分類: Cheese Report

Government Looking to Get Ready for Post-pandemic ‘Revenge Tourism’／Major Digital Marketing Trends in 2021: Live Streaming & Podcasts Gain Strength／2021 ‘New Normals’: How Dining, Consumption, and Travel Will Change in New Digital Era／10 Major Trends in 2021: Which Business Will Hit It Big? Who Will Benefit from New Opportunities?／2020 Taiwan Travel Hotspots: Eastern Taiwan at the Top, Tainan only 10th／Overcoming the Dangers of Revenge Tourism: Stanley Yen Lays Out His Vision／Taiwan Outbound Departure Statistics, January-December 2020／DGBAS Latest Economic Indicators for December 2020／2022, 2023 Taiwan Lantern Festivals to Be Held in Kaohsiung, Taipei／Turning Creative Tourism into Gold／4 Cycling Routes on Taiwan’s Northern Coast Better than Ever／Domestic Travel Insight: Expensive Hotels Scoring High Occupancy Rates／‘Wu Feng Touring’ Holiday Shuttle Bus to Begin Operating in mid-February／Big Discounts! Korea Grand Sale Opens Online／Airlines Still Struggling to Survive COVID-19: IATA Urges Billions more in Financial Support／Cathay Pacific Rolls Out Solution for Vaccine Distribution／Dream Cruises Offers New Option for Heading Home for the Lunar New Year Holiday／The Rail Economy Enters New Phase: TRA Planning 4 Station Complexes in Next 2 Years／Cancellations of Year-End Banquets Has Hotels Promoting Alternatives／‘Search On’ Event Unveils Ways AI Making Google Search Smarter／Capitalizing on Current Issues in Social Media Marketing／Big Change in YouTube Policy – All Videos to Show Ads／Facebook Unveils New Pages Layout – Surprises Users with Removal of ‘Like’ Button／‘Influencer Marketing Series: Will KOC Be New Influencer Marketing Blue Ocean?／National Treasury Administration – Alcohol Quality Certification Label Campaign

New Zealand Airlines’ ‘8th Wonder of the World’ Promotion! Visit New Zealand without Going／With Tourists not Coming, Japanese Company Launches Web Tours／Hong Kong Winterfest Welcomes Festive Season Online／Unilever Testing 4-Day Working Week in New Zealand; Could Go Worldwide If Successful／Stitch Fix – Online Styling Services Overcoming Pandemic; Share Price Soars／Google Unveils Major Search Trends of 2020／Netflix 2020 Year in Review: Taiwanese Binge on Romantic, Fantasy Content／Taiwan Outbound Departure Statistics, January-November 2020／DGBAS Latest Economic Indicators for November 2020／Tigerair Taiwan Promotion: Take Flight to Nowhere over Jeju, Get Free Ticket to Korea／Tigerair Taiwan + KKday Promote Hot Springs Package with Free Ticket to Japan／2021 Taiwan Lantern Festival to Feature ‘Riding the Wind, Chasing Light’ Centerpiece／Travel Industry Divided on Plan to Borrow to Save Tourism Sector／Travel Industry Coming Up with Creative Sidelines to Make Up for Lost Revenue’／Taiwanese Airlines Vying for, Getting Orders to Ship COVID-19 Vaccines／Ready to Go Abroad! EVA Air, China Airlines Promote Stylish Protective Gear／Hotels Looking to Salvage Revenue Lost to Canceled, Downsized Year-end Banquets／New Zealand, Australia to Adopt ‘Travel Bubble’ in 2021 Q1／Social Media Marketing Trends for 2021／Who Is Still Watching TV? Taiwan’s Streaming Leaders Staking Out Niches’／Entertainment Opportunities Post-COVID: Podcasts, OTT Dramas, Online Shows Buck the Tide／YouTube’s Rankings of Top Videos, Influencers in 2020: Who Took the Top Spots?／Tools to Help Travel Industry Recover Post-COVID: Google Launches Travel Insights with Google／Korea Tourism Organization ‘Korea Wants to See You – Have a Ball in Daegu, Muan’

LINE Promotes e-Vouchers to Satisfy Younger Generation’s ‘Sense of Ritual’／Golden 15 Minutes – Taipei MRT Using Big Data to Improve Public Bathroom Services／‘Demon Slayer’ Surpasses ‘Frozen’ as Top Animation Box Office Hit in Taiwan／3 Reasons Why Japanese Conveyor Belt Sushi Brands Flocking to Taiwa／‘Super Nintendo World’ with Mario Kart Ride, Mushroom Kingdom to Open in Osaka／To Deal with 2020’s High Anxiety, Iceland Ready to Help You Scream and ‘Let It Out’ ／Instagram Shopping Feature Comes to Taiwan’s Market／Taiwan Outbound Departure Statistics, January-October 2020／DGBAS Latest Economic Indicators for October 2020／Princess Cruises’ Sapphire Princess Set to Return to Taiwan in 2021／‘Wake Up in the Philippines,’ Create a Beautiful Travel Dream／‘Hong Kong Wine & Dine Festival’ Goes Online to Show Off Delicacies／MOTC Proposes Micro Travel 2.0, Hopes to Boost Air Travel Experiences, Local Exploration／Budget Airlines Could Take Share of Business Travel Market as Corporate Travel Budgets Fall／Cycling Taiwan Promotion Gains Momentum／For NT$30,000, VIPs Get Exclusive Tour on Award-winning TRA Railcar／Why Did a 38-year-old CEO Buy a Hotel at a Time When They Are Being Dumped? ／Domestic Travel Just Not the Same! Survey Finds 60% of Taiwanese Eager to Travel Abroad／Taiwan’s Tourism Marketing Gone Wrong? Turning Something into Nothing: director／LINE Launches Biometrics to Log In; iPad Users to Get the First Crack at It／Facebook Messenger and Instagram Add Automatic ‘Vanish Mode’ Feature／Ads for Listeners! Google Introduces Audio Ads on YouTube in Beta／What Are Young People Watching? YouTube Has the Answer／Facebook Uses Three Major Indicators to Prioritize Posts, Filter Content／British Council Taiwan IELTS Test Center ‘IELTS Testing Digital Campaign’

Travel Agencies Branch Out to Survive, Move into Food and Beverage, Fitness Sectors／Analyst Sees iPhone12 Triggering Unprecedented Upgrade Cycle／Digital Transformation! Decades-old Brand Formosa Optical Upends the Industry／From Social Banking to Internet-only Bank, LINE Financial Service Strategies Taking Shape／21 Advertisers Sound Off on Value of Podcast Ads and How to Choose the Right One／Facebook Develops New AI Language Tool, Can Translate any Pair of 100 Languages／In the Social Media Age, Nano Influencers May Pack the Biggest Punch／Tourism Outbound Departure Statistics, January-September 2020／DGBAS Latest Economic Indicators for September 2020／Passenger Traffic on Taiwanese Airlines Down 69.7% in First Eight Months of 2020／Singapore Airlines Pandemic Promotion – Turning an A380 into a Restaurant／Mandarin Airlines Offers Exclusive Package to Taitung New Year’s Eve Concert／Sun Moon Lake Come!BikeDay Festival to Run until Nov. 21／Costa Cruises, Princess Cruises Latest Cruise Lines Set to Resume Keelung Services／Domestic Travel Surge May Not Be Enough to Help Travel Agencies Survive／Singapore and Hong Kong Set Up Bilateral Air Travel Bubble／Messenger and Instagram Chat Features Merged; Eliminates Need for App／What Is Remarketing? 7 Classic Facebook Remarketing Approaches／LINE Introduces ‘Official Account List+’ Tag Function, Personalized Menu／Can You Sell Anything in Podcast Ads? Keys to ‘Monetization’ of Podcast Promotions／Korea Tourism Organization: ‘Korea Wants to See You, Tigerair Ready to Take Off’／National Taiwan Sport University 2020 Water Safety Promotion

Travel Industry Facing Bigger Challenges as First Round of Subsidies Running Out/Uncovering 9 Reasons Why Digital Ads Do Not Work/Best of Times and Worst of Times? Post-COVID-19 e-commerce Challenges and Opportunities/Pandemic Changing Lifestyles – Nearly 40% of Shoppers Prefer Buying Online/Home Delivery Spending Over NT$1 Billion per Month Even as Pandemic Scare Eases/How to Connect with Gen Z – Conde Nast Social Influencer White Paper Offers Some Hints/Exclusive Survey: CommonWealth CSR Top 100 Sees ESG as Investment Focus of the Future

Shrugging Off the Pandemic – Target Sees Profits Rise 80%/Messaging between Instagram and Facebook Made More Convenient/NCC : iQiyi Will not Be Blocked, Can Be Used through Cross-border Subscriptions/App Annie Report Shows Importance of Mobile Ads during the Pandemic/Apple Tops Taiwan Smartphone Sales List, but HTC Back in the Fold/Diversifying Payment Systems – Scanning a QR Code to Pay Bus Fare/How Taiwan’s Consumer Market Will Change in the Post-COVID Era/Tourism Outbound Departure Statistics, January-July 2020/DGBAS Latest Economic Indicators for July 2020/Big Demand for ‘Flights to Nowhere’ but Airlines only Get Limited Revenue Bump/Xpark Arrives, but Could Face Strong Regional Competition/Major Hotel Groups Roll Out Luxury River Cruise + Hotel Stay Package/Taipei on Top in ‘Revenge Tourism’ Online Buzz Rankings/Domestic Tourism Challenge: Satisfying Travelers Used to Vacationing Overseas/Hotel Surviving COVID-19 Downturn by Creating Cruise-like Atmosphere/Thailand, Greece, Portugal Hit Hard as Global Tourism Industry Battered by Pandemic/Global Aviation Demand to Take until 2024 to Recover: IATA/Travel Industry Woes Cause Taiwan Travel Revenue, Spending to Hit Historical Lows in Q2/Travel Agencies Closing Down or Downsizing despite Explosive Growth in Domestic Tourism/ARO/MMX Overview of Usage of Travel-related Media Websites/SEO a Valuable Tool for YouTube Videos! 7 Ways to Optimize Your Videos/Instagram Rolls Out ‘Reels,’ Hoping to Lure Creators Away from TikTok/Taiwan’s First Podcast Survey Analyzes Listeners’ Profiles, Listening Habits/Results of Online Vote for Taiwan’s Top 100 Influencers Released – Who Topped the List?/Chunghwa Post EZPost Membership Campaign

Qing Dynasty Painting Finds Way onto McDonald’s Packaging in Tie-in with NPM/In Search of Indulgence: ‘Sophisticated Consumption’/Most Consumers Opting for Physical Stimulus Vouchers/Line Redesign Defies Worries of Client ‘Exodus’; No. of Accounts Rises 18%/iPhone 12 on the Way! But Uncertainty Looms Over When It Will Arrive/‘New Normals’ for Tourism, Exhibitions in Post-COVID-19 Era/Ministry of Health of Welfare, Facebook Team Up on Blood Donation Feature/Tourism Outbound Departure Statistics, January-June 2020/DGBAS Latest Economic Indicators for June 2020/Exclusive One-day Tour Offers New Way to Experience Taoyuan International Airport/ANA to Resume Flights to Songshan Airport on Aug. 3/China Airlines Adds Flights to New York in July, August Schedule/Cruises on the Way Back: Lion Travel, Dream Cruises Pitch ‘Island Hopping’ Cruises/Taiwanese Travelers Third Most Ready in Asia to Go on a Trip/Airbnb CEO Looks at Post-epidemic Era: ‘Travel Has Changed Forever’/Taipei Named Best Leisure Destination in Asia/Guam to Allow Taiwanese Visitors in without Requiring Quarantine/Taiwan on First List of Countries that Can Travel to Jordan/Japan Expands Easing of Entry Restrictions, Measure includes Taiwan/Why Podcasts Are Exploding in Taiwan: Six Trends and the Opportunities They Present/Three Opportunities for Brands to Prosper from Post-COVID Demand/Facebook Maintains Big Lead as World’s Most-used Social Platform/New Functions for LINE Groups: Inviting Friends with a Click and Improving Notifications/FB Messenger Rolls Out 16-person Screen Sharing Feature; Could Be Expanded to 50 Soon/Bixbee Backpacks: Elementary School Student Promotional Campaign

Zero New COVID-19 Cases Sparks Marketing War; Family Mart, Milkshop, 7-Eleven Battle It Out/Starbucks Suffers Billions in Losses from Pandemic; Could Shutter 400 Cafes/Optimism for Property Market in Q3; 46% See H2 as Good Time to Buy/Taiwan Dollar the Strongest Currency/A New Earphone Wave! Podcasts on the Rise in Taiwan/What Is Event Marketing? Why Do Brands Put on Events When They Do Not Make Money?/Behind the Mayday, Rene Liu Online Concerts – Believing in Music/Taiwan Outbound Departure Statistics, January-May 2020/DGBAS Latest Economic Indicators for May/Domestic Travel Surge another Disaster? Why Taiwan’s ‘Godfather of Tourism’ Is Worried/New International Luxury Resort in Taitung! Six Senses Brand Resort to Open in 2021/Guam Postpones Opening of Doors to Taiwanese Travelers/Egypt to Reopen Some Tourist Destinations on July 1/ Taiwan, Stanford University Testing Quarantines, Paving Way for Future Travel Model/Expedia Launches New ‘Travel from Home’ Virtual Tours/Starlux to Resume Taipei-Penang Route on June 18/Emirates Resumes Taipei-Dubai Passenger Services/NT$45.84 Billion Spent on Digital Ads in Taiwan in 2019; Videos, KOLs booming; public agencies, e-commerce, gaming companies biggest advertisers/Digital Ad Alarm! What Marketers Need to Know to Cope without Cookies/The Post-cookies World – Contextual Targeting to Replace Cookies among Advertisers?/Using Google Analytics to Set Annual KPI; the Indicators Marketers Need to Know/New Taiwan Website for Philippines Tourism Bureau

Digital Finance/New e-Commerce Trend – The Rise of Cashless Payments/Taiwan CDC Launches COVID-19 Chatbot on FB Messenger, Offers Latest Updates on Disease/New Facebook, Instagram Function: Helping Businesses Promote Gift Cards, Food Orders/E-Commerce Marketers Get a Boost from Mother’s Day Opportunities/Forget about a V-shaped Recovery; the Nike ‘Swoosh’ More Likely/U.S. Unemployment Rate Highest since WWII; Could Hit 25%, Mnuchin Predicts/E-Commerce Survey Reveals Items Taiwanese Are Buying During the Pandemic/What Marketers Need to Know in 2020: Key Marketing Data Unveiled/AI, AR, VR the Keys to New Digital Technology Development Trends: MIC/Taiwan Outbound Departure Statistics, January-April 2020/DGBAS Latest Economic Indicators/Government Proposes Three-step Plan to Revitalize Travel Market/Emirates May Cut 30,000 Jobs, Retire A380s Faster; How Long before Air Travel Returns?/What Will Travel Be Like before a Coronavirus Vaccine Is Found?/A World First! Shanghai Disneyland Reopens, to Increase Capacity by 5,000 Visitors a Week/Academic Sees Global Pandemic Easing at End of June, Leading to Lifting of Overseas Travel Bans/Even with NT$3.2 Billion in Relief, Can Airlines, Travel Agencies Survive the Crisis?/Looking at the Concept of an ‘Immunity Passport’ in the ‘Post-Pandemic Era’/Danger in Opening Borders? New Zealand, Australia Float ‘Travel Bubble’ Plan/New Zealand, Vietnam Could Be First Countries in Commercial Openin/SEO Content Marketing Key to Finding Customers, Seizing Opportunities in Post-COVID 19 World/Supporting Groups of 5,000, Accepting Anonymous Users – What is LINE’s New Function About?/Facebook Enters e-Commerce Battleground with Shops; Can Communities Drive Spending?/Instagram Adds ‘Food Orders’ Function to Business Accounts/TV Ads on Greater Taipei Subway Station Platforms Seen by 2.5 Million People/Production Design for Chunghwa Post