Featured Report
Market Watch
- Ramadan, the Muslim New Year: Seizing E-Commerce Opportunities in Southeast Asia
- Chinese, Japanese, Taiwanese, and Korean Brands in the Eyes of Malaysians
- Spending while at Home: Five Hot Product Types during the Pandemic
- Among the Four Major Retail Channels, FamilyMart and PXmart Top the App Charts
- LINE Bank Launched: “DREAM” Savings Account Annual Interest Rate as High as 1.62%
Tourism Industry Update
- Taiwan Outbound Departure Statistics, March 2021
- DGBAS Latest Economic Indicators for March 2021
- New Minister of MOTC Lists Taiwan Railways Reform as the First of Eight Priorities
- Kaohsiung, Tainan, Taoyuan, and Taichung Received Top Grades in City Lodging Management
- Taipei City is the First Northeast Asian City Certified with a WTTC Safe Travel Stamp; Mayor Ko Certifies 35 Tourism Businesses
- Cathay Holdings: Over 60% of People Intend to Travel Domestically in Second Half of 2021; Nearly 30% Have No Travel Plans
Media News
- Amazon Creeps Up to Third Place in Digital Advertising, Threatening to Dethrone Google
- Facebook Targets Social Audio with Three Weapons, Invades Podcasts, and Partners with Spotify
- Missed the Boat of Podcasts in 2020? Analysis of Social Network Behaviors and Traffic in the Audio-Only Market
- Advertising Options for 2021: There Is More to Social Media than Facebook and Instagram!
- Cultural Content Consumption Trends: Netflix and KKBOX Dominate Streaming Services
Case Study
Market Watch
Ramadan, the Muslim New Year: Seizing E-Commerce Opportunities in Southeast Asia
It’s April, and Ramadan, the most important religious observance for Muslims, is approaching. During the most important festival for the Southeast Asian market, how can international sellers seize the business opportunities and move forward effectively?
Source: Brain Communications
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Chinese, Japanese, Taiwanese, and Korean Brands in the Eyes of Malaysians
Malaysia is one of the most open economies in Southeast Asia. Due to its racially diverse society and free-market economy, brands from different countries have been pouring into the area for decades, primarily from Europe, the United States, and East Asia. Japanese, Korean, Taiwanese, and Chinese brands have also entered the Malaysian market with varying local reactions. What are Malaysian consumers’ impressions of the brands from these four countries? Which country’s products do they prefer?
Source: Brain Communications
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Spending while at Home: Five Hot Product Types during the Pandemic
The outing restrictions due to pandemic have caused many business districts to report reduce hours, business closures, or renovations. So where did these consumers who used to shop in the business districts go? Of these, what proportion stayed at home? What market opportunities present themselves as staying at home has become mainstream?
Source: Manager Today
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Among the Four Major Retail Channels, FamilyMart and PXmart Top the App Charts
The era of mobile technology has brought about a new lifestyle. Physical retailers not only develop apps but also pull out all the stops to provide new services to attract customers. According to the 2020 Brick-and-Mortar Retail Consumer Survey by the Institute for Information Industry, there are four major retail channels, namely, convenience stores, supermarkets or wholesalers, department stores or shopping centers, and specialty stores. The most commonly used apps are FamilyMart, PXmart, Shinkong Mitsukoshi, and Watsons.
Source: CardU News
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LINE Bank Launched: “Dream Savings” Annual Interest Rate as High as 1.62%
The second purely online bank, LINE Bank, officially opened today (April 22), featuring “Dream Savings" with an annual interest rate as high as 1.62%. The maximum account balance is 3 million NTD. In terms of payment function, it rewards 1% of Visa debit card purchases as LINE points.
Source: Liberty Times
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Tourism Industry Update
Taiwan Outbound Departure Statistics, March 2021
1. Taiwanese went abroad 34,733 times in March 2021, down 65.68%from the 101,217 outbound trips taken in February 2020.
2. The top destination for outbound travelers in March 2021 was China, followed by the United States, Macao, Vietnam, and Hong Kong, in that order. Due to the impact of COVID-19, the year-on-year growth was negative for all destinations, with Vietnam seeing the largest decrease at 88.02%.
Inbound Visitor Statistics, March 2021
In March 2021, Taiwan had 18,406 inbound visitors, down 76.48% from the same month last year.
Sourc：Monthly Statistics from the Tourism Bureau, Ministry of Transportation and Communications
DGBAS Latest Economic Indicators for March 2021
- The Consumer Price Index (CPI) increased by 1.26% in March 2021 compared to the same month in 2020. The Wholesale Price Index (WPI) increase by 4.36% in March from a year earlier.
Image: DGBAS
- In March 2021, 11,521,000 people were employed, and 439,000 were unemployed. The nominal unemployment rate for the month was 3.67% and 3.72% after seasonal adjustment. The labor participation rate was 59.14%.
- The average regular salary of workers in Taiwan in February 2021 was NT$42,835, a 0.65% decrease compared to the previous month and a 1.48% increased compared to the same month last year.
Source：DGBAS Leading Indicators
New Minister of MOTC Lists Taiwan Railways Reform as the First of Eight Priorities
Minister Wang Kwo-Tsai has listed eight priorities: reforming Taiwan Railways to ensure safety, building convenient and comprehensive transportation networks, completing Taoyuan Airport’s infrastructure improvements on time, promoting port development to increase international competitiveness, strengthening rural infrastructure to ensure transportation justice, promoting tourism industry for the post-pandemic era, applying intelligent shipping to increase efficiency, and improving accident prevention for a safe transportation environment.
Source: Central News Agency
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Kaohsiung, Tainan, Taoyuan, and Taichung Received Top Grades in City Lodging Management
The Tourism Bureau of the Ministry of Transportation and Communications has evaluated the performances of all local governments’ management of the lodging industry in 2020. The evaluation focused on three aspects: lodging safety and security, illegal lodging control and inspection, and legal lodging management and guidance. Four special municipalities received the grade of “Outstanding”: Kaohsiung City, Tainan City, Taoyuan City, and Taichung City.
Source: Tourism Bureau, Ministry of Transportation and Communications
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Taipei City is the First Northeast Asian City Certified with a WTTC Safe Travel Stamp; Mayor Ko Certifies 35 Tourism Businesses
In February this year, Taipei City became the first city in Taiwan and in Northeast Asia to be certified with a “Safe Travel Stamp” by the World Travel and Tourism Council (WTTC). Mayor Ko Wen-je of Taipei City attended the certification ceremony on April 16 and handed the certificates to the tourism businesses that earned the honor. The city government will strive to make Taipei City Asia’s top choice for conventions and exhibitions as well as tourism.
Source: Taipei City Government
Source: Taipei Department of Information and Tourism
Cathay Holdings: Over 60% of People Intend to Travel Domestically in Second Half of 2021; Nearly 30% Have No Travel Plans
Cathay Holdings reports that 66.6% of people intend to travel domestically in the next six months (45% choose inter-county itineraries on the main island, 17.1% plan to visit the minor islands, and 4.5% go for “pretend” international trips). Additionally, 28.9% have no travel plans, while 4.5% plan to travel abroad (3.1% will comply with epidemic prevention regulations, and 1.4% will join travel bubble tours).
Source: Cathay Holdings
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Media News
Amazon Creeps Up to Third Place in Digital Advertising, Threatening to Dethrone Google
In 2020, Amazon’s advertising revenue in the United States was as high as 15.73 billion US dollars, taking a solid third place with a 10.3% market share in US digital advertising, trailing only Google (28.9%) and Facebook (25.2%). Compared with 2019, Amazon’s digital advertising market share increased by 2.5%, not only outperforming Facebook’s 1.6% but also comparable to Google’s growth performance of 2.7%.
※Largest E-Commerce Seller Status Helps Advertisement Growth
The number one revenue source for Amazon advertising is search ads on the shopping platform.
※Using Immediate Effects to Attract Advertising
Amazon uses the immediate purchase effect (“immediately turning ads investments into purchase orders”) to differentiate itself from Google and Facebook and increase its competitive edge.
※Understanding the Competitors’ Attributes and Turning Them into Advantages
Amazon provides “Amazon Attribution,” a free and real-time advertising analytics measurement solution.
Source: Business Next
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Facebook Targets Social Audio with Three Weapons, Invades Podcasts, and Partners with Spotify
Facebook has launched an attack on all fronts of the social audio field. After deploying an “advance force" in mid-April (a voice Q&A app named Hotline), CEO Mark Zuckerberg has now personally announced that multiple social audio features and services will be launched, and Facebook will strengthen its partnership with Spotify to capture the audio market.
Source: Business Next
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Missed the Boat of Podcasts in 2020? Analysis of Social Network Behaviors and Traffic in the Audio-Only Market
This article analyzes the internet data trend of “podcast listening” and “YouTube viewing”. We observe the listening/viewing behaviors, demands, and focus of discussions on these two major media platforms and further analyze the topics relevant to the potentials of podcasts as a platform. We also analyze the traffic trends, hotspots, and key channels in the podcast industry in 2020 to help readers understand the true opinions of the podcast audience.
Source: Marketers
Full article:
Advertising Options for 2021: There Is More to Social Media than Facebook and Instagram!
Ten years ago, Facebook was the king of social media, but in 2021, various platforms such as Twitter, Instagram, and TikTok are staking their claims in the virtual world. Each platform has a unique user group, offering different advertising potentials for brand management. Among the myriad options, how does one choose the most suitable platform to inform and advertise?
Source: Marketers
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Cultural Content Consumption Trends: Netflix and KKBOX Dominate Streaming Services
Taiwan Creative Content Agency released the 2020 Taiwan Cultural Content Consumption Trend Survey Project results. The project investigated five areas: film/television/broadcasting, music, publishing, video games, and original characters.
※OTT Industry: Netflix Wins!
Among all OTT platforms that require paid subscriptions, Netflix is the biggest winner as it has become the Taiwanese audience’s favorite, accounting for 49.1%, a considerable gap of 35.1 points ahead of the next contender, iQIYI (14.0%).
※Streaming Music: Free Services Continues to Dominate
Among the paid platforms in Taiwan, KKBOX leads the pack with 53.6%, followed by Spotify (33.4%) and YouTube Music (26.3%)
Source: INSIDE
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Case Study
Philippines Department of Tourism (Taiwan Branch) Promotes Davao City
Background
In earlier years, tourism development in the Philippines had mostly focused on islands such as Boracay and El Nido. However, more recently, because Philippine President Duterte is from Davao City, located in the southern tip of the Philippines, and because this Mindanao island city has remained unknown to other countries, it has become the focus of tourism promotion campaigns.
Promotion Tools
The promotion campaigns coincided with the COVID-19 pandemic as global tourism came to a halt. The once-common model of using digital ads to convert to actual sales of tours and air tickets has become inadequate now. Thus, traditional media such as newspaper and magazine ads are used. In-depth descriptions allow the audience to get to know Davao City by reading the information without taking a physical trip.
Newspaper Ads: Apple Daily
Use a series to explore Davao City from three angles: “must-visit itineraries,” “culture and festivities,” and “nearby attractions”.
Magazine Ads: Travelcom
Travel Guide
Gain a deep understanding of how to best explore Davao City and nearby attractions through a travel guide.
Download the digital travel guide at https://bit.ly/3vdZxgA
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