Cheese Report Apr 2026

Outbound Departures of Nationals of the Republic of China by Destination, February & January- February, 2026

1. Taiwanese Group Tours to North America Booming: Aurora Tours Remain Popular, MLB and NBA Emerge as New Highlights

Driven by the addition of new direct flight destinations to North America (Phoenix, Washington D.C., Ontario, and Dallas) and a shift in travel trends, Lion Travel has observed significant growth in the U.S. and Canadian travel market during the first quarter of 2026. Product sales have surged by 40% compared to the same period last year.

Travelers’ mindsets have shifted from simply “checking in” at tourist spots to “fulfilling dreams,” showing a stronger preference for “thematic experiences.” Popular themes include unique national natural landscapes, aurora viewing, and professional sports events. Benefiting from the cyclical “aurora maximum,” travelers in 2026 are planning their trips noticeably earlier, with order visibility for related itineraries already extending into October.

2. Traveling Abroad Gets More Expensive! A Breakdown of the “2026 Aviation Fuel Surcharges”: Across-the-Board Hikes Starting in April. Starlux and EVA Air See the Steepest Increases; Flying to This Region Hits Your Wallet the Hardest

Airline ticket taxes are about to take a heavy toll on your wallet once again! Driven by escalating tensions in the Middle East, the cost of traveling abroad continues to soar as international crude oil and aviation fuel prices experience significant surges. Following approval from the Civil Aeronautics Administration (CAA), Taiwan’s three major national carriers (China Airlines, EVA Air, and Starlux Airlines) have announced an across-the-board increase in “fuel surcharges” taking effect on April 7th, right after the Tomb-Sweeping Day long weekend. Among them, Starlux and EVA Air are implementing the steepest hikes.

3. New Taiwan Flight Regulations Take Effect Today! Power Banks in Carry-on “Still Confiscated and Discarded” –A Look at the Rules for 4 Major Airlines

Attention, travelers! In response to the latest aviation safety guidelines from the International Civil Aviation Organization (ICAO), airlines worldwide have implemented strict restrictions on power banks (lithium batteries). Effective immediately, the limit for power banks in a passenger’s carry-on baggage has been reduced to a maximum of just 2 per person, and charging or using them is strictly prohibited throughout the entire flight. Taiwan’s national carriers have responded accordingly: China Airlines and EVA Air took the lead by simultaneously implementing the new rules today (the 31st), while Starlux Airlines and Tigerair Taiwan will officially follow suit starting at midnight on April 1st.

4. “Popular Airline” Loved by Taiwanese Announces Flight Suspension! Official Confirmation of Shutdown Affects Japan’s International Routes

For travelers flying round-trip from Japan to Seoul, Bangkok, and Singapore, or those looking for connecting flights, many often chose AirJapan out of Narita Airport. However, “AirJapan,” the new international airline brand under the Japanese aviation giant ANA HOLDINGS INC., announced its withdrawal at the end of March –just two years and one month after its highly anticipated launch in February 2024. As of yesterday, March 28th, “AirJapan” has officially ceased operations. This semi-low-cost carrier, which touted a “high cost-performance (CP) ratio,” was originally seen as a dark horse in the post-pandemic aviation industry. Now, driven by global instability and a shortage of aircraft parts, it has been forced to reluctantly exit the market.

5. Taoyuan Airport Announces “Implementation of 1 Major New Measure”! New System Officially Launches on March 16, Affecting All Flights

隨著後疫情時代旅遊需求大爆發，桃園國際機場每日起降班次已突破 800 架次。為了有效管理尖峰時段的空域擁擠問題，民航局宣布自今（115）年 3 月 16 日起，正式啟動新型態流量管制措施。新制改採「地面等待」取代過往的「空中等待」，雖然民眾反映部分航班因此延誤約 30 分鐘，但民航局強調，此舉不僅能落實能源永續減少耗油，更重要的是能大幅降低空中盤旋的碰撞風險。

● YouTube Ads Are Getting Harder to Avoid! “Unskippable” Ads Coming to the TV Version

Ever been interrupted by an ad while watching a YouTube video? It can be pretty frustrating when an ad suddenly pops up right when the video is getting to the best part. Recently, Google announced some new updates: in the future, viewers might encounter completely unskippable ads lasting up to 30 seconds on the TV version of YouTube. For those who are used to enjoying videos on the big screen in their living rooms, there is truly nowhere left to hide!

Source: Yahoo News
https://pse.is/8vcpc4

● Decoding Digital 2026 Taiwan: A Guide to Marketing Strategies in the AI Era

AI is rewriting the rules of digital marketing in Taiwan: Google’s market share is declining, short-form video continues its explosive growth, and the social media landscape is expanding. Brands that master the integration of SEO, GEO, Google Ads, and short-form video will seize the advantage in the 2026 competition for traffic.

Source: GeniusHub
https://pse.is/8vv6yr

● Facebook Marketplace Introduces AI Tools: Auto-Reply to Messages and Generate Product Listings with One Click

Meta has recently launched a series of brand-new AI tools on Facebook Marketplace aimed at enhancing the efficiency and convenience of interactions between buyers and sellers. These new features include automatically replying to buyer messages, quickly creating product listings, and providing shipping options, allowing sellers to manage their items much more easily.

Source: TechNews
https://pse.is/8vernm

● Google Integrates Gemini AI to Strengthen Advertising Platform, Enhancing Digital Marketing Efficiency and Creator Collaborations

Google announced today the deep integration of Gemini AI into its Display & Video 360 (DV360) advertising platform and YouTube creator collaboration tools. This move aims to enhance ad delivery efficiency and audience targeting precision through AI. DV360 has added new features including live sports bidding, confidential publisher matching, and retail media collaborations, alongside the launch of an “Ad Advisor AI” chatbot. Additionally, YouTube’s BrandConnect has been rebranded as “Creator Partnerships,” leveraging Gemini AI to streamline influencer discovery and marketing campaign management, with plans to roll out a comprehensive campaign recommendation feature in the coming months.

Source: Sun Media
https://pse.is/8vv5kp