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ー Tourism Industry Update ー

Taiwan Outbound Departure Statistics for January 2024

圖／交通部觀光局
  1. In January 2024, the total number of outbound travelers reached 1,281,751, showing a growth rate of 84.03% compared to the same period in the year 2023, which had 696,474 travelers.
  2. For January 2024, the top destination for outbound Taiwanese travelers was Japan, followed by China, Hong Kong, Korea, and Vietnam. Compared to the same period in 2023, China experienced the highest growth rate at 574.73%.

Taiwan Inbound Visitor Statistics for January 2024

圖／交通部觀光局

In January of the year 2024, the number of incoming tourists to Taiwan reached 589,961, exhibiting a growth of 131.94% compared to the same period in the previous year (2023).

Source: Tourism Bureau, Ministry of Transportation and Communications
Full Article：https://bit.ly/40MGnxT
https://stat.taiwan.net.tw
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DGBAS Latest Economic Indicators for February 2024 (Partial data based on January 2024 figures)

  1. In February 2024, the number of employed persons was 11.572 million, the number of unemployed persons was 406,000, the unemployment rate was 3.39%, the seasonally adjusted unemployment rate was 3.40%, and the labor force participation rate was 59.21%. The four-week unemployment rate was 3.42%.
  2. In January, the average regular monthly salary for all employed individuals (including both local and foreign full-time employees, as well as some part-time employees) was NT$46,140, showing a monthly increase of 1.22% and an annual increase of 2.30%. Non-regular income, including bonuses and overtime pay, amounted to NT$39,656, bringing the total average salary to NT$85,796, reflecting a yearly increase of 18.54%. Among part-time employees, the average regular hourly wage was NT$204, with a monthly decrease of 2.00% and an annual increase of 1.45%.

Source: DGBAS Latest Indicators
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Preliminary Customs Import and Export Trade Statistics for March 2024

1. Exports
In March, exports totaled $41.82 billion, increasing by 33.0% from the previous month and 18.9% from the same month last year (22.8% increase when calculated in New Taiwan Dollars); exports from January to March totaled $110.33 billion, increasing by 12.9% from the same period last year (16.3% increase when calculated in New Taiwan Dollars).

2. Imports
Imports in March amounted to $33.14 billion, a 40.8% increase from the previous month and 7.1% from the same month last year (10.6% increase when calculated in New Taiwan Dollars); imports from January to March totaled $91.38 billion, a 3.0% increase from the same period last year (a 6.0%  increase when calculated in New Taiwan Dollars).

3. Trade Balance
There was a trade surplus in March of $8.68 billion, an increase of $4.43 billion compared to the same month last year; the trade surplus from January to March was $18.95 billion, an increase of $9.98 billion compared to the same period last year.

Source: National Statistics, R.O.C. (Taiwan)
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Boeing Mechanical Failures Might Be the Reason of Expensive Flights For This Summer. The Crisis Could Soon Shake the Global Aviation Market and the Entire US Economy

Boeing Company, the world’s largest aerospace and one of the biggest leaders in aviation, has been in the air safety crisis recently. The death of a former Boeing employee who had raised concerns about lapses at a South Carolina factory has renewed attention on the aerospace giant’s long history of facing allegations. With the soaring demand of summer holiday flights, Boeing’s production problems are reverberating through an airline industry starved for planes, making it harder for carriers to meet red-hot demand for travel and raising the prospect of even higher ticket prices. The critical shortage of planes could make your next holiday more expensive. Boeing’s crisis could result in more expensive airfares and weaker economic growth, economists say.

Image/NOWnews

Source:  NOWnews
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Emerging Business Opportunities: Sustainable Travel Certification

The significance of global warming crisis makes people pay more attention to environmental protection and sustainability as never before. Following this trend, low carbon travel has now become a new focus in tourism industry. According to Booking.com’s 2023 annual Sustainable Travel Report, up to 85% of Taiwanese travellers aspire to engage in more sustainable forms of travel in the next 12 months. Additionally, 47% of Taiwanese travellers are willing to pay additional costs to the options with sustainable travel certifications.

Image/Tainan City Tourism and Travel Bureau

Source:  udn
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Airlines Made Fast Recovery Last Year: EVA air to be the Top 1 Airline Carried over 10 Million Passengers

In the post-pandemic era, airline and tourism industries are recovering significantly. According to the latest statistics from the Civil Aviation Administration, MOTC, last year, international air passenger traffic recovered to 68.2% of pre-pandemic levels, with a total passenger volume of 40.893 million. Among the 60 airlines operating flights to Taiwan, EVA Air (2618) led in passenger volume with over 11.366 million passengers, being the sole operator surpassing the 10 million mark."

Image/money.udn

Source: money.udn
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Travellers Could Soon Enjoy NT$35,000 Duty Exemption in Taiwan around June

The Minister of Ministry of Finance, Chuang, Tsui-Yun, made the announcement today in the Finance Committee Interpellation at the Legislative Yuan. Travellers returning to Taiwan from overseas could soon enjoy a duty exemption of up to NT$35,000 per person, up from the current NT$20,000. Peng, Ying-Wei, the Director General of Customs Administration, MOF, said this new policy is on the administrative review and could be effective soon in June or July.

Image/ec.ltn

Source: ec.ltn
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Thailand’s Visa-Free Entry Scheme Successfully Hit a Record High on International Traveller Numbers

Last year, as the pandemic eased, international travel experienced a great revival. Many countries regarded visa-free policies as a cornerstone of their tourism markets, enticing international tourists to visit. Last year, 28 million visitors arrived in Thailand, which was the benefit of Q4 after Thailand waived visa for citizens of China, India, Taiwan and Kazakhstan as well as the extension of the visa-free period agreement with Russia. The estimated visitor number from Taiwan this year reaches to over a million, which is the highest record.

Image/Vision Thai

Source: Yahoo
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ー Media Newsー

The Report for Taiwan Consumer’s Shopping Habits and Trends is Released! 9 Key Recommendations to Formulate Winning Marketing Strategies

Every February, Datareportal launches the “Digital” report providing the essential global and regional insights in the global digital behaviour with diverse data and trends for specific topics. The “Digital 2024: Taiwan” is finally out on 23 February 2024. As marketers, it’s essential to have a more insightful understanding of consumer behaviours, trends, and online habits to formulate strategies with precision.

Image/GENIUSHUB

Source: FUTURE COMMERCE
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Google Implements Algorithm Adjustment to Combat SEO Spam Websites

No, it’s not just you. Google search engine results really are getting worse as the internet is flooded with low-effort garbage from SEO farms and affiliate link sites, a group of German researchers has concluded. In March, Google announced the Core update that will reduce the amount of low-quality content on Search and send more traffic to helpful and high-quality sites, expecting to reduce low-quality, unoriginal content in search results by 40%.

Image/INSIDE

Source:  INSIDE
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The Report of the Latest Podcast Trend: Do You Listen to Podcasts With YouTube? Who Are the Top 3 Sponsorships?

SoundOn Reveals “Sound Economy 2023” Annual Report, showing there were more than 3,000 creators who brought nearly 10,000 podcast shows last year. In the annual report, SoundOn also demonstrates Taiwan’s audience preference, feedback and behaviour from their survey results.

Image/SoundOn 2023

Source: Business Next
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Google Has Been Delaying Deprecation of Cookies Since 2022: What Can The Branding Business Prepare Beforehand For The Cookieless Era?

Google’s decision to phase out the third-party cookie in Chrome was announced in 2020, creating a seismic shift to the marketing world. However it’s not an easy process for Google to turn off the third-party cookie as it has been postponed a couple of times since 2022 with other alternatives proposed in 2023. The third-party cookie is still not turned off in the early 2024. This article shares the key dates, range of influences, the alternatives and will prepare you well in the cookieless ear.

Image/ Turingdigital

Source:FUTURE COMMERCE
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ー Case Studies ー

 “Love the Philippines” Christmas Celebration: The Philippines Department of Tourism – Taiwan Campaign

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