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2020/08 啟示報告

視疫情為無物?獲利飆漲80%,Target如何把低價百貨做成「獨角獸」/IG、FB互傳訊息將更方便了!臉書悄悄整合Instagram與 Messenger 聊天室/NCC:愛奇藝將變跨境消費 不會下架、封網
App Annie 報告指疫情下行動廣告更顯重要/台灣手機熱銷榜出爐!HTC 重返榜單、Sony 奪「全台旗艦機王」/推多元支付 未來手機掃QR Code就能搭車/後疫情時代,台灣消費變化追蹤/台灣出國目的地統計數據 2020 年 1-7 月/主計處重要經濟指標 2020 年 7 月 (部分指標為 6 月數據)/華航、長榮…「偽出國」小旅程是如何從乏人問津,到各家航空爭先推出?一文揭露背後始末/Xpark來了 水族館爭霸戰8月開打/偽出國旅遊再一波!三大飯店推遊輪包船星級住宿、星光晚餐+夜遊淡水河浪漫出航/報復性出遊網路聲量排名出爐 台北市居各縣市討論之冠/國旅大爆發,但去一次就不想再去?設計這 3 種「儀式」,旅客才會不斷回流
把飯店當「遊輪」的晶華酒店轉型記!住宿外還能學茶道、穿搭,能搶下國旅商機嗎?/全球旅遊業失血 泰國、希臘、葡萄牙拉警報
3 年難翻身,IATA:2024 年全球航空需求才能回正軌/Q2旅遊業急凍 央行:旅行收入和支出均創歷年新低/又一旅行社停業…加利利集團裁員超過百人 為何爆棚國旅仍救不了旅行社?/ARO / MMX 旅遊類媒體網站使用概況/
【YouTube】影片也要做SEO!提高YouTube影片觀看數的 7 大優化法/分食 TikTok 市場,Instagram Reels 類短影片功能軟體正式推出
【台灣 Podcast 數據】誰在聽 Podcast?聽眾輪廓、收聽習慣大分析/100大影響力網紅人氣票選最終結果出爐:蔡桃貴蟬聯冠軍!千千、欸你這週要幹嘛搶進前三/中華郵政_EZPost會員推廣案

Cheese Report August 2020

Shrugging Off the Pandemic – Target Sees Profits Rise 80%/Messaging between Instagram and Facebook Made More Convenient/NCC : iQiyi Will not Be Blocked, Can Be Used through Cross-border Subscriptions/App Annie Report Shows Importance of Mobile Ads during the Pandemic/Apple Tops Taiwan Smartphone Sales List, but HTC Back in the Fold/Diversifying Payment Systems – Scanning a QR Code to Pay Bus Fare/How Taiwan’s Consumer Market Will Change in the Post-COVID Era/Tourism Outbound Departure Statistics, January-July 2020/DGBAS Latest Economic Indicators for July 2020/Big Demand for ‘Flights to Nowhere’ but Airlines only Get Limited Revenue Bump/Xpark Arrives, but Could Face Strong Regional Competition/Major Hotel Groups Roll Out Luxury River Cruise + Hotel Stay Package/Taipei on Top in ‘Revenge Tourism’ Online Buzz Rankings/Domestic Tourism Challenge: Satisfying Travelers Used to Vacationing Overseas/Hotel Surviving COVID-19 Downturn by Creating Cruise-like Atmosphere/Thailand, Greece, Portugal Hit Hard as Global Tourism Industry Battered by Pandemic/Global Aviation Demand to Take until 2024 to Recover: IATA/Travel Industry Woes Cause Taiwan Travel Revenue, Spending to Hit Historical Lows in Q2/Travel Agencies Closing Down or Downsizing despite Explosive Growth in Domestic Tourism/ARO/MMX Overview of Usage of Travel-related Media Websites/SEO a Valuable Tool for YouTube Videos! 7 Ways to Optimize Your Videos/Instagram Rolls Out ‘Reels,’ Hoping to Lure Creators Away from TikTok/Taiwan’s First Podcast Survey Analyzes Listeners’ Profiles, Listening Habits/Results of Online Vote for Taiwan’s Top 100 Influencers Released – Who Topped the List?/Chunghwa Post EZPost Membership Campaign

Cheese Report July 2020

Qing Dynasty Painting Finds Way onto McDonald’s Packaging in Tie-in with NPM/In Search of Indulgence: ‘Sophisticated Consumption’/Most Consumers Opting for Physical Stimulus Vouchers/Line Redesign Defies Worries of Client ‘Exodus’; No. of Accounts Rises 18%/iPhone 12 on the Way! But Uncertainty Looms Over When It Will Arrive/‘New Normals’ for Tourism, Exhibitions in Post-COVID-19 Era/Ministry of Health of Welfare, Facebook Team Up on Blood Donation Feature/Tourism Outbound Departure Statistics, January-June 2020/DGBAS Latest Economic Indicators for June 2020/Exclusive One-day Tour Offers New Way to Experience Taoyuan International Airport/ANA to Resume Flights to Songshan Airport on Aug. 3/China Airlines Adds Flights to New York in July, August Schedule/Cruises on the Way Back: Lion Travel, Dream Cruises Pitch ‘Island Hopping’ Cruises/Taiwanese Travelers Third Most Ready in Asia to Go on a Trip/Airbnb CEO Looks at Post-epidemic Era: ‘Travel Has Changed Forever’/Taipei Named Best Leisure Destination in Asia/Guam to Allow Taiwanese Visitors in without Requiring Quarantine/Taiwan on First List of Countries that Can Travel to Jordan/Japan Expands Easing of Entry Restrictions, Measure includes Taiwan/Why Podcasts Are Exploding in Taiwan: Six Trends and the Opportunities They Present/Three Opportunities for Brands to Prosper from Post-COVID Demand/Facebook Maintains Big Lead as World’s Most-used Social Platform/New Functions for LINE Groups: Inviting Friends with a Click and Improving Notifications/FB Messenger Rolls Out 16-person Screen Sharing Feature; Could Be Expanded to 50 Soon/Bixbee Backpacks: Elementary School Student Promotional Campaign

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