New Generation of ROI-driven Solutions
Leading AI-native software company Appier recently announced the full integration of Agentic AI across its entire product line, along with the launch of eight specialized AI Agents. The initiative aims to empower businesses in advertising and marketing to achieve predictable and measurable returns on investment (ROI), redefining the role of data and AI throughout the customer journey. Unlike traditional Agents that handle only single-point tasks, Appier’s AI Agents combine predictive intelligence with industry best practices, enabling cross-journey collaboration and synergy. This approach accelerates the process from AI deployment to ROI realization, amplifying overall performance and marketing impact.
Source: Appier
https://www.appier.com/zh-tw/press-media/appier-announces-full-product-line-infused-with-agentic-ai
● Connecting Online and Offline –7-ELEVEN Builds Taiwan’s Most Extensive Retail Media Network
In an era of rapidly expanding omnichannel retail, major brands are striving for more precise ways to reach consumers. 7-ELEVEN, leveraging its over 7,100 stores across Taiwan, has built a powerful retail media network that seamlessly integrates physical and digital touchpoints. This network includes nearly 7,000 OPEN!CHANNEL digital screens, over 16,000 X POS checkout displays, 3,500 freezer-top screens, and more than 300 programmatic digital out-of-home (pDOOH) window displays. Combined with the OPENPOINT app’s 19 million uniopen members, 7-ELEVEN provides Taiwan’s most comprehensive media coverage, allowing brand advertisements to appear naturally throughout consumers’ daily lives –delivering a seamless advertising experience from online to offline.
Source: Business Next
https://www.bnext.com.tw/article/84474/pecos2025
Tigerair Taiwan is the only airline offering direct flights from Taiwan to Akita, operating two flights per week. By showcasing Akita’s breathtaking autumn and winter scenery and activities, the campaign aims to attract travelers to experience this hidden gem of Japan’s Tohoku region.
From autumn’s vibrant foliage to winter’s snowy wonderland, Akita offers endless ways to play and explore:
● Dakigaeri Gorge: Crystal-clear streams and waterfalls run between towering cliffs that, in autumn, are blanketed in golden and fiery red leaves, creating a fairytale landscape.
● Lake Towada: From mid to late October, the lakeside maples, oaks, and birches turn red, orange, and gold, forming a striking contrast with the blue waters like a living painting.
● Kakunodate Samurai District: Rows of maple and ginkgo trees line the old samurai residences. The vivid autumn leaves against the dark wooden houses create a timeless, picture-perfect scene.
● Yokote Kamakura Snow Festival: Around 80 hand-built snow huts light up the city each winter, glowing warmly with candles that create a romantic, magical atmosphere.
● Mount Moriyoshi’s Frosted Trees (Juhyo): When strong winds from the Sea of Japan freeze moisture on the trees, they transform into fantastical “ice monsters,” a rare natural wonder.
● Akita Nairiku Line Snow Train: Ride through snow-covered forests and mountains, as if journeying through a serene winter painting.
Concept Idea:
Since snowfall is rare in Taiwan, travelers are especially drawn to the magic of snow –whether it’s skiing, snow-viewing, or snow play. Akita, with its diverse winter landscapes such as snow huts, frost-covered trees, scenic train rides, and ski resorts, perfectly captures the beauty of Japan’s cold season.
Theme slogan:
“Find Your Warmth at 0°C in Akita”
Campaign website:
Using temperature as the storytelling thread, Akita’s beauty unfolds from 18°C in autumn, when travelers can admire the crimson foliage, to -10°C in winter, when they can enjoy the snowy wonderland.
Since snowfall is rare in Taiwan, yet Taiwanese travelers are fascinated by it, they naturally pay attention to destinations with low temperatures.
Therefore, “0°C” serves as the visual and emotional hook, drawing consumers’ attention and leading them into the magical winter landscapes of Akita.
https://static.tigerairtw.com/www/events/2509AXTwinter/
The homepage uses dynamic visual effects combined with temperature transitions to showcase Akita’s stunning scenery.
The homepage uses dynamic visual effects combined with temperature transitions to showcase Akita’s stunning scenery.
Introduction to Akita’s Winter Attractions
Introduction to Akita’s Cuisine
Introduction to Transportation from Akita Airport
Social Media Ads
Social Media Ads
KOL collaboration: Hua Hua Chou
https://tenjo.tw/akitafood/
啟示整合行銷 