Cheese Report November 2022

Tourism Industry Update

• Taiwan Outbound Departure Statistics for September 2022
• Taiwan Inbound Visitor Statistics for September 2022
• DGBAS Latest Economic Indicators for September 2022
• Ready for Outbound Departure Upsurge, Airline Companies Increase 50% of Flights
• Airline Companies are Equipping with New Aircraft to Strengthen its Capability
• Nearly 10 Foreign Airlines Set to Resume Flight Routes to Taiwan after Border Restriction Lifted
• Flight Seats are in Great Demand as Hoshino Resorts Group Aims for the Tourism Upsurge from the Full Reopening of Japan’s Border
• Tourism conference between Taiwan and Vietnam Accelerates the Recovery of Travel Exchanges to 1 Million Visits

Media News

• Short Video, Connected TV and Video Shopping Have Become 3 Major Trends. YouTube Reveals Taiwanese Audience Preferences
• TikTok to Compete with Amazon as It Targets the Trillion E-Commerce Market. How to Enter the Sector with the Advantage of Stream Flow?
• Netflix Announces Details for New Advertising-Supported Offer Kicking Off in 12 Countries including the U.S., Japan and South Korea with $6.99 US Dollars Per Month
• How to Budget Facebook Ads? More Money Comes with More Efficiency?

Case Study

• Sport Administration: Water Safety Promotion

Must Know for International Travel

• Entry Restrictions by Country

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ー Tourism Industry Update ー

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Taiwan Outbound Departure Statistics for September 2022

1. 126,864 Taiwanese went abroad in September 2022, increasing 350.96% from the same period of 2021 when 28,132 people went abroad.
   
2. The top destination for outbound travellers in September 2022 was America, followed by China, Vietnam, Thailand and Japan. Vietnam has the highest outbound travel destination rate, rising 3369.89% from the same period of 2021.

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Taiwan Inbound Visitor Statistics for September 2022

In September 2022, Taiwan had 68,318 inbound visitors, increasing 457.06% from the same month of 2021.

^{Source: Tourism Bureau, Ministry of Transportation and Communications
_{Full Article：https://bit.ly/3qIIl13
https://stat.taiwan.net.tw
https://bit.ly/3jBKr0X}}

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DGBAS Latest Economic Indicators for September 2022

1. There were 11.39 million people employed and 433,000 unemployed in September, resulting in an unemployment rate of 3.66%, which was 3.64% after seasonal adjustments. The labor participation rate was 59.17%.
   
2. In August 2022, the average regular wage for employed workers was NT$44,497, which had 0.21% decreasing month-over-month and 2.98% growth year-over-year. The average monthly earnings, including bonuses, overtime pay, and other irregular income, were NT$56,108, which had 7.25% growth year-over-year.

^{Source: DGBAS Latest Indicators
Full Article:_....}

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Ready for Outbound Departure Upsurge, Airline Companies

Increase 50% of Flights

After the post-pandemic border unblocking, airline companies have made announcements for increasing scheduled flights, resuming and adding new flight routes. China Airlines highly increased the northeast Asia flights from 30 per week to 130 per week in October; with the weekly scheduled flight of 200, EVA Air would expand it to 300 per week in November and December; STARLUX Airlines southeast Asia flights resume to everyday operation with new routes to Hokkaido and Okinawa Japan.

^{Source: China Times
Full Article……}

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Airline Companies are Equipping with New Aircraft to Strengthen its Capability

Business opportunities in post-pandemic era are now boosting airline companies such as China Airlines, EVA Air and STARLUX Airlines to equip new aircraft for attracting customers. By next year, customers will be able to travel on 110 brand new airplanes from China Airlines group including Tigerair Taiwan and Mandarin Airlines. While there are 11 aircraft receivable for EVA Air 787 fleet, STARLUX Airlines fleet will reach 19 aircraft at the end of this year.

_{Source: Economy News
Full Article…}

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Nearly 10 Foreign Airlines Set to Resume Flight Routes to

Taiwan after Border Restriction Lifted

4 foreign airlines, Air Macau, Thai Smile Airways, AirAsia X and AirAsia, have planned to restart flights to Taiwan in November and December. Other airlines such as Fly Gangwon, Jin Air, T’way Air, Jeju Air, Thai AirAsia, Philippines AirAsia, Royal Brunei Airlines, Malinda Air, Thai Lion Air and Batik Air is planning to resume flights to Taiwan as well. Some new waypoints will be Gimpo, Busan, Jeju, Sendi, Kota Kinabalu, Boracay, Puerto Princesa, Da Nang, Munich and Milan.

^{Source：Independence Evening Post
Full Article_....}

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Flight Seats are in Great Demand as Hoshino Resorts Group Aims for the Tourism Upsurge from the Full Reopening of Japan’s Border

Among 5 brands and 60 hotels from Hoshino Resorts Group in Japan and overseas, Hoshino Resorts TOMAMU is the most popular, along with the newly opened OMO5 Otaru, OMO3 Sapporo Susukino and the KAI Poroto. The White Bear Family hotel is now sponsored by Hoshino Resorts Group from the bankrupt during the pandemic, and becomes the group’s affiliated hotel “Hotel WBF” with branches in famous tourist attraction including Hokkaido, Sapporo, Asahikawa, Kushiro and Hakodate. With its own brand and affiliated hotel, there are 2,106 rooms in total from Hoshino Resort Group in Hokkaido area.

^{Source：NOWnews
Full Article_....}

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Tourism conference between Taiwan and Vietnam

Accelerates the Recovery of Travel Exchanges to

1 Million Visits

The 9th Taiwan-Vietnam Tourism Conference focused on promoting Taiwanese and Vietnamese gourmet food and food culture exchange. By promoting the tourism industry from both countries to international travel fair, travel agency and press media, the conference aims to foster sister cities or twin towns relationship for future tourism development of Taiwan and Vietnam. Travel agency and tourism association are also encouraged to structure collaboration agreements for speeding the recovery of tourism market.

^{Source: udn
Full Article_....}

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ー Media News ー

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Short Video, Connected TV and Video Shopping Have Become 3 Major Trends. YouTube Reveals Taiwanese Audience Preferences

YouTube has become an integral part of life for many people and is still reaching broader audience. The head of marketing for YouTube Greater China area Nancy Ting points out by June 2022, YouTube has reached 18 millions Taiwanese audience aged over 18, which is 90% of over 18 year-old population. With different viewing habit from the audience, it indicates 3 major trends from YouTube…

^{Source: TechNews
Full Article_....}

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TikTok to Compete with Amazon as It Targets the Trillion

E-Commerce Market. How to Enter the Sector with the

Advantage of Stream Flow?

While seemingly every social media app is copying TikTok, TikTok now appears to be copying Amazon’s playbook. TikTok appears to be looking to create a new logistics and warehousing network in the United States to support its e-commerce efforts. Like other social networks, TikTok has expanded into e-commerce to add revenue opportunities. In the UK and Indonesia, TikTok currently offers TikTok Shop, which lets creators or influencers promote products on live stream platform…

^{Source: BusinessNext
Full Article_....}

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Netflix Announces Details for New Advertising-Supported

Offer Kicking Off in 12 Countries including the U.S., Japan

and South Korea with $6.99 US Dollars Per Month

With 6 month intense preparation, Netflix announced details for new advertising-supported and lower price offer “Basic with Ads” at 14th October. The new offer will be kicking off from 3rd November 2022 in the U.S., Australia, Brazil, Canada, France, Germany, Italy, Japan, South Korea, Mexico, Spain and the U.K. In the U.S. for instance, customers pay $6.99 USD per month, which is around $222 NTD. Subscribers will see roughly 4 to 5 minutes of advertising per hour.

^{Source: TechNews
Full Article_....}

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How to Budget Facebook Ads?

More Money Comes with More Efficiency?

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ー Case Study ー

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Sport Administration: Water Safety Promotion

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ー Must Know for International Travel ー

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Entry Restrictions by Country