分類: Cheese Report

As AI reshapes the marketing landscape in 2026, digital advertising is shifting from pure exposure to retention-driven impact. Yahoo leverages AI and data to help brands capture real consumer attention, while Instagram expands Reels to the living room with its new TV app. Meta AI is also rolling out in Taiwan, embedding AI assistants directly into everyday social interactions. Meanwhile, the Digital 2026 report reveals that global social media users have surpassed 5.6 billion, underscoring the growing centrality of digital platforms. With AI-powered search changing how information is discovered, marketers must move beyond traditional SEO and adopt GEO strategies—ensuring brands are cited directly in AI-generated answers—to stay visible and competitive in the evolving digital ecosystem.

In 2025, Taiwan’s digital transformation continues to accelerate, reshaping its online and social media landscape. According to the Digital 2025: Taiwan report, the country reached 22.1 million internet users with a penetration rate of 95.3%, an increase of 71,000 users from the previous year. Despite this steady growth, approximately 1.09 million people remain offline. These shifts highlight the importance for brands and marketers to stay attuned to platform trends in order to develop more precise and effective marketing strategies.

Over the past year, online discussions related to “island travel” have shown a clear pattern of seasonal fluctuation, with a pronounced peak during the summer. The main high season spans from March to August, when online conversations focus largely on trip planning, airfare, accommodations, and water activity experiences. Discussion volume declines in the autumn and winter months, though some groups still favor “winter-escape island trips” to tropical destinations such as Thailand, Vietnam, and Indonesia.

In summer 2025, online discussions around travel surged, reaching their peak between June and July. Social media was the main source of conversation, followed by news outlets and blogs, highlighting the combined impact of real-time engagement and media exposure. Women and family travelers emerged as the most active groups, with discussions focusing on family-friendly theme parks, day trips, dining, and accommodation experiences.

Over the past year, online discussions related to “solo travel” have shown an overall upward trend, reflecting the growing public interest in traveling alone. “Solo travel” is emerging as a popular topic and even shaping a new travel trend. What was once a niche interest has gradually evolved into a mainstream form of tourism.

South Korea has always been one of the most talked-about travel destinations among Taiwanese tourists. In this issue, we analyze the online buzz over the past year surrounding four of Korea’s most popular travel cities: Seoul, Busan, Jeju Island, and Daegu.

As digitalization continues to advance, Taiwan’s internet and social media landscape has undergone significant changes in 2025. Internet penetration has surpassed 95%, and the evolving behavior of social media users has become a key area of focus for the market. In today’s society, nearly everyone owns a social media or instant messaging account—such as LINE, Facebook, or Instagram. But who’s the real king of the platform?

In the past year, travel to Hong Kong has been a hot topic among Taiwanese tourists. This issue focuses on an analysis of online discussions over the past year regarding Hong Kong's five most popular tourist attractions: Hong Kong Disneyland, Ocean Park, Ngong Ping 360, Madame Tussauds, and Sky100.

CHEESE Advertising is the exclusive Agency Partner of LINE for the tourism industry.We hold LINE Performance Advertising Expert Certification to help our clients..

Taiwan’s cruise tourism market exhibited a strong recovery in 2024, and with the promotion of diverse routes and products, it is poised to attract even more travelers in 2025...

China Airlines, with its secondary city destinations, including Sapporo, Fukuoka, Kumamoto, Kagoshima, Kagawa, Hiroshima, and Okinawa, all known for their beautiful natural landscapes, has launched the campaign "Escape the City and Experience Mountain Life," reflecting consumers' desire for outdoor lifestyles.

●According to the diffusion score, Busan has seen a significant increase in discussion this year. It has risen to become the second most popular travel destination for Taiwanese tourists, following Seoul. Daegu and Jeju Island rank third and fourth, respectively. … MORE