分類: Cheese Report

Thailand Has Reopened to Taiwanese with Quarantine-Free Entry in November／Why Does Facebook Rename Itself Meta? What Are the Implications and Potential Challenges Behind?／Gucci and Balenciaga Are Rushing to Launch Virtual Products! Research: Metaverse Seen as US$50 Billion Business Opportunities for Luxury Brands／Facebook Marketing Summit: 90% Of Taiwanese Users Follow Businesses Accounts on Instagram／Double 11 Shopping Festival 2021 Hit A New High! Sales Performance And Hot-Selling List of 5 E-Commerce: momo, PChome, Tmall, And Shopee／Survey on E-Commerce Shopping Festival: Taiwanese Spent an Average of NT$15,073 Yearly／Taiwan Outbound Departure Statistics, January-October 2021／Inbound Visitor Statistics for October 2021／DGBAS Latest Economic Indicators for October 2021／What Kind of New Norms Will Be Generated After the Aviation Industry Recovers in 2023?／2020 Theme Index Museum Index: How Do Amusement Parks Survive In the Epidemic? Is There A Hope?／Tourism Bureau Held Muslim Tourism B2B Matchmaking, Preparing to Attract Visitors for Border Opening／LINE Launched the Short-Form Video Platform LINE VOOM, Replacing LINE Timeline! How to Differentiate?／The Analysis of LINE Taiwan Usage Behavior During the Epidemic: 98% Of Users Increased Their Digital Usage Through LINE; Official Accounts Increased by 18% Over the Years／Finally! Link Sticker Function Was Open to All Users on Instagram Stories, No Restriction of 10K Followers／Facebook Has Lost Its Young Users Drastically in Recent Years, Showing the Trend of "Aging Users"／Ads Deleted Within 24 Hours After Posting! What Are the Advantages and Controversies of Short-Lived Content Marketing?／Tigerair Taiwan ​​–Shimane Prefecture, Japan

Fun and Trending Agritourism and Farm Tours, Different From What You Think／【Diagram】A Picture of Taiwan's Top 10 Omnichannel E-Commerce! momo Strategizes On Logistics, While PChome Actively On Online Payment／【Interview】McDonald’s APP Has 6 Million Fans, Making the Biggest Change In the Past 7 Years to Reach the Two KPI Regardless of All Oppositions／Quintuple Stimulus Voucher Stimulates Consumption, E-Commerce Q4 2021: Preparing for Peak／KKday Launches "KKday Shop" to Assist Travel Suppliers in Branding and Digitalization! What Are the Functions?／“Squid Game” Reached Over 110 Million Views in A Month! What Is the Successful Secret Behind?／Taiwan Outbound Departure Statistics, January-September 2021／Inbound Visitor Statistics for September 2021／DGBAS Latest Economic Indicators for September 2021／The Ratio of Over 3-Day Domestic Travel Has Increased, And Travel Expenditure Per Person Has Grown Against the Tide／Tourism Bureau Weekly Draws 600,000 Lucky Winners for Domestic Travel Vouchers, With Bonus of Amusement Park and Taiwan Tour Bus／Is Taiwan Tourism Now Emphasizing Cost-Performance or Value-Performance?／Post-Epidemic Sightseeing Business Opportunities, Asian Island Hopping Cruise Alliance by Maritime Port Bureau and Offshore Islands／What Is the Trend of YouTube Marketing in 2021? Brand Visibility and Top of Mind Are Key Factors!／Still, Chasing Traffic? Four Major Trends in LINE Membership Management! Let Users Proactively Follow You／Abandon the IGTV Product Line! Instagram Announced the Merger of IGTV and Dynamic Post Videos／Gen Z: Short Video First! “TickTokalize” From Dating to Work?／Maritime Port Bureau –Promotion of Lighthouse Keepers Picture Book and Popular Science Videos

There’s No Going Back! Taiwan’s Leisure Farms Move Forward After the Pandemic／Gen Z Consumers Have Arrived and Will Love You for Personalized Branding!／New Technology and Media in the Era of New Digital Trade／What “Seqalu” Tells Us About Localized Business Management／Shopee Is Launching a Short Video App to Compete with TikTok／Unfazed by the Pandemic, E-Commerce Flourishes in Q4／Taiwan Outbound Departure Statistics for August 2021／Inbound Visitor Statistics for August 2021／DGBAS Latest Economic Indicators for August 2021／Expand the Quintuple Voucher by Selecting the Domestic Travel Voucher／“Seven-City Bike Ride” to Revitalize Tourism with Great Food and Big Prizes／Cruise Lines Apply to Resume Sailing as the Pandemic Eases／Travel Expo Starts on Oct. 1; Dining and Accommodations as Much as 85% Off／Top Three Types of Posts Identified in Facebook’s “Widely Viewed Content Report”／IG Micro-Influencers: Taiwan Has the Highest Interaction Rate Globally; Nano-Influencers Under 10,000 Turn the Marketing Funnel Up-Side-Down／What is CTV? How Is It Different from OTT? Market and Ad Trends of Smart/Connected TV／The 2020 Tokyo Olympics DMP Survey Report: Decoding Online Consumer Profiles／Advertising Campaign of Taipei Medical University’s Office of Continuing and Extension Education

E-Commerce and Physical Stores: The Best of Both Worlds in a New Era of Retailing／Five Factors for Choosing an E-Commerce Platform for New Retailers／The Consumer Habits Are Here to Stay! Products that Will Sell Even After the Pandemic／Bibian Partners with Cafe24, Strengthening PChome’s Cross-Border Activities／Over 100 French Shopping Malls to Require Health Pass Starting August 16／Louis Vuitton and Burberry Attract Players with Online Games／Taiwan Outbound Departure Statistics for July 2021／Inbound Visitor Statistics for July 2021／DGBAS Latest Economic Indicators for July 2021／MICHELIN Guide Taipei & Taichung 2021: First Green Stars Awarded to 2 Restaurants／China Airlines Participates in the IATA Travel Pass Pilot Program／Traveling Abroad Is Difficult; Should Travel Restrictions Be Lifted?／What Is a Vaccine Passport? How Is It Different from a Vaccine Certificate or Pass?／Post-Pandemic Online Shopping: Facebook’s “Discovery Commerce” Hits the Sweet Spot／A Powerful Tool to Increase Conversion Rate: Decoding LINE Official Accounts／TikTok Overtakes Facebook as World’s Most Downloaded App／Traditional Shopping Channels vs. Social Media (YouTube/IG Influencers) for Advertising／Formosa Television’s Advertising Campaign for 4gTV’s OTT Platform／Tourism Bureau, Ministry of Transportation and Communications—National Scenic Area Trail Guidebook

Industry and Government Join Hands in Epidemic Prevention and Economy／Global Survey Indicates 1/3 of People Will Shop Online by 2025／Five Most Sought-After Post-Pandemic Travel Destinations in Taiwan／Scan the EU “Digital COVID Certificate” on the Phone to Get Through Customs in 27 Countries／What New Online Stores Are Being Opened? Rakuten Reports the Trends／How Do Marketers Target Stay-at-Home Consumers? 3 Afflictions and 2 Opportunities／Taiwan Outbound Departure Statistics for June 2021／Inbound Visitor Statistics for June 2021／DGBAS Latest Economic Indicators for June 2021／It’s Year 1 of Space Travel! Business Opportunities for Taking Off from Earth／Cloud Travel Is Popular Among Generation X／Taiwan’s Muslim-Friendly Travel Environment Awarded Silver by CrescentRating／Which Two Aviation Sectors Will Rebound the Quickest after the Pandemic?／Google Delays the Removal of Third-Party Cookies until 2023／YouTube Shorts Beta Available in Taiwan; Eye-Catching Short Videos Made with Phones／Seven Key Marketing Trends for the New Generation／Digital Ad Platforms’ Global Market Shares: TikTok versus Google and Facebook／Taiwan Leisure Farms Development Association — “Farmtour Market” Brand Identity and Publication Design

Striving for Survival! Travel Agencies Try New Business Models／In Korea, You Don’t Have to Explain TikTok to Your Grandma／Netflix Joins E-Tailing for IP Merchandise Revenue as Subscription Growth Stalls／“It’s Good that I’m Home” — YouTubers Unite in Anti-Epidemic Efforts／Are Selfie Apps Obsolete? Anti-Selfie App Poparazzi Is the New Favorite in Social Media／Goodbye, Food Additives! Burger King’s Food Fight／Taiwan Outbound Departure Statistics for May 2021／Inbound Visitor Statistics for May 2021／DGBAS Latest Economic Indicators for May 2021／US Vaccine Tourism is the New Normal; Travelers Get Free Vaccination at the Airport／To Survive, Travel Agencies Covertly Promote Solo Trips to the US for Vaccines／EU Lifts Travel Restrictions for Taiwanese Residents／Hotels Join the Anti-Epidemic Battle by Offering Discounts to Medical Professionals／2020 DMA Report: Digital Ads Growth Falls Below Double-Digit for the First Time; Marketing Budget Affected by the Pandemic／Is Podcast Easy Money? Twelve Charts on Podcasts’ Real Worth／Targeted Marketing Through LINE Without Cookies — Five Tips for Customer Loyalty／IG and YouTube in the Fight! Short-Form Video Marketing Trends and Tips for 2021／Kobayashi Optical Q2 Campaign

Post-Pandemic Art: Outdoor Performances as Innovative Travel Destinations／A First in Physical Arts, Sotheby’s Accepts Cryptocurrency for Banksy’s Work／Following Microsoft and Apple, Google Opens Its First Retail Store This Summer in New York／Four Phenomena Emerge as the US Survives the COVID-19 Black Swan／Gucci, Patagonia, and Timberland Are into Farming! What Is the Connection Here?／Netflix Recruits Executives to Expand into the Gaming Market／Taiwan Outbound Departure Statistics for April 2021／DGBAS Latest Economic Indicators for April 2021／As the Pandemic Goes to Level 3, the Tourism Bureau Oversees Prevention Measures for National Scenic Areas, Visitor Centers, and Tourist Attractions; Large Events To Be Canceled or Postponed／Subsidies and Emergency Relief for Tourism Industry／Show Your Stay-at-Home Photos and Get Rewards from Travel Businesses／The Crisis of “Zero Reservations” Pushes Hotels to Become Family-Friendly／Taiwan Celebrities and YouTubers Test Facebook’s Live Audio Rooms／i-Buzz VOC+ Industry Word of Mouth Database: Netflix Dominates; LineTV, KKTV, and Vidol Can Respond with Content Differentiation／Omni-Channel Marketing for the Touch-Screen Generation: The Surge of Apps／Want to Keep Facebook Free of Charge? The Company Asks for User Permission to Track Data／The British Council’s Official IELTS Examination Center in Taiwan—IELTS Promotes Facebook Chatbot Program

Get Ready for the Wave of Post-Pandemic Muslim Tourism Business Opportunities／Ramadan, the Muslim New Year: Seizing E-Commerce Opportunities in Southeast Asia／Chinese, Japanese, Taiwanese, and Korean Brands in the Eyes of Malaysians／Spending while at Home: Five Hot Product Types during the Pandemic／Among the Four Major Retail Channels, FamilyMart and PXmart Top the App Charts／LINE Bank Launched: “DREAM” Savings Account Annual Interest Rate as High as 1.62%／Taiwan Outbound Departure Statistics, March 2021／DGBAS Latest Economic Indicators for March 2021／New Minister of MOTC Lists Taiwan Railways Reform as the First of Eight Priorities／Kaohsiung, Tainan, Taoyuan, and Taichung Received Top Grades in City Lodging Management／Taipei City is the First Northeast Asian City Certified with a WTTC Safe Travel Stamp; Mayor Ko Certifies 35 Tourism Businesses／Cathay Holdings: Over 60% of People Intend to Travel Domestically in Second Half of 2021; Nearly 30% Have No Travel Plans／Amazon Creeps Up to Third Place in Digital Advertising, Threatening to Dethrone Google／Facebook Targets Social Audio with Three Weapons, Invades Podcasts, and Partners with Spotify／Missed the Boat of Podcasts in 2020? Analysis of Social Network Behaviors and Traffic in the Audio-Only Market／Advertising Options for 2021: There Is More to Social Media than Facebook and Instagram!／Cultural Content Consumption Trends: Netflix and KKBOX Dominate Streaming Services／Philippines Department of Tourism (Taiwan Branch) Promotes Davao City

Will the COVID-19 Pandemic Still Be with Us Throughout 2021?／How Sentiment over the Coronavirus Is Affecting Consumer Behavior／How Sentiment over the Coronavirus Is Affecting Online Economic Activity／Starbucks Magic – Spend Some Time with a Coffee／‘Paradise 2M’: Your Only Opponent in Life Is Yourself! New Ad Video Released／Foot Traffic & Marketing Strategy: IKEA’s Move Away from Dunhua N. Rd.／Who Came Out Ahead from the ‘Salmon’ Name Chaos? What Was Sushi Restaurant Thinking?／Behind the Seemingly Crazy ‘Salmon’ Name Chaos: 4 Psychological Factors／Taiwan Outbound Departure Statistics, February 2021／DGBAS Latest Economic Indicators for January 2021／Dream Cruises 2021 Island-hopping Schedule Begins／Personal Travel to Return in Second Half of 2021: IATA Director／Countries Planning a ‘Vaccine Passport’; Could Taiwan Be Left Behind?／Post-pandemic Travel Models: Travel Bubbles, Vaccine Passports／Strong Growth in SE Asia Digital Economy: 40 Million New Internet Users in 2020／Facebook Takes Steps to Punish Group Members Who Break Rules／Instagram Introduces Live Rooms, Allows 4 People to Go Live at Once／‘Donations’ Possible on Facebook! Paid Online Events Launched in Taiwan／IQIYI Knocked Out of Top Spot! Taiwan’s Top 10 Subscription Streaming Services／National Treasury Administration – Illicit Tobacco/Alcohol Awareness Campaign

Invite Codes, Opening Rooms? Why Clubhouse Has Become So Popular／Facebook-Apple War Intensifies, Zuckerberg Tells Staff to ‘Inflict Pain’ on Apple／Canada Follows Australia, Vows to Make Facebook Pay for News／New 2021 Trend: A Digital Ad World without Cookies／As Bitcoin Soars, Here’s a Dog-related Coin You Should Know About／Middle-aged Taiwanese Men Have Highest Stress Index in Asia: Wearable Device Data／The Appeal of ‘Lucky Bags’: Why Convenience Stores Are Jumping into the Fray／The 4 Microtrends Hiding Big Opportunities in 2021／Korea Fever on the Decline Overseas as In-person Events Affected by COVID-19／Taiwan Outbound Departure Statistics, January 2021／DGBAS Latest Economic Indicators for January 2021／How Tourism Sector Needs to Redefine Itself in the Post-pandemic World／High Volume Tourism Posing Challenge to Travel Quality in Taiwan／Seeing No Loosening of Travel Restrictions, Airlines Selling Everything but Tickets／Eight Hotels in Taiwan Named 2021 Forbes Travel Guide Star Award Winners／Ad Trends to Watch in 2021／Four Ways Brands, e-Commerce Vendors Can Take on New iOS 14 Privacy Policy／Survey of Social Platforms, Influencers Shows Dark Horse Media Soaring／Twitter, Facebook Want In! What’s the Next Step for Clubhouse-like Voice-based Social Media?／LINE Offers New ‘Create OpenChat’ Function／Taiwan Organ Registry and Sharing Center – Digital Promotion／Chunghwa Post ibox Image Campaign

Government Looking to Get Ready for Post-pandemic ‘Revenge Tourism’／Major Digital Marketing Trends in 2021: Live Streaming & Podcasts Gain Strength／2021 ‘New Normals’: How Dining, Consumption, and Travel Will Change in New Digital Era／10 Major Trends in 2021: Which Business Will Hit It Big? Who Will Benefit from New Opportunities?／2020 Taiwan Travel Hotspots: Eastern Taiwan at the Top, Tainan only 10th／Overcoming the Dangers of Revenge Tourism: Stanley Yen Lays Out His Vision／Taiwan Outbound Departure Statistics, January-December 2020／DGBAS Latest Economic Indicators for December 2020／2022, 2023 Taiwan Lantern Festivals to Be Held in Kaohsiung, Taipei／Turning Creative Tourism into Gold／4 Cycling Routes on Taiwan’s Northern Coast Better than Ever／Domestic Travel Insight: Expensive Hotels Scoring High Occupancy Rates／‘Wu Feng Touring’ Holiday Shuttle Bus to Begin Operating in mid-February／Big Discounts! Korea Grand Sale Opens Online／Airlines Still Struggling to Survive COVID-19: IATA Urges Billions more in Financial Support／Cathay Pacific Rolls Out Solution for Vaccine Distribution／Dream Cruises Offers New Option for Heading Home for the Lunar New Year Holiday／The Rail Economy Enters New Phase: TRA Planning 4 Station Complexes in Next 2 Years／Cancellations of Year-End Banquets Has Hotels Promoting Alternatives／‘Search On’ Event Unveils Ways AI Making Google Search Smarter／Capitalizing on Current Issues in Social Media Marketing／Big Change in YouTube Policy – All Videos to Show Ads／Facebook Unveils New Pages Layout – Surprises Users with Removal of ‘Like’ Button／‘Influencer Marketing Series: Will KOC Be New Influencer Marketing Blue Ocean?／National Treasury Administration – Alcohol Quality Certification Label Campaign

New Zealand Airlines’ ‘8th Wonder of the World’ Promotion! Visit New Zealand without Going／With Tourists not Coming, Japanese Company Launches Web Tours／Hong Kong Winterfest Welcomes Festive Season Online／Unilever Testing 4-Day Working Week in New Zealand; Could Go Worldwide If Successful／Stitch Fix – Online Styling Services Overcoming Pandemic; Share Price Soars／Google Unveils Major Search Trends of 2020／Netflix 2020 Year in Review: Taiwanese Binge on Romantic, Fantasy Content／Taiwan Outbound Departure Statistics, January-November 2020／DGBAS Latest Economic Indicators for November 2020／Tigerair Taiwan Promotion: Take Flight to Nowhere over Jeju, Get Free Ticket to Korea／Tigerair Taiwan + KKday Promote Hot Springs Package with Free Ticket to Japan／2021 Taiwan Lantern Festival to Feature ‘Riding the Wind, Chasing Light’ Centerpiece／Travel Industry Divided on Plan to Borrow to Save Tourism Sector／Travel Industry Coming Up with Creative Sidelines to Make Up for Lost Revenue’／Taiwanese Airlines Vying for, Getting Orders to Ship COVID-19 Vaccines／Ready to Go Abroad! EVA Air, China Airlines Promote Stylish Protective Gear／Hotels Looking to Salvage Revenue Lost to Canceled, Downsized Year-end Banquets／New Zealand, Australia to Adopt ‘Travel Bubble’ in 2021 Q1／Social Media Marketing Trends for 2021／Who Is Still Watching TV? Taiwan’s Streaming Leaders Staking Out Niches’／Entertainment Opportunities Post-COVID: Podcasts, OTT Dramas, Online Shows Buck the Tide／YouTube’s Rankings of Top Videos, Influencers in 2020: Who Took the Top Spots?／Tools to Help Travel Industry Recover Post-COVID: Google Launches Travel Insights with Google／Korea Tourism Organization ‘Korea Wants to See You – Have a Ball in Daegu, Muan’