作者: 啟示廣告

The March 2026 Travel Monthly highlights robust demand in Taiwan's outbound tourism, with a 9.4% year-on-year increase in January departures, prioritizing short-haul Asian destinations. Key trends include new travel subsidies in Kyushu, Japan, STARLUX Airlines' new Busan route, and the integration of AI in digital marketing. Influencer marketing is shifting toward performance-driven results, while Threads emerges as a vital platform for brand engagement in Taiwan. Case studies feature Tigerair Taiwan’s collaboration with Okayama art festivals, showcasing the potential of art-driven tourism.

In February 2026, travel and marketing trends show a 12.4% annual increase in outbound Taiwanese travelers, with cruise passenger numbers surging by 235%. Japan generated ¥9.5 trillion in tourism revenue in 2025, with Taiwan ranking second in spending. Southeast Asian travel is also rapidly rebounding. Meanwhile, platforms such as Instagram, Threads, and Chrome Gemini continue rolling out new subscription and advertising features, accelerating changes in the digital advertising landscape.

As AI reshapes the marketing landscape in 2026, digital advertising is shifting from pure exposure to retention-driven impact. Yahoo leverages AI and data to help brands capture real consumer attention, while Instagram expands Reels to the living room with its new TV app. Meta AI is also rolling out in Taiwan, embedding AI assistants directly into everyday social interactions. Meanwhile, the Digital 2026 report reveals that global social media users have surpassed 5.6 billion, underscoring the growing centrality of digital platforms. With AI-powered search changing how information is discovered, marketers must move beyond traditional SEO and adopt GEO strategies—ensuring brands are cited directly in AI-generated answers—to stay visible and competitive in the evolving digital ecosystem.

In 2025, Taiwan’s digital transformation continues to accelerate, reshaping its online and social media landscape. According to the Digital 2025: Taiwan report, the country reached 22.1 million internet users with a penetration rate of 95.3%, an increase of 71,000 users from the previous year. Despite this steady growth, approximately 1.09 million people remain offline. These shifts highlight the importance for brands and marketers to stay attuned to platform trends in order to develop more precise and effective marketing strategies.