分類: Cheese Report

As digitalization continues to advance, Taiwan’s internet and social media landscape has undergone significant changes in 2025. Internet penetration has surpassed 95%, and the evolving behavior of social media users has become a key area of focus for the market. In today’s society, nearly everyone owns a social media or instant messaging account—such as LINE, Facebook, or Instagram. But who’s the real king of the platform?

In the past year, travel to Hong Kong has been a hot topic among Taiwanese tourists. This issue focuses on an analysis of online discussions over the past year regarding Hong Kong's five most popular tourist attractions: Hong Kong Disneyland, Ocean Park, Ngong Ping 360, Madame Tussauds, and Sky100.

CHEESE Advertising is the exclusive Agency Partner of LINE for the tourism industry.We hold LINE Performance Advertising Expert Certification to help our clients..

Taiwan’s cruise tourism market exhibited a strong recovery in 2024, and with the promotion of diverse routes and products, it is poised to attract even more travelers in 2025...

China Airlines, with its secondary city destinations, including Sapporo, Fukuoka, Kumamoto, Kagoshima, Kagawa, Hiroshima, and Okinawa, all known for their beautiful natural landscapes, has launched the campaign "Escape the City and Experience Mountain Life," reflecting consumers' desire for outdoor lifestyles.

●According to the diffusion score, Busan has seen a significant increase in discussion this year. It has risen to become the second most popular travel destination for Taiwanese tourists, following Seoul. Daegu and Jeju Island rank third and fourth, respectively. … MORE

●Located in the Southern Hemisphere, New Zealand is highly favored by Taiwanese travelers for its pristine natural landscapes. According to the Tourism Bureau’s statistical database, based on first point-of-entry data: before the pandemic, 32,457 Taiwanese visited New Zealand in 2019. Post-pandemic, in 2023, visitor numbers quickly rebounded to nearly 90% of pre-pandemic level… MORE

Japan has always been the favorite travel destination for Taiwanese travelers. With the trend of self-guided traveling, we aim to further understand Taiwanese preferences. Therefore, this online sentiment analysis focuses on nine regions: Hokkaido, Tohoku, Kanto, Chubu, Kinki, Chūgoku, Shikoku, Kyushu, and Okinawa. Based on the social volume regarding self-guided traveling online , the Top 5 self-guided traveling destinations among Taiwanese travelers are identified…

"Marketing AI Brain" Debut - CHEESE Tourism Marketing I … 繼續閱覽 Cheese Report September 2024

Tourism Industry Update Taiwan Outbound Departure Stati … 繼續閱覽 Cheese Report August 2024

Tourism Industry Update Taiwan Outbound Departure Stati … 繼續閱覽 Cheese Report July 2024

Imminent Solutions Needed to the Challenges and Opportunities in the Tourism Industry: Nations Unveil Strategies and Highlight the Industry's Vitality and Evolution