This month's report highlights Taiwan's stable economy, with a 1.75% CPI increase in February. The travel market is booming, with outbound trips growing 18.6% in Jan-Feb, driven by strong demand for North American themed tours and cruises. In digital media, YouTube is introducing 30-second non-skippable TV ads, while Google and Meta further integrate Gemini AI into advertising and e-commerce tools. Lastly, the report features MSC Cruises' social media strategy, emphasizing brand aesthetics and sustainability.
2026/4啟示報告
本月報告指出台灣經濟穩定，2 月 CPI 漲幅為 1.75% 。旅遊市場表現亮眼，1-2 月出國人次成長 18.6%，北美主題旅遊與郵輪市場需求強勁 。數位趨勢方面，YouTube 電視版將推出 30 秒不可跳過廣告，且 Google 與 Meta 持續強化 Gemini AI 在廣告投放與電商工具的應用 。最後，案例分享聚焦 MSC 地中海郵輪如何結合美學與永續進行社群經營 。
啟示整合行銷 